You have a keen vision for what your organization can achieve- even a solid strategy. Yet you’re out of sync. It’s taking too long, or you’re just stuck altogether. The rub? If your culture is misaligned with your strategy, all bets are off.

1. Turn Your
Culture Code Into a
Growth Engine
You have a keen vision for what your organization can achieve—
even a solid strategy. Yet you’re out of sync. It’s taking too
long, or you’re just stuck altogether. The rub? If your culture
is misaligned with your strategy, all bets are off.
Scan. Decode. Upgrade.
Upgrade your culture code —before your competitors do.
THE WORKPLACE GENOME™
PLATFORM
Our Solution: Tightly align your culture with what you
already know is driving your growth and strategic success.
Based on actual results from
actual clients. That's powerful.
That's real money.
WHEN
CULTURAL
ALIGNMENT
IMPROVES
NET EMPLOYEE
PROMOTER SCORES
INCREASE
VOLUNTARY
TURNOVER
DECREASES
POINTS
4
POINT
1
POINT
1
Hit your top-line and
bottom-line growth targets
Move the needles (finally!)
on key metrics like employee
engagement, turnover, and
Net Promoter Scores
Solve the mystery of
underperformance, both for
teams and individuals
Enhance the value of your
employer brand and attract
the right talent
How?
Turn over to the next page to see the details. But you're going to have
to break your culture code down — and build it back up. That's exactly
what you'll do with our Workforce Genome Platform. You'll map your
Workplace Genome. You'll decode your success drivers. And you'll leave
with a concrete Playbook you can use to drive unprecedented growth.

2. Innovation
Total Innovation Score
Breakdown by Demographics
5.7MARKER RATING
© 2016 WorkXO LLC | PROPRIETARY & CONFIDENTIAL
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TENURE >20
EXECUTIVE
TENURE 10–15
DIRECTOR
TENURE 15–20
MANAGER
TENURE 3–5
TENURE 1–3
TENURE 5–10
STAFF
TENURE <1
FEMALE
WHITE
ASIAN
MALE
BLACK
7.4
7.3
6.1
5.9
5.7
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7.4
7.3
6.1
5.9
5.7
5.5
5.4
5.4
5.3
5.2
4.3
traditional contemporary futurist
traditional contemporary futurist
Organizational Groupings
Identity Groupings
Innovation
Agreement Index for the8 Innovation Building Blocks
5MA
© 2016 WorkXO LLC | PROPRIETARY & CONFIDENTIAL
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Permission To Hack (N7)
Experimentation (N6)
Creativity (N5)
The Future (N3)
Testing New Ideas (N2)
Risk Taking (N1)
Inspiration (N4)
Continuous Improvement (N8)
Innovation Building Blocks Agreement Index
less agreement
more a
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1.46
1.34
3.17
2.67
3.01
1.56
3.21
2.43
Here’s How it Works
To learn more, contact Charlie Judy at
cjudy@workxo.com or 314.368.0683.
workxo.com
Upgrade: Work Your Playbook
We finish by delivering a real-world playbook with sections that cover all the
bases of your culture code upgrade:
{{ Artifacts and Rituals (eg. a unique "culture code" slide deck)
{{ Process (eg. meetings process, budgeting)
{{ Structure (eg. how to make cross-functional teams actually work)
{{ Talent (eg. performance reviews that aren't a waste of time)
{{ Technology (eg. a more powerful intranet)
You'll finish this process knowing exactly what
to do to drive growth.
Scan: Map Your Workplace Genome
It starts with knowing your Workplace Genome —
a research-based, industry-tested culture assessment.
{{ It measures 8 universally important Culture Markers,
like Transparency, Innovation, and Agility
{{ Those are broken into 64 distinct Building Blocks, painting
a nuanced picture of what's pushing you forward or
holding you back, and what might be distracting
{{ Specific metrics indicate alignment (or misalignment)
with the Millennial era
{{ Breakdowns across departments, levels, and tenure
reveal patterns you might have been missing
You'll understand your culture like you never have before.
You wouldn’t launch your
product into a new market
without rock-solid market
research and a clear strategy.
It's time we took culture
that seriously.
Get started today.
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Decode: Align Your Success Drivers
Most companies skip this step! They try to change things based on the
assessment alone. Don't fall into that trap. We'll give you exercises, templates,
and support that will help you connect your unique culture to your tangible
success drivers. Doing this work is where you unlock real results.
22
33
Innovation
Company is EvolvingWhat Your Team Members Experience
When it comes to Innovation, Company is Evolving. We have a core set of products/
services that are established and serve us well; however, we recognize the need to
improve, to consider new approaches, and to advance our product/service offerings
so as to stay current. We always welcome the ideas of our people, even if we can’t
always implement them.
7.6
7.3
6.9
6.4
5.1
5.0
4.9
3.8
Permission to Hack (N7)Trying something new does not always
resisted here; there are a lot of managers
who will make some small bets on new
approaches.
Experimentation (N6)We are looking for innovation, so we carve
out a limited area for most employees
where they have the opportunity to
experiment and try new things.
Creativity (N5)There are opportunities for us to apply
creativity in our jobs - particularly as
it relates to problem solving and task
execution. Our success in our roles, however,
is not at all dependent on that creativity.
The Future (N3)Our past, our history, and our heritage is an
important part of who were are; it helps us
think about where we want to go. We have
a more current and recent focus, though,
And when we think about and plan for the
future, it’s not that far out.
Testing New Ideas (N2)We understand and appreciate the need
to explore new ideas, but we rely on our
tested and proven approaches first before
exploring something different.
Risk Taking (N1)We have strong risk management controls
in place to ensure that the enterprise is not
threatened any more than it needs to be.Inspiration (N4)Inspiration is important, but isfundamentally internal to our employees
thus beyond our control. We let them find
their own inspiration and focus more on
providing the tools and environment that
will help them to be successful.
Continuous Improvement (N8)We are careful to extract the maximum
value out of our carefully designed
processes and programs. Changing for
change’s sake is viewed as a waste of
energy and potential.
Breakdown of 8 Innovation Building Blocks
5.7MARKER RATING
© 2016 WorkXO LLC | PROPRIETARY & CONFIDENTIAL
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