The New Digital Currency by Andrea D'Agostini
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The document discusses the new digital currency of focus. It states that focus is an investment and outlines a values ladder for communicating with customers. It provides advice on asking the right questions to create lasting change or evolve a business. It also discusses the importance of telling stories and building marketing messages using interest, drama, unique features and calls to action. Overall, the document advocates focusing marketing efforts on engaging and entertaining customers through meaningful stories and conversations.
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The New Digital Currency by Andrea D'Agostini
- 1. The New Digital Currency Andrea d’Agostini
- 2. ME, without beard. I’m a serial creative. I tried to contain myself, but I escaped. Andrea d’Agostini
- 3. Started in television Andrea d’Agostini
- 7. Ritaglio stampa ad uso esclusivo del destinatario, non riproducibile. Pubblicazione: Young 18 Data: 01-07-2008 Periodicità: mensile Pagina: 1/2 g Andrea d’Agostini
- 8. Ritaglio stampa ad uso esclusivo del fdfd Ritaglio stampa ad uso esclusivo del destinatario, non riproducibile. Pubblicazione: Top Girl Data: 01-07-2008 Periodicità: mensile Pagina: 1/2 hg Andrea d’Agostini
- 9. Ritaglio stampa ad uso esclusivo del destinatario, non riproducibile. Pubblicazione: Ragazza Moderna Data: 01-08-2008 Periodicità: mensile Pagina: 1/2 Ritaglio stampa ad uso esclusivo del destinatario, non riproducibile. Pubblicazione: Ragazza Moderna Data: 01-08-2008 Periodicità: mensile Pagina: 2/2 Andrea d’Agostini
- 13. A SWEET YEARS IA - MENSILE – RAGAZZA MODERNA – Maggio - 09 Andrea d’Agostini
- 15. CASA SWEET YEARS ITALIA - SETTIMANALE – ECONOMY – 08 Apr-09CASA SWEET YEARS ITALIA - SETTIMANALE – ECONOMY – 08 Apr-09 Andrea d’Agostini Andrea d’Agostini
- 18. News Capelli Make up Viso e corpo Profumi Unghie Beauty star Sfilate Speciali MAKE ART WITH SEPHORAdi Alice Abbiadati 05 dicembre 2011 Sephora incontra Jay Bower, un giovane artista che mostra il suo concetto di bellezza. Alice Abbiadati Leggi tutti I P IÙ VIS T I DELLA S ET T IMAN A Star in costume: focus sui difetti HOME / BELLEZZA/ NEWS 0 M A K E U P / S E P H O R A / J A Y B O W E R Forse vi sembrerà improbabile, ma tra i due è nata una perfetta alchimia, visibile sulla pagina Facebook (per chi non ci crede). Perchè a Sephora piace esplorare nuove vie di comunicazione ed essere sempre all'avanguardia. E Jay Bower ammette che, in fondo, anche truccarsi è un'arte. Prendendo una tela e una tavolozza fatta di mascara, rossetti, smalti e ombretti nascono due opere che omaggiano la bellezza. Due donne, una in primo piano e una a figura intera, rendono giustizia all'idea di bello di Bower... grazie al make up che ha preso il posto dei classici colori ad olio. Prima di una serie di collaborazioni, Sephora ha intenzione di dare vita a nuove opere inaspettate e meravigliose. VOTA 2Like Sanremo, tutti i beauty look Vincitrice di bellezza Bocche rosse e rosa ai Brit Awards Cosa stai cercando 02/03/12 - Aggiornato: 20.07 79kLike Email Password Marie ClaireStyle Andrea d’Agostini
- 22. In 2013 I sold my agency and moved to Florida. I wanted to retire at 33. But Nope, I had to stay busy, so… Became Senior Vice President PR & Marketing of a small Energy Company called American Power & Gas Andrea d’Agostini
- 23. By the end of 2016 We grew from 23 to 300 mln and became the fastest growing energy company in the US Andrea d’Agostini
- 24. So what’s the new digital Currency? Hint: The answer is not Bitcoins, Ripple, BitcoinCash etc. Andrea d’Agostini
- 25. The New Currency is FOCUS Andrea d’Agostini
- 27. From Search to Discovery Andrea d’Agostini
- 28. We want brands to entertain us Andrea d’Agostini
- 32. BRAND AS A PATTERN Andrea d’Agostini
- 33. FOCUS is an INVESTMENT Andrea d’Agostini
- 34. THE VALUES LADDER Andrea d’Agostini
- 35. Communicating with the idea that the customer is aware of the problem/ solution/product you are trying to sell. Misunderstanding the purpose of marketing and the difference between marketing, promotion, PR and positioning. Choosing the wrong target or not choosing a target at all. THE MONEY LOS E R S Choosing the wrong Emotion to communicate from. Andrea d’Agostini
- 36. 1.He can be completely unaware of what you are trying to offer, of you and your brand/product. 2.He can be aware of the problem that your product will solve 3.He can be aware of the right solution for the problem 4.He can be aware of the product that will solve the problem 5.He can be aware of your brand for some other product / solution 6.He can be aware of your competitors but not you 7.He can be aware of you an excited about it. 8.He can be aware of you an not interested 9.He can be aware of you and still not ready to buy 10.He can be ready to buy Know the awareness level of your target There are only few stages that a customer can be in. Andrea d’Agostini
- 37. HELLO! Marketing has a specific purpose: Creating Demand Part of the marketing activities is promotion. Promotion is an art: Is the art of offering something that people will respond to. Andrea d’Agostini
- 38. Who Location Questions Validation Expansion THE MASTER TEMPLATE Andrea d’Agostini
- 39. L A ST I NG CHANGE QUESTIONS What is the OUTCOME you are looking for WHY do you want it What do you need to DO in order to get it? Andrea d’Agostini
- 40. TE LL ING S TOR IES The beginning who what how why High Drama Background story Hitting a wall Wow Moment (solution) The one thing that makes the difference Hidden benefits What’s the Catch? Call to action Andrea d’Agostini
- 41. BUSINESS EVOLVING QU EST IONS What business are you really in? Where did you had success before / why are you successful? Who is your ideal customer? What does your customer really need? and in 5 years? What identity you want associated with your product and how will that change your customer? Andrea d’Agostini
- 42. BUIL DING BL O CK S INTEREST/ EXCITEMENT DRAMA WHY DIFFERENT HOWTO UNIQUE FEATURES JUSTIFY PURCHASE LASTING VALUE ANTICIPATE OBJECTIONS ASK FOR ORDER Andrea d’Agostini
- 43. BROKE IS THE STATE OF YOUR WALLET Andrea d’Agostini
- 44. POOR IS A STATE OF MIND Andrea d’Agostini
- 45. INVEST IN YOUR MIND “IF A MAN EMPTIES HIS PURSE INTO HIS HEAD, NO MAN CAN TAKE IT AWAY FROM HIM. AN INVESTMENT IN KNOWLEDGE ALWAYS PAYS THE BEST INTEREST” BENJAMIN FRANKLIN Andrea d’Agostini
- 46. The REAL Treasure Andrea d’Agostini
- 48. Thank you ad@andreadagostini.com Insta: @MrDagostini Let’s build a renaissance salesjet.io