The document discusses two main types of advertisements - classified advertisements and commercial advertisements. Classified advertisements are cheaper and have a simple format, focusing on situations vacant, property listings, and other notices. Commercial advertisements are more expensive but also more colorful and attractive, using slogans, images, and other techniques to promote brands and services. The document provides examples and formatting guidance for classified ads and analyzes features of commercial advertisements.

1. ADVERTISEMENTS

2. ADVERTISE
MENTS
An advertisement is a public announcement
made through a popular medium like
newspapers, magazines,
television, radio and cinema.

3. • An advertisement attracts immediate attention
of the public. It is a very potent tool for
promoting sales and service.
• It is used to influence the minds, tastes and
even motives of the masses.
ADVERTISEMENTS

4. Advertiseme
nts
• An advertisement is a play of words. So, it
must be very attractive to catch the eye of the
reader.
Advertisements are of two types....

5. Advertiseme
nts

6. Advertiseme
nts
• Classified Advertisements are cheaper and can
easily be made, following simple formats.
• Classified Advertisements should be enclosed in a
box.
• Classified ads should be very well covered in a
range of around 50 words. Marks will be deducted
if the student jumps the word limit.

7. Advertiseme
nts
There are several type of classified ads, which are
as follows:
• Situation vacant
• To-let
• Sale and Purchase of Property/Vehicles/Goods
• Education institutions promotion

8. Advertiseme
nts
• Missing persons
• Tour and Travels
• Miscellaneous
• Matrimonials

9. Advertiseme
nts
Now, look at the format of classified ad:

10. Commercial
Advertisements
Now, let’s learn about commercial
Advertisement
• Commercial Ads are costly ads.
• They are colourful, attractive and most of them
consists of slogans, offers, pictures etc.
• There is no fixed format for Commercial Ad.

11. Commercial
Advertisements
• Let’s go through an example of a popular
brand.

12. Commercial
Advertisements
Add
company
name in
the blank
space.
AN EXAMPLE:

13. Commercial
Advertisements
AN EXAMPLE: