This document discusses two types of advertisements - classified and commercial. Classified advertisements are cheaper and follow simple formats, usually enclosed in a box with around 50 words. They are used for situations vacant, property rental/sales, missing persons notices, and matrimonials. Commercial advertisements are more expensive and colorful, using slogans, images and offers to attract attention without a fixed format. Examples of commercial advertisements from popular brands are provided.

1. ADVERTISEMENTS
A PowerPoint presentation by: Mrinal Ghosh, PGT (English)

2. Advertisements
An advertisement is a public announcement
made through a popular medium like
newspapers, magazines,
television, radio and cinema.

3. Advertisements
• An advertisement attracts immediate attention
of the public. It is a very potent tool for
promoting sales and service.
• It is used to influence the minds, tastes and
even motives of the masses.

4. Advertisements
• An advertisement is a play of words. So, it
must be very attractive to catch the eye of the
reader.
Advertisements are of two types....

5. Advertisements

6. Advertisements
• Classified Advertisements are cheaper and can
easily be made, following simple formats.
• Classified Advertisements should be enclosed in a
box.
• Classified ads should be very well covered in a
range of around 50 words. Marks will be deducted
if the student jumps the word limit.

7. Advertisements
There are several type of classified ads, which are
as follows:
• Situation vacant
• To-let
• Sale and Purchase of Property/Vehicles/Goods
• Education institutions promotion

8. Advertisements
• Missing persons
• Tour and Travels
• Miscellaneous
• Matrimonials

9. Advertisements
Now, look at the format of classified ad:

10. Commercial Advertisements
Now, let’s learn about commercial Advertisement
• Commercial Ads are costly ads.
• They are colourful, attractive and most of them
consists of slogans, offers, pictures etc.
• There is no fixed format for Commercial Ad.

11. Commercial Advertisements
• Let’s go through an example of a popular
brand.

12. Commercial Advertisements
Add company
name in the
blank space.
AN EXAMPLE:

13. Commercial Advertisements
AN EXAMPLE:

14. Thanks for watching.
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