BizPro final presentation

1. Tim BizPro 17th Junior
2019.01.18
Final Presentation
Junior Project
1

2. 1
2
3
4
5 Q & A
0

3. 1

5. 23%
23.1%
28.5%
37.3%
33%
28.8%
63.6%
68.6%
73.2%
82.7%
77.7%
72.5%
Source: , GO SURVEY BizPro 17
0
0.2
0.4
0.6
0.8
4 5 6
12%
17%
74%
2

6. BizPro 17
Promotion ConsumptionDistributionCreation
(100%) (30%)
(10%)
(60%)
(5-7%)
Source: Web search 3

7. Podcast = iPod + Broadcast
23%
31%
32%
40%
72%
4

9. 0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018 2019* 2020*
China US
CAGR:
22.6%
CAGR:
10.7%
0
25
50
75
100
2017/12/3 2018/11/4 2019/11/3
BizPro 17 5

10. BizPro 17
0
100
200
300
400
500
2015 2016 2017 2018 2019*
$467
$345
$257
$119
$69
CAGR:
46.5%
6

11. BizPro 17
0 1.15 2.3 3.45 4.6
2.9
3.8
3.8
3.9
4.6
7

12. BizPro 17
39%
We are seeing increased engagement and increased conversion from Ad-
Supported to Premium. Some of the increases are extraordinary, almost
too good to be true. — financial results for the Q3 of 2019
Source: Spotify press release 8

13. 0%
20%
40%
60%
80%
69%
54%
BizPro 17
0 0.2 0.4 0.6 0.8
56.8%
67.6%
70.2%
9

14. 50
51-100
101-150
151-200
200
0 0.125 0.25 0.375 0.5
1%
8%
24%
41%
25%
BizPro 17 10

15. BizPro 17
0 0.35 0.7
41%
54%
56%
67%
0 0.3 0.6
25%
36%
37%
57%
0 2.1 4.2
3.0
3.6
4.1
4.2
11

16. BizPro 17
Podcast
12

17. 13
24,000,000
X
Podcast
1%
Podcast
240,000 X
KKBOX
81.25%
KKBOX
195,000 X 36.8%
KKBOX
71,760 150 /
X X 12 = 1.29

19. 14

22. 20%
40%
60%
80%
100%
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
2013 2014 2015 2016 2017 2018
Revenue Cost of revenue
Gross Margin
Spotify( )
BizPro 17

23. 0 20 40 60
21
21
21
23
23
24
25
26
27
29
30
31
32
34
35
35
37
39
53
Podcast (%)
BizPro 17

24. BizPro 17
30

25. BizPro 17
5
13%
3 - 5
9%
2 - 3
14%
1 - 2
19%
30 - 1
25%
30
20%
Podcast

26. BizPro 17
Podcast
Spotify
Apple Podcast
SoundOn
SoundCloud
Overcast
0% 10% 20% 30% 40% 50% 60% 70%
15%
5%
9.5%
10%
54%
63.5%