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[메조미디어] 2020 교육 업종분석 리포트

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[ 메조미디어 2020 업종분석 리포트 OPEN!! ] 
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2020 업종분석 리포트에서 만나는 주요 업종별 시장 트렌드와 소비자 인사이트를 지금 바로 확인하세요!
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유통, 금융, 교육, 가전, 식음료, 화장품, 자동차, 모바일게임 등 8개 업종의 시장 현황 및 광고비를 분석하고, 자체 소비자 리서치를 통해 최신 트렌드와 미디어 전략 인사이트를 제공합니다:D
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 메조미디어 2020 업종분석 보고서 바로보기!!
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▶️ 유통 https://bit.ly/3diUIdU
▶️ 금융 https://bit.ly/2xYmxrL
▶️ 교육 https://bit.ly/33Bif5e
▶️ 가전 https://bit.ly/2UwH26C
▶️ 식음료 https://bit.ly/2U5UzTo
▶️ 화장품 https://bit.ly/3aa5BwE
▶️ 자동차 https://bit.ly/2QzTqS1
▶️ 모바일게임 https://bit.ly/2vHQUlu
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#MezzoMedia #2020업종분석 #리포트 #8종
#광고비분석 #시장 #트렌드 #소비행태 #리서치
#디지털광고 #인사이트 #메조미디어와 #함께

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[메조미디어] 2020 교육 업종분석 리포트

  1. 1. INDEX
  2. 2. 2019 3 9 • 5% • VR AR 2014 2015 2016 2017 2018 2019(e) 5% 3.9 SOURCE 2018 2019.05
  3. 3. 17% • 2019 74% PC • 80% 2018 196 2019 352 2017 2018 2019 703 1,155 1,354 22% 17% 26% 78% 83% 74% 28% 72% +17% +64% SOURCE 2020.02
  4. 4. 2017 2018 2019 179 316 236 2017 2018 2019 154 301 356 38% 25% • 38% • 2017 2018 2019 342 509 701 19% 15% 24% 81% 85% 76% 30% 24% 31% 14% 14% 22% 86% 86% 78% 70% 76% 69% +49% +38% +95% +18% -25% +77% , , , SOURCE 2020.02
  5. 5. • • AI AI AI • AI • • 1 • • • • AI • 2020 • 2017 4 2020 10 + / : 2020.02 5% 32% 10% 1% 52%
  6. 6. • VIPKID • AI • • AI • • • • • 630AR/VR AI Robotics Blockchain • AI • AI $126 $61 $31 $6 $18 $8 $13 $1 HolonIQ, Smart Estimates, 2019.01 +32% CAGR 2018 2025 +34% +13% +29%
  7. 7. 140 No.1 Class101 • • • • • 2019 12 2 1,000 • 2019 P2P • 400 P2P • 150 • VOD 2019.04 65% • • 20대 61% 30대 69% 40대 68% x , 785 , 2019
  8. 8. 2% 60% 7% 5% 20% 6% 21% 58% 21% 300 300-700 700 22% 18% 15% 14% 15% 16% 19-24 25-29 30-34 35-39 40-44 45-49 44% 56% Online-Survey 5 19-44 372 2020.02.19 ~ 2020.02.23
  9. 9. 2040 10 6 1 • 60% 1 • 72% 62% 47% 33% 32% 21% 22% 21% 30% 51% 37% 16% 15% 13% 12% 12% 60% 20대 72% 30대 62% 40대 47%
  10. 10. • • 51% 44%42% 40% 44% 36% 39% 23 ~ 20-23 17-20 12-17 08-12 ~ 08 23 ~ 20-23 17-20 14-17 11-14 09-11 07-09 ~ 07 7% 8% 14% 14% 22% 25% 51% 18% 7% 19% 35% 21% 44% 18% 20-23
  11. 11. • • 20 30 40 25% 20% 16% 12% 24% 20% 16% 7% 10% 14% 11% 8% 5% 10% 6% 5% 4% 9% 20 30 40
  12. 12. • 33% 2019 2020 • 2020 / /20 30 40 22% 14% 33% 47% 32% 21% 21% 30% 59% 43% 38% 35% 24% 20% 45% 39% 47% 49% TOP2
  13. 13. • 37% • AR VR E-book 37% 57% 51% 38% 27% 22% 37% 6% 53% 3%
  14. 14. • • 34% 52% 74% 40% 29% 14% 11% 34% 74% 40% 29% 14% 11%
  15. 15. • • 20 40 SNS 27% 13% 12% 12% 11% 9% 9% 5% 20대여성 35% 30대여성 22% 40대여성 31%
  16. 16. • • , , CM 61% 54% 18% 11% 11% 10% 11% 7% 4% 78% 43% 35%
  17. 17. 62% • 62% • 2030 SNS SNS 43% 62% 23% 22% 18% 17% 17% 11% 6% 20대 44% 30대 44% 40대 39% 20대 18% 30대 22% 40대 32% 20대 29% 30대 27% 40대 9%
  18. 18. • • / TIP/ / 53% 50% 50% 45% 41% 73% 58% 69% 72% 68% 85% 91% 7% 15% 7% 8% 6% 7% 9% 18% 6% 10% 10% 11% 9% 18% 10% 16% 20 20 30 30 40 40 1 2 3 4 5
  19. 19. • • SNS 22% 17% 15% 15% 13% 11% 4% 3% 1 2 3 4 5
  20. 20. • 70% • SOURCE 2019.01– 2019.12 1 2 3 4 5 4% 6% 68%8% 6% 3% 3% 1% 1% DA
  21. 21. • 2020.03 • • • • 2020.03 • • • • •
  22. 22. • 2019.12 • • • 45.7% 2020.02 • 2019.11 • • • 30,000 2020.02 • •
  23. 23. • • 2030 • 2020. • • • • 2019. • • •
  24. 24. THANK YOU
  25. 25. MEZZOMEDIA 2020

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