1. Natasha
Wright
Jordan O’Neill
Shaun Fiedler
Judy Tan

2. OVERVIEW OF BRAND
• Educational nonprofit organization which values kindness,
authenticity, empathy, compassion, and fairness.
• Creates outreach programs, conducts workshops, and holds
training sessions with numerous organizations in public and
private sectors.
• Great start in creating visibility into several social media
channels: Facebook, Twitter, LinkedIn.
The Ben Marion Institute
For Social Justice, Inc.

3. QUOTE FROM THE BEN MARION INSTITUTE
“…change that lasts
and builds on itself
for future
generations”
The Ben Marion Institute
For Social Justice, Inc.

4. OVERVIEW OF PROJECT
• Measure and compare the visibility of The Ben Marion Institute in
social media to similar companies: Georgia Equality & Hands On
Atlanta
• Evaluate what is needed to transition an impression into a call to
action.
• Does Ben Marion have these Calls to Action displayed on their sites
currently?
• What is the breakdown between impressions made and those who
acted?
• Build upon their start in social media. Provide ways to increase
impressions and actions.
• Automatic Tweets
• Hire a social media marketing coordinator
The Ben Marion Institute
For Social Justice, Inc.

5. DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.
• The number of tweets from
a company has a direct
correlation with the number
of followers & referrals
back to your
homepage/webpage.

6. DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.

7. DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.
Ben Marion
GA Equality
Hands On Atlanta
• Great opportunity for Ben
Marion to be ahead of the
leader of these organizations

8. CHANNELS DATA ANALYSIS
HANDS ON ATLANTA
The Ben Marion Institute
For Social Justice, Inc.

9. CHANNELS DATA ANALYSIS
GEORGIA EQUALITY
The Ben Marion Institute
For Social Justice, Inc.

10. CHANNELS DATA ANALYSIS
The Ben Marion Institute
For Social Justice, Inc.

11. HOW SEO FITS IN THE PICTURE
The Ben Marion Institute
For Social Justice, Inc.

12. DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.
A link from a webpage, back to your own
webpage or website
Ben
Marion
Institute
Georgia
Equality
Hands
On
Atlanta

13. CALL TO ACTION
The Ben Marion Institute
For Social Justice, Inc.
Ben Marion
Institute
Georgia Equality Hands On Atlanta

14. OBSERVATIONS ON INTEGRATED/TACTICAL
CAMPAIGN/CALENDAR OUTLINE
The Ben Marion Institute
For Social Justice, Inc.

15. CALL TO ACTION
The Ben Marion Institute
For Social Justice, Inc.
• Keep events / Updates about the organization current for
followers
• Post about upcoming events and create a call to action on
website and social media sites
• Give detailed descriptions about each even to build
awareness and excitement about events.
• Build actions into your social media and track the impressions
made vs. those turned into actions

16. RESULTS OVERVIEW
The Ben Marion Institute
For Social Justice, Inc.

17. SUMMARY
The Ben Marion Institute
For Social Justice, Inc.

18. RECOMMENDATIONS FOR THE BRAND & PLAN
The Ben Marion Institute
For Social Justice, Inc.

19. CITATIONS
The Ben Marion Institute
For Social Justice, Inc.

20. The Ben Marion Institute
For Social Justice, Inc.