The FierceWomenProject is a multimedia platform that connects female community leaders with groups of young women and girls. Through sharing their stories, these leaders aim to inspire, engage, and empower the next generation. The platform provides workbooks and small mentorship events to help girls envision their future potential. Metrics like the number of participating women and girls and facilitated events will track the platform's growth. Funding will support expanding the digital presence, training facilitators, and creating educational resources to further the mission of developing strong female role models.

1. The FierceWomenProject (FWP)
Portraits of Possibility
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2. The Flame
The FierceWomenProject is a
multimedia platform which allows busy
female community leaders from
diverse backgrounds to easily connect
with groups of young women and
girls. Through this platform, leaders
share their stories to inspire, engage,
and empower.
Core Values: 1) Leadership Development 2) Mentorship 3) Men as Allies
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3. The Fan that Fuels the Flame
• Women who maintain the top ranks of academia, policing,
politics, and law are holding at about 20%1. This is why young
women and girls need to see and hear the stories of female
leaders.
1 https://www.theguardian.com/women-in-leadership/women-leadership-blog/2014/oct/22/women-role-model-penguin
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4. The Fan that Fuels the Flame
• Studies show that exposure to strong women leaders from
every field in a hands-on, up-close and personal, small, group
setting helps girls set higher goals for themselves.2
2 https://www.forbes.com/sites/worldviews/2012/01/19/the-role-model-effect-women-leaders-key-to-inspiring-the-next-generation/#31c541e4fd26
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5. The Fan that Fuels the Flame
• Societies around the world need to feature female leaders
more. Women are under-represented in textbooks globally.3
• Only 27.8% of U.S. women volunteered in 2015.4 Many female
leaders want to help, yet they are too busy to find simple,
impactful ways to give back to the next generation of young
women and girls.
3 http://www.npr.org/sections/goatsandsoda/2015/04/19/400486373/see-priya-cook-gender-bias-pervades-textbooks-worldwide
4 https://www.bls.gov/news.release/volun.nr0.htm
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6. FierceFacilitators help the girls create a vision of
their ”future selves," using the FierceWomen
VISIONBOOKTM workbook and mentorship events.
Girls get direct access to powerful local women
leaders, as well as those in other cities. They also
discover an expanded sense of what's possible.
Discover dynamic women leaders from diverse
fields and learn from their stories.
Into The Fire
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7. The FierceWomenProject provides a
simple, elegant framework.
Includes:
• How to engage local women leaders
• Instructional video for hosting small
mentorship events
• VISIONBOOK online training guide
Future Scaling:
• Opportunity for FierceFacilitator
training for hosting large events
• Membership Website & App
Into The Fire
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8. The Advantage
There’s nothing else like it! No one else brings women leaders together to share
their stories and provide inspiration to girls in a simple, multimedia platform while
helping them create a vision for their future selves.
FierceWomen is a unique, fun, guided engagement for women and girls.
Girls learn about strong women leaders in their community in advance, and get to
formulate questions to ask.
Intimate group settings means direct contact; a chance to shake hands and learn
directly from female leaders in the community.
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9. The Book
The Official FierceWomen
VISIONBOOK
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10. Income Verticals
• VISIONBOOK Workbook sales
• Membership fees to online/app community
• Ad sales from free Android and iOS App (MVP)
• App sales from the paid Pro Version of the app
• FierceFacilitators Training Program
• Corporate Sponsorships for FierceWomen Libraries in schools
• Licensing & Merchandising Products
• Documentary Screening fees
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11. Business Model
Past:
Primary revenue has been from portrait sales. Secondary revenue from book
sales of the FierceWomen VISIONBOOK workbooks which are available through
Amazon.
Scaling:
Framework and video instructions are available free online for small events.
Build strategic partnerships, host events with national organizations such as Girl
Scouts, after-school programs, etc. Implement training programs and licensing
for those wanting to produce larger conferences or concerts.
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12. What’s Next
1. Secure Intellectual Property
2. Android and iOS App (MVP)
3. Marketing
4. Scale Partnerships
5. Sponsorship Program
6. Build Online Membership Website
7. Make Documentary
8. Curricula Design
9. Facilitator Training Program
Development
10.Expand Portraiture Series
11.Licensing & Merchandising
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13. Key Metrics
# of young women and girls participating
# of FierceWomen mentors participating
# of FierceFacilitators trained
# of small events hosted
# of FierceWomen Concerts hosted
# of large conferences hosted
# of documentaries screened
# online memberships
# of VISIONBOOK workbooks sold
Merchandise sold
Social influence
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14. Traction
Portrait sales plus VISIONBOOKS since founded in 2013 is $103,000.
Sponsors: Marshall Gerstein Law Firm, Chicago - video production.
Key Partners: Carnegie Mellon University, Brown University, Junior
Achievement, Big Brothers Big Sisters, and Girl Scouts. Harvard alumnae
and faculty. Boston/Cambridge. Also, Harvard Medical School is about to
use one of the portraits in a publication.
Collateral: FierceWomen Portraits (ongoing), The FierceWomen
VISIONBOOK (April 2016), VISIONBOOK instructional video (April 2017),
and MVP Website
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15. Target Market
• Girls and young women, aged 11-17
• Parents of girls and young women, aged 11-17
• Potential FierceFacilitators
• Mentorship Organizations
• Community Groups & Non-Profits
• After-school Programs
• Structured Mentorship Programs
• Corporate Sponsorships for FierceWomen Events
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16. Competition
Full S.T.E.A.M. Ahead
The only other vision books on the market
right now are from the self-help, religious, or
spiritual space, rather than career-based
with a focus on S.T.E.A.M.
Journals
There are journals and diaries that are
geared toward middle and high school girls,
but lack the direct mentor engagement.
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17. Differentiation
Self-help books lack proprietary
framework with original content, and are
not specifically focused on women
leaders who are mentoring girls.
Diaries and journals don't have the
FierceWomen: Portraits of Possibility
brand and concept of girls being inspired
and helped by diverse women leaders.
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18. Advisors & Mentors
Founder J.G. Boccella is receiving guidance from business advisors and mentors:
- Christy Uffelman, Partner, Align Leadership
- Terri Alpert, Founder/CEO, Uno Alla Volta
- Danielle Douglas, President, Inspire Enterprises, Inc.
- Leena Roy, Director, Product Strategy, W.W. Granger
- Christina Aldan, Founder, Luckygirl, LLC
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19. More Fuel for the Fire
Immediate $30,000 Raise
• Secure Intellectual Property
• Android and iOS App (MVP)
• Marketing
• Scale Partnerships
Future $70,000 Raise
• Curricula Design
• Facilitator Training Program
Development
• Build Online Membership Website
• Make Documentary
• Expand Portraiture Series
• Licensing & Merchandising
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20. CONTACT
jgboccella@gmail.com
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