Ch15- Mattoponi

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Ch15- Mattoponi

  1. 1. Mattoponi River Peyton Nichols Lauren Irby Meghan Roan Austin Ling Maria Soliven PUBLIC RELATIONS IN NON- PROFIT ORGANIZATIONSChapter 15
  2. 2. The World of Non-Profitshttp://www.youtube.com/watch?v=UXE25_9WZTE
  3. 3. Today’s Agenda Nonprofit vs. For-Profit The Practice of Nonprofit PR Public Relations Challenges Faced by Nonprofits Success Factors for Nonprofit PR Activity
  4. 4. Nonprofit vs. For-Profit What is a Nonprofit Organization? What is a For-Profit Organization? Importance of Public Relations in Nonprofit Organizations  Money -VS-
  5. 5. The Practice of Non-Profit PR Health and Human Services  Most common  Challenges Membership Associations  Same interest  Challenges Educational Institutions
  6. 6. Challenges faced by Non-Profits Gaining recognition in a private environment Competing for resources Weathering crises and scandals Managing multiple publics Balancing multiple bottom lines Building a brand and an identity
  7. 7. Success Factors Revisiting mission statements Strong Internal PR External PR that unify Board members participate by donating Messages that support program goals
  8. 8. ACTIVITY NRA Case Study
  9. 9. Conclusion Influence of large nonprofits The role of PR
  10. 10. Works Cited Lattimore, A., Baskin, O. W., Heiman, S. T., & Toth, E. L. (2009). Public relations, the profession and the practice. McGraw-Hill Humanities/Social Sciences/Languages.

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