A360 revolutionizes the way adolescent girls access contraceptives by flipping the model and starting with what matters to her. In Tanzania, A360 has co-designed with girls a program called Kuwa Mjanja, where girls can "be smart" (Swahili translation) and learn about themselves both their bodies and their dreams. Kuwa Mjanja inspires and opens possibilities, empowering girls to take action by considering contraception as "the first step to taking control of your future now." Connecting with Sara (CwS) is a DHIS2-powered, open-source platform to track, link, and engage with Sara (our client) through use of mobile phones to facilitate engagement with community mobilizers, service providers, and follow-up efforts. CwS enables a new way to engage with and bring service delivery closer to Sara. The platform powers program teams to engage more dynamically with Sara and to actively use data to inform pathways to method adoption.

1. Smart Connect:
Bringing Contraceptive Services Closer to Adolescent Girls
through Mobile Technology

2. Harnessing a Transdisciplinary Approach
● Increasing demand, access and uptake of modern
contraceptive methods
● 15-19-year-old girls in Ethiopia, Nigeria and Tanzania
● Project Life: 4 years (Prototyping, Live, Pilot, Scale)
● HCD: placing youth at are the center of everything
A360 fused a motley crew of experts to disrupt and reimagine traditional design and
implementation of public health programming for adolescents.

3. A Blueprint for
Rapid Change

4. A360 in Tanzania: Kuwa Mjanja
Context
• In Tanzania, an estimated 52% of the population’s 2.3 million
adolescent girls (15-19 years old) are sexually active
• 13.3% currently use a modern contraceptive method
• 3 out of 5 girls do not have access to contraception.
Kuwa Mjanja (Be Smart) is a girl-powered call to action that
seeks to reframe the narrative about girls in Tanzania.

5. There are many pathways
girls can take through the
program

6. Two key systems help us better engage with clients, reaching them where they are
physically and mentally while tracking their pathways through the program
Girl-centric &
personalized counseling
Referral tracking and
redemption

7. Community
educator delivers
targeted,
personalized
counselling to
adolescent client
Community
educator
electronically
registers & refers
client to a provider
or activity
Client
receives
SMS with
unique
referral
number
Client attend a
Kuwa Mjanja
activity and meets
provider for FP
info and services
Provider
redeems client
for specific
service using
client unique
code
1 2 3 4 5
Karibu
Kuwa
Mjanja!
Referral #
123456
Or a paper invite
if she doesn’t
have a phone

8. Counseling tool designed using HCD
Segmentation to deliver targeted messaging Videos and stories to share relevant info
Games & humor to tackle tough subjects Personalized counseling for better decision-making

28. Capture Client
Unique Identifier Code
AMFUPIL01

29. Successful Submission!

33. Provider Redeems Client’s Referral

34. Performance data
for the IPC showing
overall number of
clients against
projections

35. Notification for IPC
to follow-up with
clients that have not
redeemed their
referral

36. Connect Android App
Performance data
for the IPC showing
list of clients who
have referrals
redeemed

37. Information use
Data flows from
the connect app
into DHIS2
dashboards

39. Pamela A. Mallinga
Population Services International (A360)
pmallinga@psi.org
Wycliffe Waweru
wwaweru@psi.org
Madeleine Moore
mmoore@psi.or.tz
@adolescents360 @adolescents360