Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how! Join the webinar to learn: -How just 20 minutes per week can positively affect your AdWords Performance -Tips & Tricks perfect for even the busiest business owner -5 actionable tips to turn "Oops," to "YES!" in AdWords -Real examples so you can walk away and start implementing in your account today.

1. The 20-Minute PPC
Work Week

3. JOIN THE CONVERSATION ON TWITTER
#PPC20
@WordStream
@twarner83

4. Meet The Experts
Tim Warner, Director of Sales
• 9+ Years of PPC Experience
• Certified AdWords Professional
April Gadarowski, Senior Account Executive
• Certified AdWords Professional
• 2+ years at WordStream

5.  Shocking yet common problems we see in PPC accounts
 6 steps to achieve success in Google AdWords
 How to improve your PPC Performance in only 20-Minutes
per week
 Q&A: Send us your questions!
Today’s Agenda

6. Let’s Learn a Little
About You…

7. a) I'm supposed to do work in my PPC account every week?
b) Less than 1 hour per week
c) 1-10 hours per week
d) 10-39 hours per week
e) 40+ hours per week – it’s my full time job!
How much time do you spend on PPC every week?

8. a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing Page Optimization
What's your biggest time suck in PPC management?

9. WordStream’s FREE AdWords Performance Grader
 Baseline your AdWords
performance
 A free, instant PPC audit in under
a minute!
 Grades your AdWords account
performance based on 10 key paid
search metrics
 Compares how you’re doing
against other accounts of similar
size (monthly spend)
www.wordstream.com/google-adwords

11. The Harsh Reality:
The average AdWords account for small &
medium businesses is a train wreck!

12. a) I work towards specific goals
b) I track results
c) I analyze my data
d) I focus on optimizing my campaigns
e) All of the above
How are you approaching PPC?

13. 6 Steps you MUST Take to Achieve
Success in AdWords
SUCCESS
Strategy
Track
Results
Analyze
Data
Optimize
Data
Multiple
Channels
3rd Party
Tools

14. Track What’s Working Track
Results
50% of SMB’s
aren’t tracking
conversions!

15. Get the WHOLE Picture Track
Results

16. Google Wants Advertisers to Be Relevant
CUSTOMERSADVERTISERS
RELEVANCY
& QUALITY
SCORE
Analyze
Data
Optimize
Data

17. Quality Score measures Relevancy
65
BAD POOR GREAT!
21 3 4 7 8 9 10
Raise your Ad Rank
Higher Quality Scores:
Increase your Impressions
Lower your CPC
Analyze
Data
Optimize
Data

18. menswalkingshoesmenshikingshoesmensrockportshoespennyloafersboa
Timberlandworkbootsleather
guysrunningshoesnewbalancesneakersmarathonsneakersrainbootsinsul
bluesuedeshoesmensloafersfreeshippingreeboksneakersnikeshoesairjo
shoedealsfreeshippingleathershoesmenpumamensshoesdesignerst
dressshoeswingtipsblackleatherpatentshoesdancingshoesbrownhushp
mensbrownleatherhikingbootsmensclassicbowlingshoesleathercole
leathersize9shoesgreyamazonshoedealszapposmensshoesaleold-style
waterproofwalkingshoes
mensleatherworkshoe
barefootrunningsh
leathersperryboatshoes
BILLIONS of Searches every day;
Up to 20% are unique
Analyze
Data
Optimize
Data

19. How Quality Score is calculated
Quality Score
60% CTR
25% Ad text
relevancy
10% Landing
page quality
Increases your CTR
Improves Quality Score
Lowers your CPC
Relevant Ad text:
5% Other factors
(Adwords History,
LP Bounce rate)
Analyze
Data
Optimize
Data

20. Quality Score Impacts Your CPC
9
8
7
6
5
4
3
2
1
10 Discounted by 30.00%
Discounted by 22.20%
Discounted by 12.50%
GOOGLE BENCHMARK
Increased by 16.700%
Increased by 40.00%
Increased by 75.00%
Increased by 133.00%
Increased by 250.00%
Increased by 600.00%
YOU SAVE
YOU PAY
Analyze
Data
Optimize
Data

21. 6 Steps you MUST Take to Achieve
Success in AdWords
SUCCESS
Strategy
Track
Results
Analyze
Data
Optimize
Data
Multiple
Channels
3rd Party
Tools

22. How to Improve Your PPC Performance In
Only 20-Minutes Per Week

23. 3rd Party
Tool

24. 3rd Party
Tool

25. Key To Success- Know How You’re Performing
3rd Party
Tool

26. Facebook Made EASY
Drive relevant
traffic to your
site through
Google AdWords
97% of traffic
doesn’t convert
initially!
Multiple
Channels

27. Summary
 Most AdWords accounts are a train wreck
 Review the 6 steps you need to take in order to be
successful in PPC
 You must check on your account every week
 WordStream Advisor now fully supports Facebook
advertising, meaning you can manage your paid search
(yes, Google & BING) and paid social campaigns from a
single, centralized dashboard.

28. Special Offers! Would You Like…
a) Live demo of the WordStream Advisor to learn how
to manage your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified
Consultant
c) I don’t need help with my PPC

29. THANK YOU!
Webinar
Benchmark your AdWords account today!
www.wordstream.com/google-adwords
Questions? 855.967.3787