1.
8 FACEBOOK POST
FORMULAS
THAT DRIVE ENGAGEMENT

2.
This simple Slideshare gives you eight proven
Facebook Post formulas that drive engagement.
We’ve examined the world’s top Facebook Pages to
see which posts are, on average, generating more
participation from Facebook Fans than others.
We’ve broken down the content in these posts to
find the common pieces that remain, and created
formulas that we’ve seen, time and again, drive
above-average engagement.

3.
1. One little-known way to
[solve a problem]: [solution]

4.
2. Caption This! [Photo/Video]

5.
3. “Fill in the blank. My [activity]
must-have is ________.”

6.
4. “Like” for [Option 1]. “Share”
for [Option 2]

7.
5. “If [Enticing Scenario], I would
_______”

8.
6. “When [Problem or situation
is occurring], I ________”

9.
7. “Like” if you [do an activity]

10.
8. Remember when [old
fad/tradition]?

11.
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