Influence Marketing Part 1: How to Find Your Industry Leaders

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Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking? Do you even know how to find your market leaders?

Partnering with industry leaders has long been a successful marketing strategy - big brands have been marketing with sports figures and celebrities for decades. As online social influence continues to grow, so too does Influence Marketing. Search engine like Google factor social influence into your pagerank, and customers look to those they trust for product recommendation.

The cool thing about Influence Marketing is that even as the smallest of small businesses, you can use it to gain reach and increase trust of your company. You just need to know how.

In part one of this three part series on Influence Marketing, I’ll give you the top 3 methods of finding your market influencers.

Published in: Business, Technology

Influence Marketing Part 1: How to Find Your Industry Leaders

  1. 1. Influence Marketing Part 1: How to Find Your Industry Leaders
  2. 2. Table of Contents: 1 What is Influence Marketing 2 Social Influence Metric (SIM) Tools 3 Social Media Platforms 4 Search Engines
  3. 3. 1 What is Influence Marketing?
  4. 4. What is Influence Marketing? ● Partnering with industry leaders has long been a successful marketing strategy ● Big brands have been marketing with sports figures and celebrities for decades.
  5. 5. What is Social Influence Marketing? ● Social media is social ● 90% of consumers, and readers, trust the recommendation of peers ● Search engines, like Google, factor social influence
  6. 6. 2 Social Influence Metric Tools
  7. 7. SIM Tools 1 Klout ● Klout is the go-to source for most social media influence measurements. ● First SIM site, starting in 2008 ● Measures over 400 metrics from activity on ten social media sites like Twitter, Facebook, Google+, LinkedIn, WordPress (i.e. your blog), and even the Klout site itself. ● Use it to find and connect with top influencers (and bloggers) in your sector
  8. 8. SIM Tools 2 Peer Index ● PeerIndex measures influence and engagement levels ● Has its own algorithms to measure influence by sector ● Shows who the influencers are influencing in what sectors ● Use the data to strategically connect with top influencers who have sway with your niche readership
  9. 9. SIM Tools 3 Kred ● Kred measures influence by sector, and gives actionable insights - including about your competitors. ● Uses algorithms to give you - and everyone else - an influence score. ● Measures outreach activity, and gives you this data in an easy to read format. ● Find influencers who frequently engage with others, and they are more likely to share your blog articles too.
  10. 10. 3 Social Media Platforms
  11. 11. Social Media Platforms 1 Twitter ● Use Twitter search for your industry keywords ● Follow niche hashtags ● Use Twitter analytics
  12. 12. Social Media Platforms 2 Facebook ● Use Facebook search for industry keywords ● Use tools like EdgeRank checker for engagement levels ● Like Influencers high engagement rate (“talking about”)
  13. 13. Social Media Platforms 3 Google+ ● Search for G+ Influencers ● Join industry groups ● Use Google+ ripples: follow the flow to discover new industry leaders
  14. 14. Social Media Platforms 4 LinkedIn ● Search LinkedIn Influencers ● Follow Influencers on LinkedIn and other sites ● Join industry groups and network with group influencers
  15. 15. Social Media Platforms 5 Pinterest ● Search Pinterest for your keywords ● Follow Influencers who engage with your niche keywords ● Follow Pinners with tons of repins
  16. 16. 4 Search Engines
  17. 17. Search Engines 1 Google ● Do a simple Google search ● Excellent for very niche market or blog topics ● For example, search: “whale watching” + blog + Tofino ● Analyze top blogs using social influence metrics and social media sites (Your industry influencers may not even show significantly in tools like Klout, PeerIndex or Kred.)
  18. 18. Search Engines 2 Technorati ● Technorati is the top blog search engine ● Use it to search for bloggers in your industry, and blog posts about your subject matter ● Check blogger results for Influence on SIM and social media sites ● Other blog search engines include: Blog Search Engine, Blog Digger, and Ice Rocket
  19. 19. More Resources... Check out more articles on Influence Marketing: ● Part 1: Influence Marketing: How to Find Your Industry Leaders ● Part 2: Influence Marketing: How to Build Relationships with Social Leaders and Drive Traffic to Your Blog ● Part 3: Influence Marketing: How to Amplify Your Content with Social Leaders
  20. 20. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond makes it easy to run interactive social media marketing campaigns. Learn more at Wishpond.com

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