At our first social circle event we're discussing new social media innovations, getting inspiration from the latest cool campaigns and sharing social news.
16. Instagram
could launch
a shoppable
app
25 million
businesses
are using
Instagram
2 million
businesses
actively use
advertising on
Instagram
300 million
users use
Instagram
stories every
day
23. “If you’re not passionate enough about what
your company does to find fuel for
conversations every day, for hours on end,
with as many people as possible, maybe
you’re in the wrong business.”
Gary Vaynerchuck
Founder, Vayner Media
29. 6 steps to SOSTAC
Situation Analysis
Looking at where we’re at now. An internal and external
analysis.
Objectives
Where do we want to go? What do we want to achieve?
Strategy
How do we get there?
Tactics & actions
The details of the strategy, the channels and the content
who does what, when (the plan)
Control
This is how we will measure success, carry out any
testing and reporting back.
37. “Your brand is what other people
say about you when you're not in
the room.
―Jeff Bezos, Founder, Amazon
38.
39. 3. Choose your genius zones
Combine two or more expert areasto create genius zones—
areasin which you are irreplaceable.
Your personal brand | Josh Steimle
40. Your personal brand | Josh Steimle
1. Find your “why”
Once you know why you’re buildinga personal brandit willguide all
other stepson your journey.
Start withthis simpleexercise by fillingin the blanks.Youcan redo
this later, just put whatever comes to mind first.
I want to: ___________________________
[what you want to contribute]
So that: ____________________________
[the impact you want to make]
“People don’t buy what
you do; they buy why you
do it.
―SimonSinek,Start With Why
51. Best practice LinkedIn posting
1. Use emotive language in 1st 3 linesof text
2. Don’t be afraidof long posts …(see more)
3. Ask questions
4. Use multiplechoice
5. @mentioncolleagues or influencers
6. Use relevant hashtags
7. Use white space
8. Try video
LinkedIn| Creatingengagingcontent
KMH
Snapchat bounce – After making a video Snap tap and hold the infinity icon that appears at the bottom of the options menu. That will bring up a ‘Bounce’ slider that spans the full video from beginning to end. You can then set the beginning and the end of the part of the video you’d like to use as a loop in your Snap.
Launched Lens Explorer in July 18 (browse a range of lens created, over 100,000, and public stories using them)
Snappables – AR lenses for shares experiences with friends, challenge friends with games or multiplayer. Controlled by touch, motion of facial expressions.
KS
KU
According to Facebook, Instant Experiences load 15 times faster than standard mobile websites.
Instant Experiences now also automatically add the Facebook Pixel to your campaigns.
Instant Storefront helps businesses sell products in a grid format.
Instant Lookbook enables businesses to display products in the context of a lifestyle image.
Instant Customer Acquisition helps businesses drive customer action by displaying offerings and including a clear call to action.
Instant Storytelling uses images and video to give people a better feel for your brand.
NEW – Instant Form lets people easily share their contact information to learn more about your offerings.
KS
Natelle
KU
Voice filters – testing new type of lenses that can be controlled with voice (through selected English words, e.g. OK, wow, hi or love.
KMH
With a new feature – Shoppable AR – Snapchat allows advertisers to add call-to-action buttons to their lenses, taking users to a website to looks at, a product to buy, an app to install, or a video to watch. (April 2018)
25 million businesses on Instagram.
5 products tagged per image / 20 products tagged per carousel
Testing in Instagram stories from June 2018
KU
KMH
Facebook - August 18 – Introduction of ‘your activity’ which allows users to see their daily average time spent on platform and set reminders when they have reached this and mute push notifications. On FB and Insta.
YouTube – August 18 – new tools that will enable users to track their watch time, and set reminders to take breaks.
Instagram - September 18 (https://wellbeing.instagram.com/parents) – Instagram launch ‘parents guide’ to help manage time spent on the app. Includes helpful tips – tools, blocking comments, etc.
KMH
You Cant look at
SOSTAC is a Strategic marketing model developed by PR Smith in the 1990s and later formalized in his 2004 book, Strategic Marketing Communications. It is an acronym for Smith's six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control.
Planning tool to help with planning strategy or campaign – today will focus on social media, but can be used for wider marketing projects
Scalable
How to practically apply
https://kpsdigitalmarketing.co.uk/
Our sources for today
Flavour
Other frameworks within
Depending on the size of your project
How to apply
Not sure what your contribution might be, or who your audience is? Take your best shot, and then move to the other steps and come back here once you have a better idea.
https://www.joshsteimle.com/
Example: I know a lot about skateboarding. I also know a lot about marketing. There are others who know more about skateboarding than I do, and others who know more about marketing, but not many people know more about both than I do. Create genius zones until one stands out and you say “That’s it!”
Not sure what your contribution might be, or who your audience is? Take your best shot, and then move to the other steps and come back here once you have a better idea.
Before we start planning, I need to mention that this methodology relises on a brand or business havng the marketing foundations in place
- Mission, vision, values and market positioning