The practice of promoting products or services using digital channels to reach potential customers. Examples of digital marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

1. Digital
Marketing

2. Ask
What is Digital Marketing
Online Marketing Services
How it can create a measurable impact on the
business
Benefits
Impact
MARCH
2023
Cogent
Integrated
Business
Solutions

3. What is Digital
Marketing
Examples of digital marketing
strategies include search engine
optimization (SEO), pay-per-click
(PPC) advertising, social media
marketing, email marketing, and
content marketing.
Allows businesses to target specific
demographics, interests, and
behaviors with greater precision
than traditional marketing methods.
The practice of promoting products
or services using digital channels to
reach potential customers.
MARCH
2023
Cogent
Integrated
Business
Solutions

4. Benefits of Digital
Marketing
Cost-
effective
Targeted
More affordable than traditional
marketing methods, allowing
businesses to reach a larger
audience while staying within
budget.
Target specific demographics,
interests, and behaviours, making it
more likely that their message will
reach the right audience.
Deliver a higher return on investment
compared to traditional marketing
methods, allowing businesses to
achieve their marketing goals more
efficiently.
Businesses can build a stronger
online presence and reach more
potential customers, improving their
brand awareness and reputation.
Increased
ROI
Brand
awareness
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2023
Cogent
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Solutions

5. 80%
Impact on businesses
Businesses recognize the importance of digital
marketing in their overall marketing strategy.
MARCH
2023
Cogent
Integrated
Business
Solutions

6. HOW DIGITAL MARKETING
CAN IMPACT YOUR
BUSINESS?
Strategies like SEO and PPC can drive
more traffic to their website, leading to
increased sales and revenue.
Providing valuable insights that can be
used to optimize future marketing efforts.
Adjusted and optimized based on real-time
data to respond to changes in the market
or customer needs.
Reach a wider audience through targeted
marketing campaigns on various digital
channels.
Increased website traffic
Data and insights
Flexibility and agility
Improved brand awareness
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2023
Cogent
Integrated
Business
Solutions

7. COGENT DIGIT
AL
MARKETING SERVICES
We specialize in offering data-driven and ROI-oriented digital marketing
services. Our professional digital marketers take a customer-o
riented
approach to help your business reach its true potential.
MARCH
2023
Cogent
Integrated
Business
Solutions

8. SERVICES
MARCH
2023
Cogent
Integrated
Business
Solutions
Social Media
Management
PPC
Management
Content
Marketing
Performance
marketing
Online Advertising
& Marketing
Services
Search Engine
Optimization
Email Marketing

9. Potential impact
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2023
Cogent
Integrated
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Solutions
Impact of Using Digital Marketing Impact of Not Using Digital Marketing
Increased brand awareness and visibility through
targeted marketing campaigns on various digital
channels
Limited brand visibility, relying on traditional marketing
methods with a smaller reach
Ability to target specific demographics, interests, and
behaviors with greater precision than traditional
marketing methods
Limited ability to target specific demographics, potentially
leading to less effective marketing campaigns
Ability to quickly adjust and optimize digital marketing
campaigns based on real-time data
Limited flexibility and agility in marketing campaigns,
potentially missing out on opportunities or reacting too
slowly to changes in the market or customer needs
Greater potential for lead generation and increased
website traffic through strategies like SEO and PPC
advertising
Limited lead generation and website traffic, potentially
leading to missed opportunities for sales and revenue
Limited lead generation and website traffic, potentially
leading to missed opportunities for sales and revenue
Limited customer engagement, potentially leading to
lower customer retention and satisfaction

10. Reach
us
MARCH
2023
Cogent
Integrated
Business
Solutions
+1 248-723-5897
contact@cogentibs.com
Head Quarters:
30700 Telegraph Road, Suite # 1550, Bingham Farms, MI-48025, USA
Development Center (INDIA)
COGENT IBS India Pvt. Ltd.
Tech Sophy, 3rd Floor, Gutenberg IT Park,
Kalajyothi Road, Kondapur, Hyderabad, Telangana – 500084
Tel: +91 9703287441

11. Thank You
Very Much!
MARCH
2023
Cogent
Integrated
Business
Solutions
Let’s co-create your
success story!