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Introduction to

Wilson Perumal & Company
Private Equity Support
www.wilsonperumal.com
Introduction
• Wilson Perumal & Company
– We are a premier consulting firm with a unique point of view on complexity, which is
especially powerful when united with our deep strategy and operations perspective
– The return of our project benefits over fees ranges from 5-60x yearly
– Our team is on average more experienced than most other consulting firms and has both
strategy and hands-on operational experience from world-class organizations
– We can be flexible in our arrangements and we would be excited to partner with you

• Our expertise
– Our team has in-depth due-diligence experience on both the buy-side and sell-side
– We work with leading companies across industries, with a focus on Private
Equity, Industrials, Retail, Consumer Products, Financial Services, and Energy/Infrastructure

• We can help your private equity firm in one of two ways:
1 Adding value to existing portfolio companies with strategy or operational support
–
–
2 Diligence support to evaluate new investments and identify opportunities for value creation

www.wilsonperumal.com

2
We are the leading advisor to companies
on how to compete in a complex world
• We help companies across three interconnecting areas
Strategy

Complexity

Operations

• Companies need fresh thinking and different
approaches that reflect the complexity of today’s world
• Our team is custom-built to address these issues, with
strategic depth, operational fluency and experience in
implementation- our clients attest to our results!

“WP&C combines the level of talent and capability of the name-brand strategy firms
with the great working relationship, partner engagement, and level of personal
commitment you can only get with a smaller firm. WP&C is the best of both worlds.”
– Dave Hoogmoed
President, Land O’Lakes Purina Feed
www.wilsonperumal.com

3
We provide full support to enterprises
spanning 3 major areas
Our Services:
Strategy

Complexity

Operations

• Corporate Strategy

• Complexity Mgmt

• Post merger integration

• BU Strategy

• Complexity Agenda

• Process Transformation

• M&A Strategy & Due
Diligence

• Product Profitability

• IT Strategy

• Customer Profitability

• Supply Chain Mgmt

• Portfolio Optimization

• Operational Excellence

• Process & Organizational
Simplification

• Conduct of Operations

• Revenue Optimization
• Marketing & Sales
• Operating Model Design
• New Market Entry

• Customer Retention
• Risk Management

www.wilsonperumal.com

4
We work with leading companies to deliver
transformational results
Transformation through
Complexity Reduction

Worldwide Due Diligence
Partner

eCommerce
Transformation

A billion $ Fast Moving Consumer
Goods Company

A Large Media Company

Europe’s Largest Electronics
Retailer

Applied our unique complexity
approach to remove excess complexity
via portfolio optimization and process &
org redesign. Identified multi-millions
profit improvement in one plant & can
be extended to seven other plants.

Conduct commercial due diligence and
facilitate other diligence providers on
new market entries worldwide. Flexible
engagement model with diligence team
ready with 1 week notice.

Yearly benefits over Fees 50-60x

Yearly benefits over Fees n/a1

Product Portfolio &
Distribution Model

Strategic Decision
Analysis

Operational Risk
Reduction

Leading Agricultural Company

Leading Asset Management
Firm

Major Integrated Energy
Company

Combined our strategic analysis and
deep industry expertise to evaluate a
potential billion $ investment across
market, regulatory, risk & operations.
The CEO praised our work as by far the
best he had seen in this space.

Reduced loss of containment incidents
by 75%, and safety incidents by
25%, by providing hands-on leadership
coaching and training using the US
Nuclear Navy’s Five Pillars for HRO.

Yearly benefits over Fees n/a2

Yearly benefits over Fees 50-60x

Took a joined-up approach across the
product portfolio and distribution to
redesign and pilot a new business
model for $15-30M in cost
savings, greater service levels, and
more aligned sales force to launch
growth.

Yearly benefits over Fees 8-10x

1) Benefit from entering markets not yet realized since the work is done in 2013. 2) No-go decision

Redesigned multi-channel
operations, developed an Exit Mgmt.
tool, and the Online Product Set-up
process for an £18M increase in
Operating Profit and a doubling of
online market share.

Yearly benefits over Fees 20-30x

www.wilsonperumal.com

5
We can help your firm in one of two ways:
1 Adding value to existing portfolio companies
We can help you increase the value of your portfolio companies with a
focus on maximizing cash flow while minimizing investment

Grow

Improve

• New growth strategy

• Portfolio optimization

• Evaluate new market
entry strategies

• Process and org
simplification

• M&A strategy

• Simplify footprint and
asset base

• Go-to-market
approach

• Margin enhancement

Exit
• Exit strategy and
timeline planning

• Pre-sale “vendor”
due-diligence
• Business plan analysis
and development

We are happy to do a short, targeted assessment at minimal cost to identify value
creation opportunities along with providing the supporting business case
www.wilsonperumal.com

6
We can help your firm in one of two ways:
2 Due-diligence support for new investments
Our comprehensive approach covers all key areas with primary & secondary research:
Market

Customers

Target
diligence

• Size, growth, & segment
• Key market trends
• Identify potential risks
• Regulatory environment
• Suppliers

• Key purchase criteria
• Customers views on target
offering and value
proposition
• Unmet needs

Historical growth

Market
diligence

Competition

Operational / costs

• Revenue & growth by
geography, BU, etc
• Price vs. volume growth
• Performance vs. market

• Complexity assessment
• Margin analysis
• Work Cap, CapEx, and D&A
• Headcount by function

• Competitor profile, value
proposition, & strategy
• Comp. benchmarking
• Market share analysis
• Market consolidation

Business plan
• Management projections
• Growth strategy
• Key assumptions
• Upside potential

Additionally, we can tailor our approach to the needs of each deal:
• “In-depth” diligence for new or unfamiliar markets (2-4 weeks)
• “Light-touch” diligence for quick validation of initial hypothesis (1-2 weeks)
www.wilsonperumal.com

7
Our approach to ops diligence goes beyond
typical methods to uncover greater value
In our experience, most operations
diligence efforts are superficial
reviews to simply verify operations
are in relatively good order

They often neglect to review:
1.The strength of operations or
2.Quantify improvement opportunities

Our unique complexity perspective
allows us to go beyond typically
process improvements like Six
Sigma or Lean

Typically process improvement
approaches are: limited in scope, do
not address root causes, and cannot
effectively tackle cross-functional or
cross-divisional issues

We offer a 1-2 week engagement
tailored for private equity diligence
to identify and quantify value
added opportunities

We: (1) identify the strengths and
weaknesses of existing operations
and (2) quantify the value of
operational improvements

We are willing to partner with you to minimize the costs of this initial diligence to then
support operations improvement post-acquisition
www.wilsonperumal.com

8
What makes WP&C’s approach to due
diligence unique?

Flexible
arrangements

• We can be flexible in our arrangements to better support your
needs
• We can fully support the timelines and deadlines of the PE process

Buy-side & sellside experience

• We have experience working for and with leading private equity
firms and corporate M&A groups at Fortune 500 companies
• We have both buy-side and sell-side experience giving us unique
insight into how each side approaches the deal

Industry
experience

• Our consultants have industry experience so we do not provide
theories, we provide practical recommendations that can be
implemented in a cost effective way

www.wilsonperumal.com

9
Contact Us:
Jacob Carr
+1 (719) 332-2947

Fabio La Mola
+1 (832) 744-6586

jcarr@wilsonperumal.com

flamola@wilsonperumal.com

North America

Europe

Two Galleria Tower
13455 Noel Road, Suite 1000
Dallas, TX 75240

Longcroft House
2/8 Victoria Avenue
London, EC2M 4NS

+1 (972) 716-3930

+44 (0) 203 206 1496

www.wilsonperumal.com
www.wilsonperumal.com

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WP&C Private Equity Support

  • 1. Introduction to Wilson Perumal & Company Private Equity Support www.wilsonperumal.com
  • 2. Introduction • Wilson Perumal & Company – We are a premier consulting firm with a unique point of view on complexity, which is especially powerful when united with our deep strategy and operations perspective – The return of our project benefits over fees ranges from 5-60x yearly – Our team is on average more experienced than most other consulting firms and has both strategy and hands-on operational experience from world-class organizations – We can be flexible in our arrangements and we would be excited to partner with you • Our expertise – Our team has in-depth due-diligence experience on both the buy-side and sell-side – We work with leading companies across industries, with a focus on Private Equity, Industrials, Retail, Consumer Products, Financial Services, and Energy/Infrastructure • We can help your private equity firm in one of two ways: 1 Adding value to existing portfolio companies with strategy or operational support – – 2 Diligence support to evaluate new investments and identify opportunities for value creation www.wilsonperumal.com 2
  • 3. We are the leading advisor to companies on how to compete in a complex world • We help companies across three interconnecting areas Strategy Complexity Operations • Companies need fresh thinking and different approaches that reflect the complexity of today’s world • Our team is custom-built to address these issues, with strategic depth, operational fluency and experience in implementation- our clients attest to our results! “WP&C combines the level of talent and capability of the name-brand strategy firms with the great working relationship, partner engagement, and level of personal commitment you can only get with a smaller firm. WP&C is the best of both worlds.” – Dave Hoogmoed President, Land O’Lakes Purina Feed www.wilsonperumal.com 3
  • 4. We provide full support to enterprises spanning 3 major areas Our Services: Strategy Complexity Operations • Corporate Strategy • Complexity Mgmt • Post merger integration • BU Strategy • Complexity Agenda • Process Transformation • M&A Strategy & Due Diligence • Product Profitability • IT Strategy • Customer Profitability • Supply Chain Mgmt • Portfolio Optimization • Operational Excellence • Process & Organizational Simplification • Conduct of Operations • Revenue Optimization • Marketing & Sales • Operating Model Design • New Market Entry • Customer Retention • Risk Management www.wilsonperumal.com 4
  • 5. We work with leading companies to deliver transformational results Transformation through Complexity Reduction Worldwide Due Diligence Partner eCommerce Transformation A billion $ Fast Moving Consumer Goods Company A Large Media Company Europe’s Largest Electronics Retailer Applied our unique complexity approach to remove excess complexity via portfolio optimization and process & org redesign. Identified multi-millions profit improvement in one plant & can be extended to seven other plants. Conduct commercial due diligence and facilitate other diligence providers on new market entries worldwide. Flexible engagement model with diligence team ready with 1 week notice. Yearly benefits over Fees 50-60x Yearly benefits over Fees n/a1 Product Portfolio & Distribution Model Strategic Decision Analysis Operational Risk Reduction Leading Agricultural Company Leading Asset Management Firm Major Integrated Energy Company Combined our strategic analysis and deep industry expertise to evaluate a potential billion $ investment across market, regulatory, risk & operations. The CEO praised our work as by far the best he had seen in this space. Reduced loss of containment incidents by 75%, and safety incidents by 25%, by providing hands-on leadership coaching and training using the US Nuclear Navy’s Five Pillars for HRO. Yearly benefits over Fees n/a2 Yearly benefits over Fees 50-60x Took a joined-up approach across the product portfolio and distribution to redesign and pilot a new business model for $15-30M in cost savings, greater service levels, and more aligned sales force to launch growth. Yearly benefits over Fees 8-10x 1) Benefit from entering markets not yet realized since the work is done in 2013. 2) No-go decision Redesigned multi-channel operations, developed an Exit Mgmt. tool, and the Online Product Set-up process for an £18M increase in Operating Profit and a doubling of online market share. Yearly benefits over Fees 20-30x www.wilsonperumal.com 5
  • 6. We can help your firm in one of two ways: 1 Adding value to existing portfolio companies We can help you increase the value of your portfolio companies with a focus on maximizing cash flow while minimizing investment Grow Improve • New growth strategy • Portfolio optimization • Evaluate new market entry strategies • Process and org simplification • M&A strategy • Simplify footprint and asset base • Go-to-market approach • Margin enhancement Exit • Exit strategy and timeline planning • Pre-sale “vendor” due-diligence • Business plan analysis and development We are happy to do a short, targeted assessment at minimal cost to identify value creation opportunities along with providing the supporting business case www.wilsonperumal.com 6
  • 7. We can help your firm in one of two ways: 2 Due-diligence support for new investments Our comprehensive approach covers all key areas with primary & secondary research: Market Customers Target diligence • Size, growth, & segment • Key market trends • Identify potential risks • Regulatory environment • Suppliers • Key purchase criteria • Customers views on target offering and value proposition • Unmet needs Historical growth Market diligence Competition Operational / costs • Revenue & growth by geography, BU, etc • Price vs. volume growth • Performance vs. market • Complexity assessment • Margin analysis • Work Cap, CapEx, and D&A • Headcount by function • Competitor profile, value proposition, & strategy • Comp. benchmarking • Market share analysis • Market consolidation Business plan • Management projections • Growth strategy • Key assumptions • Upside potential Additionally, we can tailor our approach to the needs of each deal: • “In-depth” diligence for new or unfamiliar markets (2-4 weeks) • “Light-touch” diligence for quick validation of initial hypothesis (1-2 weeks) www.wilsonperumal.com 7
  • 8. Our approach to ops diligence goes beyond typical methods to uncover greater value In our experience, most operations diligence efforts are superficial reviews to simply verify operations are in relatively good order They often neglect to review: 1.The strength of operations or 2.Quantify improvement opportunities Our unique complexity perspective allows us to go beyond typically process improvements like Six Sigma or Lean Typically process improvement approaches are: limited in scope, do not address root causes, and cannot effectively tackle cross-functional or cross-divisional issues We offer a 1-2 week engagement tailored for private equity diligence to identify and quantify value added opportunities We: (1) identify the strengths and weaknesses of existing operations and (2) quantify the value of operational improvements We are willing to partner with you to minimize the costs of this initial diligence to then support operations improvement post-acquisition www.wilsonperumal.com 8
  • 9. What makes WP&C’s approach to due diligence unique? Flexible arrangements • We can be flexible in our arrangements to better support your needs • We can fully support the timelines and deadlines of the PE process Buy-side & sellside experience • We have experience working for and with leading private equity firms and corporate M&A groups at Fortune 500 companies • We have both buy-side and sell-side experience giving us unique insight into how each side approaches the deal Industry experience • Our consultants have industry experience so we do not provide theories, we provide practical recommendations that can be implemented in a cost effective way www.wilsonperumal.com 9
  • 10. Contact Us: Jacob Carr +1 (719) 332-2947 Fabio La Mola +1 (832) 744-6586 jcarr@wilsonperumal.com flamola@wilsonperumal.com North America Europe Two Galleria Tower 13455 Noel Road, Suite 1000 Dallas, TX 75240 Longcroft House 2/8 Victoria Avenue London, EC2M 4NS +1 (972) 716-3930 +44 (0) 203 206 1496 www.wilsonperumal.com www.wilsonperumal.com