2. 2AFLG Investments Private Equity
“We care about your organization and your success. We help
you tackle your toughest challenges. We measure ourselves
by our clients’ success and particularly by the impact you
achieve in the market. ”
Freddy Russian is a Founder, Chief Executive Officer and Managing Director of American Family Legacy Group and AFLG Investments Private Equity for
the Global Private Equity and Global Market Strategies. As founder of American Family Legacy Group in 2009 and AFLG Investments Private Equity in
2013, Mr. Russian has led AFLG Group to become a highly successful and trusted Global Firm. His experience and achievements have guided AFLG
Investments to become a Powerful Player Globally.
Mr Russian began his career in 1991 as a Head Currency Trader managing over a billion dollars in currencies. In addition different roles in “Wall Street” as
Financial Analyst ,Senior Rating Bond Analyst (Dow Jones), in Private Client Group as an Assistant Vice- President (Bank of America/Merrill Lynch)
Always using different strategies and innovation for the ultra-high network families and institutions.
Mr. Russian has a BA in Business Administration and Finance from the University of Central Oklahoma and many other industry certifications. In addition,
throughout his career has been recognized with many awards, including the “Silver Spur” award and the “Director’s Club” award.
FREDDY RUSSIAN
AFLG Group, President & CEO
AFLG Investments Private Equity
3. 3AFLG Investments Private Equity
But in reality, private equity is much more…
By definition, private equity is an asset class in which financial
buyers purchase stakes in companies that are not publicly
traded.
A source of capital for companies in need.
A job creator and employer of millions of Americans
across the country.
A key driver of economic growth and innovation.
A steady source of income for its investors such as
public and private pension funds, university
endowments and charitable foundations.
Private Equity is:
AFLG Investments Private Equity
4. 4AFLG Investments Private Equity
AFLG Investments Private Equity
Originated in the US in the
40s with the founding of
two Venture Capital firms
American Research and
Development Corporation
(ARDC) and J.H. Whitney
& Company.
First Leveraged Buyout
in 1955. LBO boom in the
80s with the emergence
of KKR.
Purchase of RJR
Nabisco for $31.1
billion in 1989 standout
LBO deal and subject
of a book (Barbarians
at the Gates)
5. 5AFLG Investments Private Equity
AFLG Investments Private Equity
Managers unlock significant value by:
Leverage
Multiple
Expansion
Superior
Returns
EBITDA Growth
Topline Grown
Efficiency Improvement
+ + =
Improving Business Strategy
Injecting Managerial Expertise
Advancing Production Technology
Expanding Distribution
The essence of private equity is the alignment of interests between management and business owners. This structure supports long-term planning
without constant pressure of delivering quarterly results to public shareholders focused on short-term results.
There is one shared objective: increasing company value. Together, management and owners make business decisions to achieve this goal.
6. 6AFLG Investments Private Equity
AFLG Investments Fund Structure
Projects
Limited Partners
Institutional
Investors
Private
Individuals
Onshore
Institutional
Investors
Onshore
Private
Individuals
American Private Equity , LLC
General Partner
M & A
Services
American Family
Legacy Group,
LLC
Management
Company
AFLG Investments
Delaware Limited Partnership
7. 7AFLG Investments Private Equity
AFLG Investments Private Equity
PE Entry ExitValue Creation Within 3-5 Years
Financial Support
• Raising new equity rounds and debt financing
• Financial Planning & cost control
• Introducing transparent reporting system
M&A Support
• Developing M&A strategy
• Search and valuation of attractive acquisition
targets
• Legal support and deal structuring
• Integration assistance
Operational Support
• Help in bringing top experience people to the team to bridge personnel gaps
• Attracting independent board members and industry experts
• Motivation schemes implementation
• Development of tax and legal structure, IT systems
• Access to anew partner and client network, help in expanding abroad
• Optimization business processes and internal decision-making
Help in forming / adapting company strategy
• Business model adaptation to changing
market realities
• Implementing company development plan
and setting KPI’s
Preparing company for an IPO or trade sale
• Improvement of corporate governance
• Substituting investment banks at exit
• Legal support and deal structuring
8. 8AFLG Investments Private Equity
AFLG Investments Private Equity
• Companies are acquired using Financial Leverage
• Leverage can account for between 50% and 90% of total
transaction cost
• Target companies usually mature with strong cash flows
• Cash flows generated by company used to pay down debt
• Value generated when debt portion is paid down
Leveraged Buyouts
• Funds buy partial stake in an early stage company
• Early stage companies go through various rounds of funding –
Stage A, B, C, D, E, etc.
• Funds typically exit their investment with IPO or buyout from
subsequent funding rounds
• Funds usually go public after scaling
• Riskier than typical PE investment due to business failure
• High return potentials e.g Google, Microsoft, Facebook
Venture Capital
• Company seeking expansion
• Typically profitable and able to generate cash, but not
enough to finance expansion
• PE company approach is typically more hands on.
• Value is generated via
• Good entry price
• Operational/Margin improvements
• Growth due to expansion
Growth/Expansion Capital
Management Buyouts
• PE fund supports existing management to take over company
• Reliance on management to derive value
• Inherent alignment of interest is invaluable
Distressed Investments
• Investment in equity or debt securities of financially stressed
companies.
• Value is generated by turning around the business in addition to
the typically undervalued entry price
• PE funds typically have relevant industry experience
Others
9. 9AFLG Investments Private Equity
AFLG Investments Private Equity
The private equity industry:
Includes more than 2,400 U.S. based private equity firms, and
3,400 worldwide.
Invests more than $1.6 trillion in 15,200 U.S. based
companies over the last ten years.
Sponsors companies that employ more than 8 million
workers worldwide.
11. 11AFLG Investments Private Equity
AFLG Investments Private Equity
Limited partner investors receive the lion’s share of returns generated by private equity.
Original Investment - $10 billion
Limited Partner Investors Private Equity Fund Managers
Returns from $10 billion fund assuming a 3x multiple
Profit - $15.6 billion
Profit - $4.3 billion
12. 12AFLG Investments Private Equity
AFLG Investments Private Equity
11.3%
39.6%
2.7% 6.3%
0%
10%
20%
30%
40%
50%
U.S. Private Equity Index Top Quartile
Private Equity Funds
(Vintage Year 2001)
S&P 500 Index Russell 2000 Index
10-Year Annualized Return
Private equity investing provides outsized returns to help investors meet their retirement, educational and charitable goals
13. 13AFLG Investments Private Equity
AFLG Investments Private Equity
Private equity-backed companies that went public have outperformed their competitors and the markets.
23%
12%
0%
10%
20%
30%
Private Equity-Backed Companies Publicly Traded Competitors
Average Return in 2014
Productivity at private equity-backed companies grows 2 percentage points faster than at their competitors.
14. 14AFLG Investments Private Equity
AFLG Investments Private Equity
2015-H1 Industry Investments Totals (Billion)
$73
$69
$19
$19
$16
$31
$9
Business Products & Services
Consumer Products & Services
Healthcare
Information Technology
Materials & Resources
Energy
Financial Services
15. 15AFLG Investments Private Equity
AFLG Investments Private Equity
Companies in the top ten states receiving private equity investment employ more than 4.5 million people. (2014)
0
200,000
400,000
600,000
800,000
1,000,000
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Texas California New York Illinois New Jersey Pennsylvania Florida Georgia Tennessee Connecticut
Number of EmployeesCapital Invested
Capital Invested Number of Employees