The document discusses setting up tools for online reputation management and brand monitoring. It outlines how the author set up Google Alerts for their name and industry, as well as competitors. Feedly was used to follow topics like social media, digital marketing and entertainment. HootSuite was implemented to schedule social media posts. LinkedIn and a personal sports broadcasting company profile were also monitored. The document reflects on discoveries around being digitally disguised without a social media plan and having the necessary tools but not using them effectively.

1. Monitoring your brand
online
• Instructors: Gale Newbold, Ryan Mickley
• Course: Project & Portfolio ENT119-O
• By William Brownell - Sports Marketing & Media
• October 31, 2017

4. Three Things I found
Most Revealing
• I am Digitally Disguised
• My results do not indicate my knowledge of Social
Media, but rather my lack of a plan.
• I have all the tools at my disposal, but not using
them.

5. Analogy
• Working on the perfect race
car that has never left the
garage.

7. Three Things I Found
Most Revealing
• I am very creative
• I am an entertainer
• How much I love my family
• I like to explore

8. Reflection
• I could of been any of
these.

9. HootSuite
How I set it up

10. My tab set-up
Blog, Competitors, Industry, and My
Name

11. Linked In

13. My Google Alerts
• My Name
• “Bill Brownell”
• My Industry
• “Sports and Marketing Business”
• My Competitors
• “ESPN”

16. PSB Alert
My Sports Broadcasting Company

18. My Feedly
• Social Media
• Digital Marketing
• Entertainment

21. References:
• Online ID Calculator: http://www.onlineidcalculator.com/index.php
• Brand Archetype Quiz: http://kayeputnam.com/brandality-quiz/
• Authentic Happiness (specifically the VIA Character Strengths survey): https://www.authentichappiness.sas.upenn.edu/
• Jung Typology Test™: http://www.humanmetrics.com/cgi-win/jtypes2.asp
The Definitive Guide to Online Reputation Management by KissMetrics.com
Online Reputation Management: The Ultimate Guide by BrandYourself.com