The document provides a summary and evaluation of Will Stewart's final major project (FMP) for production process. It discusses various aspects of the project including research, planning, time management, technical and aesthetic qualities, audience appeal, and feedback from peers. The research involved an analysis of similarities and differences between projects as well as an evaluation of themes. Planning was aided by previous production powerpoints. Time management involved dividing work into focused periods. The project utilized bold visuals and themes of supernatural horror to engage its target audience. Peer feedback praised the cohesive style but suggested providing more information and differentiation across media.

1. FMP Evaluation
Will Stewart

2. Production Process Evaluation

3. Research
• One of the most prevalent qualities of my research in my assessment of
the influences of my project. I believe it to be an in-depth analysis of their
similarities, differences, and their uniqueness and effectiveness when
compared using these criteria. It was primarily the more gothic and
supernatural elements that helped find the theme of the project. The dark
qualities of the material were often juxtaposed against bright spots,
creating an almost paradoxical atmosphere. The questionnaire and
interviews also provided useful information regarding the target audience
and resulting demographics. In terms of weaknesses, I believe I could’ve
gone into more detail about the specifics of the target audience, such as
their backgrounds, age brackets or psychographic profiles. If I could
improve it, I would elaborate more on the target audience, and maybe
revise some of the questions on the questionnaire so that they provide
more relevant answers.

4. Planning
• In terms of planning, the previous production PowerPoints helped immensely,
finely dividing the project into the necessary aspects that I needed to account for.
These allowed me to concentrate solely on one section of the project at a time,
preventing me from being overwhelmed. The Initial Plans PowerPoint specifically
helped in constructing the first phases of the project, including the basis of the
finished piece and the unused ideas that didn’t make the cut. The Pre-Production
PowerPoint was also incredibly useful, helping me in planning out the various
aesthetics of what I wanted to make. A weakness of my planning would be the way
that I organised my schedule, leaving me unprepared for the amount of overtime I
would need to put in to finish the project. If I could improve anything about my
planning, it would be my schedule, factoring in the overall length of the production
time and refining it to work around any interruptions. My planning in relation to
the audience took the form of the survey that was used to collect data. This
helped to create a profile that represented the preferences of the audience.

5. Time Management
• In order to make the most use of the time that I was afforded, I needed to
divide it into periods where I could manage one thing at a time. I usually
reserved one day for the completion of each one of the posters, and two
days each for the front cover and the double-page spread. When
managing the amount of time I spent on a single PowerPoint, I successfully
managed to start and complete it within the same week. I find this to be
standard procedure, and barring any delays, is one that is easy to hold to.
A weakness to this is that cutting close to this time limit causes me to
panic and rush things, damaging the quality of the content. If I had more
time, I would review each of the PowerPoints of the Final Major Project,
correcting anything that doesn’t fit or disrupts the flow. In order to keep to
this standard, I had to work on the project during the periods when I was
outside of class, most usually at home. This extra time proved to be vital in
retrospect, and helped to avoid the common panic I had to during the
closing days of the deadline.

6. Technical Qualities
The titles of both of the pieces are very bold, and
stand out against the background.
Both of the products draw the eye towards the
centre, either through shading and colouring, or
by positioning the various article plugs around
the centre of the image.
They both use a colouring
technique to centralise
the audience’s view of the
subject, increasing the
brightness of the image as
it reaches the centre.
These products are
different in the sense of
appealing to different
preferences. ‘A Night in
the Woods’ seduces the
viewer with a mysterious
and subtle touch, relying
on the audience’s
curiosity to draw them
in. ‘Game’ on the other
hand is the exact
opposite, focusing on
bright colours and bold
headlines to serve as
hooks.
The processes used to create
both products are vastly
different in nature, ‘Night in the
Woods’ having a more fluid
style, denoting the skills of a
talented artist. My product
meanwhile, is easily seen to be
divided into separate areas, and
constructed using basic
Photoshop tools and techniques.

7. Aesthetic Qualities
All of my products
are designed to
include ‘off-colours’,
that are somewhat
removed from what
is normally known as
typical reds or blues.
Each of these contains the
repeated themes of the
supernatural, being
observed, and a sense of
predation. These are
common themes in horror,
and are effective in
establishing a setting and
scheme for the project to
follow.
These products were
specifically designed to
catch the audience’s
attention with bold
colours and unique
imagery, keeping with the
themes constructed in the
previous PowerPoints.
The design of the products are
centred around the idea of
engaging the audience through
the use of juxtaposing the light
and dark aspect of the project.
This creates a contrasting
environment, mixed with the
unknown story aesthetics of
greater powers.

8. Audience Appeal
The main target audience are
those who are fans of the
horror and supernatural
genres. The overarching
prevalence of the esoteric and
supernatural within the project
easily displays this appeal,
drawing in the viewer on their
interest in the topic.
The boldness and
brightness of the
designs, appeals to those
attracted to the intensity
of it. While others may
be turned off by it,
preferring subtler
aesthetics, it helps to
attract the attention of
those who are interested
in such a style.
The designs also possess a
‘hand-drawn’ quality, at
least in the foundations of
the project. This affords
the pieces a unique
aspect all to their own,
irreplicable unless using
the same method.

9. Peer
Feedback

10. Feedback 1
• What did you like about the product?
– The products work well together to show that they are all related to the same
house brand of the game through the style of images and the colour schemes
used.
– The use of drawn elements which have been digitalised bring a nice quality to
the work which seems more personal than pixels and would appeal to an
audience.
• What improvements could have been made to the product?
• There is minimal information about the game and although that brings
element of curiosity to the audience it also doesn’t inform them as well as
it maybe could.
• Some differentiation in media platforms, so more promotional materials
than solely print based advertisements would have been good to show
other elements to the game.

11. Feedback 2
• What did you like about the product?
– There is a very interesting colour scheme used and a lot of unusual
shapes and entities which could attract the attention of the audience.
– The magazine double page spread is very well structured and features
plenty of information about the game.
– The simplistic design of the front cover emphasises the stories given
and points the audience straight to what they want.
– The games are releasing on well known and real consoles which could
help the game increase in popularity.
• What improvements could have been made to the product?
– The style could confuse more ‘simple’ gamers who just play for the
gameplay and not the actual plot or art of the game.
Dang this game looks good boi <3

12. Feedback 3
• What did you like about the product? I loved the
colours used and how they're laid out I also loved
the fact you have drawn them yourself.
• What improvements could have been made to
the product? I would have added more content
onto the magazine cover as it seemed like it was
lacking the “pizzaz” if it had more to it I think it
would be a great magazine.

13. Peer Feedback Summary
• What do you agree with from your peer
feedback? Everything merges well together to create a cohesive brand,
and the style and content of the project work well to hook in the audience.
• What do you disagree with from your peer
feedback? I believe that the project is already too over-saturated with
bright elements, and could use darkness if anything else.

14. Peer Feedback Summary
I would highlight the more plot-based aspects of the project, and use more
textual elements to advertise the project more. I would also try to make it less
‘messier’, with a more centralised focus rather than a multitude of different
displays.