With the large influx of data such as transaction, interaction, and discrete information it is becoming increasingly more difficult to harness the power of big data to make insightful strategic decisions. This deck presents "The Digital Opportunity" that lies within the issue.

1. Location Intelligence 2014

2. Where 2 Get It
►16 Years in Business
►Serving more than
500 Brands
►4.5 million
managed locations
►20 million analytics
rows inserted daily
Our Clients

3. Fast Facts
53% 100 MM 6.2 MM
75,0004.5 MM +1 Billion
% Mobile Traffic
Local Landing Page
Visits
Local Landing Page
Actions on
Google+ Local
Local
Transactions
Managed
Locations
Claimed
Profiles

4. Mobile Searches = Local Searches
94% 84%
Of smartphone users
have looked for local info
Have taken action
as a result
Looked up business or
services on map or got
direction
47%
@where2getit

5. 94%
Of all traffic comes from
Mobile Devices
W2GI Traffic
Search for location
information
at least once a week
Searching for local
information on a daily
basis
53% 58% 27%
@where2getit

6. Path to Purchase
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7. @where2getit
Smartphones
Feature Phones
Tablets
PC
Other
Consumers can access your local content from any of these devices…
Local Digital Marketing Reality

8. @where2getit
Someone searching for you might use any of these services… and many more
Local Digital Marketing Reality

9. 3 Mega-Trends in Local Advertising
+ +
Social Local Mobile
@where2getit

10. The Digital Opportunity
1 Billion+ impression/year
Potential Display
30 Million+ visits/year
Paid Search Traffic
20 Million+ visits/year
Expanded Local Search
10 Million+ visits/year
Current Local Search
1 Million+ visits/year
Brand Site
@where2getit

11. The Old Way

12. The New Way

13. Brand’s Challenge
1000
LOCATIONS
x x
NOT SCALABLE
@where2getit

14. Location Fragmentation

15. National Brand Location Quality
Data Quality – Challenge
Missing
Locations
Bad
Addresses
Bad
Phone #’s
Poor
Geocodes
Duplicates
13% 44% 5%
14% 4%
@where2getit

16. Data Cleansing
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17. Data Cleansing
Data
Validation
Transformation Address Cleansing
Phone Cleansing
Deduplication
Geocode
Thresholds
Verify address data is in proper
format and complete
Convert data into proper
third party sites’ format
Check address and phone data
against local postal data
Identifies duplicates in your
database
Gate records below a set
acceptable Geocode level

18. Fragmentation of Local
Data
Data
Overload
Visits
Check-ins
Likes
Impressions
Sent to Email
Searches
CTR
Send to Phone
Page Views
Local Intelligence Challenge
@where2getit

19. Email Info Video Views Searches Phone Info Tweets Profile Info Purchase History
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20. Big Data
►Data sets that are too large and complex to manipulate or interrogate with
standard methods or tools.
►Aggregating data sets to provide valuable insights that you can’t get by
looking at them separately
@where2getit

21. Current Issue
With the large influx of data such as
transaction, interaction, and discrete
information it is becoming increasingly
more difficult to harness the power of big
data to make insightful strategic decisions.
@where2getit

22. Retail Store Example
►Algorithm to detect when women were pregnant
►Tracked purchases of items such as unscented lotions
►Offered special discounts and coupons
@where2getit

23. Credit-Card Company Example
►Found associations to help determine
risk of default
►People who buy anti-scuff pads for their
furniture
►More likely to make their payments
@where2getit

24. Google Example
►Analyzed clusters of search terms by region in the United States to predict flu
outbreaks faster than was possible using hospital admission records
@where2getit

25. Identify and
Collect Local Data
Visualize to
Tell a Story
Take Action!
Local Intelligence Foundation
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26. Raw Data
Client Locations
Geo Dimension
Visualize
Take Action
Our Solution
@where2getit

27. Introducing Brandify –
Big Data solution for Local Marketing
►Brandify
• Social Media data
• SEO Data
• Locator Data
• Local page Data
• Review Data
• Competitor Data
►Analysis for all locations
►One easy to understand score
@where2getit

28. W2GI Local Marketing Platform
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29. W2GI Strategy

30. Brand Score Dashboard
►High-level and granular
visibility into the
performance of your
locations online.
►Drill down at National,
Regional or Local Level
►Brand Score includes:
• Listing Analysis
• SEO Analysis
• Social & Review Monitor
• Competitor Dashboard
AverageLow High

31. ►Brand Score is calculated through a proprietary algorithm that can be further
customized to include outside sources of data & including in-store sales,
►The current Brand Score algorithm consists of 220 variables grouped into four primary
categories: Data Quality, Social Engagement, Reviews, SEO.
The Brand Score Algorithm
850
450
Social Engagement
Local SEO
Reviews & Comments
Local Landing Page Performance
Competitor Benchmarking
Enterprise Define Variables
553

32. ►Brand Score is a numerical indication of
the strength of your online brand.
►Updated weekly for every location and
evaluating over 200 online and offline
signals, Brand Score provides instant
insight into your brands local and
national performance.
►Brand Score can be customized to
meet your unique business rules
Brand Score Competitive Benchmarking

33. Brand Score Platform

34. ► Real-time monitoring and evaluation of all aspects of brand performance, from SEO to Social
► View and drill-down at a National, Regional or Local Level
Brand Score Dashboard

35. Brand Score Platform

36. Competitive Advantage with
Real Time Service
►Gain visibility into Real time
situations
►React to situations in real time as
they happen
►Satisfy stakeholders faster
►Create valuable insights
Customer Satisfaction

37. Customize Score
►Over 200 customizable Factors
►Include Internal Data
• National, Regional or Local Level
• Sales and Revenue Figures
►Real-time monitoring and evaluation of
all aspects of brand performance, from
SEO to Social.

38. Email Info Video Views Searches Phone Info Tweets Profile Info Purchase History

39. Our Process
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40. Visualization
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41. Breaking out of Excel | Local Analytics

42. Channel Performance
Click-through to
Mapped View
Total Channel
Performance
Across Time
Executive Dashboard
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43. Locator Page Views – Q1 v Q2 2013

44. Bubble Shows
Average ratings
Per City
Ratings & Reviews – City View
@where2getit

45. Store Bubble
Shows Average
Rating for the
Location
User Clicks-through
To view reports
For the location
Ratings & Reviews – Store View
@where2getit

46. 1 Visualize at Scale
2 Monitor per Location
3 Respond to Negative Reviews
1
2
3
Ratings & Reviews – Location
@where2getit

47. Calls per location
Map interaction by user
Driving directions request
Click-through to coupon
Closer ROI tracking
Advanced Analytics
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48. Compare your performance to industry
peers
Normalize your performance with census
data
View your page rank positionsView ratings & reviews per location
Additional Use-cases
Review Monitor
@where2getit

49. Visits YTD Cost Per VisitCost YTD
PPC
Local Pages
3 MM $2.5 MM
5 MM $250 K
$.80
$.05
ROI – Why go Local?
@where2getit

50. Final Takeaways
►Real time service = competitive advantage
►Brand score generates unique insights
• Data Quality
• Local SEO
• Competitive Benchmarking
• Social Engagement
• Review Monitoring
• Advertising
►Simplify the solution
►Local Marketing is very cost effective
@where2getit

51. Thank you
contact@where2getit.com
888.377.2767
5101 E. La Palma Ave, Suite 107
Anaheim, CA 92807