Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand Battle: CVS vs Walgreens


Published on

This close Brand Battle between two competing national drug stores proves that a hyperlocal marketing is essential to improving your engagement strategy to your customers.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Brand Battle: CVS vs Walgreens

  1. 1. OVERALL SCORE CARD COMPETITORSCOMPETITORS LOCALSEOLOCALSEO LOCALADVERTISING ENGAGEMENTENGAGEMENT REVIEWS LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING A HEAD TO HEAD SHOWDOWN k.o. brand score DATAQUALITY REVIEWS 81 % 76 k.o. Brand BattleBattle Brand A HEAD TO HEAD SHOWDOWN in CVS vs Walgreens SATISFACTION RATING 4-STAR AND ABOVE RATING ADDRESS PRECISION PHONE# PRECISION FOUND LOCATIONS DATAQUALITY brand score NAP ANALYSIS & LISTING PRESENCE ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES KO 3 wrong number, bro bring it on % OVERALL SCORE CARD LOCALSEO 138 REVIEWS 95 110 ENGAGEMENT 111 102 DATAQUALITY 138 160 FIGHT FOR THE TOP USING KEYWORDS Drug Store, Pharmacy, Flu Shots 44% of Walgreens locations showed up at position 1. NON-RANKING LOCATIONSSEARCH RANK Supermarket 1. 2. 3. 4. Discount Store 1. 2. 3. 4. Walgreens' locations ranked in the first position 21% more often than CVS’s locations. LOCALADVERTISING GENERATING BRAND AWARENESS AND DRIVING LOCAL CONVERSIONS CONTACT LENSES WALGREENS PHOTO COUPON WALGREENSAD WALGREEN CONTACTS 2. 1. 3. 4. 4. 69% of Keywords rank IN POSITION 1-3 11% BUSINESS LOCATOR LOCAL PAGES STORE HOURS ADDRESS PHONE FLAVORS IN STORE With more claimed locations and the increase in local phone number accuracy across multiple platforms, Walgreens managed to have a 29% overall stronger listings presence. 18% 18% 15% 1% 2% UNCLAIMED LOCATIONS LISTING STRENGTH COMPETITORS 95 99 LOCALADVERTISING 84 91 LOCAL AMPLIFICATION FANS 1,864,888 5,245,081 HIGHER ENGAGEMENT Likes, Shares, Comments, & Consumer Brand Hashtags SENTIMENT ANALYSIS KEYWORD ANALYSIS Walgreen customers were most likely to experience: Content & Design, SEO Factors KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS DOMINATEDDOMINATED SEO Optimized, Content & Design, Responsive NUMBER OF COMPETITORS. 3, including each other HAS HIGHER LOCAL OCCURANCES 4442% % Great deals! Friendly staff! Free flu shots! Coupons AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS %8 MISSING LOCATIONS @GoBrandify 82% 96% CVS and Walgreens both have branded local pages with location specific intel. pharmacy KO KO KO 661 winner Both CVS and Walgreens have optimized business locators, however Walgreens' locator loaded much faster on mobile devices. What is your Brand Score? Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify. We evaluate over 250+ variables representing the following categories: Local SEO Competitors 1 2 3 Local Advertising Reviews Measuring your Brand’s Digital Footprint. En gagement Data Quality Brand Score DATA COLLECTED: JULY 2015 - SEPT 2015 deals FOR THE KEYWORDS: Drug Store Top competition is each other, with Rite Aid and Wal-Mart Pharmacy following. 704 GARCINIA CAMBOGIA WALGREENS.COM WALGREENS PHOTO PROBIOTICS WALGREENS PHARMACY WALGREENS MEASLES 714.660.4870 | | 80% 94% 14% CONTACT Pharmacy 142 CVS won this round by focusing on engaging its customers on Twitter and Facebook, while Walgreens had less involvement across more channels. 9%