In partnership with Streetfight Mag, every month we’re taking loved brands to determine how they stack up against their top competitors- determining who gets more love online. In our inaugural Brand Score Battle, we take Yogurtland and Pinkberry: two national yogurt favorites. Why these two brands? Granted (as our report states) there are about 12 other brands that we could have chosen for this category. Yogurtland and Pinkberry both took origin in Southern California an expanded across the county. What is significant about these two brands is their brand image and position. Pinkberry positions itself as the premier yogurt brand. They are the Bloomingdales of yogurt-- you get selected flavors because Pinkberry knows what is best- and darn it, they are spot on. Yogurtland on the other hand lets the consumer decide what flavor they want, desire, hope for! Price difference is also evident. A Pinkberry serving (being the premier choice) is more expensive than a Yogurtland serving. A battle is never a battle without some opposition and interesting differentiators, and these two brands across culture and image represent very different things, making this an exciting battle to watch.

1. OVERALL SCORE CARD
49
COMPETITORSCOMPETITORS
However! Yogurtland
LOCALSEOLOCALSEO
LOCALADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.
brand score
DATAQUALITY
REVIEWS
93.7
67.04
82.34% 95
82.94
87.02%
k.o.
Brand
BattleBattle
Brand
A HEAD TO HEAD SHOWDOWN
in
PINKBERRY VS YOGURTLAND
SATISFACTION RATING
4-STAR AND ABOVE RATING
KO
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATAQUALITY
583583 648648
KO
brand score
NAP ANALYSIS & LISTING PRESENCE
ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3
wrong number, bro
come get some!
winner!
bring it on!
What is your Brand Score?
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SEO, Reviews, Engagement, Local Advertising, and
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SEO
Competitors
1
2
3
Local
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Reviews
Measuring your Brand’s Digital Footprint.
% %
% %
DATA COLLECTED: AUGUST 2014
OVERALL SCORE CARD
LOCALSEO
107 115
REVIEWS
87 98
ENGAGEMENT
95 107
DATAQUALITY
130 137
FIGHT FOR THE TOP
USING KEYWORD “FROZEN YOGURT SHOP”
42% of Pinkberry’s locations showed
up at position 1.
NON-RANKING LOCATIONS
Yogurtland had 13% missing locations.
Pinkberry had 20%.
SEARCH RANK
frozen yogurt shop
1.
2.
3.
4.
frozen yogurt shop
1.
2.
3.
4.
positions 2-10
LOCALADVERTISING GENERATING BRAND AWARENESS
AND DRIVING LOCAL CONVERSIONS
FROZEN
ICECREAM
ICE
DESSERTS
CATERING
SNACKS
FLAVORS
CUP
FRUITS
TOPPINGS
SWEETS
FROYO
SELFSERVE
PPC KEYWORDS
53 TOTAL
2.
1.
3.
4.
4.
77% RANKING
AT POSITION 1-2
Pinkberry
has little to no local
ad investment
1313%%
BUSINESS LOCATOR
Yogurtland’s locator has a Map View
as well as integrated directions
providing an overall greater user
experience.
LOCAL PAGES
Pinkberry beats Yogurtland Local
Pages because Yogurtland doesn’t
have any. They should know
Where2GetIt.
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
Yogurtland’s Listing’s Presence Strength:
4% more than PinkBerry.
12%
56%
10%
8%
40%
16%
MISSING LOCATIONS LISTING STRENGTH
COMPETITORS
85 105
LOCALADVERTISING
78 86
TOP 3
NATIONAL
COMPETITORS
LOCAL AMPLIFICATION
69% FANS
773,968 1,237,012
HIGHER ENGAGEMENT
Likes, Shares, Comments,
& Consumer Brand Hashtags
TOTAL CHECK-INS
25,118 27,563
SENTIMENT ANALYSIS
KEYWORD ANALYSIS
In an analysis of 8 different
experiences customers could
potentially have..
Yogurtland excelled.
Yogurtland customers were most likely
to experience:
ArchitectureOn-Page
Factors
Off-Page
Factors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
SEO
Optimized
Responsive
DOMINATEDDOMINATED
Content &
Design
Pinkberry and Yogurtland
compete at the local level with
12COMPANIES
TOP 3
NATIONAL
COMPETITORS
FOR THE KEYWORDS “DESSERT SHOP”
TOP LOCAL COMPETITORS ARE... EACH OTHER
YOGURTLAND HAS HIGHER
LOCAL OCCURANCES
32 49 %%%
of Pinkberry’s reviews are 4
stars and above.
of Yogurtland reviews are 4
stars and above.
Engagement
Data Quality
KO
Tastier Flavors!
Freshness in Product!
Cleaner Environment!
Flavor
Clean
Fresh
AN ANALYSIS OF CONSUMER
ACTIONS AND INTERACTIONS
Brand Score
%%2020
MISSING LOCATIONS
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