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In partnership with Streetfight Mag, every month we’re taking loved brands to determine how they stack up against their top competitors- determining who gets more love online.
In our inaugural Brand Score Battle, we take Yogurtland and Pinkberry: two national yogurt favorites. Why these two brands? Granted (as our report states) there are about 12 other brands that we could have chosen for this category. Yogurtland and Pinkberry both took origin in Southern California an expanded across the county. What is significant about these two brands is their brand image and position. Pinkberry positions itself as the premier yogurt brand. They are the Bloomingdales of yogurt-- you get selected flavors because Pinkberry knows what is best- and darn it, they are spot on. Yogurtland on the other hand lets the consumer decide what flavor they want, desire, hope for! Price difference is also evident. A Pinkberry serving (being the premier choice) is more expensive than a Yogurtland serving.
A battle is never a battle without some opposition and interesting differentiators, and these two brands across culture and image represent very different things, making this an exciting battle to watch.