Electronic Market
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In this presentation, we will have an overview on the various aspects of electronic market, a simplified structure of customer and supplier interaction, and also related models to online shopping. We will also talk about distribution architecture and interactive marketing process (pull & push marketing). To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
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Electronic Market
- 2. Advantages of online shopping Sheer convenience Wider choice Better value Unique gifting opportunity Saves time & strain Micro targeting Mass personalisation Know customer preferences and Integrated source of Information
- 3. An Oversimplified Picture of Interaction Between Customer and Supplier (By Enjoying purchase) (i) Model 1 Broker model Request for goods Establish C Select Suppliers’ Shopfront Customer Solicit details of S Web page the order Supplier Credit card validated Enjoys Purchase Goods availability Order confirmation checked Order fulfilment
- 4. Interaction Between Customer and Supplier with Choices (ii) Model 2 Customisation model Establish Shopfront with Message flows user C Customer Product enquiry Select preference Configurable applications Presentation of options S Supplier Select Suppliers’ Order confirmation Capture Enjoy Web page customer choice Order fulfilment choice Check build schedule Validate credit card
- 5. Interaction Between Customer and Supplier with Bargain (iii)Model 3 Contact model Maintains catalog Submit bid C Collect all bids Customer View Catalog Select winning bids Match buyers and sellers S Supplier Enjoys bargain Bid accept/reject Collect commission
- 6. Three Models 1. Broker Model 2. Customisation Model 3 Contact Model
- 7. A Centralised Catalogue Trading Places server Suppliers Buyers A centralised catalogue
- 8. Info BanksDistribution Architecture intrade System Catalogue Infobanks Intrade Buyer System Suppliers Buyers suppliers Buyers back end backend system system
- 9. The Interactive Marketing Process Pull Push Push software Cheap, easy collects Client software To get. Information. Pull Information (HTMLpges) (Limited Customise Centralises and Web Customiation eases control of server Information sent. abilities) Waste time information at looking over search Automate. server. engine results Delivery of crucial news. Cost effective
- 10. A view of B2B Marketplaces in the Chemicals Industry High Fobchemicals.com Chem Connect ELEMICA 1stChemical Market Chem ACX.com PlasticLink.com Envera Plasticsandchemicals.com ElastomerSolutions.com Product scope E-Chemicals GetPlastic.com PlasticNet.com Omnexus.com RubberBuy.com Justforplastic.com ChemPoint.com Packaging Exchange.com Covalex CheMatch.com GE Polymerland Chem Web 20TONS.com XSMChem Painstnd Coatings.com Packexpo.com Narrow Ownership Model Independent Industry sponsored
- 11. Predicted Trends in B2B Market Places E-Marketplace trade U.s. $ (billions) $ 1,200 $ 900 $ 600 $300 The Purge Fortification Reconciliation $0
- 12. Secure Extra Net Web Page n tio Market r ma place o d inf Sen go to Secure extra Buyers Users net web page enter information Or through Sellers E-mail
- 13. An Oversimplified Picture of Interaction Between Customer and Supplier (By Enjoying purchase) (i) Model 1 Broker model Request for goods Establish C Select Suppliers’ Shopfront Customer Solicit details of S Web page the order Supplier Credit card validated Enjoys Purchase Goods availability Order confirmation checked Order fulfilment
- 14. Interaction Between Customer and Supplier with Choices (ii) Model 2 Customisation model Establish Shopfront with Message flows user C Customer Product enquiry Select preference Configurable applications Presentation of options S Supplier Select Suppliers’ Order confirmation Capture Enjoy Web page customer choice Order fulfilment choice Check build schedule Validate credit card
- 15. Interaction Between Customer and Supplier with Bargain (iii)Model 3 Contact model Maintains catalog Submit bid C Collect all bids Customer View Catalog Select winning bids Match buyers and sellers S Supplier Enjoys bargain Bid accept/reject Collect commission
- 16. A Centralised Catalogue Trading Places server Suppliers Buyers A centralised catalogue
- 17. Info BanksDistribution Architecture intrade System Catalogue Infobanks Intrade Buyer System Suppliers Buyers suppliers Buyers back end backend system system
- 18. The Interactive Marketing Process Pull Push Push software Cheap, easy collects Client software To get. Information. Pull Information (HTMLpges) (Limited Customise Centralises and Web Customiation eases control of server Information sent. abilities) Waste time information at looking over search Automate. server. engine results Delivery of crucial news. Cost effective
- 19. Pu Pull Type Ty sh pe com Mass mu nic atio n Pu Ty ll pe
- 20. Value-added Functions on the Sell Side Auction Access to additional customers Helping business managers in :- Spotting trends Offering volume purchase discount incentives and Improving relationships with customers who do a lot of business with multiple business units
- 21. A view of B2B Marketplaces in the Chemicals Industry Fobchemicals.com Chem Connect ELEMICA High 1stChemical Market Chem ACX.com PlasticLink.com Plasticsandchemicals.com Product E-Chemicals GetPlastic.com PlasticNet.com scope RubberBuy.com Justforplastic.com ChemPoint.com Packaging Covalex Exchange.com Chem Web CheMatch.com 20TONS.com Ownership Narrow Model Independent Industry sponsored
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