IronCloud: “[blank]-as-a-Service”
Commercial Delivery Platform


      “Turn-key API/data commercialization
      system”
Proven Platform with 2000+ “Consuming”
Customers Including:




                                         [2
StrikeIron Recent Awards and Recognition

 2008
 › Forrester Research Hot Company To Watch
 › Intelligent Enterprise: Edit...
“[Blank]-as-a-Service” Provider Challenge

                            Consistent Delivery



                            ...
Example: Deliver YOUR “Data”-as-a-Service


                                                                  Developers
 ...
How the StrikeIron IronCloud Platform Works
 Providers                                                Consumers

         ...
StrikeIron High-Level Architecture

                                       DATA CENTER

 App                              ...
Example Providers Leveraging Platform Today




                                              [8
Consumers: One Integration, Not 100+

TECHNOLOGY VERTICALS AND INTEGRATION PARTNERS                                       ...
The “as-a-Service” Challenge

 › How do I quickly and easily extend internal data and functionality
  to my partners, cust...
What We Do – Deliver Commercial Web Services

 › SaaS/On-demand platform for creating, controlling, selling,
  integrating...
You - A New Way to Reach New Markets


                               Enterprise
                 Long Tail       SOA


  ...
StrikeIron Platform

 › Hosted managed infrastructure for both public-facing and
   internally distributed Web services le...
Key Commercialization Benefits

 › Web Service-enable your [blank]-as-a-service
 › Leverage the only Web services SaaS pla...
Four Pillar Implementation Approach

 StrikeIron Service/API                              User Management and
 Implementat...
Create – Accelerate Your Data Distribution with XML Web
Services from StrikeIron

  ›   Leverage expertise of leading Comm...
Control – Secure, Controlled Distribution of Your Data

 › All requests verified, metered, logged with StrikeIron-as-
    ...
Manage – Comprehensive Capabilities for Reporting,
Monitoring, and Analysis of Consumer Usage
 ›   Web Services Lifecycle ...
Integrate – Third Party Application Integration
simplified with XML Web Services
› All services published via the Platform...
Redundant, Scalable, and Managed Architecture

 › On-demand/SaaS infrastructure hosted at SAS-70 Certified data
   center
...
Build vs Buy Analysis

 Required Software /                         $ Cost - Traditional On-   $ Cost - StrikeIron On-
 De...
Benefits of Working With StrikeIron


We turn your [blank] into Web
 services, quickly and easily


 StrikeIron has expert...
Contact Information




            bob.brauer@strikeiron.com




                                        [23
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StrikeIron IronCloud API Web Service Publishing Platform SAAS

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IronCloud commercialization platform for publishing data and APIs to the Web for consumption and integration by others including applications, Web sites, and devices.

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StrikeIron IronCloud API Web Service Publishing Platform SAAS

  1. 1. IronCloud: “[blank]-as-a-Service” Commercial Delivery Platform “Turn-key API/data commercialization system”
  2. 2. Proven Platform with 2000+ “Consuming” Customers Including: [2
  3. 3. StrikeIron Recent Awards and Recognition 2008 › Forrester Research Hot Company To Watch › Intelligent Enterprise: Editors Choice › Hurwitz Group/Robin Bloor: 10 IT Companies to Watch in 2008 2007 › Tech Journal South: Tech 50 2006 › Gartner "Cool Vendor" in B2B Integration and Managed File Transfer [3
  4. 4. “[Blank]-as-a-Service” Provider Challenge Consistent Delivery Expand Channels and Partnerships › Need to Grow Revenue › New Products & › Aging Technology Business Models Infrastructure Leverage New Technology › Pricing Innovation › Limited & Expensive To › Minimize Channel Internal Technology Reach New Markets Resources Conflict › Higher Customer › Faster Time to Market Expectation [4
  5. 5. Example: Deliver YOUR “Data”-as-a-Service Developers & Web 2.0 B2B Partners Data as a Service & Customers Your Data Web Services Delivery Platform Create Control Manage Integrate Business Users Enterprise Applications [5
  6. 6. How the StrikeIron IronCloud Platform Works Providers Consumers Web, SAAS, On Premise Apps User Management Data Mediation Billing Security Monitoring Exception Handling Web Standards CRM, Web 2.0, Mashups [6
  7. 7. StrikeIron High-Level Architecture DATA CENTER App StrikeIron Control Center StrikeIron Servers & Marketplace APIs WEB SERVICES MARKETPLACE PLATFORM Data Sources Usage Tracking SQL REST, SOAP, JSON, Scheduled Clusters Metering/Logging RSS, ATOM, etc.. Refresh Billing INTERNET Authentication/User Mgmt Security Monitoring Exception Handling Protocol Reconciliation White- Monitors External labeling Virtualization Control Future Virtualization Platform [7
  8. 8. Example Providers Leveraging Platform Today [8
  9. 9. Consumers: One Integration, Not 100+ TECHNOLOGY VERTICALS AND INTEGRATION PARTNERS INDUSTRY VERTICALS Single point of PaaS/CLOUD SOCIAL NETWORKS integration RETAIL TELECOM FINANCIAL SERVICES = far less complexity SaaS/CRM PRODUCTIVITY ECOMMERCE MANUFACTURING TECHNOLOGY IDES MASHUPS WEB SERVICES DELIVERY PLATFORM EXTERNAL SOURCES INTERNAL SOURCES PRICING LOCATION PRODUCT CUSTOMER DATA DATA DATA DATA Web Services IronCloud Marketplace Platform SALES BUSINESS PROPRIETARY DATA PROCESSES DATA [9
  10. 10. The “as-a-Service” Challenge › How do I quickly and easily extend internal data and functionality to my partners, customers, employees and developer community? › How do I open up new monetization channels for my existing data? › How do I make my data or as-a-service capabilities easy to integrate for partners and customers? › How do I effectively meter and bill for usage of my data? › How do I do all of this without losing control of my data? › How do I do all of this in a quick, on-demand way? › How do I leverage the Web 2.0/Internet tail to help monetize information assets of my business? [10
  11. 11. What We Do – Deliver Commercial Web Services › SaaS/On-demand platform for creating, controlling, selling, integrating your data and/or business functionality via Web Services › Your own business model or leverage ours › Sophisticated, proven infrastructure including load-balancing, fail- over & redundancy, external monitoring, and 24x7 delivery › Granular access control, monitoring, usage reporting and analytics › Metering, billing, funds clearing, payment distribution, collection › Expose data through ERP, CRM, MDM apps, gadgets, mashups, spreadsheets and others “out of the box” › Go live fast! [11
  12. 12. You - A New Way to Reach New Markets Enterprise Long Tail SOA › Affordable Developers Mash-Ups › Easy › Controlled › Profitable Social Media Web 2.0 › Secure › Ubiquitous Enterprise Applications Widgets [12
  13. 13. StrikeIron Platform › Hosted managed infrastructure for both public-facing and internally distributed Web services let you concentrate on your business, not underlying technology › Instant on-demand capabilities for your content, particularly SAAS and Cloud applications, with reliable dynamic hosting solutions to improve performance and reliability › “Utility/Virtualization: Highly controlled user access makes it easy to meter, monitor, distribute, syndicate and monetize your content and services both internally and externally” › Turn-key system enables quick “outsourcing” of delivery technology and processes in order to remain focused on core business › Leverage existing channels to drive adoption and business [13
  14. 14. Key Commercialization Benefits › Web Service-enable your [blank]-as-a-service › Leverage the only Web services SaaS platform available › Reliable, scalable, secure managed architecture › Complete data protection through authentication management and security › Full marketplace and e-commerce capabilities • New revenue/monetization opportunities • Full micro metering, payment and transaction management capabilities • Real-time system monitoring • Rich reporting and analytics capabilities › Short time to market [14
  15. 15. Four Pillar Implementation Approach StrikeIron Service/API User Management and Implementation Services Transaction Throttling Complex, Multi Data- Multiple Data Distribution Source Integration Models – Free/Paid, Public/Private Multi-Protocol Support (SOAP, REST) Security, Authentication and Create Control Encryption Managed 24 x 7 Global Platform Availability Out-of-the-box Integrate Manage Lifecycle Management and Excel Integration Versioning Optional integration with leading CRM, MDM, Data Services Gateway for enterprise apps & open consistent delivery and data platforms management On-ramp for Web 2.0 Operational/usage reporting, monitoring and logging - with intelligent alerting [15
  16. 16. Create – Accelerate Your Data Distribution with XML Web Services from StrikeIron › Leverage expertise of leading Commercial Web Services Developer • StrikeIron Start™ - discovery consulting focusing on your goals, current state – equips you for optimal path moving forward › Multiple Data Sources Supported • Your Existing Web Services APIs • Raw Data › Automated data collection and updates › Multiple source data formats supported • Proprietary APIs • Other API Formats • Application Servers/Software Installation in our data center › Published as XML Web Services APIs • Industry standards fully supported for ease of consumption • Can be consumed as SOAP services • Can be consumed as REST services [16
  17. 17. Control – Secure, Controlled Distribution of Your Data › All requests verified, metered, logged with StrikeIron-as- proxy › StrikeIron-provided administration, user management, and transaction throttling › Multiple authentication approaches - user/password, license key and parameter/header based › Multiple distribution models • Private or Public • Free or Paid › Distribute your data via branded product description/catalog pages • Optionally include some of your services in the StrikeIron Marketplace › Maintain branding - domain redirect (data.yoursite.com) [17
  18. 18. Manage – Comprehensive Capabilities for Reporting, Monitoring, and Analysis of Consumer Usage › Web Services Lifecycle Management › Data Services Gateway ensures consistent delivery and data management › Authentication › Error Messaging › Logging › Etc › Full monitoring/real-time usage dashboards available • Services tested from multiple points around globe • SMS, email, and text-to-voice landline alerting › End-to-end Reporting • By services, operations, and data usage • By user, and user types • By geographies • Performance/Speed • Paid versus non-paid usage • Successful requests vs Unsuccessful [18
  19. 19. Integrate – Third Party Application Integration simplified with XML Web Services › All services published via the Platform are easily consumable from within multiple applications • StrikeIron SOA Express Web services client for Excel › Out-of-box point and click consuming of Web services within Excel › Build template workbooks for business user consumption • StrikeIron Web Services Analyzer › Universal Web services client to assist developers in building applications utilizing published Web services • Hooks available into third party applications such as MS Outlook, Salesforce.com, NetSuite, Microsoft CRM and more • Launch with Web 2.0 technology such as widgets, gadgets, Flex, participate in various mashup IDEs • Provide sample code languages such as Java, C#, VB,NET, PHP, Perl and more [19
  20. 20. Redundant, Scalable, and Managed Architecture › On-demand/SaaS infrastructure hosted at SAS-70 Certified data center › Scalability is built into the architecture, so infrastructure can grow as usage and needs grow › Infrastructure is fully redundant and load balanced, including Web servers, databases, and other power and hardware redundancy › Domain expertise demonstrated by over 100 different services across 30 different providers now visible and in use in 24x7 production environments by 1700+ customers › Hundreds of thousands of paid transactions daily › Five years+ of reliable, high-performance track record [20
  21. 21. Build vs Buy Analysis Required Software / $ Cost - Traditional On- $ Cost - StrikeIron On- Delivery Approaches Premise Approach Demand Approach Web Services Integration / Provisioning / 60K to 250K Provided with our on-demand infrastructure Publishing Software Web Services Run-Time Integration and 30K – 150K Provided with our on-demand infrastructure Execution Engine Software User Admin, Services Versioning 30K – 150K Provided with our on-demand infrastructure Software Metering, Monitoring, Reporting Software 40K – 200K Provided with our on-demand infrastructure Checkout/Billing Software (if selling via 30K – 50K Provided with our on-demand infrastructure StrikeIron Marketplace too)* Cost of Integrating Software 30K - 70K N/A On-Premise Hardware infrastructure 10K – 40K N/A (StrikeIron is SaaS/On-Demand) Annualized Head-Count Cost (assume 2 180K – 250K N/A to maintain) Time To Market 12 - ? Months 30-60 Days TOTAL COST 410K – 1.16M and beyond Starting at $3-5K+ per month [21
  22. 22. Benefits of Working With StrikeIron We turn your [blank] into Web services, quickly and easily StrikeIron has expertise in managing data/service delivery infrastructure Rapid new product development and open new channels. Go live soon! Approach is quicker, lower risk, more cost effective for both providers and customers Fast on-ramp to leverage Web 2.0, SAAS, Cloud, and SOA technologies [22
  23. 23. Contact Information bob.brauer@strikeiron.com [23

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