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E-business includes a wide gamut of initiatives such as Merchandise planning and analysis, order entry and order tracking, order fulfillment, warehousing, inventory management, customer service and knowledge management.
There are a set of steps in which typical wholesale e-commerce transaction is concluded. Initially, the buyer logs on to the browser, he then looks for the relevant product, selects the product and orders the same. Post this, a purchase order is sent to the seller which the seller confirms. Then payment information is sent to the bank. The credit is checked, the credit is approved and the product is finally shipped. Further, In a B2B supply chain a raw material supplier sends the raw material to the manufacturer who in turn sends the finished product to the wholesaler and the wholesaler transmits the same to the retailer. The retailer then generates a demand with the wholesaler when he anticipates a higher off take from the shelves which in turn gets transmitted to the raw material supplier.
Moreover, before a product reaches a consumer there are different objectives on each aspects of the value chain. Differentiation is the goal in product development while lowering the cost is the objective when it comes to manufacturing and distribution while marketing is all about carrying out a focused campaign.
E-business is propagated through a host of community building programs such as E-mail newsletters, industry relevant reports, chat events and promotions and contests.