1.
CREATING A CULTURE
OF INCLUSIVITY
KEVIN GETCH
CEO + Director of Digital Strategy

2.
About Me

3.
70-80% 20-30%

4.
Simple Framework for Building an Amazing Organization
KNOW & LOVE YOUR CUSTOMER
01
ALIGN YOUR STRATEGY
02
MONITOR, MEASURE & ADAPT
03

5.
We believe that if we want our
external customer to feel like
our number one customer, we
must treat our internal
customer that way.

6.
Your internal culture will
ultimately be reflected in your
external brand.

7.
Sounds easy. Right?
Creating a Culture
of Inclusion

8.
You feel cared for, heard, included,
and valued for the unique person
that you are. You feel a sense of
belonging.
What does inclusivity
feel like?

9.
3 Impactful Areas for Inclusivity
PSYCHOLOGY
01
CULTURE
02
TECHNOLOGY
03

10.
Know & Love Your Customer
Individual
Psychology

11.
Individual Psychology
Team/Organizational Psychology
Community Psychology

12.
Neocortex: Rational
or thinking brain
Limbic: Emotional
or feeling brain
Reptilian (Old) Brain:
Instinctual brain
responsible for the
moment of decision

13.
Pain Pleasure Principle
PAIN
PLEASURE

14.
Riverbed Concept

15.
95%
5%
Source: Gerald Zaltman Harvard Business School professor
https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it
95% of our behavior is
being driven by the
subconscious mind
Only 5% of our behavior is
being driven by the conscious
mind (logical explicit
information)

16.
AUTOPILOT
MANUAL

17.
S.T.E.A.R.
Stimulus - Thought - Emotion - Action - Result

18.
S.T.E.A.R.
Stimulus - Thought - Emotion - Action - Result
Exercise

19.
Organizational values,
patterns, beliefs, attitudes,
processes and behaviors.
Creating a
Culture of
Inclusivity

20.
Our Culture is Our
Competitive Advantage

21.
3 P's: Our Competitive Advantage
People
Process Passion

22.
A great framework for
Creating a Culture of Inclusivity
People
The people you hire,
nurture, promote,
celebrate, and put in
leadership positions.
Process Passion
Your systems, decision
making processes, and
HOW you do the ordinary
things each day that lead
to extraordinary results.
WHO you are. Why you
exist. Your identity,
vision, values, and
purpose. Your Beliefs.
What you stand for.

23.
Be intentional about "Who" you are as an
organization (your vision, values, purpose, etc.)
and "How" you do things (your actions and
processes) so that it that creates circumstances
for people with a variety of backgrounds and life
experiences to feel heard, included and valued.
How do you infuse
inclusivity in your culture?

24.
Ensure your team is involved in informing
and creating your identity and processes.
People are much more bought in to
something when they helped create it.

25.
Everyone at Webfor is
responsible for being a
leader.
Inclusive Leadership

26.
Window & Mirror
Concept
We all practice the window
& the mirror concept.

27.
Ripple Effect

28.
Webfor.com/cheagle

29.
Processes
The ordinary things you do
everyday that have an
extraordinary impact.

30.
Review & Update
Processes Consistently
• Meeting agendas
• Interviewing
• Hiring
• Onboarding
• Performance eval
• Compensation
• Weekly meetings
• Key questions
• Are you encouraging
diverse ideas?
• Are you asking for
people to share
different opinions?
• Technology Access

31.
Tactical actions you can
do right away
• DEI / Survey
• Form a committee
• Group discussions
• Training, training,
training
• Review & update
processes together
• Hold 'Lunch & Learns'
• Allow for pronouns
in email/tools
• Solicit anonymous
feedback
• Invite guest
speakers
• Ensure your website
is ADA compliant

32.
Decision Making
Process
How we make decisions at
Webfor and what to do if
you're assigned a decision.

33.
C.A.A.R.R.R.

34.
Clarity
Alignment
Action
Repetition
Recognition
Reward

35.
Training, Training,
Training!

36.
Emotional
Intelligence is a
Superpower!

37.
CEIO

38.
Leveraging
Technology

39.
Feedback Loops

40.
officevibe
Feedback Loop

41.
Recognition & Reward

42.
Is Your Website Inclusive?
(ADA Compliant)
Visual Auditory Mobility Cognitive

43.
Your website must offer “reasonable
accessibility” to people with
disabilities.
Get a free analysis:
Webfor.com/get-started
ADA compliance is not only
a best practice. It's the law.

44.
We believe businesses can
be a great catalyst for
creating a better, happier,
more inclusive society. My
hope is that you'll be a part
of that change!
The Business of Change

45.
Thank You!
Webfor.com
KEVIN GETCH
CEO + Director of Digital Strategy
Kevin@webfor.com