Inbound marketing is the process of getting found by potential members, rather than reaching out to them, as done in traditional marketing. Inbound marketing is more effective and costs less.
By bringing together a group of individuals with common attitudes, interests and opinions, associations have always been inbound by nature. However, many associations lack a marketing strategy that seamlessly integrates both content and experiences that seek to attract, retain and activate members.
Curt Moss, Senior Product Marketing Manager at WebLink, will share how to reach more of the right people, and how content can impact their behaviors and perceptions toward your organization.
In this webinar you'll learn:
- What inbound marketing is, why you should have an inbound marketing strategy and how to get started.
- The various channels that should be utilized including blogs, social media, and website landing pages to develop your inbound marketing strategy.
- How to create targeted content and the types of messages that drive the best results.
- The tools for executing a strategy that is easy to execute and delivers a return on your investment.