2. What Is Tumblr???
Tumblr is microbloggin and social networking website founded by david
karp in 2007 and owned by oath inc.
Tumblr allows users to post multimedia and other content to a short-
form blog. Users can follow other users' blogs. Bloggers can also make their
blogs private.
3. Key Features
Customized Design : A wide variety of themes are available for Tumblr
users that you can tweak to customize your Tumblelog.
Custom Domain : Bloggers can use your own domain name so it's truly
personalized. For businesses, this enables bloggers to easily brand There
blogs and make it appear more professional.
Publishing : Bloggers can publish text, photos (including high resolution
photos), videos, links, audio, slideshows, and more to your Tumblelog.
4. Continued…..
No Ads : Tumblr doesn't clutter your Tumblelog with ads, logos, or any
other unwanted moneymaking features that can negatively affect your
audience's experience.
• Apps : There are many third-party apps available that can add even more
features and functionality to your Tumblelog.
5. Advantages to the business
Tumblr has to integrate SEO options. This allows you to track using Google
Analytics, or other options to see when someone clicks on your Tumblr ads.
A great advantage with using Tumblr is that it is simple to use and setup.
Unlike many sites used for blogs, WordPress and the like, Tumblr is also a
social networking tool. This means that as you gain followers, other people
can be exposed to your advertisement.
6. Disadvantages to the business
The biggest disadvantage for Tumblr is that everything is on their system, on
their server. If something causes their server to go down, your page is going
to go with it.
7. How to use Tumbler
Create an account : Go to the Tumblr website to sign up for an account.
Setting up your blog: Decide what you want to blog about.
Getting familiar with your dashboard : User has to be familiar with
the dashboard.
Finding followers and interacting with other users : The people who
have subscribed to your blog are your ‘followers’. By giving permission to sync with
your Gmail, Twitter and Facebook accounts, you can connect with people from your
friend list who use Tumblr.
Discover interesting posts on Tumblr: In the Explore tab, you can
view posts categorized by different interests — for example art, music.
