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Warwick Business School Alumni Association magazine: spring 07
2




Friday 20 July
      Lakeside Marquee



                             Book a table of 10 and have your ticket free!
                             Why not have a reunion with friends from your year –
                             use the online directory to help find your classmates.
                             Ask alumni@wbs.ac.uk if you need help with this.
              ating
           ebr
         el                  Let the occasion carry on over the weekend and come

         40
W BS c




                             along to the WBS Open Day on Saturday 21 July
                             – a family fun day, tour of the new facilities, taster
                        rs




                             lectures, buffet and drinks, with overnight stays
                       yea




         1967 – 2007
                             available at Radcliffe or Scarman.
          innovative
3




                                                                                    �����������������


message from the dean

I t is an honour to be writing to you as graduates of WBS in the year in which
  we celebrate 40 years of success of management education at Warwick.
Two years after the establishment of the University of Warwick, in 1965,
the Warwick School of Industrial & Business Studies was founded, which
subsequently became Warwick Business School. Since then development has
been dramatic.

Our business school is now home to 7,500 students and 315 staff. Combined
with an alumni community of 21,000 in over 125 countries the strength of
WBS is growing. Physically, we have new state-of-the-art facilities, with plans
to further expand these once funding has been secured. We also have one of
the largest and most distinguished faculties of any business school in Europe.
Such striking growth has been no accident; it is a strong reflection of the ambitious ethos of the business
school over those 40 years, and I must thank my colleagues who have gone before me, and each of you, for
playing your part in making WBS what it is today.

As globalisation changes the face of modern education, our vision to be the principal thought leader and
innovator among business schools globally is no small challenge. However, if in 40 years we can become
one of the leading schools in the UK and Europe, envisage our position after another 40 years on the
world stage. As the world becomes smaller, we aim to break into the top 10 institutions for business and
management education globally.

The Financial Times has already rated us in the top 20 schools globally for the quality of our Executive
MBA (see P6). WBS ranks second in the UK for teaching and contact hours in new research by the Higher
Education Policy Institute and it is no accident that WBS was ranked as the best overall undergraduate
business education provider in the UK by The Times in 2006. While we take time to celebrate we are reminded
of the words of the late Peter Doyle, Professor of Marketing and Strategy, ‘success builds success.’

And so it is my challenge as we look to the future to ensure that this success continues to grow. Our priorities
for the year ahead include maintaining a strong and dynamic research focus in preparation for the 2008
Research Assessment Exercise (RAE) (in the last RAE WBS was one of only three schools in the UK to be
given the highest 5* ranking), to build on our position in rankings and league tables through high quality
standards, to continue to look for alternative sources of funding to ensure that lack of resources is not a
barrier to our success, and of course, to celebrate our successes to date and engage the alumni community
in supporting WBS in its future endeavours.

I ask every one of you to tell the WBS story wherever you can and encourage you to come back to Warwick in
2007 (see calendar on centre pages 16/17 for opportunities or contact alumni@wbs.ac.uk). I hope that you
look back on your time here with as much warmth and enthusiasm as I do on mine so far, and it is with that
dynamism, energy and entrepreneurial ambition we want to embark on the next 40 years.




Howard Thomas


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4 nexus: spring 07                                                                                           research review

                         It is well-known                                                           2007 and disseminate the findings through
                         that small firms                                                            conference and refereed journals.
                         are more likely to                                                         A questionnaire has been developed which
                         face Employment                                                            was pre-tested last year. With a better
                         Tribunal (ET) claims                                                       understanding of the attitudes of academics
                         than large ones, and                                                       about global accounting standards, standard
                         raw figures suggest                                                         setters and regulatory bodies might be able to
                         that they tend to                                                          promote these standards more effectively to
   Paul Edwards IRRU     lose cases that reach           Shahed Imam and Zulfiqar Shah: AFIN         countries (and universities) that currently do
                         tribunals. New                                                             not adopt them.’
research by the Industrial Relations Research      Dr Shahed Imam, Assistant Professor in
Unit at WBS shows that small firms are not in       Accounting, and colleague Dr Zulfiqar             ‘The views and insights from academics will
fact disadvantaged if they follow appropriate      Shah, are conducting research on ‘The            be useful for the practitioners to recognise to
disciplinary procedures.                           Global Accounting Standards and its impact on    what extent and how their expectations from
                                                   academic curriculum’. This global accounting     the university graduates are being met. They
The researchers found that a key influence on       standard convergence is expected to have         will also be helpful to their colleagues in the
success at a tribunal was having procedures in     major implications for the way in which          universities who are considering integrating
place and actually using them. Simply having       accounting is undertaken in practice and         these into their curriculum. We believe this
procedures, or an HR department, made no           accounting is taught in universities.            study will have a global impact in accounting
difference in itself. Small firms are the least                                                      and business education.’
likely to have and to follow procedures, and       According to Shahed, ‘We are aiming to
it is this fact and not the size of the firm        conduct a survey of academics in early           W www.wbs.ac.uk/faculty/subjects/acc.cfm
which is key. An absence of procedures means
that problems are not resolved within the                                                           'Customer service in local government: learning
firm, and that a claim to an ET may be an                                                            for the future'.
employee's only recourse. Commentators also
suggest that the small firm is disadvantaged                                                         Howard says, ‘Our research aims to examine
as cases proceed through the 'pipeline' from                                                        through case studies the adoption in local
claim to tribunal. The research found no                                                            government of customer service strategies,
evidence of this. Dropping out of the pipeline                                                      systems and practices originally developed
at various stages was not related to the size of                                                    for the private sector and consider the
the firm.                                                  Howard Davis and Katrina Ritters: LGC     evidence of their effectiveness, upon
                                                                                                    which similar cross-fertilisation could be
Professor Paul Edwards, Industrial Relations       Howard Davis, Principal Research Fellow          undertaken in the future. The research
Research Unit, states, 'small firms have the        and Research Manager, Local Government           involves working with a total of eleven local
benefit of being able to handle employment          Centre (LGC) and Katrina Ritters, Senior         authorities and recognises the value of
relations issues informally, but informality       Research Associate, addressed a session at       customer service transfers in both directions
can be an excuse for a lack of professionalism.    the annual conference of the Institute of        (from public sector to private, and from
Formal procedures do not need to be complex        Customer Service (ICS) in October. The ICS       private to public).
or bureaucratic, but they must be consistent       is the professional body for customer service,
and fair. Proper procedures help to avoid ET       with members drawn from across the private,      Our interim findings show customer
cases'.                                            public and voluntary sectors.                    service is most successful where it is seen
                                                                                                    as a vehicle for cultural change across
The research is based on statistical analysis      This major gathering seeks to provoke new        the authority as a whole; but it requires
of the 2003 Survey of Employment Tribunal          ideas in the delivery of outstanding             investment, drive and commitment for its
Applications, which provides a representative      customer service. The conference theme           benefits to be fully realised.’
sample of ET cases.                                 was 'Raising customer service standards for
W www.wbs.ac.uk/faculty/research/irru.cfm          the 21st century' and their session was titled   W www.wbs.ac.uk/faculty/research/lgc.cfm

                          Professor Andrew         managing projects and getting the job            becomes that of implementation, typically
                          Sturdy, Professor of     done. Consultants are typically seen as          still the preserve of managers more than
                          Industrial Relations     organisational and knowledge outsiders,          consultants.’ These and other findings are
                          & Organisational         bringing ideas and techniques new to their       the outcome of a three year in-depth study of
                          Behaviour, has           clients. However, prospective commissioning      consultancy projects combined with a survey
                          recently completed a     clients are unlikely to welcome consultants      of the annual Management Consultancies
                          research project that    if their knowledge is ‘too new’. Also, the       Association (MCA) competition entrants.
  Andrew Sturdy IROB      reveals new insights     clients consultants work with are often very     The project, ‘Knowledge evolution in action:
                          into the world of        knowledgeable themselves, sometimes with         consultancy-client relationships’ was carried
consulting, especially its role in the spread of   similar backgrounds and education to the         out by researchers from a number of UK
management knowledge.                              consultants.’                                    universities as part of a programme of
                                                                                                    research – ‘The evolution of business knowledge’
As Andrew explains, ‘The image of                  ‘The real outsiders then, become those clients   funded by the government’s Economic and
management consultants as experts – the            not working in the project team. This includes   Social Research Council (ESRC).
shock troops of the latest approach to             the most senior management and the rest of
management – doesn’t match their day-              the client organisation. This is important as    Further information, including copies of
to-day work with clients. Knowledge                it means consultants are not as innovative as    a summary report, is available. E andrew.
transfer is often not a priority as clients        is often thought. But this can help in their     sturdy@wbs.ac.uk W www.ebkresearch.org
and consultants are more concerned with            role as knowledge brokers. The main barrier
research review                               nexus: spring 07                                                                                               5


                                                       efficiency. In a project funded by the Scottish           satisfaction and confidence, and embedding
                                                       Executive, the WBS team investigated eight               a continuous improvement culture. The scale
                                                       case examples and three pilot studies of the             of these changes can be substantial, with
                                                       implementation of Lean thinking in public                waiting times or throughput times halving as
                                                       sector organisations as well as surveying                a consequence of the adoption of Lean.
                                                       many other organisations. The applications
                                                       included parts of the National Health Service,           However this is not about a quick fix. ’The
                                                       Local Government services and Government                 research recommends a steady process of
          Zoe Radnor and Paul Walley: OM               Agencies.                                                implementation,’ says Paul. ‘We suggest
                                                                                                                many organisations are not ready to adopt
Research by Dr Zoe Radnor, Senior Lecturer,            Public sector use of Lean generated a number             Lean immediately, as they do not possess
and Paul Walley (MBA 87–8), Lecturer,                  of outcomes. These included improvements                 the change management experience or the
Operations Management Group, has found                 in customer waiting times, service                       right leadership style to make the transition
that the methods employed by Toyota, to                performance, processing times, customer                  straight away,’ confirms Zoe.
make their production system ‘Lean’, can               flow and quality; achieving more for less;
be applied to public sector services. This             generating a better understanding of the                 For a full copy of the report visit
could have a positive impact on employee               process; better joined-up working; improved              W www.scotland.gov.uk/Publications/2006/0
morale, customer satisfaction and process              use of performance data; increased staff                 6/13162106/15



 contents
            focus on global community                             9                                                          17
   4–7      WBS news
     8      the strategic sales organisation
            Professor Nigel Piercy
      9     sweet success
            Natasha Aggarwal
    10      examining the global economy
            Professor Colin Crouch
    11      leading the field
            Jasni Mohamed
 12–13      UK event review
 14–15      2007 event calendar
    16      overseas event reviews                                         20–21                                                        27
    17      that’s edutainment!
            Joanna Hotung
 18–19      coping with the threat
            Professor David Wilson & Dr Bridgette Sullivan-Taylor
 20–21      african connection
            Ian Ferrao & Alex Simuyandi
    22      WBS alumni board
    23      WBS development programme
    24      WBSS update and DLMBA tutors
    25      in the media and hot off the press
 26–27      alumni news
                                                                                                             Front cover: Frozen Sky
                                                                Installed in the atrium of WBS Scarman Road, Frozen Sky, designed
                                                                   by Langlands & Bell, is a sculpture of moving neon. The 45 three
                                                              letter acronyms are the codes used by the air transport authorities to
                                                                                             identify destinations around the world.



 contact details           Pam Barnes                    Caroline Hughes               Tracy Lynch                     In-house photography by John Weatherly
                           Alumni Publications Officer    Alumni Relations Executive    Alumni & Development
 Alumni Association        t +44 (0)24 7652 4396         t +44 (0)24 7652 8487         Office Manager                   nexus is the magazine of the Alumni
 Warwick Business School   e pam.barnes@wbs.ac.uk        E caroline.hughes@wbs.ac.uk   T + 44 (0)24 7657 5835          Association, Warwick Business School
 University of Warwick                                                                 E tracy.lynch@wbs.ac.uk         T +44 (0)24 7652 4306
 Coventry CV4 7AL          Sue Cresswell & Emma          Emily Jamieson & Paul Snow,
                                                                                                                       The views contained in nexus are those of
 United Kingdom            Brandon-Jones                 Development & Alumni          Nathalie Walker
                                                                                                                   contributors and not necessarily those of Warwick
 t +44 (0)24 7652 2813     Events Coordinators           Relations Assistants          Head of Alumni Relations    Business School or the University of Warwick
 f +44 (0)24 7652 3719     t +44 (0)24 7657 3967         T +44 (0)24 7652 2813         T +44 (0)24 7652 4176
 E alumni@wbs.ac.uk        T +44 (0)24 7615 0171         E emily.jamieson@wbs.ac.uk    E nathalie.walker@wbs.ac.uk Design by Morse-Brown Design
 W www.wbs.ac.uk/alumni    e sue.cresswell@wbs.ac.uk     E paul.snow@wbs.ac.uk                                     w www.morsebrowndesign.co.uk
                           E emma.brandon-jones
                             @wbs.ac.uk
6 nexus: spring 07 global community                                                                          WBS news

the big move
October saw completion of the £9m Phase 3 Stage 1 of the WBS
Scarman Road building and the first occupants start to move in.
Students were seen making use of the fantastic new facilities and
next to move were faculty and support staff, who soon settled into
their brand new offices. The full-time MBA team relocated and all
MBAs are now taught in and around the MBA Teaching Centre in
WBS Scarman Road.

The former MBA Teaching Centre adjacent to Radcliffe House is
now used by the PhD programme and for Specialist Masters’ teach-
ing. Groups from Social Studies have also now relocated to WBS
Scarman Road Phase 2. The Alumni team is to be found on the
third floor in Phase 3, rooms C3.22, C3.23 and C3.25


latest rankings
WBS’ Executive MBA (EMBA) programme has been judged to be in
the top 10 in the world and top 3 in Europe of single school
providers, in a Financial Times survey published in October.
The annual survey aims to rank the world’s top providers and WBS
is the top UK school outside London.

The Economist Intelligence Unit’s annual Which MBA? Guide,              awards
announced its full-time MBA ranking results for the world’s top
100 business schools in October. WBS has retained its high placing,     Robin Wensley, Professor of Policy and Marketing, Director of
coming in 31st position. The top 100 represent one percent of all       ESRC/EPSRC AIM Research Initiative was recently presented with
the world’s business schools, giving a true indication of the stature   an Award of Life Membership of the UK Academy of Marketing
of the School. WBS undergraduate degrees Accounting & Finance           ‘in recognition of extraordinary and distinguished services to
and Business Studies were again ranked in the top 3 in The Times        marketing’ at the Annual Conference Dinner of the Academy in
Good University Guide. The University of Warwick retained its 8th       London.
position this year.
                                                                        Val Gooding CBE (BA French Studies 68–71) Chief Executive of
New research by the Higher Education Policy Institute shows that        BUPA and Co-chair of WBS Advisory Board, received a PwC Lifetime
WBS is in the top two UK business departments for teaching and          Achievement Award at the 2006 CBI Real Business First Women
contact hours.                                                          Awards. The awards recognise women who are pioneers in business
                                                                        and whose achievements have helped to remove barriers and open
The contribution by current students and alumni to our ranking          up opportunities for others to follow. Val is also a lay member of the
performances through participation in media surveys is hugely           University of Warwick’s Council.
appreciated by staff at WBS and the wider university.


multimedia                                                                                      project sponsorship
Since the last issue, WBS podcasts have been a great success. Selected events at WBS are        opportunities
recorded on high quality digital video, edited and posted on the web site as a video file,
converted into audio files for podcasts and burnt onto DVD to send to anyone who wants
a high quality copy.                                                                            Don’t miss the opportunity to tap into a
                                                                                                pool of immense talent and potential. By
Over recent months we have recorded press conferences; guest lectures including WBS             choosing to sponsor a project for students
forum presentations from Peter Davies (BA Economics 69-72) Chief Economist for BP: Tim          on one of WBS Masters programmes,
Kelly (BA Philosophy & Politics 76-9) Chief Operating Officer at RHM plc, Henri Winand           organisations enjoy several benefits.
(EXMBA 99-03) Chief Executive, Intelligent Energy, former Chairman WBS Alumni Board;            W www.wbs.ac.uk/faculty/consultancy/
Anne Gunther (MBA 89-91) Chief Executive, Standard Life Bank, WBS Advisory Board
member; posted a podcast by Dr Bridget Woodman on renewable energy and recorded                 • The MSOR and MSISM projects
the MBA/Specialist Masters’ summer graduation                                                     evening will be held on
lunch and graduation ball.                                                                        Monday 29 January

‘This has proven to be a great                                                                  • The Warwick MBA projects
tool for external and internal                                                                    evening will be held on
communications,’ confirms                                                                          Wednesday 7 February
WBS Director of Communications,
Vincent Hammersley.                                                                             For further details contact
W www.wbs.ac.uk/news/podcasts/                                                                  E alumni@wbs.ac.uk
WBS news                           nexus: spring 07 global community                                                           7


                                                     Two top WBS graduates were awarded
                                                     prizes for their excellent work on marketing
                                                     during their final year of study. Emma
                                                     Birch, 21, from St Austell in Cornwall,
                                                     and Lisa Davies, 22, from Pontypridd in
                                                     Wales, graduated in July with a BSc in
                                                     Management.

                                                     Emma won the Fujitsu Best Marketing
                                                     Student Award, sponsored by Fujitsu
                                                     Services. Their Commercial Marketing
                                                     Director, Ian Hunter, who organised the
                                                     sponsorship this year, coincidentally
  summertime for graduation                          started his business career with a BSc in
                                                     Management Sciences from WBS in 1982.
                                                                                                      Hong Kong graduates
Sunny skies greeted WBS graduands                    Lisa won the Star Chamber Award
attending the Summer Graduation                      for the best student in Marketing
ceremonies at the University of Warwick              Communications, given by the Chief             dean visits Hong Kong
on Tuesday 11 and Friday 14 July.                    Executive of The Star Chamber, John
                                                     Wringe, who regularly delivers lectures to     and China
The School hosted a buffet lunch for the             students at WBS.
graduates, their families and friends, in a                                                         Dean Howard Thomas visited Hong Kong
luxurious marquee sited by the lake at the                                                          and China in November on his first visit
side of WBS Scarman Road. Conversation                                                              to this region as Dean of WBS. During
flowed over lunch to the accompaniment                                                               his stay in Hong Kong he spoke at the
of music by The Melodia String Quartet on                                                           DLMBA anniversary celebration lunch
Tuesday and The Zenith Hot Stompers jazz                                                            and academic update, alongside Professor
band on Friday. Prizes were presented and                                                           Colin Carnall, Associate Dean for Executive
an excellent time was had by all.                                                                   Education. (See P16). He also presented
                                                                                                    certificates to graduands.
Howard Thomas, the Dean of WBS
congratulated all the graduates on their                                                            Dean Thomas commented, ‘After my visit
achievements and wished them every                                                                  to Hong Kong, I spoke at the CEIBS (China
success in the future. Nathalie Walker,                                                             Europe International Business School)
Head of Alumni Relations, welcomed them                                                             Conference on Leading China’s Future,
as members of the WBS Alumni Association                                                            Future Chinese Leaders. It was my great
– a network of around 20,000 former                    prize-winning students                       pleasure to be representing WBS at such an
students in 121 different countries.                                                                esteemed event.’


  40th anniversary celebrations
                �����          Throughout            email updates, so please ensure your details   guided tours of campus, family friendly
             ���
           ��                  2007 why not re-      are correct by returning the enclosed          activities, light-hearted lectures and a

           ��
  � �� �




                               engage with WBS,      update form or visiting                        garden party style lunch by the lake. Full
                               meet with fellow      w www.wbs.ac.uk/alumni                         details will be available online soon.
                          ��




                               graduates and enjoy
                         ���




           �����������
                               the opportunities     Academic update series: WBS has one            If you are keen to track down former
            ����������         on offer through      of the largest faculties of any European       classmates use the online directory at
                               our comprehensive     business school and throughout 2007 we         w www.wbs.ac.uk/alumni/networking.cfm
                               events programme.     will be showcasing their work in a series of   e alumni.wbs.ac.uk
                                                     academic updates. On 10 March, the first
  WBS is proud to boast one of the most              will focus on 21st century management.         A global community: On 15 November
  active alumni programmes of any UK                 Full details are online and booking is         we aim to unite the WBS community
  business school and in our celebratory             now open.                                      around the globe by encouraging
  year there are several key opportunities to        w www.wbs.ac.uk/alumni/forthcoming.cfm         alumni wherever they are to have dinner
  engage with alumni, faculty and friends                                                           together or meet for drinks. If you would
  of the School. Details are online at               Campus celebrations: In July we hope to        like to get involved in organising a
  w www.wbs.ac.uk/40                                 reunite many WBS graduates with each           gathering, or need help reuniting your
                                                     other and with campus. The Summer Ball         classmates, email alumni@wbs.ac.uk to
  Events are also listed in the calendar             takes place on Friday 20 July (this year       register your interest. Members of faculty
  on P14/15. Online booking is already               will see a 1960s theme – thinking back to      will be travelling to places with large
  available for many events and                      the founding years of WBS!) On Saturday        concentrations of alumni and all events
  throughout the year you will receive               21 July, enjoy tours of the WBS facilities,    will receive an events support package.
8 nexus: spring 07 global community




the strategic sales organisation
Professor Nigel F Piercy, Marketing & Strategic Management, describes some of the themes of his latest research.


S  ales, strategic account management
   and customer business development all
describe the ‘front-end’ of an organisation,
                                                approaches (emphasising sales management
                                                intervention to enhance and sustain the
                                                quality of selling activities in developing
                                                                                                   that there are major strategic weaknesses in
                                                                                                   the way in which many of these approaches
                                                                                                   have been implemented. These revolve
where it meets its customers and markets.       long-term customer relationships). Projects        around the real attractiveness of increasing
This process is a major focus for companies     in this area include the publication of a          investment in the least profitable and most
aiming at enhancing productivity and            major synthesis of control theory in the           powerful customers a company has, based
building superior customer relationships.       sales area in the US Journal of Personal Selling   on exaggerated claims for customer loyalty
Yet, in spite of the practical importance,      & Sales Management.                                and the benefits of inter-organisational
the transformation taking place here has                                                           ‘partnerships’ in the value chain.
received very limited attention in business     Empirical studies have extended the
school research and teaching.                   examination of behaviour-control models            We have set these reservations out in articles
                                                into international markets, leading to an          in the Journal of Business Strategy and the
The many relevant research questions            article published in the USA managerial            European Management Journal. Further, we
raised are the focus of the Sales and Account   journal Organisational Dynamics. This paper        have become concerned with the ethical
Management Strategy (SAMS) research unit        tests behaviour-control/sales performance          and moral dilemmas created for executives
at WBS, headed by Nigel Piercy and Nikala       relationships in studies in the UK, Austria,       by key account strategy and have made the
Lane, and working with research partners        Bahrain, Greece, Israel, Malaysia, Nigeria,        case for greater attention to these issues in a
in business schools in the United States and    and Saudi Arabia. We find that the control          paper forthcoming in the Journal of Business
Europe. A related development has been          model appears to be valid in diverse               Ethics. While these contributions are
the establishment of the Sales and Strategic    contexts, though extreme differences in            controversial, we think they are important
Customer Management (SSCM) practitioner         culture, political stability and economic          balances to the apparent and widely-
network, to link research directly to           development undermine its validity. There          advocated attractions of collaborative
practice in major organisations. Over the       are important practical implications for           strategic account relationships between
last year, there have been several themes       companies globalising their customer               buyers and sellers.
to the research thrust in strategic sales and   management operations.
account management at Warwick, which                                                               In each of these research themes, key
can be summarised as follows.                   Another project in the control area                publications are available from the authors
                                                examines the links between salesperson             on request, and further detail of the SAMS
The Strategic Sales Organisation                organisational citizenship behaviour               research programme can be found on
The mandate for the strategic management        and performance, and particularly the
of customers as assets leads us to identify     impact of sales manager control approach           W www.sams.org.uk
several imperatives for the strategising of     on salesperson perceived organisational
the traditional tactical or operational sales   support and citizenship behaviour. Our
function: involvement of sales leadership in    study adds insight into a number of issues
strategy development and the management         underpinning superior sales performance               the author in                       minute
of the customer portfolio; intelligence         which have not been previously examined.
from the sales organisation providing           This work has been presented to a number                                          Following posts
the basis for building and sustaining           of management audiences and published                                             in retailing and in
competitive advantage; integration across       in the Journal of the Academy of Marketing                                        business planning with
functions and partners to deliver superior      Science in the USA earlier this year.                                             Nycomed Amersham,
value seamlessly to customers; internal                                                                                           Nigel was the Sir
                                                                                                                                  Julian Hodge Chair in
marketing by sales executives to ‘sell’ the     The next phase of the control studies                                             Marketing and Strategy
customer to the organisation, as well as        is concerned with managerial control                                              at Cardiff University,
to sell the company to the customer; and        competencies, using data from a large                                             and lately Professor of
infrastructural change in sales and account     study of UK sales managers. Early findings                                         Strategic Marketing and
management processes and systems. These         underline the large impact of manager                                             Head of the Marketing
                                                                                                      Group at Cranfield School of Management. He
‘6Is’of sales organisation transformation       competencies on sales unit performance,               has held visiting posts at Columbia School of
have been presented to several management       and the negative effects of lower levels              Business, New York; Fuqua School of Business,
audiences as a framework for change, and        of competencies on manager stress,                    Duke University; Texas Christian University; the
have provided keynote publications in The       motivation and performance. We will be                University of California, Berkeley; and the Vienna
Marketing Review and the Journal of Change      publishing the results of this work over the          University of Economics.
Management.                                     next few months.                                      He has global experience in executive education
                                                                                                      and management development with leading
Sales Management Control                        Key and Strategic Account Management                  companies. Nigel has published more than
A central research question in sales            Strategic account management approaches               200 books and articles in Europe and the USA.
                                                                                                      He is currently editor of the Journal of Strategic
management concerns the move from               by suppliers to handle relationships with
                                                                                                      Marketing.
traditional outcome-based approaches            very important customers have been widely
to controlling sales efforts (emphasising       recommended and increasingly adopted by
financial incentives) to behaviour-based         companies. However, our research suggests
nexus: spring 07 global community                                                           9




sweet success
When Natasha Aggarwal (BSc Management Sciences 01–4) graduated from WBS, she returned to India to set
up Mama Mia! – a brand of premium Italian ice-cream or ‘gelato’ shops. Here she explains how WBS played a
significant role in her success.

The idea of Mama Mia! was conceived while
I was in my last year at Warwick. I came
across the concept of Italian gelato while
backpacking with friends in Rome.
The product differs from regular ice-cream
being low in fat (the cream gelato is 96% fat
free and fruit sorbet 100% fat free), made
with natural ingredients and fruit pulp
imported from various parts of the world
and made fresh daily in small batches.
Seeing a gap in the premium segment of the
ice-cream industry in India and the growing
trend towards healthy eating and low fat, I
felt there was scope for exploiting this niche.

After graduation, I arranged for some
training with a chef in Italy to learn about
making gelato and its various technicalities.
I spent a month in an Italian gelato factory,
gaining hands-on experience. From a
business school graduate with a prestigious
degree, I was now a chef! This was a joke
among many of my friends and fellow
students who failed to understand why I
would forgo a high salaried job in some              Natasha Aggarwal
investment bank or Wall Street company to
‘open a little ice-cream shop.’
                                                  unexposed life. However, the experience         entrepreneur is not easy. Every step has its
The first Mama Mia! shop was set up in             of living independently and making my           share of unforeseen problems, pressure, risk
my hometown of Calcutta in May 2005.              own decisions, the opportunities given          and emotional stress. Initially, the main
Initially I was playing the dual role of chef     to me while running various societies,          challenge I faced was getting people to take
and salesgirl – making the ice-cream in the       including WBSS, attending training and          me seriously as my age often worked against
morning and selling it in the afternoon and       skill workshops and most importantly, the       me. For the first four months I was working
evening. The response was overwhelming            interaction with such a diverse international   seven days a week, selling ice-cream and
and totally unexpected. Today, just over a        community, have all contributed in              clearing tables till midnight, while everyone
year later, Mama Mia! is a national chain,        developing my confidence, broad vision           else was out having fun. Today, my life
boasting 14 shops across Mumbai, Bangalore        and ambition and turned me into a person        is hectic with tiring travel schedules and
and Calcutta with other cities in the             willing to face challenges in life.             solving a new challenge each day. Dealing
pipeline. Having started off with only three                                                      with competitors and their sly tactics has
employees, there is now a team of around          The knowledge and skills learnt from my         taught me that there is no place for ‘good
80, comprising employees, franchisees and         course at WBS have played a significant role     guys’ in today’s business world. Each day is
business partners.                                in my success so far. The various theories,     a learning experience, that makes me wiser
                                                  cases and strategy in Marketing have            and smarter.
Success is about ‘not following the path          brought me a long way; as have efficient
but setting the trail yourself’. This was         management of operations learnt in              This is just the beginning and there is a long
the underlying message I received during          Operations Management, the challenging          way to go for Mama Mia! Further expansion
my years at WBS, be it through academic           task of dealing with people taught in           plans and ongoing marketing, innovation
courses, professors and tutors, colleagues or     Organisational Behaviour lectures; the first     and improvement to strengthen the brand
friends. I believed that this new concept or      step of writing a business plan and seeking     are the prime focus. On a personal note,
idea, combined with the right marketing,          finance that Entrepreneurship taught me;         I only want to grow to the point where I
branding and positioning, could generate          and of course, investing the company profits     enjoy my work and can balance my life. The
tremendous results.                               wisely, from Finance.                           day work becomes pressure and is no fun,
                                                                                                  it just isn’t worth it.
WBS played a large part in my                     I do have to say that, in reality, things do
transformation. I was a quiet, shy girl from      not always go according to business school      W www.mamamiaindia.com
India, having lived a very protected and          theories. As exciting as it sounds, being an    e natasha@mamamiaindia.com
10 nexus: spring 07 global community




examining the global economy
Professor Colin Crouch, Chair of WBS Institute of Governance and Public Management, explains the findings of
the OECD report Competitive cities in the global economy.


W      hat used to be a paradox has become
       a cliché: globalisation implies
localisation. There are two sides to this
                                                        Capitals, together with
                                                        a small number of other
                                                                                                      more overall harm than good.
                                                                                                      Large urban structures are expensive to
                                                                                                      maintain. They generate high congestion
process. Firstly, as global firms acquire a          very prominent cities, are                        costs, and large agglomerations of people
certain ability to pick and choose their                                                              and activities usually inflict environmental
locations, they tend to reach similar               becoming increasingly                             damage. Levels of social segregation,
conclusions to each other about the best            linked with each other,                           including along ethnic lines, are high,
places to put certain activities: for example,                                                        creating tension and an obsession with
advanced pharmaceuticals tend to go to
                                                    creating a family of global                       security. Is there a choice between economic
San Francisco or Munich. Far from localities        cities that house similar                         dynamism and having a liveable city?
all coming to resemble each other as                ranges of governmental                            Multi-national firms usually want both, as
globalisation smoothes out differences, the                                                           they seek pleasant environments for their
opposite often takes place. Secondly, as city       and corporate headquarters                        headquarters’ staff. Governments wanting to
and regional policy makers realise what firms        activities, as well as major                      attract these activities are strongly tempted
are doing, they try to develop the unique                                                             to concentrate major cultural, sporting and
selling points of their areas in order to attract   cultural events... This is                        infrastructural projects in what they regard
them.                                               where dynamism is                                 as their key cities, particularly capitals, at the
                                                                                                      expense of other parts of the country.
The result is a sorting process. Some
                                                    concentrated; this is the
parts do indeed have their characteristics          global community.                                 Tackling these issues creatively requires a
smoothed out as they become caught                                                                    capacity for strategy at the level of the whole
in a downward spiral to attract inward                                                                urban agglomeration, but there is rarely
investment competing on cost alone. Others,         in these because of their proximity to            a tier of government at this level, these
more fortunate, are developing niches of            important policymakers and the usually            regions sprawling across local government
distinctive advantage. One consequence of           superior qualities of their physical and          boundaries. Whether this requires a reform
this is a shift of population to a relatively       cultural infrastructure and transport             of local and regional government structure
small group of rapidly growing cities and           connections. Capitals, together with a            or the creation of ad hoc authorities for
regions.                                            small number of other very prominent              specific region-wide functions is the main
                                                    cities, are also becoming increasingly            issue of governance and public management
A new report from the Organisation for              linked with each other, creating a family         now being presented by these major by-
Economic Co-Operation and Development               of global cities that house similar ranges of     products of the global economy.
(OECD) – Competitive cities in the global           governmental and corporate headquarters
economy – draws attention to the 78 largest         activities, as well as major cultural events.
such urban agglomerations among its                 They are densely linked by air routes and             the author in                     minute
member states – broadly the 32 richest              other communications channels, and they
nations in the world. While a small number          house the world’s increasingly mobile and                                        Professor Colin Crouch,
of these, mainly in central Europe, have                                                                                             Chair of WBS Institute
                                                    multi-residential wealthy elites. This is where
                                                                                                                                     of Governance and
been declining, the majority have been              dynamism is concentrated; this is the global                                     Public Management,
growing faster than their surrounding               community.                                                                       was academic advisor
countries, and are often the points at which                                                                                         to the OECD team
economic growth and dynamism are most               But it is a glittering community with a dark                                     who produced the
concentrated.                                       side. The OECD report raises questions                                           report Competitive
                                                                                                                                     cities in the global
                                                    surrounding these less attractive aspects,                                       economy. Colin was
Most of these heavily urbanised                     and poses the dilemmas presented by                                              previously Professor
metropolitan regions have populations               the confrontation between them and                                               of Comparative Social
between 1.5 and 7 million. A group of larger        the gains that dynamic metropolitan                                              Institutions at the
ones, including those around London and             regions represent. For example, is heavy                                         European University
                                                                                                         Institute, Florence. He has also held positions
Paris, concentrate around 7 to 12 million.          concentration of dynamic activities                  at LSE and Oxford. Chairman of The Political
Finally there are some ‘mega-cities’, such          a cause of growth in itself, or just its             Quarterly, and past President of the Society for
as Mexico City and New York (19 million),           consequence? If the former, these areas              the Advancement of Socio-Economics (SASE).
Seoul (23 million) and Tokyo (34 million).          need to be encouraged, as other regions              Colin is a Fellow of the British Academy and
                                                    of their countries will gain from the tax            External Scientific member of the Max Planck
                                                                                                         Institute for Social Research at Cologne.
Available data does not yet allow us to             revenues generated in the growth engines
generalise about these regions, and indeed          and from various trickle-down effects. But if        Research interests: structure of European societies,
they are not all developing in the same way.        the increasing size of large cities is simply a      with special reference to labour market, gender
Prominent among them are areas based                consequence of their being favoured, their           and family issues; economic sociology; neo-
on capital cities. The footloose activities of      tendency to attract capital and talented             institutional analysis; local economic development
                                                                                                         and public service reform.
the post-industrial economy concentrate             workers away from other regions may do
nexus: spring 07 global community                                                                     11




leading the field
Jasni Mohamed (BSc Accounting & Financial Analysis 90–3), Co-Founder and Managing Director of
Sportswork Group, gives us an insight into the world of sports marketing.


I n essence, sports marketing is both sports
  products marketed to sports consumers
as well as consumer or industrial products
                                                 The first hurdle was the lack of track record
                                                 as a company; even with the wealth of
                                                 experience the respective individuals
or services using sport as a marketing           brought to the company. This is where our
platform. Sports marketing in the USA            reliance on networking skill was at its most
and Europe developed greatly after the           critical. This was down to securing the first
‘Reaganomics’ of the ‘80s and formation of       project, which thankfully began within
the European Community single market/            our first year, handling the Badminton
currency in the ‘90s. It effectively generated   Association of Malaysia.
economic growth to both regions.
                                                 Since sports marketing is still in its infancy
The growth created intense competition           in this region, our second challenge
where companies were forced to find               is to manage the level of expectation
alternative methods of communication             with our clients. They know what to
in order to achieve the required                 expect from advertising agencies, but
differentiation. This heralded the birth of      not sports marketing agencies. This
Sportswork four years ago in Malaysia.           particular challenge is a balancing act of          Jasni Mohamed
                                                 understanding our clients’ business, inter-
                                                 personal skills, encouraging teamwork,
    Our company’s philosophy                     enhancing motivation, time-management,           She immediately woke us up by questioning
    is to aggregate expertise                    creativity and service delivery systems.         our intent in attending University; was it
                                                                                                  to pass exams or were we there to learn?
and enhance our skill set to                     The third challenge is people management         Unfortunately, it was in my third year and it
provide thought leadership                       within the company. Our end objective            was too late to mend my ways!
                                                 is to develop human capital and for team
in terms of advice to our                        members to feel they are constantly              In the context of Malaysia, business schools
clients. There have been many                    learning and contributing to the growth of       from the USA remain top with a handful
                                                 the company, as well as themselves. We like      of European schools outside the Top Ten.
challenges over the past four                    to meet the team members individually on         As a young upstart, there is still room for
years and we have had to                         a regular basis to discuss their objectives in   improvement for WBS. The graduates are
develop the relevant skill sets                  the company and life in general to see if we     proud to be associated with WBS and are
                                                 are able to assist in any way.                   aggressive in promoting its pedigree, but it
to manage them.                                                                                   needs time to seed the global community
                                                 Lastly, the challenge for me professionally      with more WBS graduates and reinforce it
                                                 in managing a fledgling company is                with strong local alumni entities.
The company was started by three people          keeping focused on the company’s
from different but complementary                 objectives and not to stray too far away         e jasni@sportswork.net
backgrounds; advertising, media sales            from the core business. Currently housing
& television production, and sports              a total of 12 employees, the company’s
marketing. The founding partners of              revenue has tripled in the past four
Sportswork believe that sport is the             years. Among Sportswork’s list of clients           the author in                    minute
future growth industry in this part of the       include Malaysia’s largest bank and
world. Armed with a combined working             telecommunications companies.                       Jasni is currently Co-Founder & MD of
experience of over 30 years, it provided                                                             Sportswork Group, based in Kuala Lumpur.
the best mix of expertise to create a sports     Studying at a top university like Warwick           Sportswork is a sports marketing company
                                                 taught me how to think analytically.                specialising in sponsorship consultancy,
marketing start-up. As managing director,                                                            sports television production, sports event
I was tasked with managing finances,              A skill honed during lectures as well as            management, public relations, and sports
setting the company direction and                through rigorous intellectual discourse             personality management.
formulating the services to offer.               with lecturers, fellow students and friends
                                                 at the university outside classes. In my            After tenure in the investment banking world
                                                                                                     as a stepping stone, Jasni created a niche for
Our company’s philosophy is to aggregate         opinion, WBS provided a valuable platform
                                                                                                     himself in the sports marketing arena. He has
expertise and enhance our skill set to           to harness our thought processes by being           subsequently worked on numerous ventures
provide thought leadership in terms of           among people of high intellect. One                 advising on the conceptualisation, organisation
advice to our clients. There have been           moment that has stuck with me is Joan               and management of events, sponsorship
                                                 Ballantine in one of our Financial Reporting        consulting, television packaging, as well as
many challenges over the past four years
                                                                                                     athlete management. His work experience has
and we have had to develop the relevant          lectures where student participation left a         included working in IMG, and Grey Worldwide.
skill sets to manage them.                       lot to be desired.
12
 12

 UK event reviews

regional groups roundup                                                 SIGs
Informal networking in 2007 will see a continuation of regional         Our alumni Special Interest Groups (SIGs) are now well established
group social events with at least two events in the South West,         and members get together in a variety of ways: from blogs and
Oxford, Midlands and London – First Friday. Activities take the form    forums, through teleconferencing to face to face events. All the
of evening drinks and often dinner in a city-based pub or bar and all   SIGs are volunteer-led and we would not be able to run them
WBS graduates and students are welcome to come along.                   without the commitment of our volunteers – thank you all. SIGs
                                                                        exist in the following areas:
Group events throughout 2006 were well attended and a big vote
of thanks must go to our group coordinators who have worked             Entrepreneurship                           Brand management
very hard to make things happen. Two of our regional coordinators       Public & Voluntary sector network          Telecoms
are stepping down this year: Alex Clark (MBA 00–1) Oxford Group
and Rob McCulloch (BA Management Sciences 72–5) North West              If you are keen to get involved in any of our groups or would
group. Our thanks to Alex and Rob for their sterling service in the     like to find out more, then please contact Caroline Hughes
interests of gathering WBS alumni together to network and talk          E Caroline.Hughes@wbs.ac.uk or visit the website at
about old times.                                                        W www.wbs.ac.uk/alumni/networking_groups.cfm


                                                                        new SIG: aerospace
 new in 2007
                                                                        WBS alumnus and Alumni Board member Nick Jessett (EXMBA
WBS alumni regional dinners coming                                      85–9) is keen to set up an Aerospace SIG for interested WBA alumni
                                                                        and students. Suggested activities include: face to face events
to a city near you!                                                     with guest speakers, networking, sharing experiences and regular
                                                                        communication via an online forum. We are gauging interest at
 Based on our very successful regional group model, these events are    this stage – if you would like to be part of an aerospace group or
for alumni who can’t usually make it to one of the regular regional     would like to help run it please contact Caroline Hughes
group meetings, either because they live too far away or because the    (see above).
timings don’t work.

These one-off dinners are an
                                      Reading         22 February
                                                                        yes minister                Reviewed by alumnus Derrick Dyas (MPA 02–4)
opportunity for you to meet with
other WBS alumni living in your                                         The Institute of Governance & Public Management (IGPM) series
                                      Peterborough    13 March
area and to find out about what is                                       of ‘conversations’ between academics, key senior managers and
happening at WBS. A member of         Leeds           24 April          strategists continued in November, with a frank and insightful
WBS faculty or doctoral researcher                                      presentation from Sir Gus O’Donnell, Cabinet Secretary and Head
will be present at each dinner,       Milton Keynes 15 May              of the Home Civil Service. An economist by profession, Sir Gus
along with staff from the Alumni                                        described his efforts to address issues of performance in the Civil
Office to keep you up to date with     Cardiff         26 June           Service through professionalism, pride, passion and pace – concepts
news from WBS and to answer any                                         not always associated with the public sector.
questions. All dinners will start     Manchester      4 September
at 6.30pm for drinks followed by                                        In his view it is a mistake to confuse the Service’s impartiality for
                                      Southampton     18 September
dinner at 7.30pm. Venues will be                                        lack of passion, which must exist when working with hard to reach
advertised closer to the time and     Edinburgh       10 October        groups and delivering social programmes to improve people’s life
the dates are as shown.                                                 chances. The image of the gifted amateur should be replaced by
                                                                        that of highly committed professionals that are part of a diverse
                                                                        Civil Service, have equality of esteem with their more managerial
                                                                        colleagues, and are prepared to develop their professionalism into
would you like to organise                                              wider strategic and joined up thinking.
a regional event?                                                       Trust in the State, Sir Gus revealed, is pretty low but trust in the
                                                                        Civil Service had seen growth in recent years – especially for the
Would you like to volunteer to organise a regional event?                                                        uniformed sector and those
We are currently looking for enthusiastic volunteers to organise                                                 in contact with the public.
events for 2007 in London, Oxford and the South West. Hosting an                                                 It was good to see his ‘Model
event involves:                                                                                                  of Public Service Reform’
                                                                                                                 encompassed frontline user
• securing a suitable central city venue, without extra cost and                                                 feedback, after considerable
  preferably with a separate area that can be used for WBS alumni                                                effort and capability reviews,
• letting us know the details (always a 6.30pm start)                                                            whilst the quest of the Cabinet
• arriving at the beginning and staying until the end of the evening                                             Office – to make Government
• chatting to people attending the event and introducing them to         Professors Jean Hartley and             work better and more flexibly
  other alumni.                                                          John Benington with                     – is being taken up across all
                                                                         Sir Gus O’Donnell (right)               departments.
13
                                                                                                                                             13

 UK event reviews

                                                                       On a beautiful sunny evening in July, the popular WBS Summer
  007 @ WBS                                                            Ball had a James Bond theme. Graduates and guests came dressed
                                                                       to kill and posed for photographs by the silver Aston Martin, then
                                                                       adjourned to the patio overlooking the lake to sip dry martinis
                                                                       (shaken not stirred), joined by WBS faculty and staff.

                                                                       The marquee interior was decked out in dramatic black and gold,
                                                                       with guests seated at tables denoted by Bond characters, from
                                                                       Dr No to Scaramanga. After an excellent dinner, Professor Bob
                                                                       Johnston entertained everyone with his anecdotes. His speech
                                                                       was followed by a special moment, when the WBS MBA Sailing
                                                                       team displayed the trophies awarded for their successes in the
                                                                       MBA Cup and the Global MBA Trophy.

                                                                       Then the fun really got underway with the Casino Royale roulette
                                                                       and blackjack tables and a Bond shoot out game. A big hit was the
                                                                       vodka luge – 007’s signature Walther PPK gun crafted in ice that
                                                                       delivered shots of vodka. The Dr Teeth Big Band were followed by
                                                                       a disco which kept guests on the dance floor until the early hours.
                                                                       What a night!
                                                                       W www.photoboxgallery.com/digiquick_sales


20th anniversary dinner                                                WBS-Detica city series
Review by                                                              Reviewed by Toby Cross (DLMBA 01–6)
Clive Rahn
(DLMBA 98–03)                                                          WBS City events are always guaranteed to generate some lively
                                                                       debate and offer some biting insight and the first WBS-Detica event
Has the course                                                         in November did not disappoint on either count. Delegates were
really been going                                                      shocked by an insight into cutting edge criminal detection systems
for that long?                                                         with Dr David C Porter of Detica speaking on Combatting fraud
The 20th                                                               and organised crime within your company. This was demonstrated
Anniversary event                                                      graphically by sophisticated network analysis highlighting
brought me up to                                                       anomalies amongst the millions of electronic transactions that we
date with changes in the DLMBA programme and WBS. Sue Beech,           engage in on a daily basis.
Programme Manager for the Warwick MBA by distance learning,
described how the course had evolved over its 20 years. I finished my   This uncomfortable view of reality was followed by a glimpse of the
MBA in 2003 so I bridged some of the biggest changes: the increased    darker side of strategy, with a preview of research into the strategic
use of the internet as a teaching medium, and the development of       impact of global terrorism; research that had only been unveiled to
the ‘one MBA’ at Warwick.                                              a senior audience at Chatham House the day before. Dr Bridgette
                                                                       Sullivan-Taylor and Professor David Wilson co-presented their
The Dean, Howard Thomas, discussed strategy using quotations           research entitled Leading your organisation through a world under siege
from Childs, Chandler and Rumelt – which brought back memories         (see article on P18/19).
– how those names stuck in the mind before going into the exam
room! Howard then used the balanced scorecard as a vehicle for         The audience then unleashed the usual barrage of incisive questions
illustrating the School’s future strategy. Both Sue and Howard         ranging from the impact of culture on contingency planning, to the
highlighted the new and unique way the MBA is being developed to       responsibility of government and the security services in corporate
provide ‘blended learning’ so it’s not all exams any more.             strategy. Finally
                                                                       we repaired to the
We were all well dined and wined in the Panorama Suite at Rootes       excellent buffet to
– again those memories. It was great to chat with staff and alumni     continue discussions
alike, and reminisce on the distant times when I studied for the       informally and
MBA!                                                                   to catch up with
                                                                       old friends. An
To receive your copy of the booklet, ‘Warwick DLMBA,                   excellent evening
the first 20 years’ please contact Emma Nugent.                         and I look forward
E emma.nugent@wbs.ac.uk T +44 (0)24 76 524313                          to seeing more of
                                                                       you at the next event
WBS forums – new series                                                on Wednesday 7
                                                                       February, with a
                                                                       Financial Services        WBS-Detica City Series, sponsored by Detica
Building on the success of the autumn series of WBS forums
                                                                       theme.                    Group plc. A series of events in London that
(see multimedia P6), the spring series will commence in February.
                                                                                                  aims to unite WBS academics and leading
Full details can be found online at
                                                                                                  practitioners in their field.
W www.wbs.ac.uk/alumni/forthcoming.cfm
14 nexus: spring 07 WBS events calendar 2007



january
  27     Alumni Board Away Day
  30     Winter Graduation and Celebration dinner             wbs forums
                                                              Throughout the autumn and spring
february                                                      terms WBS hosts a series of eight
                                                              lectures targeted at bringing together
  2      First Friday – London                                post-graduate students and alumni to
                                                              hear world class speakers on campus.
  5      Dublin drinks                                        At the time of going to press not all
  7      WBS – Detica City Series: Financial Services         speakers for the spring series have
                                                              been confirmed, but autumn speakers
  7      MBA Projects Evening                                 included the Chief Economist of BP and
  8      Alumni Board                                         the COO of RHM plc. Full details will be
                                                              available online in early 2007.
  12     WBS Forum – Peter Couch, Head of Strategy &
         Regulation, National Grid Wireless
  22     Reading dinner                                       academic update
  23     Telecoms Special Interest Group – Teleconference     Following on from the sell-out success
                                                              of the 2006 Academic Update the
  26     WBS Forum – Professor Jan Mouritsen,                 2007 Academic Update Series will see
         The Department of Operations Management,             WBS faculty discussing 21st Century
                                                              Management, 21st Century Finance
         Copenhagen Business School                           and 21st Century Leadership and
                                                              Strategic Change. These events are
                                                              open to all alumni and their guests and
march                                                         are aimed at those who would like to
                                                              update their knowledge with reference
  10     Academic Update – Warwick: 21st Century Management   to the latest research at an incredible
  12     WBS Forum                                            price of £65 for each one-day seminar.

  12     Bulgaria drinks (Sofia)
  13     Peterborough dinner
  14     Romania drinks (Bucharest)
  19     Portugal drinks (Lisbon)

april
  13     First Friday – London
  24     Leeds dinner
                                                              annual dinner
  27     Telecoms Special Interest Group – Teleconference

                                                              anniversary dinner
may                                                           The fifth WBS Annual Dinner will
  2      South West regional gathering                        be held at Tower Bridge (in the long
  10     WBS 40th Anniversary Dinner (invitation only)        room between the Towers!). All our
                                                              key volunteers will be invited by way
  15     Milton Keynes dinner                                 of thanks for the hard work they put
                                                              in for the alumni community and to
  tbc    Academic Update – London: 21st Century Finance       promote WBS to the wider world. The
  tbc    Oxford regional gathering                            new Vice-Chancellor Professor Nigel
                                                              Thrift, and the Dean of WBS, Professor
                                                              Howard Thomas, will use this event to
                                                              share their vision for the future with
                                                              members of the WBS community.
nexus: spring 07 WBS events calendar 2007                       15




city dinner series                                                                                     june
                                                                              First Friday – London      1
WBS alumni in the UK are clustered
around London and the Midlands. In              Telecoms Special Interest Group – face to face event    20
2007 it is our aim to support alumni                                                  Cardiff dinner    26
networking in more sparsely populated
regions with a series of dinners. Faculty                                              Alumni Board     28
will be attending each event to provide
some intellectual stimulation, along
with other members of the WBS team
who will bring you up to date with
                                                                                                       july
developments from the School. Be sure                              40th Anniversary Summer Ball         20
to receive your invitation by updating                    WBS Open Day & Opening of the second
your details at www.wbs.ac.uk/alumni
                                                                    phase of WBS, Scarman Road          21
                                                Midlands group summer picnic and open air theatre      tbc

                                                                                                   august
                                                                               First Friday – London     3

                                                                                             september
                                                                                 North West dinner       4
                                                   Telecoms Special Interest Group – teleconference      7
                                                                               Southampton dinner       18
                                                         Academic Update: 21st Century Leadership
                                                                                & Strategic Change     tbc

                                                                                                  october
global dinners                                                                    South West group       3
For one night only… on 15 November                                                      Alumni Board     4
we aim to unite the whole of the WBS
global community in a series of ad hoc                                         First Friday – London     5
dinners or drinks receptions where ever
you may be around the world. If you
                                                                                   Edinburgh dinner     10
would like to organise an event that
starts at 7pm local time wherever you
live, work or will be visiting then please                                                    november
contact alumni@wbs.ac.uk. It is our                                       Oxford regional gathering      8
aim to set a record for the number of
WBS alumni gathering together in a 24                                 40th Dinners across the Globe     15
hour period! Resources will be provided
by WBS to help make your event a
                                                   Telecoms Special Interest Group – teleconference     16
success.                                                                     40th Dinner in the City   tbc


                                                                                              december
                                                                               First Friday – London     7
16
 16

 overseas event reviews

  Hong Kong                                                            Canada




                                                                     Miriam Mason, Manager, Warwick MBA by Full Time Study and Sam
                                                                     Brook, International Exchanges & Student Services Coordinator,
                                                                     hosted an informal gathering at the Toronto Marriott Bloor Yorkville,
                                                                     prior to attending the Partnership in International Management
                                                                     (PIM) conference. Members of the Toronto alumni community,
                                                                     full-time students on extended exchange with PIM partners in North
                                                                     America and a current DLMBA student were also joined by Professor
  alumni reunited at the DLMBA anniversary celebrations              Robert Dyson, who had just arrived in the city.

As part of the 20th DLMBA anniversary celebrations, alumni in
Hong Kong enjoyed an afternoon of intellectual stimulation,            around the world
ceremonial splendour and networking opportunities when Professor
Howard Thomas, Dean, and Professor Colin Carnall, Associate Dean     The MBA team would like to thank alumni for all their help at fairs
Executive Education, visited Hong Kong en route to a conference at   on the recent World Tour. Alongside the MBA fairs, alumni events
CEIBS in Shanghai.                                                   took place in Tokyo, Seoul, Beijing, Shanghai, Taipei, New Delhi,
                                                                     Toronto, Los Angeles, San Francisco, Moscow, Paris, Milan, Zurich
Following a replica graduation ceremony for alumni who were          and Athens.
unable to graduate in person at Warwick earlier this year, the
two senior faculty members delivered thought-provoking and
challenging presentations on strategic thinking; the future of WBS     Singapore
and the challenges associated with managing change. WBS hopes
to run more academic seminars like this wherever we have large       Alumni in Singapore enjoyed a more
concentrations of alumni, ensuring that geography is not a barrier   informal evening on the terrace at Raj
to learning from the latest academic research generated from WBS.    Shourie’s house (DLMBA 91–9). This event
                                                                     was targeted at bringing senior professionals
                                                                     within Singapore together to network,
  Greece                                                             as a complement to the existing alumni
                                                                     activities in Singapore that have long been
                                                                     championed by Ray Choa (MBA 00–1).

                                                                     In 2007 WBS looks forwards to an increasing
                                                                     presence in Singapore with the launch         Ray and Elaine
                                                                     of the Singapore Diploma in Service
                                                                                                                   Choa with Ben
                                                                     Leadership which will see faculty members,
                                                                     including Professor Bob Johnston and          Plummer
                                                                     Andrew Hardwick, regularly visiting the country. Hopefully the
                                                                     alumni network will benefit from an increasing faculty presence in
                                                                     Singapore and also the appointment of a University Representative
                                                                     in Singapore, Mavis Ow (MA International Relations 99–00).


                                                                     In November, Emma Nugent, Assistant Programme Manager,
                                                                     DLMBA, and Ann Jackson, Marketing & International Relations
                                                                     Officer, met with WBS alumni in Greece for a drinks gathering at
                                                                     the Hard Rock Café in central Athens. Spyros Papadatos (MBA 00–1)
                                                                     spoke about his vision for the Athens regional alumni group, ‘Our
 From left to right: Stefanos Polymenopoulos, Tina                   aim is to organise a big conference for WBS alumni – also inviting
 Iordanidou, Maria Chryssoulaki, Spyros Papadatos, Maria             other top business schools alumni – with a panel of speakers
 Stefanopoulou, Eirini Drakaki                                       including WBS professors as well as prominent speakers from the
                                                                     Greek marketplace (WBA alumni or not).’
nexus: spring 07 global community                                              17




that’s edutainment!
Completing a distance-learning MBA through WBS is challenging enough, but Joanna Hotung (DLMBA 92–6)
also gave birth to her two daughters during the three and a half years it took to earn her degree.


W      hen reflecting on her WBS experience
       recently, she related that it always
reminds her of when her children were
                                                                                   Originally Kids’ Gallery focused on the
                                                                                   Visual Arts, including arts and crafts,
                                                                                   sketching, and oil painting. Further
born, yet Joanna’s MBA experience gave                                             programming in Performing Arts initiated
birth to one other exciting thing as well                                          experiences for children in speech and
– Kids’ Gallery, a unique concept in arts                                          drama, musical theatre, and singing.
enrichment education for children founded                                          Realising that the original concept would
in Hong Kong in 1996.                                                              work as well in other Asian cities, Joanna
                                                                                   started expanding the business outside
Joanna started her career as a graduate                                            Hong Kong. Now, if you were to stop in one
trainee on the competitive Marks & Spencer                                         of the Kids’ Gallery centres in Hong Kong,
graduate management training programme                                             China, Japan, or Thailand, you would find
at its Baker Street, London Head Office.                                            a broad range of arts courses, including
After successfully completing the two-year                                         programmes in Communication and
programme, she moved into management                                               Language Arts designed to enhance English
consultancy at Coopers & Lybrand (now                                              language skills through creative methods,
PricewaterhouseCoopers).                                                           and Digital Arts courses introducing
                                                                                   children to web design, animation, and
Following a move back to her native Hong                                           film-making.
Kong due to her husband’s work, she found
out that she was expecting her first child.                                         Joanna serves as founder and managing
Not wanting to continue full-time work                                             director of the fast-growing company that
with a newborn, she decided to embark                                              now has over 100 employees across eight
on the Warwick DLMBA, finding it to                                                 centres. Smiling broadly when describing
be the most comprehensive and flexible                                              Kids’ Gallery, it is clear that Joanna loves her
distance learning MBA available. She was                                           work. She describes her role as ‘the creative
particularly interested in the modules                                             leader of a business that focuses on things
on entrepreneurship and small business                                             I care about, such as children’s education
enterprise, believing that eventually starting                                     and the arts. This requires that I be able to
her own business would be the best way                                             work with people of all cultures, ages, and
for her to continue to work while raising                                          backgrounds.’
her family. Through the DLMBA she was
thereby able to combine motherhood                                                 She explains that the Warwick MBA
with her desire to stay in touch with her                                          prepared her for this by filling in the gaps in
career and developments in business and                                            her knowledge of accounting and finance
management.                                                                        which she needed to start her business. It
                                                                                   also honed her marketing skills, and helped
As a mother of young children, Joanna was          Joanna Hotung                   her with the HR skills to grow a service
disappointed with the lack of creative, arts-                                      business from a handful of employees
based learning opportunities for children in                                       to the current operation. Joanna’s final
Hong Kong. Friends with children shared             Arts education for             dissertation was based on the business plan
her desire for arts-based learning and              children makes sound           for Kids’ Gallery, and therefore led directly
education programmes for children, as well                                         into the establishment of her business.
as other young families she met. Like many       business sense because quality
entrepreneurs, the concept of launching          children’s programmes are         This story is not over yet. Future plans
Kids’ Gallery became one she could not                                             include actively seeking partners in
ignore. Joanna cheerfully noted that             experiencing rapid growth         Guangzhou, Jakarta, Kuala Lumpur, Macau,
‘arts education for children makes sound         and, even in difficult economic    Manila, Seoul, Shenzhen, Singapore, and
business sense because quality children’s                                          Taipei. Chances are you’re going to walk past
programmes are experiencing rapid
                                                 times, parents will cut back on   a Kids’ Gallery before too long.
growth and, even in difficult economic            luxuries for themselves rather
times, parents will cut back on luxuries         than discontinue activities       w www.kidsgallery.com
for themselves rather than discontinue
activities that prepare their children for the   that prepare their children for
future.’ There is even now a term coined for     the future.
this new industry – edutainment.
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007
Nexus Spring 2007

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Nexus Spring 2007

  • 1. 1 Warwick Business School Alumni Association magazine: spring 07
  • 2. 2 Friday 20 July Lakeside Marquee Book a table of 10 and have your ticket free! Why not have a reunion with friends from your year – use the online directory to help find your classmates. Ask alumni@wbs.ac.uk if you need help with this. ating ebr el Let the occasion carry on over the weekend and come 40 W BS c along to the WBS Open Day on Saturday 21 July – a family fun day, tour of the new facilities, taster rs lectures, buffet and drinks, with overnight stays yea 1967 – 2007 available at Radcliffe or Scarman. innovative
  • 3. 3 ����������������� message from the dean I t is an honour to be writing to you as graduates of WBS in the year in which we celebrate 40 years of success of management education at Warwick. Two years after the establishment of the University of Warwick, in 1965, the Warwick School of Industrial & Business Studies was founded, which subsequently became Warwick Business School. Since then development has been dramatic. Our business school is now home to 7,500 students and 315 staff. Combined with an alumni community of 21,000 in over 125 countries the strength of WBS is growing. Physically, we have new state-of-the-art facilities, with plans to further expand these once funding has been secured. We also have one of the largest and most distinguished faculties of any business school in Europe. Such striking growth has been no accident; it is a strong reflection of the ambitious ethos of the business school over those 40 years, and I must thank my colleagues who have gone before me, and each of you, for playing your part in making WBS what it is today. As globalisation changes the face of modern education, our vision to be the principal thought leader and innovator among business schools globally is no small challenge. However, if in 40 years we can become one of the leading schools in the UK and Europe, envisage our position after another 40 years on the world stage. As the world becomes smaller, we aim to break into the top 10 institutions for business and management education globally. The Financial Times has already rated us in the top 20 schools globally for the quality of our Executive MBA (see P6). WBS ranks second in the UK for teaching and contact hours in new research by the Higher Education Policy Institute and it is no accident that WBS was ranked as the best overall undergraduate business education provider in the UK by The Times in 2006. While we take time to celebrate we are reminded of the words of the late Peter Doyle, Professor of Marketing and Strategy, ‘success builds success.’ And so it is my challenge as we look to the future to ensure that this success continues to grow. Our priorities for the year ahead include maintaining a strong and dynamic research focus in preparation for the 2008 Research Assessment Exercise (RAE) (in the last RAE WBS was one of only three schools in the UK to be given the highest 5* ranking), to build on our position in rankings and league tables through high quality standards, to continue to look for alternative sources of funding to ensure that lack of resources is not a barrier to our success, and of course, to celebrate our successes to date and engage the alumni community in supporting WBS in its future endeavours. I ask every one of you to tell the WBS story wherever you can and encourage you to come back to Warwick in 2007 (see calendar on centre pages 16/17 for opportunities or contact alumni@wbs.ac.uk). I hope that you look back on your time here with as much warmth and enthusiasm as I do on mine so far, and it is with that dynamism, energy and entrepreneurial ambition we want to embark on the next 40 years. Howard Thomas ����������������������� ������������������������� ����������������� ��������������
  • 4. 4 nexus: spring 07 research review It is well-known 2007 and disseminate the findings through that small firms conference and refereed journals. are more likely to A questionnaire has been developed which face Employment was pre-tested last year. With a better Tribunal (ET) claims understanding of the attitudes of academics than large ones, and about global accounting standards, standard raw figures suggest setters and regulatory bodies might be able to that they tend to promote these standards more effectively to Paul Edwards IRRU lose cases that reach Shahed Imam and Zulfiqar Shah: AFIN countries (and universities) that currently do tribunals. New not adopt them.’ research by the Industrial Relations Research Dr Shahed Imam, Assistant Professor in Unit at WBS shows that small firms are not in Accounting, and colleague Dr Zulfiqar ‘The views and insights from academics will fact disadvantaged if they follow appropriate Shah, are conducting research on ‘The be useful for the practitioners to recognise to disciplinary procedures. Global Accounting Standards and its impact on what extent and how their expectations from academic curriculum’. This global accounting the university graduates are being met. They The researchers found that a key influence on standard convergence is expected to have will also be helpful to their colleagues in the success at a tribunal was having procedures in major implications for the way in which universities who are considering integrating place and actually using them. Simply having accounting is undertaken in practice and these into their curriculum. We believe this procedures, or an HR department, made no accounting is taught in universities. study will have a global impact in accounting difference in itself. Small firms are the least and business education.’ likely to have and to follow procedures, and According to Shahed, ‘We are aiming to it is this fact and not the size of the firm conduct a survey of academics in early W www.wbs.ac.uk/faculty/subjects/acc.cfm which is key. An absence of procedures means that problems are not resolved within the 'Customer service in local government: learning firm, and that a claim to an ET may be an for the future'. employee's only recourse. Commentators also suggest that the small firm is disadvantaged Howard says, ‘Our research aims to examine as cases proceed through the 'pipeline' from through case studies the adoption in local claim to tribunal. The research found no government of customer service strategies, evidence of this. Dropping out of the pipeline systems and practices originally developed at various stages was not related to the size of for the private sector and consider the the firm. Howard Davis and Katrina Ritters: LGC evidence of their effectiveness, upon which similar cross-fertilisation could be Professor Paul Edwards, Industrial Relations Howard Davis, Principal Research Fellow undertaken in the future. The research Research Unit, states, 'small firms have the and Research Manager, Local Government involves working with a total of eleven local benefit of being able to handle employment Centre (LGC) and Katrina Ritters, Senior authorities and recognises the value of relations issues informally, but informality Research Associate, addressed a session at customer service transfers in both directions can be an excuse for a lack of professionalism. the annual conference of the Institute of (from public sector to private, and from Formal procedures do not need to be complex Customer Service (ICS) in October. The ICS private to public). or bureaucratic, but they must be consistent is the professional body for customer service, and fair. Proper procedures help to avoid ET with members drawn from across the private, Our interim findings show customer cases'. public and voluntary sectors. service is most successful where it is seen as a vehicle for cultural change across The research is based on statistical analysis This major gathering seeks to provoke new the authority as a whole; but it requires of the 2003 Survey of Employment Tribunal ideas in the delivery of outstanding investment, drive and commitment for its Applications, which provides a representative customer service. The conference theme benefits to be fully realised.’ sample of ET cases. was 'Raising customer service standards for W www.wbs.ac.uk/faculty/research/irru.cfm the 21st century' and their session was titled W www.wbs.ac.uk/faculty/research/lgc.cfm Professor Andrew managing projects and getting the job becomes that of implementation, typically Sturdy, Professor of done. Consultants are typically seen as still the preserve of managers more than Industrial Relations organisational and knowledge outsiders, consultants.’ These and other findings are & Organisational bringing ideas and techniques new to their the outcome of a three year in-depth study of Behaviour, has clients. However, prospective commissioning consultancy projects combined with a survey recently completed a clients are unlikely to welcome consultants of the annual Management Consultancies research project that if their knowledge is ‘too new’. Also, the Association (MCA) competition entrants. Andrew Sturdy IROB reveals new insights clients consultants work with are often very The project, ‘Knowledge evolution in action: into the world of knowledgeable themselves, sometimes with consultancy-client relationships’ was carried consulting, especially its role in the spread of similar backgrounds and education to the out by researchers from a number of UK management knowledge. consultants.’ universities as part of a programme of research – ‘The evolution of business knowledge’ As Andrew explains, ‘The image of ‘The real outsiders then, become those clients funded by the government’s Economic and management consultants as experts – the not working in the project team. This includes Social Research Council (ESRC). shock troops of the latest approach to the most senior management and the rest of management – doesn’t match their day- the client organisation. This is important as Further information, including copies of to-day work with clients. Knowledge it means consultants are not as innovative as a summary report, is available. E andrew. transfer is often not a priority as clients is often thought. But this can help in their sturdy@wbs.ac.uk W www.ebkresearch.org and consultants are more concerned with role as knowledge brokers. The main barrier
  • 5. research review nexus: spring 07 5 efficiency. In a project funded by the Scottish satisfaction and confidence, and embedding Executive, the WBS team investigated eight a continuous improvement culture. The scale case examples and three pilot studies of the of these changes can be substantial, with implementation of Lean thinking in public waiting times or throughput times halving as sector organisations as well as surveying a consequence of the adoption of Lean. many other organisations. The applications included parts of the National Health Service, However this is not about a quick fix. ’The Local Government services and Government research recommends a steady process of Zoe Radnor and Paul Walley: OM Agencies. implementation,’ says Paul. ‘We suggest many organisations are not ready to adopt Research by Dr Zoe Radnor, Senior Lecturer, Public sector use of Lean generated a number Lean immediately, as they do not possess and Paul Walley (MBA 87–8), Lecturer, of outcomes. These included improvements the change management experience or the Operations Management Group, has found in customer waiting times, service right leadership style to make the transition that the methods employed by Toyota, to performance, processing times, customer straight away,’ confirms Zoe. make their production system ‘Lean’, can flow and quality; achieving more for less; be applied to public sector services. This generating a better understanding of the For a full copy of the report visit could have a positive impact on employee process; better joined-up working; improved W www.scotland.gov.uk/Publications/2006/0 morale, customer satisfaction and process use of performance data; increased staff 6/13162106/15 contents focus on global community 9 17 4–7 WBS news 8 the strategic sales organisation Professor Nigel Piercy 9 sweet success Natasha Aggarwal 10 examining the global economy Professor Colin Crouch 11 leading the field Jasni Mohamed 12–13 UK event review 14–15 2007 event calendar 16 overseas event reviews 20–21 27 17 that’s edutainment! Joanna Hotung 18–19 coping with the threat Professor David Wilson & Dr Bridgette Sullivan-Taylor 20–21 african connection Ian Ferrao & Alex Simuyandi 22 WBS alumni board 23 WBS development programme 24 WBSS update and DLMBA tutors 25 in the media and hot off the press 26–27 alumni news Front cover: Frozen Sky Installed in the atrium of WBS Scarman Road, Frozen Sky, designed by Langlands & Bell, is a sculpture of moving neon. The 45 three letter acronyms are the codes used by the air transport authorities to identify destinations around the world. contact details Pam Barnes Caroline Hughes Tracy Lynch In-house photography by John Weatherly Alumni Publications Officer Alumni Relations Executive Alumni & Development Alumni Association t +44 (0)24 7652 4396 t +44 (0)24 7652 8487 Office Manager nexus is the magazine of the Alumni Warwick Business School e pam.barnes@wbs.ac.uk E caroline.hughes@wbs.ac.uk T + 44 (0)24 7657 5835 Association, Warwick Business School University of Warwick E tracy.lynch@wbs.ac.uk T +44 (0)24 7652 4306 Coventry CV4 7AL Sue Cresswell & Emma Emily Jamieson & Paul Snow, The views contained in nexus are those of United Kingdom Brandon-Jones Development & Alumni Nathalie Walker contributors and not necessarily those of Warwick t +44 (0)24 7652 2813 Events Coordinators Relations Assistants Head of Alumni Relations Business School or the University of Warwick f +44 (0)24 7652 3719 t +44 (0)24 7657 3967 T +44 (0)24 7652 2813 T +44 (0)24 7652 4176 E alumni@wbs.ac.uk T +44 (0)24 7615 0171 E emily.jamieson@wbs.ac.uk E nathalie.walker@wbs.ac.uk Design by Morse-Brown Design W www.wbs.ac.uk/alumni e sue.cresswell@wbs.ac.uk E paul.snow@wbs.ac.uk w www.morsebrowndesign.co.uk E emma.brandon-jones @wbs.ac.uk
  • 6. 6 nexus: spring 07 global community WBS news the big move October saw completion of the £9m Phase 3 Stage 1 of the WBS Scarman Road building and the first occupants start to move in. Students were seen making use of the fantastic new facilities and next to move were faculty and support staff, who soon settled into their brand new offices. The full-time MBA team relocated and all MBAs are now taught in and around the MBA Teaching Centre in WBS Scarman Road. The former MBA Teaching Centre adjacent to Radcliffe House is now used by the PhD programme and for Specialist Masters’ teach- ing. Groups from Social Studies have also now relocated to WBS Scarman Road Phase 2. The Alumni team is to be found on the third floor in Phase 3, rooms C3.22, C3.23 and C3.25 latest rankings WBS’ Executive MBA (EMBA) programme has been judged to be in the top 10 in the world and top 3 in Europe of single school providers, in a Financial Times survey published in October. The annual survey aims to rank the world’s top providers and WBS is the top UK school outside London. The Economist Intelligence Unit’s annual Which MBA? Guide, awards announced its full-time MBA ranking results for the world’s top 100 business schools in October. WBS has retained its high placing, Robin Wensley, Professor of Policy and Marketing, Director of coming in 31st position. The top 100 represent one percent of all ESRC/EPSRC AIM Research Initiative was recently presented with the world’s business schools, giving a true indication of the stature an Award of Life Membership of the UK Academy of Marketing of the School. WBS undergraduate degrees Accounting & Finance ‘in recognition of extraordinary and distinguished services to and Business Studies were again ranked in the top 3 in The Times marketing’ at the Annual Conference Dinner of the Academy in Good University Guide. The University of Warwick retained its 8th London. position this year. Val Gooding CBE (BA French Studies 68–71) Chief Executive of New research by the Higher Education Policy Institute shows that BUPA and Co-chair of WBS Advisory Board, received a PwC Lifetime WBS is in the top two UK business departments for teaching and Achievement Award at the 2006 CBI Real Business First Women contact hours. Awards. The awards recognise women who are pioneers in business and whose achievements have helped to remove barriers and open The contribution by current students and alumni to our ranking up opportunities for others to follow. Val is also a lay member of the performances through participation in media surveys is hugely University of Warwick’s Council. appreciated by staff at WBS and the wider university. multimedia project sponsorship Since the last issue, WBS podcasts have been a great success. Selected events at WBS are opportunities recorded on high quality digital video, edited and posted on the web site as a video file, converted into audio files for podcasts and burnt onto DVD to send to anyone who wants a high quality copy. Don’t miss the opportunity to tap into a pool of immense talent and potential. By Over recent months we have recorded press conferences; guest lectures including WBS choosing to sponsor a project for students forum presentations from Peter Davies (BA Economics 69-72) Chief Economist for BP: Tim on one of WBS Masters programmes, Kelly (BA Philosophy & Politics 76-9) Chief Operating Officer at RHM plc, Henri Winand organisations enjoy several benefits. (EXMBA 99-03) Chief Executive, Intelligent Energy, former Chairman WBS Alumni Board; W www.wbs.ac.uk/faculty/consultancy/ Anne Gunther (MBA 89-91) Chief Executive, Standard Life Bank, WBS Advisory Board member; posted a podcast by Dr Bridget Woodman on renewable energy and recorded • The MSOR and MSISM projects the MBA/Specialist Masters’ summer graduation evening will be held on lunch and graduation ball. Monday 29 January ‘This has proven to be a great • The Warwick MBA projects tool for external and internal evening will be held on communications,’ confirms Wednesday 7 February WBS Director of Communications, Vincent Hammersley. For further details contact W www.wbs.ac.uk/news/podcasts/ E alumni@wbs.ac.uk
  • 7. WBS news nexus: spring 07 global community 7 Two top WBS graduates were awarded prizes for their excellent work on marketing during their final year of study. Emma Birch, 21, from St Austell in Cornwall, and Lisa Davies, 22, from Pontypridd in Wales, graduated in July with a BSc in Management. Emma won the Fujitsu Best Marketing Student Award, sponsored by Fujitsu Services. Their Commercial Marketing Director, Ian Hunter, who organised the sponsorship this year, coincidentally summertime for graduation started his business career with a BSc in Management Sciences from WBS in 1982. Hong Kong graduates Sunny skies greeted WBS graduands Lisa won the Star Chamber Award attending the Summer Graduation for the best student in Marketing ceremonies at the University of Warwick Communications, given by the Chief dean visits Hong Kong on Tuesday 11 and Friday 14 July. Executive of The Star Chamber, John Wringe, who regularly delivers lectures to and China The School hosted a buffet lunch for the students at WBS. graduates, their families and friends, in a Dean Howard Thomas visited Hong Kong luxurious marquee sited by the lake at the and China in November on his first visit side of WBS Scarman Road. Conversation to this region as Dean of WBS. During flowed over lunch to the accompaniment his stay in Hong Kong he spoke at the of music by The Melodia String Quartet on DLMBA anniversary celebration lunch Tuesday and The Zenith Hot Stompers jazz and academic update, alongside Professor band on Friday. Prizes were presented and Colin Carnall, Associate Dean for Executive an excellent time was had by all. Education. (See P16). He also presented certificates to graduands. Howard Thomas, the Dean of WBS congratulated all the graduates on their Dean Thomas commented, ‘After my visit achievements and wished them every to Hong Kong, I spoke at the CEIBS (China success in the future. Nathalie Walker, Europe International Business School) Head of Alumni Relations, welcomed them Conference on Leading China’s Future, as members of the WBS Alumni Association Future Chinese Leaders. It was my great – a network of around 20,000 former prize-winning students pleasure to be representing WBS at such an students in 121 different countries. esteemed event.’ 40th anniversary celebrations ����� Throughout email updates, so please ensure your details guided tours of campus, family friendly ��� �� 2007 why not re- are correct by returning the enclosed activities, light-hearted lectures and a �� � �� � engage with WBS, update form or visiting garden party style lunch by the lake. Full meet with fellow w www.wbs.ac.uk/alumni details will be available online soon. �� graduates and enjoy ��� ����������� the opportunities Academic update series: WBS has one If you are keen to track down former ���������� on offer through of the largest faculties of any European classmates use the online directory at our comprehensive business school and throughout 2007 we w www.wbs.ac.uk/alumni/networking.cfm events programme. will be showcasing their work in a series of e alumni.wbs.ac.uk academic updates. On 10 March, the first WBS is proud to boast one of the most will focus on 21st century management. A global community: On 15 November active alumni programmes of any UK Full details are online and booking is we aim to unite the WBS community business school and in our celebratory now open. around the globe by encouraging year there are several key opportunities to w www.wbs.ac.uk/alumni/forthcoming.cfm alumni wherever they are to have dinner engage with alumni, faculty and friends together or meet for drinks. If you would of the School. Details are online at Campus celebrations: In July we hope to like to get involved in organising a w www.wbs.ac.uk/40 reunite many WBS graduates with each gathering, or need help reuniting your other and with campus. The Summer Ball classmates, email alumni@wbs.ac.uk to Events are also listed in the calendar takes place on Friday 20 July (this year register your interest. Members of faculty on P14/15. Online booking is already will see a 1960s theme – thinking back to will be travelling to places with large available for many events and the founding years of WBS!) On Saturday concentrations of alumni and all events throughout the year you will receive 21 July, enjoy tours of the WBS facilities, will receive an events support package.
  • 8. 8 nexus: spring 07 global community the strategic sales organisation Professor Nigel F Piercy, Marketing & Strategic Management, describes some of the themes of his latest research. S ales, strategic account management and customer business development all describe the ‘front-end’ of an organisation, approaches (emphasising sales management intervention to enhance and sustain the quality of selling activities in developing that there are major strategic weaknesses in the way in which many of these approaches have been implemented. These revolve where it meets its customers and markets. long-term customer relationships). Projects around the real attractiveness of increasing This process is a major focus for companies in this area include the publication of a investment in the least profitable and most aiming at enhancing productivity and major synthesis of control theory in the powerful customers a company has, based building superior customer relationships. sales area in the US Journal of Personal Selling on exaggerated claims for customer loyalty Yet, in spite of the practical importance, & Sales Management. and the benefits of inter-organisational the transformation taking place here has ‘partnerships’ in the value chain. received very limited attention in business Empirical studies have extended the school research and teaching. examination of behaviour-control models We have set these reservations out in articles into international markets, leading to an in the Journal of Business Strategy and the The many relevant research questions article published in the USA managerial European Management Journal. Further, we raised are the focus of the Sales and Account journal Organisational Dynamics. This paper have become concerned with the ethical Management Strategy (SAMS) research unit tests behaviour-control/sales performance and moral dilemmas created for executives at WBS, headed by Nigel Piercy and Nikala relationships in studies in the UK, Austria, by key account strategy and have made the Lane, and working with research partners Bahrain, Greece, Israel, Malaysia, Nigeria, case for greater attention to these issues in a in business schools in the United States and and Saudi Arabia. We find that the control paper forthcoming in the Journal of Business Europe. A related development has been model appears to be valid in diverse Ethics. While these contributions are the establishment of the Sales and Strategic contexts, though extreme differences in controversial, we think they are important Customer Management (SSCM) practitioner culture, political stability and economic balances to the apparent and widely- network, to link research directly to development undermine its validity. There advocated attractions of collaborative practice in major organisations. Over the are important practical implications for strategic account relationships between last year, there have been several themes companies globalising their customer buyers and sellers. to the research thrust in strategic sales and management operations. account management at Warwick, which In each of these research themes, key can be summarised as follows. Another project in the control area publications are available from the authors examines the links between salesperson on request, and further detail of the SAMS The Strategic Sales Organisation organisational citizenship behaviour research programme can be found on The mandate for the strategic management and performance, and particularly the of customers as assets leads us to identify impact of sales manager control approach W www.sams.org.uk several imperatives for the strategising of on salesperson perceived organisational the traditional tactical or operational sales support and citizenship behaviour. Our function: involvement of sales leadership in study adds insight into a number of issues strategy development and the management underpinning superior sales performance the author in minute of the customer portfolio; intelligence which have not been previously examined. from the sales organisation providing This work has been presented to a number Following posts the basis for building and sustaining of management audiences and published in retailing and in competitive advantage; integration across in the Journal of the Academy of Marketing business planning with functions and partners to deliver superior Science in the USA earlier this year. Nycomed Amersham, value seamlessly to customers; internal Nigel was the Sir Julian Hodge Chair in marketing by sales executives to ‘sell’ the The next phase of the control studies Marketing and Strategy customer to the organisation, as well as is concerned with managerial control at Cardiff University, to sell the company to the customer; and competencies, using data from a large and lately Professor of infrastructural change in sales and account study of UK sales managers. Early findings Strategic Marketing and management processes and systems. These underline the large impact of manager Head of the Marketing Group at Cranfield School of Management. He ‘6Is’of sales organisation transformation competencies on sales unit performance, has held visiting posts at Columbia School of have been presented to several management and the negative effects of lower levels Business, New York; Fuqua School of Business, audiences as a framework for change, and of competencies on manager stress, Duke University; Texas Christian University; the have provided keynote publications in The motivation and performance. We will be University of California, Berkeley; and the Vienna Marketing Review and the Journal of Change publishing the results of this work over the University of Economics. Management. next few months. He has global experience in executive education and management development with leading Sales Management Control Key and Strategic Account Management companies. Nigel has published more than A central research question in sales Strategic account management approaches 200 books and articles in Europe and the USA. He is currently editor of the Journal of Strategic management concerns the move from by suppliers to handle relationships with Marketing. traditional outcome-based approaches very important customers have been widely to controlling sales efforts (emphasising recommended and increasingly adopted by financial incentives) to behaviour-based companies. However, our research suggests
  • 9. nexus: spring 07 global community 9 sweet success When Natasha Aggarwal (BSc Management Sciences 01–4) graduated from WBS, she returned to India to set up Mama Mia! – a brand of premium Italian ice-cream or ‘gelato’ shops. Here she explains how WBS played a significant role in her success. The idea of Mama Mia! was conceived while I was in my last year at Warwick. I came across the concept of Italian gelato while backpacking with friends in Rome. The product differs from regular ice-cream being low in fat (the cream gelato is 96% fat free and fruit sorbet 100% fat free), made with natural ingredients and fruit pulp imported from various parts of the world and made fresh daily in small batches. Seeing a gap in the premium segment of the ice-cream industry in India and the growing trend towards healthy eating and low fat, I felt there was scope for exploiting this niche. After graduation, I arranged for some training with a chef in Italy to learn about making gelato and its various technicalities. I spent a month in an Italian gelato factory, gaining hands-on experience. From a business school graduate with a prestigious degree, I was now a chef! This was a joke among many of my friends and fellow students who failed to understand why I would forgo a high salaried job in some Natasha Aggarwal investment bank or Wall Street company to ‘open a little ice-cream shop.’ unexposed life. However, the experience entrepreneur is not easy. Every step has its The first Mama Mia! shop was set up in of living independently and making my share of unforeseen problems, pressure, risk my hometown of Calcutta in May 2005. own decisions, the opportunities given and emotional stress. Initially, the main Initially I was playing the dual role of chef to me while running various societies, challenge I faced was getting people to take and salesgirl – making the ice-cream in the including WBSS, attending training and me seriously as my age often worked against morning and selling it in the afternoon and skill workshops and most importantly, the me. For the first four months I was working evening. The response was overwhelming interaction with such a diverse international seven days a week, selling ice-cream and and totally unexpected. Today, just over a community, have all contributed in clearing tables till midnight, while everyone year later, Mama Mia! is a national chain, developing my confidence, broad vision else was out having fun. Today, my life boasting 14 shops across Mumbai, Bangalore and ambition and turned me into a person is hectic with tiring travel schedules and and Calcutta with other cities in the willing to face challenges in life. solving a new challenge each day. Dealing pipeline. Having started off with only three with competitors and their sly tactics has employees, there is now a team of around The knowledge and skills learnt from my taught me that there is no place for ‘good 80, comprising employees, franchisees and course at WBS have played a significant role guys’ in today’s business world. Each day is business partners. in my success so far. The various theories, a learning experience, that makes me wiser cases and strategy in Marketing have and smarter. Success is about ‘not following the path brought me a long way; as have efficient but setting the trail yourself’. This was management of operations learnt in This is just the beginning and there is a long the underlying message I received during Operations Management, the challenging way to go for Mama Mia! Further expansion my years at WBS, be it through academic task of dealing with people taught in plans and ongoing marketing, innovation courses, professors and tutors, colleagues or Organisational Behaviour lectures; the first and improvement to strengthen the brand friends. I believed that this new concept or step of writing a business plan and seeking are the prime focus. On a personal note, idea, combined with the right marketing, finance that Entrepreneurship taught me; I only want to grow to the point where I branding and positioning, could generate and of course, investing the company profits enjoy my work and can balance my life. The tremendous results. wisely, from Finance. day work becomes pressure and is no fun, it just isn’t worth it. WBS played a large part in my I do have to say that, in reality, things do transformation. I was a quiet, shy girl from not always go according to business school W www.mamamiaindia.com India, having lived a very protected and theories. As exciting as it sounds, being an e natasha@mamamiaindia.com
  • 10. 10 nexus: spring 07 global community examining the global economy Professor Colin Crouch, Chair of WBS Institute of Governance and Public Management, explains the findings of the OECD report Competitive cities in the global economy. W hat used to be a paradox has become a cliché: globalisation implies localisation. There are two sides to this Capitals, together with a small number of other more overall harm than good. Large urban structures are expensive to maintain. They generate high congestion process. Firstly, as global firms acquire a very prominent cities, are costs, and large agglomerations of people certain ability to pick and choose their and activities usually inflict environmental locations, they tend to reach similar becoming increasingly damage. Levels of social segregation, conclusions to each other about the best linked with each other, including along ethnic lines, are high, places to put certain activities: for example, creating tension and an obsession with advanced pharmaceuticals tend to go to creating a family of global security. Is there a choice between economic San Francisco or Munich. Far from localities cities that house similar dynamism and having a liveable city? all coming to resemble each other as ranges of governmental Multi-national firms usually want both, as globalisation smoothes out differences, the they seek pleasant environments for their opposite often takes place. Secondly, as city and corporate headquarters headquarters’ staff. Governments wanting to and regional policy makers realise what firms activities, as well as major attract these activities are strongly tempted are doing, they try to develop the unique to concentrate major cultural, sporting and selling points of their areas in order to attract cultural events... This is infrastructural projects in what they regard them. where dynamism is as their key cities, particularly capitals, at the expense of other parts of the country. The result is a sorting process. Some concentrated; this is the parts do indeed have their characteristics global community. Tackling these issues creatively requires a smoothed out as they become caught capacity for strategy at the level of the whole in a downward spiral to attract inward urban agglomeration, but there is rarely investment competing on cost alone. Others, in these because of their proximity to a tier of government at this level, these more fortunate, are developing niches of important policymakers and the usually regions sprawling across local government distinctive advantage. One consequence of superior qualities of their physical and boundaries. Whether this requires a reform this is a shift of population to a relatively cultural infrastructure and transport of local and regional government structure small group of rapidly growing cities and connections. Capitals, together with a or the creation of ad hoc authorities for regions. small number of other very prominent specific region-wide functions is the main cities, are also becoming increasingly issue of governance and public management A new report from the Organisation for linked with each other, creating a family now being presented by these major by- Economic Co-Operation and Development of global cities that house similar ranges of products of the global economy. (OECD) – Competitive cities in the global governmental and corporate headquarters economy – draws attention to the 78 largest activities, as well as major cultural events. such urban agglomerations among its They are densely linked by air routes and the author in minute member states – broadly the 32 richest other communications channels, and they nations in the world. While a small number house the world’s increasingly mobile and Professor Colin Crouch, of these, mainly in central Europe, have Chair of WBS Institute multi-residential wealthy elites. This is where of Governance and been declining, the majority have been dynamism is concentrated; this is the global Public Management, growing faster than their surrounding community. was academic advisor countries, and are often the points at which to the OECD team economic growth and dynamism are most But it is a glittering community with a dark who produced the concentrated. side. The OECD report raises questions report Competitive cities in the global surrounding these less attractive aspects, economy. Colin was Most of these heavily urbanised and poses the dilemmas presented by previously Professor metropolitan regions have populations the confrontation between them and of Comparative Social between 1.5 and 7 million. A group of larger the gains that dynamic metropolitan Institutions at the ones, including those around London and regions represent. For example, is heavy European University Institute, Florence. He has also held positions Paris, concentrate around 7 to 12 million. concentration of dynamic activities at LSE and Oxford. Chairman of The Political Finally there are some ‘mega-cities’, such a cause of growth in itself, or just its Quarterly, and past President of the Society for as Mexico City and New York (19 million), consequence? If the former, these areas the Advancement of Socio-Economics (SASE). Seoul (23 million) and Tokyo (34 million). need to be encouraged, as other regions Colin is a Fellow of the British Academy and of their countries will gain from the tax External Scientific member of the Max Planck Institute for Social Research at Cologne. Available data does not yet allow us to revenues generated in the growth engines generalise about these regions, and indeed and from various trickle-down effects. But if Research interests: structure of European societies, they are not all developing in the same way. the increasing size of large cities is simply a with special reference to labour market, gender Prominent among them are areas based consequence of their being favoured, their and family issues; economic sociology; neo- on capital cities. The footloose activities of tendency to attract capital and talented institutional analysis; local economic development and public service reform. the post-industrial economy concentrate workers away from other regions may do
  • 11. nexus: spring 07 global community 11 leading the field Jasni Mohamed (BSc Accounting & Financial Analysis 90–3), Co-Founder and Managing Director of Sportswork Group, gives us an insight into the world of sports marketing. I n essence, sports marketing is both sports products marketed to sports consumers as well as consumer or industrial products The first hurdle was the lack of track record as a company; even with the wealth of experience the respective individuals or services using sport as a marketing brought to the company. This is where our platform. Sports marketing in the USA reliance on networking skill was at its most and Europe developed greatly after the critical. This was down to securing the first ‘Reaganomics’ of the ‘80s and formation of project, which thankfully began within the European Community single market/ our first year, handling the Badminton currency in the ‘90s. It effectively generated Association of Malaysia. economic growth to both regions. Since sports marketing is still in its infancy The growth created intense competition in this region, our second challenge where companies were forced to find is to manage the level of expectation alternative methods of communication with our clients. They know what to in order to achieve the required expect from advertising agencies, but differentiation. This heralded the birth of not sports marketing agencies. This Sportswork four years ago in Malaysia. particular challenge is a balancing act of Jasni Mohamed understanding our clients’ business, inter- personal skills, encouraging teamwork, Our company’s philosophy enhancing motivation, time-management, She immediately woke us up by questioning is to aggregate expertise creativity and service delivery systems. our intent in attending University; was it to pass exams or were we there to learn? and enhance our skill set to The third challenge is people management Unfortunately, it was in my third year and it provide thought leadership within the company. Our end objective was too late to mend my ways! is to develop human capital and for team in terms of advice to our members to feel they are constantly In the context of Malaysia, business schools clients. There have been many learning and contributing to the growth of from the USA remain top with a handful the company, as well as themselves. We like of European schools outside the Top Ten. challenges over the past four to meet the team members individually on As a young upstart, there is still room for years and we have had to a regular basis to discuss their objectives in improvement for WBS. The graduates are develop the relevant skill sets the company and life in general to see if we proud to be associated with WBS and are are able to assist in any way. aggressive in promoting its pedigree, but it to manage them. needs time to seed the global community Lastly, the challenge for me professionally with more WBS graduates and reinforce it in managing a fledgling company is with strong local alumni entities. The company was started by three people keeping focused on the company’s from different but complementary objectives and not to stray too far away e jasni@sportswork.net backgrounds; advertising, media sales from the core business. Currently housing & television production, and sports a total of 12 employees, the company’s marketing. The founding partners of revenue has tripled in the past four Sportswork believe that sport is the years. Among Sportswork’s list of clients the author in minute future growth industry in this part of the include Malaysia’s largest bank and world. Armed with a combined working telecommunications companies. Jasni is currently Co-Founder & MD of experience of over 30 years, it provided Sportswork Group, based in Kuala Lumpur. the best mix of expertise to create a sports Studying at a top university like Warwick Sportswork is a sports marketing company taught me how to think analytically. specialising in sponsorship consultancy, marketing start-up. As managing director, sports television production, sports event I was tasked with managing finances, A skill honed during lectures as well as management, public relations, and sports setting the company direction and through rigorous intellectual discourse personality management. formulating the services to offer. with lecturers, fellow students and friends at the university outside classes. In my After tenure in the investment banking world as a stepping stone, Jasni created a niche for Our company’s philosophy is to aggregate opinion, WBS provided a valuable platform himself in the sports marketing arena. He has expertise and enhance our skill set to to harness our thought processes by being subsequently worked on numerous ventures provide thought leadership in terms of among people of high intellect. One advising on the conceptualisation, organisation advice to our clients. There have been moment that has stuck with me is Joan and management of events, sponsorship Ballantine in one of our Financial Reporting consulting, television packaging, as well as many challenges over the past four years athlete management. His work experience has and we have had to develop the relevant lectures where student participation left a included working in IMG, and Grey Worldwide. skill sets to manage them. lot to be desired.
  • 12. 12 12 UK event reviews regional groups roundup SIGs Informal networking in 2007 will see a continuation of regional Our alumni Special Interest Groups (SIGs) are now well established group social events with at least two events in the South West, and members get together in a variety of ways: from blogs and Oxford, Midlands and London – First Friday. Activities take the form forums, through teleconferencing to face to face events. All the of evening drinks and often dinner in a city-based pub or bar and all SIGs are volunteer-led and we would not be able to run them WBS graduates and students are welcome to come along. without the commitment of our volunteers – thank you all. SIGs exist in the following areas: Group events throughout 2006 were well attended and a big vote of thanks must go to our group coordinators who have worked Entrepreneurship Brand management very hard to make things happen. Two of our regional coordinators Public & Voluntary sector network Telecoms are stepping down this year: Alex Clark (MBA 00–1) Oxford Group and Rob McCulloch (BA Management Sciences 72–5) North West If you are keen to get involved in any of our groups or would group. Our thanks to Alex and Rob for their sterling service in the like to find out more, then please contact Caroline Hughes interests of gathering WBS alumni together to network and talk E Caroline.Hughes@wbs.ac.uk or visit the website at about old times. W www.wbs.ac.uk/alumni/networking_groups.cfm new SIG: aerospace new in 2007 WBS alumnus and Alumni Board member Nick Jessett (EXMBA WBS alumni regional dinners coming 85–9) is keen to set up an Aerospace SIG for interested WBA alumni and students. Suggested activities include: face to face events to a city near you! with guest speakers, networking, sharing experiences and regular communication via an online forum. We are gauging interest at Based on our very successful regional group model, these events are this stage – if you would like to be part of an aerospace group or for alumni who can’t usually make it to one of the regular regional would like to help run it please contact Caroline Hughes group meetings, either because they live too far away or because the (see above). timings don’t work. These one-off dinners are an Reading 22 February yes minister Reviewed by alumnus Derrick Dyas (MPA 02–4) opportunity for you to meet with other WBS alumni living in your The Institute of Governance & Public Management (IGPM) series Peterborough 13 March area and to find out about what is of ‘conversations’ between academics, key senior managers and happening at WBS. A member of Leeds 24 April strategists continued in November, with a frank and insightful WBS faculty or doctoral researcher presentation from Sir Gus O’Donnell, Cabinet Secretary and Head will be present at each dinner, Milton Keynes 15 May of the Home Civil Service. An economist by profession, Sir Gus along with staff from the Alumni described his efforts to address issues of performance in the Civil Office to keep you up to date with Cardiff 26 June Service through professionalism, pride, passion and pace – concepts news from WBS and to answer any not always associated with the public sector. questions. All dinners will start Manchester 4 September at 6.30pm for drinks followed by In his view it is a mistake to confuse the Service’s impartiality for Southampton 18 September dinner at 7.30pm. Venues will be lack of passion, which must exist when working with hard to reach advertised closer to the time and Edinburgh 10 October groups and delivering social programmes to improve people’s life the dates are as shown. chances. The image of the gifted amateur should be replaced by that of highly committed professionals that are part of a diverse Civil Service, have equality of esteem with their more managerial colleagues, and are prepared to develop their professionalism into would you like to organise wider strategic and joined up thinking. a regional event? Trust in the State, Sir Gus revealed, is pretty low but trust in the Civil Service had seen growth in recent years – especially for the Would you like to volunteer to organise a regional event? uniformed sector and those We are currently looking for enthusiastic volunteers to organise in contact with the public. events for 2007 in London, Oxford and the South West. Hosting an It was good to see his ‘Model event involves: of Public Service Reform’ encompassed frontline user • securing a suitable central city venue, without extra cost and feedback, after considerable preferably with a separate area that can be used for WBS alumni effort and capability reviews, • letting us know the details (always a 6.30pm start) whilst the quest of the Cabinet • arriving at the beginning and staying until the end of the evening Office – to make Government • chatting to people attending the event and introducing them to Professors Jean Hartley and work better and more flexibly other alumni. John Benington with – is being taken up across all Sir Gus O’Donnell (right) departments.
  • 13. 13 13 UK event reviews On a beautiful sunny evening in July, the popular WBS Summer 007 @ WBS Ball had a James Bond theme. Graduates and guests came dressed to kill and posed for photographs by the silver Aston Martin, then adjourned to the patio overlooking the lake to sip dry martinis (shaken not stirred), joined by WBS faculty and staff. The marquee interior was decked out in dramatic black and gold, with guests seated at tables denoted by Bond characters, from Dr No to Scaramanga. After an excellent dinner, Professor Bob Johnston entertained everyone with his anecdotes. His speech was followed by a special moment, when the WBS MBA Sailing team displayed the trophies awarded for their successes in the MBA Cup and the Global MBA Trophy. Then the fun really got underway with the Casino Royale roulette and blackjack tables and a Bond shoot out game. A big hit was the vodka luge – 007’s signature Walther PPK gun crafted in ice that delivered shots of vodka. The Dr Teeth Big Band were followed by a disco which kept guests on the dance floor until the early hours. What a night! W www.photoboxgallery.com/digiquick_sales 20th anniversary dinner WBS-Detica city series Review by Reviewed by Toby Cross (DLMBA 01–6) Clive Rahn (DLMBA 98–03) WBS City events are always guaranteed to generate some lively debate and offer some biting insight and the first WBS-Detica event Has the course in November did not disappoint on either count. Delegates were really been going shocked by an insight into cutting edge criminal detection systems for that long? with Dr David C Porter of Detica speaking on Combatting fraud The 20th and organised crime within your company. This was demonstrated Anniversary event graphically by sophisticated network analysis highlighting brought me up to anomalies amongst the millions of electronic transactions that we date with changes in the DLMBA programme and WBS. Sue Beech, engage in on a daily basis. Programme Manager for the Warwick MBA by distance learning, described how the course had evolved over its 20 years. I finished my This uncomfortable view of reality was followed by a glimpse of the MBA in 2003 so I bridged some of the biggest changes: the increased darker side of strategy, with a preview of research into the strategic use of the internet as a teaching medium, and the development of impact of global terrorism; research that had only been unveiled to the ‘one MBA’ at Warwick. a senior audience at Chatham House the day before. Dr Bridgette Sullivan-Taylor and Professor David Wilson co-presented their The Dean, Howard Thomas, discussed strategy using quotations research entitled Leading your organisation through a world under siege from Childs, Chandler and Rumelt – which brought back memories (see article on P18/19). – how those names stuck in the mind before going into the exam room! Howard then used the balanced scorecard as a vehicle for The audience then unleashed the usual barrage of incisive questions illustrating the School’s future strategy. Both Sue and Howard ranging from the impact of culture on contingency planning, to the highlighted the new and unique way the MBA is being developed to responsibility of government and the security services in corporate provide ‘blended learning’ so it’s not all exams any more. strategy. Finally we repaired to the We were all well dined and wined in the Panorama Suite at Rootes excellent buffet to – again those memories. It was great to chat with staff and alumni continue discussions alike, and reminisce on the distant times when I studied for the informally and MBA! to catch up with old friends. An To receive your copy of the booklet, ‘Warwick DLMBA, excellent evening the first 20 years’ please contact Emma Nugent. and I look forward E emma.nugent@wbs.ac.uk T +44 (0)24 76 524313 to seeing more of you at the next event WBS forums – new series on Wednesday 7 February, with a Financial Services WBS-Detica City Series, sponsored by Detica Building on the success of the autumn series of WBS forums theme. Group plc. A series of events in London that (see multimedia P6), the spring series will commence in February. aims to unite WBS academics and leading Full details can be found online at practitioners in their field. W www.wbs.ac.uk/alumni/forthcoming.cfm
  • 14. 14 nexus: spring 07 WBS events calendar 2007 january 27 Alumni Board Away Day 30 Winter Graduation and Celebration dinner wbs forums Throughout the autumn and spring february terms WBS hosts a series of eight lectures targeted at bringing together 2 First Friday – London post-graduate students and alumni to hear world class speakers on campus. 5 Dublin drinks At the time of going to press not all 7 WBS – Detica City Series: Financial Services speakers for the spring series have been confirmed, but autumn speakers 7 MBA Projects Evening included the Chief Economist of BP and 8 Alumni Board the COO of RHM plc. Full details will be available online in early 2007. 12 WBS Forum – Peter Couch, Head of Strategy & Regulation, National Grid Wireless 22 Reading dinner academic update 23 Telecoms Special Interest Group – Teleconference Following on from the sell-out success of the 2006 Academic Update the 26 WBS Forum – Professor Jan Mouritsen, 2007 Academic Update Series will see The Department of Operations Management, WBS faculty discussing 21st Century Management, 21st Century Finance Copenhagen Business School and 21st Century Leadership and Strategic Change. These events are open to all alumni and their guests and march are aimed at those who would like to update their knowledge with reference 10 Academic Update – Warwick: 21st Century Management to the latest research at an incredible 12 WBS Forum price of £65 for each one-day seminar. 12 Bulgaria drinks (Sofia) 13 Peterborough dinner 14 Romania drinks (Bucharest) 19 Portugal drinks (Lisbon) april 13 First Friday – London 24 Leeds dinner annual dinner 27 Telecoms Special Interest Group – Teleconference anniversary dinner may The fifth WBS Annual Dinner will 2 South West regional gathering be held at Tower Bridge (in the long 10 WBS 40th Anniversary Dinner (invitation only) room between the Towers!). All our key volunteers will be invited by way 15 Milton Keynes dinner of thanks for the hard work they put in for the alumni community and to tbc Academic Update – London: 21st Century Finance promote WBS to the wider world. The tbc Oxford regional gathering new Vice-Chancellor Professor Nigel Thrift, and the Dean of WBS, Professor Howard Thomas, will use this event to share their vision for the future with members of the WBS community.
  • 15. nexus: spring 07 WBS events calendar 2007 15 city dinner series june First Friday – London 1 WBS alumni in the UK are clustered around London and the Midlands. In Telecoms Special Interest Group – face to face event 20 2007 it is our aim to support alumni Cardiff dinner 26 networking in more sparsely populated regions with a series of dinners. Faculty Alumni Board 28 will be attending each event to provide some intellectual stimulation, along with other members of the WBS team who will bring you up to date with july developments from the School. Be sure 40th Anniversary Summer Ball 20 to receive your invitation by updating WBS Open Day & Opening of the second your details at www.wbs.ac.uk/alumni phase of WBS, Scarman Road 21 Midlands group summer picnic and open air theatre tbc august First Friday – London 3 september North West dinner 4 Telecoms Special Interest Group – teleconference 7 Southampton dinner 18 Academic Update: 21st Century Leadership & Strategic Change tbc october global dinners South West group 3 For one night only… on 15 November Alumni Board 4 we aim to unite the whole of the WBS global community in a series of ad hoc First Friday – London 5 dinners or drinks receptions where ever you may be around the world. If you Edinburgh dinner 10 would like to organise an event that starts at 7pm local time wherever you live, work or will be visiting then please november contact alumni@wbs.ac.uk. It is our Oxford regional gathering 8 aim to set a record for the number of WBS alumni gathering together in a 24 40th Dinners across the Globe 15 hour period! Resources will be provided by WBS to help make your event a Telecoms Special Interest Group – teleconference 16 success. 40th Dinner in the City tbc december First Friday – London 7
  • 16. 16 16 overseas event reviews Hong Kong Canada Miriam Mason, Manager, Warwick MBA by Full Time Study and Sam Brook, International Exchanges & Student Services Coordinator, hosted an informal gathering at the Toronto Marriott Bloor Yorkville, prior to attending the Partnership in International Management (PIM) conference. Members of the Toronto alumni community, full-time students on extended exchange with PIM partners in North America and a current DLMBA student were also joined by Professor alumni reunited at the DLMBA anniversary celebrations Robert Dyson, who had just arrived in the city. As part of the 20th DLMBA anniversary celebrations, alumni in Hong Kong enjoyed an afternoon of intellectual stimulation, around the world ceremonial splendour and networking opportunities when Professor Howard Thomas, Dean, and Professor Colin Carnall, Associate Dean The MBA team would like to thank alumni for all their help at fairs Executive Education, visited Hong Kong en route to a conference at on the recent World Tour. Alongside the MBA fairs, alumni events CEIBS in Shanghai. took place in Tokyo, Seoul, Beijing, Shanghai, Taipei, New Delhi, Toronto, Los Angeles, San Francisco, Moscow, Paris, Milan, Zurich Following a replica graduation ceremony for alumni who were and Athens. unable to graduate in person at Warwick earlier this year, the two senior faculty members delivered thought-provoking and challenging presentations on strategic thinking; the future of WBS Singapore and the challenges associated with managing change. WBS hopes to run more academic seminars like this wherever we have large Alumni in Singapore enjoyed a more concentrations of alumni, ensuring that geography is not a barrier informal evening on the terrace at Raj to learning from the latest academic research generated from WBS. Shourie’s house (DLMBA 91–9). This event was targeted at bringing senior professionals within Singapore together to network, Greece as a complement to the existing alumni activities in Singapore that have long been championed by Ray Choa (MBA 00–1). In 2007 WBS looks forwards to an increasing presence in Singapore with the launch Ray and Elaine of the Singapore Diploma in Service Choa with Ben Leadership which will see faculty members, including Professor Bob Johnston and Plummer Andrew Hardwick, regularly visiting the country. Hopefully the alumni network will benefit from an increasing faculty presence in Singapore and also the appointment of a University Representative in Singapore, Mavis Ow (MA International Relations 99–00). In November, Emma Nugent, Assistant Programme Manager, DLMBA, and Ann Jackson, Marketing & International Relations Officer, met with WBS alumni in Greece for a drinks gathering at the Hard Rock Café in central Athens. Spyros Papadatos (MBA 00–1) spoke about his vision for the Athens regional alumni group, ‘Our From left to right: Stefanos Polymenopoulos, Tina aim is to organise a big conference for WBS alumni – also inviting Iordanidou, Maria Chryssoulaki, Spyros Papadatos, Maria other top business schools alumni – with a panel of speakers Stefanopoulou, Eirini Drakaki including WBS professors as well as prominent speakers from the Greek marketplace (WBA alumni or not).’
  • 17. nexus: spring 07 global community 17 that’s edutainment! Completing a distance-learning MBA through WBS is challenging enough, but Joanna Hotung (DLMBA 92–6) also gave birth to her two daughters during the three and a half years it took to earn her degree. W hen reflecting on her WBS experience recently, she related that it always reminds her of when her children were Originally Kids’ Gallery focused on the Visual Arts, including arts and crafts, sketching, and oil painting. Further born, yet Joanna’s MBA experience gave programming in Performing Arts initiated birth to one other exciting thing as well experiences for children in speech and – Kids’ Gallery, a unique concept in arts drama, musical theatre, and singing. enrichment education for children founded Realising that the original concept would in Hong Kong in 1996. work as well in other Asian cities, Joanna started expanding the business outside Joanna started her career as a graduate Hong Kong. Now, if you were to stop in one trainee on the competitive Marks & Spencer of the Kids’ Gallery centres in Hong Kong, graduate management training programme China, Japan, or Thailand, you would find at its Baker Street, London Head Office. a broad range of arts courses, including After successfully completing the two-year programmes in Communication and programme, she moved into management Language Arts designed to enhance English consultancy at Coopers & Lybrand (now language skills through creative methods, PricewaterhouseCoopers). and Digital Arts courses introducing children to web design, animation, and Following a move back to her native Hong film-making. Kong due to her husband’s work, she found out that she was expecting her first child. Joanna serves as founder and managing Not wanting to continue full-time work director of the fast-growing company that with a newborn, she decided to embark now has over 100 employees across eight on the Warwick DLMBA, finding it to centres. Smiling broadly when describing be the most comprehensive and flexible Kids’ Gallery, it is clear that Joanna loves her distance learning MBA available. She was work. She describes her role as ‘the creative particularly interested in the modules leader of a business that focuses on things on entrepreneurship and small business I care about, such as children’s education enterprise, believing that eventually starting and the arts. This requires that I be able to her own business would be the best way work with people of all cultures, ages, and for her to continue to work while raising backgrounds.’ her family. Through the DLMBA she was thereby able to combine motherhood She explains that the Warwick MBA with her desire to stay in touch with her prepared her for this by filling in the gaps in career and developments in business and her knowledge of accounting and finance management. which she needed to start her business. It also honed her marketing skills, and helped As a mother of young children, Joanna was Joanna Hotung her with the HR skills to grow a service disappointed with the lack of creative, arts- business from a handful of employees based learning opportunities for children in to the current operation. Joanna’s final Hong Kong. Friends with children shared Arts education for dissertation was based on the business plan her desire for arts-based learning and children makes sound for Kids’ Gallery, and therefore led directly education programmes for children, as well into the establishment of her business. as other young families she met. Like many business sense because quality entrepreneurs, the concept of launching children’s programmes are This story is not over yet. Future plans Kids’ Gallery became one she could not include actively seeking partners in ignore. Joanna cheerfully noted that experiencing rapid growth Guangzhou, Jakarta, Kuala Lumpur, Macau, ‘arts education for children makes sound and, even in difficult economic Manila, Seoul, Shenzhen, Singapore, and business sense because quality children’s Taipei. Chances are you’re going to walk past programmes are experiencing rapid times, parents will cut back on a Kids’ Gallery before too long. growth and, even in difficult economic luxuries for themselves rather times, parents will cut back on luxuries than discontinue activities w www.kidsgallery.com for themselves rather than discontinue activities that prepare their children for the that prepare their children for future.’ There is even now a term coined for the future. this new industry – edutainment.