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Warwick Business School Alumni Association magazine: spring 08
Executive Education

Release your potential
Having studied at WBS, you already know the quality of    Case study
our expertise and teaching. But did you know that we      The benefits of a WBS education, to individuals and to the
have one of the fastest growing executive development     organisation, are already visible and will be immense over time.
departments in the UK? Our focus is on providing          James McCormac
tailored solutions to our corporate clients and to date   Chief Operating Officer, TNT Express
we have developed over 2,500 delegates.
                                                          James came to WBS looking for a way to develop a
Developing talent in your organisation                    common business understanding and language across
We support you in building future business                senior management in 26 countries. He wanted a part-
leaders – those currently at or aiming for senior or      time residential development programme that would be
executive management level. We listen carefully           accredited by a university, making it portable, but also
to your requirements and work with you to design          specific to his organisation’s needs. WBS stood out for
development solutions that support your business          many reasons, not least for our 5-star academic reputation,
objectives. Our faculty are practitioners who             award winning residential facilities, and dedicated
understand the challenges facing global business, so      postgraduate teaching complex. But it was our flexibility
you can be sure the learning will be relevant to your     and ability to respond quickly to their needs which really
organisation.                                             caught TNT’s attention.

Our clients come from a range of sectors – large
multinationals, UK corporates and not for profit.         Whether you are looking for the latest information on a
Recent clients include TNT Express, Lloyds TSB, UBS,      particular topic, or are seeking a customised development
Network Rail, Capgemini and Transport for London.         programme, make WBS your first choice thought
                                                          leadership partner.

                                                          W wbs.ac.uk/executive
                                                          T +44 (0)24 7652 4395
                                                          E execqueries@wbs.ac.uk
3

 message from the dean                                                                                                                3



                              What has been at the heart of           position within the upper echelon of European business
                              WBS and Warwick from the                schools with an international profile and global draw.
                              mid-1960s is academic rigour and
                              excellence. Our vision and mission      In 2007 I had the opportunity to meet with more alumni
                              as a School is the same as at our       than ever before and across the globe – USA, Canada, China
                              inception – to provide outstanding      and Europe to name but a few – it has been my privilege
                              teaching embedded in research           meeting with you all and gaining your invaluable feedback.
                              excellence. As such, we produce         We are committed to relevant lifelong business and
                              citizens worldwide who not only         management education.
                              become leaders within their
   field, but contribute to society and communities. Academia         Please take the time to look at our events calendar in the
   is an exciting example of this. In this edition of nexus we        centre pages and keep informed through our monthly
   demonstrate continued investment into aspiring students            eNewsletter and online provision. If you’re not receiving
   and Faculty appointments which is furthering business and          eNews or utilising our online directory, let us know – we are
   management teaching and research globally.                         here to help you become globally connected.

   As I am sure you are well aware, I am passionate about the         I hope you enjoy the diversity of news in this edition of
   investment we provide to our students. More than ever, there       nexus and that it will encourage you to engage with us even
   is great need for investment in those who want to pursue a         more in the year ahead. I wish you every success in your
   career in academia and at WBS we facilitate this. For example,     endeavours, both professional and personal, in 2008.
   I am proud we have one of the leading global doctoral
   programmes. More than ever leading business schools need
   to invest in Faculty to ensure we provide the very best in
   teaching delivery – from revised curricula, to implementing
   new teaching styles, which embrace self-discovery,
   technology and blended learning. Building upon this work,
   at WBS we are implementing strategies to see us embrace our




   contents
  4–7   WBS news
    8   what drives service success?
                                                            6                            8                     
        Dr Rhian Silvestro
   9    letter from America
        Professor Robert W McGee
   10   talent wars
        Dr Susan Bridgewater
   11   message from Marseilles
        Professor Walter Baets
   12   at the hub
        Professor Roger Mumby-Croft
   13   notes from Australia
        Associate Professor Ian Glendon               2                                                            0
14–15   Event calendar 2008
   16   update from Argentina
        Dr Andrés Hatum
   17   WBS development programme
18–20   40th anniversary global dinners
22–23   UK event reviews, SIGs and regional groups
24–25   alumni news
   26   alumni board
   27   alumni relations  development changes



   Front cover: Dr Jungli (Rowena) Wang (PhD 200–06) at summer graduation 2007
4 nexus: spring 08                                                                                         research review

                         At the Chartered                                  Lloyd Harris,                                     Howard Davis,
                         Institute of                                      Professor of                                      Research Manager,
                         Housing’s annual                                  Marketing                                        Local Government
                         conference in                                     Strategy, has won the                             Centre, has been
                         2007, the then                                    American Marketing                                awarded a major
                         Communities                                       Association                                       contract by the
                         Secretary, Ruth                                   Marketing Services                                Department for Work
                         Kelly unveiled                                    Paper of the Year                                 and Pensions to
       Martin Cave       proposals described            Lloyd Harris       award for his                 Howard Davis        evaluate the LinkAge
                         as the widest-ranging                             published paper:                                  Plus pilot programme.
changes to social housing rules in over 30       Harris, Lloyd C and Emmanuel Ogbonna              This is set against the context of meeting the
years. She was responding to a major review      (2006), Service Sabotage: A Study of              challenges of ageing in the 21st century.
of social housing regulations carried out by     Antecedents and Consequences, Journal of the
Professor Martin Cave, Director, Centre for      Academy of Marketing Science, 34 (Fall), 543      The programme involves a number of pilot
Management under Regulation (CMuR).              – 558.                                            authorities seeking to integrate services
                                                                                                   for older people, which will be designed to
Delivering Housing  Regeneration:               Service sabotage is defined as ‘organisational    meet the needs of each local area. It seeks
Communities England and the Future of Social     member behaviours intentionally designed          to build on effective links between central
Housing Regulation contains proposals to         to negatively affect service,’ likely to be       government, local authorities and other
create a new housing and regeneration            especially damaging not only to service           organisations and will be driven by the needs
agency. The consultation document outlines:      encounters but to firm profitability and          and aspirations of older people themselves.
                                                 growth. The survey-based findings largely         This is potentially a major contribution to the
• the delivery functions proposed to transfer    support the hypothesised antecedents of           goal of providing modern, effective citizen-
  to Communities England from central            service sabotage and highlight that a range       centred services.
  government                                     of individual characteristics, management
• the portfolio of investment tools proposed     control efforts, and perceived labour market
• the new agency’s place making                  conditions are linked. Further analysis
  role; explaining how it will tailor its        suggests that such behaviours are associated
  interventions to the needs of communities      with individual and group rewards, effects for
  and seeking views on working with local        customers and other performance measures.
  partners, including the private sector, to
  create vibrant and economically sustainable
  places                                                                   Simon Collinson,
                                                                           Professor of                Paul Marginson           Paul Edwards
To see the full report visit                                               International
w tinyurl.com/2t4mny                                                       Business and            Professor Paul Marginson, Director, Industrial
                                                                           Innovation,             Relations Research Unit, in collaboration with
                     Professor Andrew                                      launched the AIM        Professor Paul Edwards of WBS and colleagues
                     Sturdy and Nick                                       Executive Briefing      at DMU Leicester and King’s College London,
                     Wylie, IROB group,                                    in September with       recently launched the findings from: ‘the
                     have been awarded                Simon Collinson      Adapting to the         first comprehensive survey of employment
                     an Economic                                          China Challenge:        practice ever undertaken in multinationals
                     Social Research             Lessons from Experienced Multinationals at a      operating in the UK.’
                     Council (ESRC)              presentation at the China-Britain Business
                     grant for a project         Council. The briefing was a summary of            The survey gathered responses from 302
   Andrew Sturdy     on internal manage-         initial findings from his two-year research       firms covering both overseas-owned and
                     ment consultancy in         study in collaboration with Dr Bridgette          UK-owned firms who have at least 500
HRM, commencing in July 2008.                    Sullivan-Taylor, on foreign multinational         employees worldwide. In addition, at least
                                                 enterprises in China.                             100 employees had to be based in the UK
Internal Consultants as Agents of Change: The                                                      for overseas-owned MNCs, and at least 100
Redesign of the Human Resource Function in the   The unprecedented rise of foreign direct          employees in another country for UK-owned
UK will examine how the internal consulting      investment into China – now running at            MNCs. Analysis is based on extensive face-
model can contribute to the management of        over $60 billion a year – has created the         to-face interviews with senior HR managers
a firm’s human resources. Through four in-       largest array of international mergers and        responsible for the UK operations.
depth case studies of internal HR consulting     acquisitions, alliances, joint ventures and
in public and private sector organisations,      partnerships ever witnessed. The research         The survey examines three key aspects of
they will use interviews and observation         examines British, European and US firms           MNCs in Britain:
to generate insights into management             operating in China. There are numerous
consulting, HRM, knowledge transfer and          success stories and examples of how these         • the strategy, structure and control
organisational change.                           multinational firms have overcome the               mechanisms of companies
                                                 challenges to establish profitable businesses.    • the structure and role of the HR function
                                                                                                   • four areas of employment practice
                                                 To download the report
                                                 w www.aimresearch.org/executiveseries.html        The full report of the survey can be
                                                                                                   downloaded at: w tinyurl.com/2pjh4e
research review                                nexus: spring 08                                                                                  5


                               The UK Cabinet           with the threat of terrorism. The research          The project will build on her recent ground-
                               Office has awarded       project, Assessing Organisational Resilience:       breaking research, funded by the Leverhulme
                               Dr Bridgette Sullivan-   The Capacity of Organisations to Cope with the      Trust, which examined the intricate
                               Taylor, MSM,             Threat or Act of Terrorism, will seek to identify   inter-relationships between international
                               funding for a three-     ways in which organisational resilience             tourism and terrorism, and how managers
                               year study to extend     in both the public and the private sectors          in the travel and tourism sector cope with
                               her research on          might be embedded and enhanced, not least           the uncertainties caused by the threat of
                               how organisations        through the transfer of best practice within        terrorism.
 Bridgette Sullivan-Taylor     respond to and deal      and between sectors.



        hot off the press
                             Project Management                             Essentials of Modern                                  Bright Marketing – why
                             Survival by Richard                            Spectrum Management                                   should people bother
                             A D Jones (DLMBA                               by Martin Cave and                                    to buy from you? is the
                             1988–93), published                            Chris Doyle, CMuR,                                    latest book by Robert
                             by Kogan Page. Offers                          with William Webb,                                    Craven (MBA 1990–91),
                             practical advice on                            Ofcom, published by                                   published by Crimson
                             getting to the truth of                        Cambridge University                                  Books. This informal,
                             a project, developing                          Press. As regulators                                  interactive book is
                             a genuinely workable                           move away from                                        practical and inspiring,
                             plan and reveals how to                        traditional spectrum                                  whatever your business
                             manage people to keep                          management methods,                                   size – whether you
                             projects on track.                             this book pioneers new                                trade locally, regionally,
                             W tinyurl.com/2bpvdv       ground describing and evaluating modern             nationally or internationally.
                                                        spectrum management tools.                          W www.bright-marketing.co.uk
                                                        W tinyurl.com/ys4j6n
                      Advances in
                      Organisational                                                                                                         Smartarse’s
                      Psychology co-edited                                    Department for                                                 Guide to
                      by Associate Professor                                  Transport: Long Term                                           Organisational
                      Ian Glendon (MBA                                        Process and Impact                                             Change by HR
                      1987–88), School of                                     Evaluation of the Local                                        consultants
                      Psychology, Griffith                                    Transport Plan Policy.                                         George
                      University, Queensland,                                 Howard Davis, Principal                                        Blair and Sandy
                      published by Australian                                 Research Fellow, Local                                         Meadows
                      Academic Press.                                         Government Centre,                                             (BSc ManSci
                      Includes chapters by                                    has been involved in          1971–74), illustrator Janet Nunn. A humorous,
                      acclaimed researchers                                   publications concerned        practical and deceptively simple guide to well-
on work-family balance, upwards bullying,                                     with future options for       balanced and effective organisational change,
wellbeing at work, leadership, teamwork,                transport – two projects for the Department         aimed at all those who have battled vainly
emotional intelligence and organisational               for Transport and one for the Passenger             against the inflexibility of big organisations.
justice. W tinyurl.com/256fvm                           Transport Executive Group.                          Published by Smartarse Media
                                                                                                            w tinyurl.com/295r64
                                                                              Market Segmentation
                    The MBA Official Guide                                    Success: Making It                                  BSA Twins – The
                    Book. Masateru Kato                                       Happen! by Dr Lyndon                                Essential Buyers guide by
                    (MBA 2004–05) was a                                       Simkin, MSM, and                                    Peter Henshaw (MAIR
                    member of the project                                     Professor Sally Dibb,                               1984–86), published
                    team that published                                       Open University,                                    by Veloce Publishing.
                    this guide to introduce                                   published by The                                    A practical guide to
                    European business                                         Haworth Press. Explains                             buying one of these
                    schools to potential                                      how to create market                                highly usable classic
                    Japanese applicants.                                      segments, select which                              bikes today. Covers the
                    Masateru’s article                                        consumers or business                               complete range, from
                    relates his experience of           customers to target, what problems will be                                the very first 1946 500cc
studying at WBS. Published by Chuokeizai-               encountered, and how to overcome these              A7 to the final 1973 650cc A65s.
Sya. W www.chuokeizai.co.jp                             challenges. W tinyurl.com/28vg6z                    w tinyurl.com/ypjmug


Implementing Information and Consultation:              M Terry, Employment Relations Research              undertaken by a WBS IRRU-based research
early experience under the ICE Regulations,             Series No. 88, Dept for Business, Enterprise        team on behalf of the government published
M Hall, S Hutchinson, J Parker, J Purcell and           and Regulatory Reform, 2007. A report               on the Department’s web site.
                                                                                                            W tinyurl.com/37oeb8
6 nexus: spring 08                                                                                                 WBS news

  new building opens                                                       awards and honours
                                                                           Members of WBS faculty have recently been recognised externally for
                                                                           their excellence...

                                                                           Dean of WBS Howard Thomas has been honoured with the title of ABS
                                                                           Companion, this title was created to celebrate the 15th anniversary
                                                                           of the launch of the Association of Business Schools (ABS). Seven
                                                                           companions in total have been awarded. Besides Howard, two of the
                                                                           other Companions, Peter McKiernan and Andrew Pettigrew, are former
                                                                           professors of WBS.

                                                                           Professor Lloyd Harris has been awarded the prestigious American
                                                                           Marketing Association (AMA) Marketing Services Paper of the Year
                                                                           for his majority authored paper entitled Service Sabotage: A Study of
                                                                           Antecedents and Consequences in the Journal of the Academy of Marketing
                                                                           Science.

                                                                           Professor Lucio Sarno has been awarded the US-based Centre for
                                                                           Economic Policy Research/ESI 2007 prize for the Best Central Bank
                                                                           Research Paper. Lucio co-authored Asset Prices, Exchange Rates and
                                                                           the Current Account, looking into the role of asset prices mainly in
                                                                           comparison to exchange rates as a driver of the US trade balance.

                                                                           Professor Colin Carnall recently gave a presentation on Change
                                                                           Management at the Arcelor Mittal headquarters in Luxemburg. Arcelor
                                                                           Mittal is the world’s largest steel company. Colin’s presentation was not
                                                                           only viewed by 200 Arcelor Mittal executives but was also web cast to
A landmark event in the history of WBS took place on Saturday 21           their executives globally.
July, as alumni, faculty, retired staff, friends, donors and members
of the School’s advisory boards came together to celebrate the 40th        Dr Duncan Angwin has been invited by the UK Management
anniversary.                                                               Consultancies Association (MCA) and the Sunday Times to be a judge
                                                                           for the Consultant of the Year Award.
The second phase of WBS Scarman Road was officially opened by Val
Gooding CBE, CEO of BUPA (BA French Studies 1968–71). Former
Chair and current member of the Board of WBS, Val recalled her time
as a student at Warwick, her pride in being associated with WBS, and
                                                                           significant role for WBS in
commended the WBS community for their role in creating such a              international congress
successful School with an outstanding global reputation for academic
excellence. Speeches by the Vice-Chancellor, Professor Nigel Thrift, and   The success of the 8th European Congress of the International
WBS Founders’ Association member and Chair, Sandy Meadows (BSc             Industrial Relations Association, held in the UK for the first time in 30
Management Sciences 1971–74) acknowledged the role endowment               years, owed much to WBS. Professor Linda Dickens MBE chaired the
and donations are making to WBS’ vision for future development and         organising committee, and major contributions during the Congress
continued success.                                                         came from Professor Colin Crouch, Professor Paul Marginson and Dr
                                                                           Guglielmo Meardi. Last but by no means least, and in keeping with
The Academic Update on Building a Sustainable Future demonstrated          its strategy of supporting and encouraging research engagement, WBS
Warwick’s commitment to creating global citizens who can make              provided sponsorship awards to enable attendance by 13 doctoral
this a reality. The ‘from global to local’ session featured Professor      students and new researchers who came from eight countries.
Nigel Thrift, Vice-Chancellor; Nick Hillard, Environment Officer, and
Professor Peter Mills, Warwick Horticulture Research International.
‘The practitioner debate’ seminars were presented by Dr Henri Winand
(EXMBA 1999–03), CEO, Intelligent Energy; Leigh Chadwick (BSc
                                                                             8th industrial relations congress
Accounting  Financial Analysis 1975–78), Co-owner, Seasalt Cornwall;
and Dr Catherine Mitchell, Principal Research Fellow, CMuR.

Here’s to the next 40 years of innovation, diversity and success!

Watch the official opening ceremony:
w www.wbs.ac.uk/news/features/2007/07/21/WBS/officially/opens


rankings
WBS is now ranked 27th in the world in the WhichMBA?
Economist Intelligence Unit ranking, a rise of 4 places. In the
Financial Times ranking its Full-time MBA is currently 36th in the
world, while its Executive MBA is ranked 23rd.
WBS news                              nexus: spring 08                                                                              7


                                   Robert Dyson retires                   MBA sailing
                                  Robert Dyson, Professor of              Warwick MBA students and alumni
                                  Operational Research at WBS,            have been involved in international
                                  retired at the end of 2007. Robert      sailing regattas and races for some years
                                  began his career at WBS, then           now. Read reports of their efforts in the
                                  known as SIBS – School of Industrial    Global MBAs Cup, and the Fastnet Race.
                                  and Business Studies – in 1970 as a     w tinyurl.com/2ohpt8
                                  lecturer in Operational Research. He
                                  has the currently unique attribute
                                  of heading WBS twice; once as           summer graduation
                                  Chairman from 1978 to 1981, and
                                  then as Dean from 1997 to 2000. It      Last summer’s Graduation Week was even more of a landmark event
                                  was during his Deanship that WBS        than usual, as we not only celebrated almost 900 students successfully
                                  became the first UK business school     graduating, but also marked our 40th anniversary, and formally opened
                                  to achieve triple accreditation         the latest GBP9million building extension at WBS Scarman Road.
– from the Association of MBAs, the European Foundation for
Management Development, and the US-based AACSB International.

To read more about Robert’s contribution and achievements visit
w www.wbs.ac.uk/news/features


WBS media profile rises again
Media references to WBS for the past 12 months, at 590, were over 18
percent higher than the previous year, placing us again in the top 5
business schools in the UK. Congratulations and thanks to all faculty,
staff, current students and alumni; these contributions helped to
achieve one of our best years ever.



  achievements and landmarks
  As well as the lovely new building, a number of other ‘firsts’ have
  happened at WBS since the last issue of nexus, reflecting the quality
                                                                          masters in management accreditation
  and international character of WBS...
                                                                          In July, our MSc in Management was given Pre-Experience Masters
                                                                          in General Management (PEMM) accreditation by the Association
  highest number of new undergraduates                                    of MBA’s International Accreditation Advisory Board. The current
                                                                          PEMM criteria were put together following extensive consultation
  Professor Paul Edwards, Associate Dean for the Undergraduate            with employers and institutions offering PEMMs.
  Programme, reports on recent landmarks in the WBS Undergraduate
  Programme: ‘We have just achieved our biggest first year intake
  in WBS history. Around 425 new first year students arrived at the
                                                                          MSc in marketing  strategy recognition
  start of term to join our main undergraduate degrees. Average entry
                                                                          Our MSc Marketing  Strategy degree has gained Economic and
  points exceeded our tough admissions requirements. Across all
                                                                          Social Research Council (ESRC) recognition, which means that UK
  cohorts, we have achieved a perfect 50:50 gender balance, and a
                                                                          and EU students on this degree are eligible to apply for ESRC-funded
  record 71 nationalities from around the world are represented.’
                                                                          scholarships for the 2009 intake. This degree is also now accredited
                                                                          by the UK’s Chartered Institute of Marketing (CIM) accreditation of
  CFA accreditation for WBS under-                                        Prior Learning, giving students who have chosen the Marketing and
                                                                          Communications elective module to gain credit towards the CIM
  graduate and masters level degrees                                      Professional Diploma in Marketing.

  In September, WBS was awarded the US-based CFA (Chartered
  Financial Analyst) Institute Level 1 accreditation for our BSc          our DLMBA spreads to a record number
  Accounting  Finance degree. This achievement means that WBS is
  the first business school in the world to enjoy CFA accreditation for
                                                                          of countries
  both Masters-level and Bachelors-level degrees; the MSc Economics
                                                                          WBS now has candidates from the highest ever number of countries
   Finance (now MSc Finance  Economics) and MSc Finance
                                                                          applying for the Warwick MBA by Distance Learning. Four new
  degrees were accredited at Levels 1, 2 and 3 in December 2006.
                                                                          countries are now represented – Balize, Maldives, Morocco and
                                                                          Nepal, bringing the impressive international list to 57 in just one
  Investors recognise the CFA designation as the definitive standard
                                                                          intake. Across the DLMBA as a whole, over 100 countries are now
  for measuring competence and integrity in the fields of portfolio
                                                                          represented.
  management and investment analysis.
8 nexus: spring 08 alumni in academia




what drives service success?
Dr Rhian Silvestro (EMBA 987–9, PhD 99–96) Associate Professor of Operations Management, charts her return to
the theme of service performance measurement.

When the editor invited me to write this            of store size: in this industry large stores    consultants at face value. Challenging
article for Nexus, I wondered whether she           tend to be more profitable than small           the received wisdom is healthy and there
knew that this is the 20th anniversary of           stores; they are more pleasant places to        is always a need to test the precepts of
my career at WBS or whether I just look as          shop, but far more stressful as places of       management in one’s own organisation.
though I’ve been around for that long!              work. So the finding, which went against        The results are often unexpected, surprising,
                                                    the received wisdom, could readily be           even uncomfortable, but once the outcomes
Well, I must say, it doesn’t feel that long ago     explained by the management. Yet at the         are established, I find managers are often able
since I intrepidly stepped into the Business        outset of the research they had fully bought    to explain them. And, importantly, this forces
School for my interview. At the time I was          into the idea, and indeed it was part of the    the organisation to change its management
working at Mitaka Translations as production        management rhetoric of the organisation,        rhetoric to better match the business realities.
manager. It was a really stimulating business       that employee satisfaction drove customer
environment and a typical operations                satisfaction which in turn drove store          [1] My collaborators on the projects referred to
management ‘hot seat’. I joined WBS as a            profitability.                                  in this article include WBS MBA alumni, Stuart
research fellow collaborating on a project on                                                       Cross, Michael Pritchard and Tse How (Don)
service performance measurement, and also         • In a chain of DIY stores, there was no          Low. Publications based on this work can be
took the opportunity of pursuing the MBA.           evidence of a link between customer loyalty     accessed at: w tinyurl.com/38zzp5
I was keeping my options open in terms of           and financial performance: seemingly a
returning to industry: but I’m still here!          basic tenet of retail management. Again
                                                    management were forthcoming with                  the author in                    minute
After completing the research fellowship,           an explanation. The profitability of this
the MBA by evening study and delivering my          organisation was significantly influenced
first-born (I’ll always remember the delights       by product mix, purchasing and store                                               Rhian Silvestro
                                                                                                                                       teaches
of dashing out of my Strategic Management           layout: all decisions which were made
                                                                                                                                       operations
exam three times with morning sickness…),           centrally rather than by store managers.                                           and service
I became an ESRC teaching fellow in the             Furthermore huge supplier rebates based                                            management
OM group and embarked on a PhD. Getting             on purchasing volumes had a major impact                                           on a range of
the PhD was also rather a close-run thing           on profitability. So again the management                                          undergraduate,
between delivering the dissertation and             accepted that customer loyalty and                                                 postgraduate
delivering the second baby (my viva being           financial performance did not appear to                                            and executive
                                                                                                                                       courses. She
four weeks before my due date).                     be linked at store level, despite the fact
                                                                                                                                       was formerly
                                                    that when the project was being set up                                             production
In more recent years I have returned to             they had espoused the view that customer                                           manager at
the theme of performance measurement,               satisfaction and loyalty were key drivers of                                       Mitaka, a Far
focusing on understanding the drivers of            financial performance.                                                             East translation
service performance. The management                                                                                                    and printing
literature is laden with assumptions about        • In a telecommunications company years                                              company.
what drives service success. Received wisdom        of measuring customer satisfaction had                                             Subsequently
                                                                                                                                       she became a
has it that ‘you can’t make happy customers         failed to prove a link between customer           Research Fellow in the Operations Management
without happy employees’ (founder of                satisfaction and financial performance.           Group at WBS.
Marriott Hotels), and that satisfied and loyal      The management could not understand
customers drive profit and growth. Intuitively      why this might be. However, analysis of           Rhian has conducted service management
it makes sense; but is it true?                     the satisfaction data in a slightly different     research in a number of large, leading edge
                                                    way was revealing: instead of taking              organisations including retail companies, banks,
This question has fascinated me and I have          mean satisfaction scores we analysed the          transport companies and call centres. She has
                                                                                                      acted as a consultant to ward managers in NHS
been lucky enough to collaborate on some            percentage of dissatisfied customers. This
                                                                                                      hospital trusts, as well as NHS Direct, in the area
research studies to investigate these supposed      manifested an inverse correlation: revenues       of nurse scheduling and the computerisation
performance linkages [1]. Fortunately many          fell as dissatisfaction increased; this time      of rostering systems. She reviews and referees
of the research outcomes have been counter-         an endorsement of the received wisdom.            papers for over ten international journals
intuitive and tricky to interpret: so it’s kept     Whilst highlighting the importance of ‘top        and is a member of the European Operations
me busy for a number of years now. Let me           box’ measures of customer satisfaction,           Management Association.
outline some of the research findings which         this also signals the need for multiple
                                                                                                      Her research interests include: service process
whetted my appetite to explore the issues           measures of performance in order to
                                                                                                      design; process improvement; quality
further:                                            better understand performance linkages in         management; performance measurement in
                                                    different contexts.                               service organisations; workforce scheduling;
• In a superstore chain, we found that the                                                            health service management.
  most productive and profitable stores           I believe that the key message here for
  generated the lowest levels of employee         managers is that they should not take the
  satisfaction. This was explained in terms       management teaching of academics and
nexus: spring 08 alumni in academia                                                                     9




letter from America
Professor Robert W McGee (PhD 982–86) is Professor of Accounting at the Andreas School of Business in Florida. Here
he focuses on his business ethics research.

I started teaching here in 2002 after               that they seldom give any arguments that         highly of the WBS. The continually high
returning from Bosnia, where I was part of          will hold up under careful examination.          rankings in the various surveys help give the
a USAID accounting reform project. One of           Utilitarian analysis refutes most of their       school a good image, which benefits us all.
the things I like about Barry University is the     arguments and the solutions they suggest
small classes. I know the students by name          often require violating someone’s property
and they don’t get lost in the crowd. We            or contract rights, which makes their              the author in                   minute
have a fair number of international students,       solution unethical automatically.
which adds to the richness and diversity                                                                                                  Robert W
of the educational experience. Some have            Another issue I am looking at is the ethics                                           McGee teaches
worked in other countries and can bring             of tax evasion. Many people think that tax                                            in the Andreas
their experiences into the lectures.                evasion is always unethical. But the last                                             School of
                                                    500 years of philosophical and theological                                            Business at
                                                                                                                                          Barry University
I have studied a number of business ethics          literature make some exceptions. A few years
                                                                                                                                          in Miami,
issues over the years. One common thread            ago I ran across a doctoral thesis on the                                             USA. He has
I have found is that many ethics scholars           topic that summarised the philosophical                                               published
present arguments that are either emotional         and theological literature. I constructed                                             more than 50
or illogical. I try to improve on their analyses    a questionnaire based on that thesis and                                              scholarly books
by applying accepted ethical systems to             have been distributing it to various groups                                           and more than
various issues. Since most economists               ever since. I ask respondents to grade                                                400 articles,
                                                                                                                                          book chapters
and many lawyers are utilitarians, I feel           the arguments on a scale of 1 to 7. Then
                                                                                                                                          and papers in
compelled to apply utilitarian ethics so we         I rank them from strongest to weakest.                                                the fields of
will be on the same wavelength. But there           What I found is that many people believe                                              accounting,
are several structural flaws with utilitarian       tax evasion can be ethical under certain          taxation, economics, law, philosophy and ethics.
ethics. There is no way to accurately measure       circumstances.                                    The Journal of Business Ethics ranked him No. in
gains and losses, so one must estimate                                                                the world for business ethics scholarship. He is
                                                                                                      also ranked in the top one-tenth of one percent by
whether the gains exceed the losses.                One of the strongest arguments to justify tax
                                                                                                      the Social Science Research Network out of more
According to utilitarian ethics, something is       evasion is for Jews living in Nazi Germany.       than 80,000 scholars worldwide.
ethical if the result is a positive-sum game        Other strong arguments are in cases where
and unethical if it is not, so it is necessary to   the government is corrupt, where the tax          One of his specialties is accounting and financial
estimate whether the gains exceed the losses.       system is unfair or where tax rates are too       reporting in transition and developing economies.
                                                    high. Results differ based on country, gender,    He assisted the Armenian finance ministry
                                                    age and ethnicity.                                to adopt International Financial Reporting
Barry University was founded in 1940 and                                                              Standards (IFRS), drafted the accounting law for
is located in the suburbs of Miami, Florida,                                                          Armenia and Bosnia and reviewed the proposed
                                                    I plan to continue to write academic stuff        accounting law for Mozambique. He also helped
USA. The Andreas School of Business
                                                    and will also start publishing novels. I have     upgrade the accounting curriculum in all major
got its name from Mrs D Inez Andreas,
                                                    started writing a few already and expect to       universities in Armenia and all eight Bosnian
a benefactor. It has 21 full-time faculty
                                                    finish one or two manuscripts by the end          universities.
and an ethnically diverse student body.
                                                    of the year. I would also like to visit one or
Latin American and Caribbean countries                                                                Another area of interest is business ethics. His
                                                    two new countries each year. I like travel
are especially well represented. It offers                                                            general approach is to apply utilitarian ethics and
                                                    – it expands my horizons and will give me
bachelors and masters degrees and is                                                                  rights theory to a variety of ethical issues. One
                                                    material for the novels.                          of his current projects involves survey research
accredited by the AACSB.
                                                                                                      on the ethics of tax evasion, gathering opinion
                                                    I enjoyed my time at Warwick. Roger               data from various countries, ethnic and religious
But an even more important flaw in utilitarian      Fawthrop was my thesis supervisor. He spent       groups.
ethics is the total disregard of rights. So I       most of his career as a practising accountant
                                                                                                      He has lectured or consulted throughout North,
supplement utilitarian ethics with rights           and rose to a high position at a major British
                                                                                                      South and Central America, the Caribbean, Asia,
theory. Most business ethics scholars don’t         corporation before switching to academia.         Africa, Europe and Australia and is on the summer
use this approach, which is what separates my       Coming from a practitioner background             faculties of the Copenhagen Business School in
work from that of most others.                      myself, having Roger as my supervisor was         Denmark and Thammasat University in Bangkok.
                                                    a good fit. He helped me focus on what was        He recently completed a term as visiting research
For example, most economists agree that free        important and guided me through every step        scholar at the Curtin Business School in Australia.
trade results in a positive-sum game because        of the thesis process.
                                                                                                      In his spare time he likes to walk on the beach,
the gains exceed the losses. That makes it an                                                         play guitar and write novels.
ethical act for utilitarians. Yet many academic     I am glad to be a part of the WBS world
papers take the position that free trade is         community. It seems that wherever I go I          w www.barry.edu/businessundergraduate/
unethical for some reason. The problem is           meet Warwick graduates or people who think          faculty/mcgee-robert.asp
0 nexus: spring 08 alumni in academia




talent wars
Dr Susan Bridgewater (DLMBA 986–90, PhD 99–95), Associate Professor of Marketing  Strategy, examines the
challenges faced by football managers as talent managers and whether there are parallels for other business sectors.

Organisational success increasingly depends
on getting the most out of talented, flexible                                                              the author in                  minute
knowledge workers. WBS developed and runs
a Certificate in Applied Management, funded
                                                                                                        Susan Bridgewater was the first DLMBA graduate
by the Professional Footballers Association, for                                                        to achieve her doctorate from WBS. Her research
current and aspiring football managers.                                                                 interests are branding; international marketing;
                                                                                                        marketing and strategy in professional sports;
Why is football management a good metaphor                                                              football clubs as brands and strategic management
for business?                                                                                           of football.
• Football management is a turbulent career
  choice. More than half (47) of the 92 English                                                         Susan was previously international brand manager
  football league managers were dismissed in                                                            with Nairn-Forbo and new products manager,
                                                                                                        Unilever. She was Academic Director of The
  the 2006 – 2007 season. Football managers
                                                                                                        Warwick MBA by distance learning 999–02.
  may be held accountable for failing to                                                                Susan is now Director of the Certificate course for
  deliver results on the pitch which result from                                                        football managers and teaches blue-chip clients
  resource, governance and other failings of the                                                        including Chrysalis, HSBC, Prudential, KPMG, RHM
  broader organisation.                                                                                 and the Football Association, League Managers’
                                                                                                        Association and the Professional Footballers’
• Football is the ultimate results business;                                                            Association.
  clear performance measures, scrutinised by
  media, fans and other involved stakeholders.
  Success or failure may ride on a single match.
  £60 million rests on the 90 minute play-off        Conversely, high profile players such as           Identifying and attracting the best talent
  final for the third promotion place from the       Bobby Charlton struggled to make the grade         Once talent has blossomed, there is a
  second to first League.                            as managers. So how does specialism and            competitive market to attract it. In many
                                                     talent at the operational level relate to future   sectors, the best talent is difficult to attract,
• Success depends on getting others to perform.      leadership success?                                motivate and retain. Football recognises that
  Once the players cross the line onto the pitch,                                                       the best method of winning the talent wars is
  the manager has limited ability to control         Some commentators point to the different           to identify talent early. This it does through
  their performance.                                 requirements of playing excellence, which          extensive scouting networks and academy
                                                     requires individual skill, and management          training. Whilst this has its challenges, it is
• Football managers manage talented                  excellence which involves bringing the best        relatively costly to set up this type of system
  individuals with different team roles              out of teams of others. Others note that highly    and the fail rate is considerable, the discovery
  – goalkeeper, defender, midfield or attack.        talented individuals may do things intuitively,    of raw gems is felt to merit a grassroots
  Success depends on all functions delivering        whilst the less talented have to develop           approach. At what stage should other sectors
  and working together.                              techniques and think through how to deliver.       begin their identification and preparation of
                                                     The latter may be an advantage in bringing         potential talent? Are we leaving it too late and
• Talented individuals can be unpredictable          performances out of others and so more likely      losing out to competitors?
  under match pressure, as seen in red cards         to bring management success.
  and penalty misses in the heat of the                                                                 Motivating talented individuals
  moment.                                            Do players of some positions make better           One football manager described to me an
                                                     managers than others?                              ideal Premiership playing squad as having
• Resources are limited. If a first choice player    A well-known football Chairman recently            two good players for every position and a
  is injured or suspended, the football manager      claimed that ‘goalkeepers never make good          good youngster coming through, thus three
  may have to deploy resources out of position.      managers.’ Others maintain that management         players for every position. Assuming though
  This need for flexibility is not covered well by   style relates to the position played, such that    that talented individuals have equivalent sized
  other business metaphors, such as Drucker’s        defenders may be more cautious managers            egos, how do you handle the competitive
  orchestra, although it is a challenge faced by     and strikers bolder and more entrepreneurial.      dynamics between these three contenders. If
  many businesses.                                   Whilst the data does not show any                  not handled correctly, the incumbent feels
                                                     relationship between playing position and          under pressure, the reserve disenchanted and
Football questions which may apply to business       football management success, this raises the       the rising star tempted to move on to further
                                                     broader question of whether business is also       first team opportunities. Should we opt for
Do you have to have been an excellent player to      subject to this type of lore. Do we tend, for      the squad rotation. All then get their chance
be an excellent manager?                             example, to promote those with customer-           to shine, but Claudio Ranieri at Chelsea was
Some of the best known football managers were        facing experience over those with technical,       nicknamed ‘the Tinkerman’ for his many first-
not high profile players. José Mourinho, Arsène      or vice versa? Is this similarly preconception     team permutations and squad rotation was
Wenger and Sven Goran Eriksson played only at        rather than based on a proven relationship         viewed as managerial inability to recognise the
lower league level but are excellent managers.       with management success?                           best line up.
nexus: spring 08 alumni in academia                                                                 




message from Marseilles
Professor Walter Baets (PhD 989–94) is Associate Dean for Research and MBA Director at Euromed Marseille Ecole
de Management. He maintains that complexity theory and quantum mechanics give a completely new insight into
management.

Four years ago I had the opportunity to join a
school in serious turmoil with the ambition         the author in                   minute
of becoming a top European school,
different from the others, which would              After 5 years in business (strategic planning
contribute something new to the business            and decision support), Walter Baets decided to
community. I joined Euromed Marseille               change and join the academic world. A graduate
as Director Graduate Programs, with the             in econometrics and operations research from
academic responsibility for all the Masters         Antwerp University (Belgium), he was awarded
and Bachelors programmes. I had the unique          a PhD from WBS in 994, and defended his
                                                    Habilitation thesis at the University Paul Cezanne,
opportunity to take an important and active
                                                    Aix-Marseille III.
part in the re-creation of the school’s vision
and its pedagogical approach, based on a            He has held academic positions in Belgium, the
more holistic view on management.                   Netherlands, Spain and is now Associate Dean for
                                                    Research and MBA Director at Euromed Marseille
Euromed Marseille undertakes research and           Ecole de Management. He has published 0
delivers programmes that aim to enrich the          books and more than 50 academic papers on the
more functional approach to management,             subjects of complexity, knowledge and learning.
let us say to complement the more Anglo             His latest book is titled: Complexity, Learning
                                                    and Organizations: A quantum interpretation of
Saxon approach to management. A holistic,           business (Routledge, 2006).
systemic view on management allows
the development of a managerial theory
and its application. This makes issues like       same lines quantum mechanics, give us a                 WBS). Stephanie Stray (Distance Learning
responsibility, sustainability, ethics and        completely new insight into management.                 MBA director in those days), Robert Dyson
diversity co-creating forces in the added value   Instead of searching causalities on a high              and Bob Galliers represent for me what I
that a company can offer the marketplace.         level of integration, today science suggests            would relate most to the Warwick scientific
It is not a coincidence that Euromed joined       that it might all be based on a highly                  spirit: down to earth, humble people who all
the Global Compact programme and today            interacting world of intention, energy                  contribute to what they feel is their mission.
we are taking part in a pilot study with the      and interconnectedness. The Newtonian                   This mission I believe, as they do, is to
Global Compact programme to give a seal of        view of the world is clearly not working in             support people to evolve academically and
                                                  management and now we know why; how                     in business life. They are rigorous academics
                                                  long do we need before starting to develop a            who respect intellectual freedom and
Euromed Marseille Ecole de Management             new managerial theory?                                  scientific experimentation. By putting this
Created in 1872 by the Chamber of                                                                         into practice WBS does make a difference; at
Commerce. Re-named 2003 (formerly                 My research, in cooperation with companies,             least it did for me.
Groupe ESC Marseille Provence). EQUIS             is oriented towards the understanding of
and AMBA accredited. Adhered to the UN            the implications of complexity theory and               I dream of tailor-made learning, given to
Global Compact in 2005. 3150 Students             the impact of consciousness on managerial               whoever wants it, wherever in the world,
(of which 35% foreign students of 50              practice (in particular in learning, knowledge          whenever he or she wants to, and all this
nationalities). 68 full time faculty members      management, innovation and personal                     at an accessible price. If we do not manage
(of which 40% foreign faculty)                    development). I run a blog* where there                 to give learning to those who want it but
Campuses in Marseille, Algiers and                is much of my work and links to other                   cannot afford it immediately, we fail our
Shanghai. Exchange agreements with 109            people’s work in this field under the readings          academic mission. I am not here to make
universities through the world. Budget of         section. Most of my teaching is oriented to             the smart smarter, and the rich richer. We
approximately €40 million                         ‘complexity, creativity and learning’ and ‘the          have designed and developed a learning
w www.euromed-marseille.com                       quantum interpretation of business’, mainly             platform that enables this kind of learning to
                                                  in executive education and coaching.                    be given throughout the world, combining
                                                                                                          high quality and low price and adapted to
approval to students (and not schools) that       Many years ago I met Robert Dyson on one of             any specific need. It is now just a question
choose a curriculum based on the Global           the first Euro Summer Schools about decision            of finding some companies or individuals to
Compact values. We deliberately do not            making under uncertainty. He made such an               fund this operation.
produce clones, but allow each student to         impression that when I decided to go for a
have an individualised curriculum with a          PhD (in my early 30s), I wanted to join WBS.            And if one day the opportunity arose for me
great deal of project based learning.             I started on the Distance Learning MBA but              to have a research group on consciousness
                                                  after the first year decided to continue for a          in business, I would accept this as a gift from
Personally, I am extremely interested in          PhD. It just so happens I am more of a creator          heaven!
how complexity theory, and along the              than a follower. I had the opportunity to have
                                                  Bob Galliers as my tutor (who had just joined           w http://euromed.blogs.com
2 nexus: spring 08 alumni in academia




at the hub
Warwick alumnus Roger Mumby-Croft (MA Social History 992–94), Professor of Enterprise, sets out the new WBS
strategy for supporting the start and growth of new businesses.

WBS has recently appointed me to the role
of Professor of Enterprise and my remit is to      the new enterprise hub
create an Enterprise Hub that will promote,
develop and deliver across a wider area of
enterprise activities.                             The Enterprise Hub will take an integrated
                                                   approach to delivering a range of enterprise
One of the main areas I will be concentrating      related projects in a number of different
on will be enterprise programmes for alumni.       areas.
It is becoming increasingly important for
Universities to have a dynamic, interactive        It will, for instance, coordinate and support
and ongoing relationship with alumni over          the start-up of student enterprises, as well
much longer periods of time.                       as working closely with partners such as
                                                   the University of Warwick Science Park, to
This must, of course, start whilst people are      support staff and alumni who wish to start a
at University and we will be putting a lot of      company that may be the result of their work
support into the coordinating of student           at the University.
enterprise societies, for those students who
want to understand more about enterprise
and/or want to start their own business whilst
at University and I hope that many alumni
might be interested in helping with this          the University and outside. This can only        initiative and actually start their own business
initiative.                                       help to raise the profile of both WBS and the    the Enterprise Hub will continue to support
                                                  University within its regional hinterland.       them during their first year in business.
We will, of course, want to engage
alumni more closely on a whole range of           Another key alliance, as stated, will be the     If you are interested in registering to receive
programmes. In 2008, we plan to run a             one with the alumni community. This              more details of this forthcoming event
Business Start-up weekend that will help          partnership has to become a two-way life-long
those who are thinking of becoming                relationship starting when students are still    E sian.lawrence@wbs.ac.uk
owners/managers to have a greater degree of       at University whilst, at the same time, having
success. We will also run Business Growth         proactive links with those who have left for
programmes for those alumni who already           20 years or more. WBS needs input from the           the author in                  minute
run their own company but may want help           alumni as mentors, speakers and investors,
with their growth strategy. This relationship     as well as asking them to be involved with        Roger Mumby-Croft recently joined WBS as
has, of course, to be two-way to be effective     course development so that we are always          Professorial Fellow, working with Professors
                                                                                                    Howard Thomas and David Storey (Director of the
and therefore we will welcome alumni              ensuring what we deliver is market relevant.
                                                                                                    Centre for Small  Medium-Sized Enterprises).
involvement in a number of areas.
                                                  With this relationship in mind we are             Before joining WBS, Roger created and directed a
For instance, we are, in conjunction with         promoting the start-up programme to alumni.       new Enterprise Centre at Oxford Brookes University
Warwick Science Park, setting up an Alumni        It will take the form of a Business Start-up      Business School. Prior to this he held a variety
Angels Network (see P21), the aim of which        weekend. For the modest cost of £500 this will    of academic positions at Oxford Brookes and
                                                                                                    Westminster College, Oxford.
is to bring together alumni with money to         provide two days of high quality information,
invest with University spin-out or alumni         support and guidance on how to give oneself       During the 980’s Roger founded and directed
start-up companies. We also want to increase      the best opportunity to succeed if starting       SeaKing Fish Products Ltd in Grimsby. Before
the number of alumni who might act as             a business is something that is a major           beginning this business venture, he was the
mentors to students or alumni enterprise as       attraction to you as a life-option. More and      marketing director for GMC (Holdings) Ltd.
well as to actively participate in our teaching   more people are viewing their own business
either as guest speakers or indeed undertaking    as their way forward and we want to ensure        Roger’s principal achievements include a DTI
                                                                                                    Business Fellow award; he was a European Union
some teaching.                                    that those of our alumni who are in this          Senior Expert in Entrepreneurship and Small
                                                  category get the best possible advice.            Business Management. He was responsible for
Forming partnerships will be an important                                                           the Developing Management Excellence (DMT)
part of progressing the Enterprise Hub. These     The weekend will cover creativity, idea           programme for the hi-tech and bioscience sectors
partnerships will need to be with a number of     generation and personal profiles as well as       and Business Boffins – a three year support
key players. For example with other parts of      marketing, finance and business planning.         programme for SMEs.
the University such as Warwick Ventures and       There will be a number of external presenters     He is a board member and chair of several small
the Bio-medical area, such alliances added        who are all excellent practitioners as well       business forums and networks and is a NED of
to the one with the Science Park will enable      as WBS faculty whose area of interest this        Brand Blue Ltd.
a far better level of integration both within     is. Furthermore, for those who do take the
nexus: spring 08 alumni in academia                                                                   3




notes from Australia
Ian Glendon (FMBA 987–88) writes from the Gold Coast School of Psychology, charting his involvement in its
development and giving an insight into his research in the organisational and traffic  transportation psychology fields.

Griffith University’s six campuses stretch                                                            My Warwick MBA knowledge contributed to
80 kilometres from Brisbane to the Gold                                                               my leadership roles, particularly the school
Coast between SE Queensland’s beautiful                                                               headship. Some accounting knowledge
coast and spectacular hinterland. The Gold                                                            helped in communications with finance and
Coast School of Psychology, where I have                                                              administration, while effective marketing
been based since emigrating in 1996, began                                                            ensured high brand visibility to potential
in 1994 with a small core of staff. The new                                                           students and other stakeholders. My previous
campus had few buildings and no library.                                                              management experience included nine years
I was attracted by the vision of those I spoke                                                        as director of a start-up Aston Science Park
with and the friendly atmosphere.                                                                     company, which I jointly founded in 1984
                                                                                                      – one motivation for taking the Warwick
My first task was developing a new                                                                    MBA.
postgraduate degree programme in
organisational psychology, of which I                                                                 I enjoyed the Warwick MBA challenge and
remained director until last year. Like its                                                           my academic experience probably helped me
sister school that began a few years earlier                                                          to that sought-after distinction. Tony Steele
in Brisbane, our student and staff numbers                                                            described accounting topics, all of which
grew rapidly. For ten years, Griffith boasted                                                         were new to me, in a language that I could
two schools of psychology. The 2004                                                                   understand, while Peter Doyle – also now
merger formed one of the largest schools of                                                           sadly deceased, uniquely marketed himself
psychology in Australia, with 45 academic                                                             along with his message. Andrew Pettigrew’s
staff supporting a flourishing suite of                                                               intellect was impressive and doubtless still is!
undergraduate and postgraduate programmes.        With colleagues from the School of Marketing
I was head of the Gold Coast School 2001–03       and the School of Tourism at Griffith, I am         My future goals include adding to my
to oversee continuing school expansion and        researching consumers’ reactions to company         publishing tally, continuing my consulting
developing our talented staff to ensure that      crises, and how organisations should best           work, maintaining a healthy work-life
we merged as an equal partner.                    deal with crises – for example, using strategies    balance, and hopefully inspiring generations
                                                  involving denial, justification, ‘no comment’,      of students.
Our School is one of the most productive          or confession.
within the University in publications,
research grants and PhD completions.              In collaboration with accounting and                  the author in                   minute
Within one of fastest growing regions of the      finance specialists in three other Australian
developed world, the Gold Coast campus            universities, I am investigating cognitive           Ian Glendon is Associate Professor at Griffith
is experiencing phenomenal growth, and            biases in professional, retail and naïve             University’s School of Psychology (Gold Coast,
is now Griffith’s largest campus, with well       Australian and New Zealand share investors.          Australia). He has held visiting positions at
over 10,000 students and extensive future         Biases that we are particularly interested in        universities in Australia and China.
expansion plans. With education being             are negative weighting, over-confidence,
Australia’s fourth biggest export, like most      anchoring, representativeness, self-serving,         His research interests include OHS/risk
universities down under, Griffith attracts        and severity. Our research findings should           management, safety culture/climate, and driver
many international students.                      help investors to make more informed                 behaviour/stress. He has supervised 22 research
                                                                                                       higher degree students to completion and his
                                                  decisions about psychological aspects of
                                                                                                       over 00 publications include four co-authored
My research is mainly in the organisational       investing, even if the effects of cognitive          books. He has consulted for over 60 clients on
and traffic  transportation fields, focusing     biases cannot be completely overcome.                safety culture/climate analysis, occupational
on individual and organisational risk  safety.                                                        health and safety auditing, human error/
My current research involves local, national      I undertake cross-cultural research in risk          reliability analysis, and injury/incident analysis.
and international collaboration.                  management and risk culture in high risk             He was an Expert Panel member for the 2003–04
                                                  sector organisations (eg petro-chemical,             NSW Special Commission of Inquiry into the
With colleagues from Griffith University’s        electricity distribution and supply). We have        Waterfall Rail Accident.
School of Employment Relations I am               data from organisations in Australia and Hong
                                                                                                       He is a registered Psychologist in Queensland,
involved in a State government funded             Kong, and I also collaborate with researchers        a Chartered Fellow of the Institution of
project into high performance work systems        in Beijing. Inter alia, this involves translating    Occupational Safety and Health, a Chartered
as part of the Queensland Government’s            survey materials into Chinese.                       Occupational Psychologist (UK), and President
‘Smart State’ initiative. I have a special                                                             (2006–0) of the International Association of
interest in safety climate in high risk sector    I am also currently undertaking a substantial        Applied Psychology Traffic and Transportation
organisations, for example aviation, rail         consultancy project on safety culture for a          Psychology Division.
transport, and healthcare.                        large rail sector organisation.
                                                                                                       w www.griffith.edu.au/school/psy/
4 nexus: spring 08 WBS events calendar 2008


                                                      WBS fora
 january
                                                      Throughout the autumn and spring terms
 8       Corporate Fundraising Dinner                WBS hosts a series of six lectures aimed at
 23       Winter Graduation and Celebration Lunch     gathering students and alumni to hear world
 23       MBA Projects evening                        class speakers on campus. The spring series
 26       Alumni Board Away Day                       begins with a panel on Risk Management on
 29       WBSS Forum                                   February. Full details are available online.

                                                      academic update
 february                                             Saturday st March
                                                      Following on from the sell-out success of the
 07       World Grad tour – Washington DC
                                                      2007 Academic Updates, the first Academic
 09       Business Angels alumni event
                                                      Update in 2008 will see WBS faculty discussing
 09       World Grad tour – New York
                                                      Strategy development, leadership and operations
        WBS Forum – Risk Management
                                                      management. The event is open to all alumni
 2       South West Regional Group
                                                      and guests and is aimed at those who would
 20       Telecoms SIG – Martin Cave – Liberalising
                                                      like to update their knowledge with reference
          wireless telecoms in the developing world
                                                      to the latest research at an incredible price of
 25       WBS Forum
                                                      £65 for each one-day seminar.
 26       Singapore Academic Update
 26       Alumni Board meeting
 28       WBS Forum


 march
 0       Academic Update – Strategy development,
          leadership and operations management
 07       First Friday London group
 0       WBS Forum
 8       WBS Board meeting
 29       Executive MBA Dinner


 april
 24       Annual Dinner – House of Commons
 24       Volunteers’ Day
 tbc      Midlands regional group
 tbc      Thames Valley regional group
                                                      W www.wbs.ac.uk/alumni/
 may                                                    forthcoming.cfm

 4       WBS – Detica City Series
 tbc      Oxford regional group
nexus: spring 08 WBS events calendar 2008 5


WBS annual open day
(including Global Academic Update with star                                             june
faculty and alumni  Summer Ball)
                                                 Telecoms SIG – Martin Cave –
Saturday 9 – Sunday 20 July 2008                Separation of telecoms networks               2
Building on the success of the Academic          Alumni Board meeting                          26
Update Series and Annual Summer Ball,            North West regional group                     tbc
we are merging both events into one this
year, over a weekend on campus which
provides you with the opportunity to hear
from lead faculty and our most senior alumni
                                                                                          july
about global challenges in business and
management and an opportunity for you to         First Friday London group                      04
reconnect with classmates or alumni in similar   Graduation week                             4–8
professions over a relaxed summer ball. Also     Undergraduate/Specialist Masters Graduation    5
an opportunity to explore campus, use the        WBS Board meeting                              5
facilities and reconnect. Put the date in your   MBA graduation                                 8
diary now and start signing up classmates,       Summer Ball                                    9
fellow alumni and friends. All welcome!          Academic Update                                9
                                                 Entrepreneurship SIG event                     9
annual dinner                                    Midlands regional group                       tbc



                                                                             september
Thursday 24 April
The sixth WBS Annual Dinner will take place at
the House of Commons in London. Members
of our most senior alumni, four external
                                                 MBA farewell lunch                            tbc
advisory boards and volunteer groups will
                                                 Programme Inductions                          tbc
be invited by way of thanks for the hard work
                                                 South West regional group                     tbc
they put in for the alumni community and to
promote WBS to the wider world. The event
will be hosted by Jeremy Wright, MP for
Rugby and Kenilworth and the Dean of WBS,                                          october
Professor Howard Thomas, will share his vision
for the future of the School.                    First Friday London group                     03
                                                 Executive MBA Dinner                          
                                                 WBS Board meeting                             4
                                                 Academic Update                               tbc


                                                                             november
                                                 Alumni Board meeting                          04
                                                 Oxford regional group                        tbc



                                                                              december
                                                 First Friday London group                     05
                                                 Midlands regional group                      tbc
                                                 North West regional group                    tbc
                                                 South West regional group                    tbc
6 nexus: spring 08 alumni in academia




update from Argentina
Andrés Hatum (PhD 998–02) recounts how his research into organisational flexibility in emerging economies
originally came about and how it has gained him recognition in this field.

I remember when I started my PhD some
fellow students saying that I had to choose a                                                        IAE Business School
relevant topic; by relevant meaning a topic
in a developed country. They said that this                                                          • IAE Business School is located in
was important to be able to publish papers
                                                                                                       Argentina and opened in 978
later. Coming from a developing country, I
thought that, in my case, it would be more                                                           • It holds the 22nd position in the
appropriate if I was able to develop theory                                                            2007 Executive Education rankings
in a theme more suitable for emerging                                                                  according to the Financial Times
economies. This is why I undertook the                                                                 and st position with regards to
difficult task of understanding the whys and                                                           International Clients
wherefores of organisational flexibility in
emerging economies.
                                                                                                     • 50 faculty members, mainly with
                                                                                                       PhDs from the USA, UK or Spain
The focus of my research was trying to                                                               • 3 international accreditations: Equis,
understand the determinants of such                                                                    AACSB, AMBA
flexibility that were in some ways different                                                         w www.iae.edu.ar
from achieving organisational flexibility
in a developed country. I found that the
heterogeneity of the dominant coalition,        at IESE Business School, I am also co-               are brilliant and very important scholars too.
environmental scanning, low macroculture        writing a book on the link between strategy,         Furthermore, they are always there to help,
embeddedness, lower levels of formalisation     organisation, HR and the role of the founders        becoming an important link to the school.
and centralisation of decision-making and       in bridging all these.
a strong organisational identity were all                                                            Since finishing my PhD my career has
important to be able to adapt fast under        When I started my PhD I never thought it             rocketed. I am now Associate Professor at IAE
conditions of environmental turmoil.            would make such an impact on my career.              business school and visiting scholar in other
                                                Throughout the time I was at WBS, the                establishments in Latin America and Europe.
                                                School started to achieve more international         I have written four books, one in English,
      When I started my PhD I                   recognition. The international background            and many papers and conference papers.
      never thought it would make               of its students is really impressive. This is also   I see my future in academia, deepening my
 such an impact on my career...                 helpful when you are starting an academic            understanding of the different issues of
 You know that wherever you go,                 or corporate career. You know that wherever          the region and becoming a bridge between
                                                you go, you will find alumni of WBS. Besides,        companies and academics from abroad
 you will find alumni of WBS.                   your degree from WBS is really important in          who would like to understand the reality of
 Besides, your degree from WBS                  the market today, whatever career path you           emerging economies in my field of expertise,
 is really important in the market              are going to follow.                                 which is Management and Organisation.
 today, whatever career path you
                                                I had a great time at WBS. However, I do             I hope to come back to Warwick sometimes
 are going to follow.                           believe it is really difficult to do a PhD.          to catch up with old friends and see the
                                                Moreover, you are in a different country with        growth of the business school that makes us
                                                a different culture and language. For me,            all proud.
This research not only helped me identify       having a supervisor like Professor Andrew
the importance of flexibility in adapting       Pettigrew was crucial. He made a long-lasting
in economies shaped by jolts and havoc,         impression and moulded me as an academic.               the author in                      minute
but also allowed me to be known in a field      He made me think in more depth and helped
in which there was a dearth of studies.         me to become more analytical. A good
In addition, and to my surprise, not            supervisor is a personal and professional             Andrés Hatum is an Associate Professor in Human
                                                                                                      Resource Management at IAE Business School in
only academics were interested but also         mentor, working with you and supporting               Buenos Aires, Argentina. He is a visiting scholar at
companies that were wondering how to            you through the hurdles of the PhD. This              schools in Europe and Latin America.
rearrange their organisation towards the        was Andrew in my case and I am very grateful
challenges of the future and the challenges     to him.                                               His research centres on flexibility in organisations,
imposed by the context.                                                                               talent management, and career development.
                                                Once you are in the business school with              He has published in international journals and
                                                                                                      has also published books in Spanish and English.
I was also doing research on the cultural       your head down in papers or books, you
                                                                                                      His latest book is Adaptation or Expiration in
differences among Latin American managers       might not realise the importance of the               Family Firms: Organizational Flexibility in Emerging
and starting a new project on the career path   people surrounding you. With the clarity of           Economies (Edward Elgar, 2007).
of Latin American leaders. With a colleague     distance, I must say that the faculty of WBS
2008 spring
2008 spring
2008 spring
2008 spring
2008 spring
2008 spring
2008 spring
2008 spring
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2008 spring

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2008 spring

  • 1. Warwick Business School Alumni Association magazine: spring 08
  • 2. Executive Education Release your potential Having studied at WBS, you already know the quality of Case study our expertise and teaching. But did you know that we The benefits of a WBS education, to individuals and to the have one of the fastest growing executive development organisation, are already visible and will be immense over time. departments in the UK? Our focus is on providing James McCormac tailored solutions to our corporate clients and to date Chief Operating Officer, TNT Express we have developed over 2,500 delegates. James came to WBS looking for a way to develop a Developing talent in your organisation common business understanding and language across We support you in building future business senior management in 26 countries. He wanted a part- leaders – those currently at or aiming for senior or time residential development programme that would be executive management level. We listen carefully accredited by a university, making it portable, but also to your requirements and work with you to design specific to his organisation’s needs. WBS stood out for development solutions that support your business many reasons, not least for our 5-star academic reputation, objectives. Our faculty are practitioners who award winning residential facilities, and dedicated understand the challenges facing global business, so postgraduate teaching complex. But it was our flexibility you can be sure the learning will be relevant to your and ability to respond quickly to their needs which really organisation. caught TNT’s attention. Our clients come from a range of sectors – large multinationals, UK corporates and not for profit. Whether you are looking for the latest information on a Recent clients include TNT Express, Lloyds TSB, UBS, particular topic, or are seeking a customised development Network Rail, Capgemini and Transport for London. programme, make WBS your first choice thought leadership partner. W wbs.ac.uk/executive T +44 (0)24 7652 4395 E execqueries@wbs.ac.uk
  • 3. 3 message from the dean 3 What has been at the heart of position within the upper echelon of European business WBS and Warwick from the schools with an international profile and global draw. mid-1960s is academic rigour and excellence. Our vision and mission In 2007 I had the opportunity to meet with more alumni as a School is the same as at our than ever before and across the globe – USA, Canada, China inception – to provide outstanding and Europe to name but a few – it has been my privilege teaching embedded in research meeting with you all and gaining your invaluable feedback. excellence. As such, we produce We are committed to relevant lifelong business and citizens worldwide who not only management education. become leaders within their field, but contribute to society and communities. Academia Please take the time to look at our events calendar in the is an exciting example of this. In this edition of nexus we centre pages and keep informed through our monthly demonstrate continued investment into aspiring students eNewsletter and online provision. If you’re not receiving and Faculty appointments which is furthering business and eNews or utilising our online directory, let us know – we are management teaching and research globally. here to help you become globally connected. As I am sure you are well aware, I am passionate about the I hope you enjoy the diversity of news in this edition of investment we provide to our students. More than ever, there nexus and that it will encourage you to engage with us even is great need for investment in those who want to pursue a more in the year ahead. I wish you every success in your career in academia and at WBS we facilitate this. For example, endeavours, both professional and personal, in 2008. I am proud we have one of the leading global doctoral programmes. More than ever leading business schools need to invest in Faculty to ensure we provide the very best in teaching delivery – from revised curricula, to implementing new teaching styles, which embrace self-discovery, technology and blended learning. Building upon this work, at WBS we are implementing strategies to see us embrace our contents 4–7 WBS news 8 what drives service success? 6 8 Dr Rhian Silvestro 9 letter from America Professor Robert W McGee 10 talent wars Dr Susan Bridgewater 11 message from Marseilles Professor Walter Baets 12 at the hub Professor Roger Mumby-Croft 13 notes from Australia Associate Professor Ian Glendon 2 0 14–15 Event calendar 2008 16 update from Argentina Dr Andrés Hatum 17 WBS development programme 18–20 40th anniversary global dinners 22–23 UK event reviews, SIGs and regional groups 24–25 alumni news 26 alumni board 27 alumni relations development changes Front cover: Dr Jungli (Rowena) Wang (PhD 200–06) at summer graduation 2007
  • 4. 4 nexus: spring 08 research review At the Chartered Lloyd Harris, Howard Davis, Institute of Professor of Research Manager, Housing’s annual Marketing Local Government conference in Strategy, has won the Centre, has been 2007, the then American Marketing awarded a major Communities Association contract by the Secretary, Ruth Marketing Services Department for Work Kelly unveiled Paper of the Year and Pensions to Martin Cave proposals described Lloyd Harris award for his Howard Davis evaluate the LinkAge as the widest-ranging published paper: Plus pilot programme. changes to social housing rules in over 30 Harris, Lloyd C and Emmanuel Ogbonna This is set against the context of meeting the years. She was responding to a major review (2006), Service Sabotage: A Study of challenges of ageing in the 21st century. of social housing regulations carried out by Antecedents and Consequences, Journal of the Professor Martin Cave, Director, Centre for Academy of Marketing Science, 34 (Fall), 543 The programme involves a number of pilot Management under Regulation (CMuR). – 558. authorities seeking to integrate services for older people, which will be designed to Delivering Housing Regeneration: Service sabotage is defined as ‘organisational meet the needs of each local area. It seeks Communities England and the Future of Social member behaviours intentionally designed to build on effective links between central Housing Regulation contains proposals to to negatively affect service,’ likely to be government, local authorities and other create a new housing and regeneration especially damaging not only to service organisations and will be driven by the needs agency. The consultation document outlines: encounters but to firm profitability and and aspirations of older people themselves. growth. The survey-based findings largely This is potentially a major contribution to the • the delivery functions proposed to transfer support the hypothesised antecedents of goal of providing modern, effective citizen- to Communities England from central service sabotage and highlight that a range centred services. government of individual characteristics, management • the portfolio of investment tools proposed control efforts, and perceived labour market • the new agency’s place making conditions are linked. Further analysis role; explaining how it will tailor its suggests that such behaviours are associated interventions to the needs of communities with individual and group rewards, effects for and seeking views on working with local customers and other performance measures. partners, including the private sector, to create vibrant and economically sustainable places Simon Collinson, Professor of Paul Marginson Paul Edwards To see the full report visit International w tinyurl.com/2t4mny Business and Professor Paul Marginson, Director, Industrial Innovation, Relations Research Unit, in collaboration with Professor Andrew launched the AIM Professor Paul Edwards of WBS and colleagues Sturdy and Nick Executive Briefing at DMU Leicester and King’s College London, Wylie, IROB group, in September with recently launched the findings from: ‘the have been awarded Simon Collinson Adapting to the first comprehensive survey of employment an Economic China Challenge: practice ever undertaken in multinationals Social Research Lessons from Experienced Multinationals at a operating in the UK.’ Council (ESRC) presentation at the China-Britain Business grant for a project Council. The briefing was a summary of The survey gathered responses from 302 Andrew Sturdy on internal manage- initial findings from his two-year research firms covering both overseas-owned and ment consultancy in study in collaboration with Dr Bridgette UK-owned firms who have at least 500 HRM, commencing in July 2008. Sullivan-Taylor, on foreign multinational employees worldwide. In addition, at least enterprises in China. 100 employees had to be based in the UK Internal Consultants as Agents of Change: The for overseas-owned MNCs, and at least 100 Redesign of the Human Resource Function in the The unprecedented rise of foreign direct employees in another country for UK-owned UK will examine how the internal consulting investment into China – now running at MNCs. Analysis is based on extensive face- model can contribute to the management of over $60 billion a year – has created the to-face interviews with senior HR managers a firm’s human resources. Through four in- largest array of international mergers and responsible for the UK operations. depth case studies of internal HR consulting acquisitions, alliances, joint ventures and in public and private sector organisations, partnerships ever witnessed. The research The survey examines three key aspects of they will use interviews and observation examines British, European and US firms MNCs in Britain: to generate insights into management operating in China. There are numerous consulting, HRM, knowledge transfer and success stories and examples of how these • the strategy, structure and control organisational change. multinational firms have overcome the mechanisms of companies challenges to establish profitable businesses. • the structure and role of the HR function • four areas of employment practice To download the report w www.aimresearch.org/executiveseries.html The full report of the survey can be downloaded at: w tinyurl.com/2pjh4e
  • 5. research review nexus: spring 08 5 The UK Cabinet with the threat of terrorism. The research The project will build on her recent ground- Office has awarded project, Assessing Organisational Resilience: breaking research, funded by the Leverhulme Dr Bridgette Sullivan- The Capacity of Organisations to Cope with the Trust, which examined the intricate Taylor, MSM, Threat or Act of Terrorism, will seek to identify inter-relationships between international funding for a three- ways in which organisational resilience tourism and terrorism, and how managers year study to extend in both the public and the private sectors in the travel and tourism sector cope with her research on might be embedded and enhanced, not least the uncertainties caused by the threat of how organisations through the transfer of best practice within terrorism. Bridgette Sullivan-Taylor respond to and deal and between sectors. hot off the press Project Management Essentials of Modern Bright Marketing – why Survival by Richard Spectrum Management should people bother A D Jones (DLMBA by Martin Cave and to buy from you? is the 1988–93), published Chris Doyle, CMuR, latest book by Robert by Kogan Page. Offers with William Webb, Craven (MBA 1990–91), practical advice on Ofcom, published by published by Crimson getting to the truth of Cambridge University Books. This informal, a project, developing Press. As regulators interactive book is a genuinely workable move away from practical and inspiring, plan and reveals how to traditional spectrum whatever your business manage people to keep management methods, size – whether you projects on track. this book pioneers new trade locally, regionally, W tinyurl.com/2bpvdv ground describing and evaluating modern nationally or internationally. spectrum management tools. W www.bright-marketing.co.uk W tinyurl.com/ys4j6n Advances in Organisational Smartarse’s Psychology co-edited Department for Guide to by Associate Professor Transport: Long Term Organisational Ian Glendon (MBA Process and Impact Change by HR 1987–88), School of Evaluation of the Local consultants Psychology, Griffith Transport Plan Policy. George University, Queensland, Howard Davis, Principal Blair and Sandy published by Australian Research Fellow, Local Meadows Academic Press. Government Centre, (BSc ManSci Includes chapters by has been involved in 1971–74), illustrator Janet Nunn. A humorous, acclaimed researchers publications concerned practical and deceptively simple guide to well- on work-family balance, upwards bullying, with future options for balanced and effective organisational change, wellbeing at work, leadership, teamwork, transport – two projects for the Department aimed at all those who have battled vainly emotional intelligence and organisational for Transport and one for the Passenger against the inflexibility of big organisations. justice. W tinyurl.com/256fvm Transport Executive Group. Published by Smartarse Media w tinyurl.com/295r64 Market Segmentation The MBA Official Guide Success: Making It BSA Twins – The Book. Masateru Kato Happen! by Dr Lyndon Essential Buyers guide by (MBA 2004–05) was a Simkin, MSM, and Peter Henshaw (MAIR member of the project Professor Sally Dibb, 1984–86), published team that published Open University, by Veloce Publishing. this guide to introduce published by The A practical guide to European business Haworth Press. Explains buying one of these schools to potential how to create market highly usable classic Japanese applicants. segments, select which bikes today. Covers the Masateru’s article consumers or business complete range, from relates his experience of customers to target, what problems will be the very first 1946 500cc studying at WBS. Published by Chuokeizai- encountered, and how to overcome these A7 to the final 1973 650cc A65s. Sya. W www.chuokeizai.co.jp challenges. W tinyurl.com/28vg6z w tinyurl.com/ypjmug Implementing Information and Consultation: M Terry, Employment Relations Research undertaken by a WBS IRRU-based research early experience under the ICE Regulations, Series No. 88, Dept for Business, Enterprise team on behalf of the government published M Hall, S Hutchinson, J Parker, J Purcell and and Regulatory Reform, 2007. A report on the Department’s web site. W tinyurl.com/37oeb8
  • 6. 6 nexus: spring 08 WBS news new building opens awards and honours Members of WBS faculty have recently been recognised externally for their excellence... Dean of WBS Howard Thomas has been honoured with the title of ABS Companion, this title was created to celebrate the 15th anniversary of the launch of the Association of Business Schools (ABS). Seven companions in total have been awarded. Besides Howard, two of the other Companions, Peter McKiernan and Andrew Pettigrew, are former professors of WBS. Professor Lloyd Harris has been awarded the prestigious American Marketing Association (AMA) Marketing Services Paper of the Year for his majority authored paper entitled Service Sabotage: A Study of Antecedents and Consequences in the Journal of the Academy of Marketing Science. Professor Lucio Sarno has been awarded the US-based Centre for Economic Policy Research/ESI 2007 prize for the Best Central Bank Research Paper. Lucio co-authored Asset Prices, Exchange Rates and the Current Account, looking into the role of asset prices mainly in comparison to exchange rates as a driver of the US trade balance. Professor Colin Carnall recently gave a presentation on Change Management at the Arcelor Mittal headquarters in Luxemburg. Arcelor Mittal is the world’s largest steel company. Colin’s presentation was not only viewed by 200 Arcelor Mittal executives but was also web cast to A landmark event in the history of WBS took place on Saturday 21 their executives globally. July, as alumni, faculty, retired staff, friends, donors and members of the School’s advisory boards came together to celebrate the 40th Dr Duncan Angwin has been invited by the UK Management anniversary. Consultancies Association (MCA) and the Sunday Times to be a judge for the Consultant of the Year Award. The second phase of WBS Scarman Road was officially opened by Val Gooding CBE, CEO of BUPA (BA French Studies 1968–71). Former Chair and current member of the Board of WBS, Val recalled her time as a student at Warwick, her pride in being associated with WBS, and significant role for WBS in commended the WBS community for their role in creating such a international congress successful School with an outstanding global reputation for academic excellence. Speeches by the Vice-Chancellor, Professor Nigel Thrift, and The success of the 8th European Congress of the International WBS Founders’ Association member and Chair, Sandy Meadows (BSc Industrial Relations Association, held in the UK for the first time in 30 Management Sciences 1971–74) acknowledged the role endowment years, owed much to WBS. Professor Linda Dickens MBE chaired the and donations are making to WBS’ vision for future development and organising committee, and major contributions during the Congress continued success. came from Professor Colin Crouch, Professor Paul Marginson and Dr Guglielmo Meardi. Last but by no means least, and in keeping with The Academic Update on Building a Sustainable Future demonstrated its strategy of supporting and encouraging research engagement, WBS Warwick’s commitment to creating global citizens who can make provided sponsorship awards to enable attendance by 13 doctoral this a reality. The ‘from global to local’ session featured Professor students and new researchers who came from eight countries. Nigel Thrift, Vice-Chancellor; Nick Hillard, Environment Officer, and Professor Peter Mills, Warwick Horticulture Research International. ‘The practitioner debate’ seminars were presented by Dr Henri Winand (EXMBA 1999–03), CEO, Intelligent Energy; Leigh Chadwick (BSc 8th industrial relations congress Accounting Financial Analysis 1975–78), Co-owner, Seasalt Cornwall; and Dr Catherine Mitchell, Principal Research Fellow, CMuR. Here’s to the next 40 years of innovation, diversity and success! Watch the official opening ceremony: w www.wbs.ac.uk/news/features/2007/07/21/WBS/officially/opens rankings WBS is now ranked 27th in the world in the WhichMBA? Economist Intelligence Unit ranking, a rise of 4 places. In the Financial Times ranking its Full-time MBA is currently 36th in the world, while its Executive MBA is ranked 23rd.
  • 7. WBS news nexus: spring 08 7 Robert Dyson retires MBA sailing Robert Dyson, Professor of Warwick MBA students and alumni Operational Research at WBS, have been involved in international retired at the end of 2007. Robert sailing regattas and races for some years began his career at WBS, then now. Read reports of their efforts in the known as SIBS – School of Industrial Global MBAs Cup, and the Fastnet Race. and Business Studies – in 1970 as a w tinyurl.com/2ohpt8 lecturer in Operational Research. He has the currently unique attribute of heading WBS twice; once as summer graduation Chairman from 1978 to 1981, and then as Dean from 1997 to 2000. It Last summer’s Graduation Week was even more of a landmark event was during his Deanship that WBS than usual, as we not only celebrated almost 900 students successfully became the first UK business school graduating, but also marked our 40th anniversary, and formally opened to achieve triple accreditation the latest GBP9million building extension at WBS Scarman Road. – from the Association of MBAs, the European Foundation for Management Development, and the US-based AACSB International. To read more about Robert’s contribution and achievements visit w www.wbs.ac.uk/news/features WBS media profile rises again Media references to WBS for the past 12 months, at 590, were over 18 percent higher than the previous year, placing us again in the top 5 business schools in the UK. Congratulations and thanks to all faculty, staff, current students and alumni; these contributions helped to achieve one of our best years ever. achievements and landmarks As well as the lovely new building, a number of other ‘firsts’ have happened at WBS since the last issue of nexus, reflecting the quality masters in management accreditation and international character of WBS... In July, our MSc in Management was given Pre-Experience Masters in General Management (PEMM) accreditation by the Association highest number of new undergraduates of MBA’s International Accreditation Advisory Board. The current PEMM criteria were put together following extensive consultation Professor Paul Edwards, Associate Dean for the Undergraduate with employers and institutions offering PEMMs. Programme, reports on recent landmarks in the WBS Undergraduate Programme: ‘We have just achieved our biggest first year intake in WBS history. Around 425 new first year students arrived at the MSc in marketing strategy recognition start of term to join our main undergraduate degrees. Average entry Our MSc Marketing Strategy degree has gained Economic and points exceeded our tough admissions requirements. Across all Social Research Council (ESRC) recognition, which means that UK cohorts, we have achieved a perfect 50:50 gender balance, and a and EU students on this degree are eligible to apply for ESRC-funded record 71 nationalities from around the world are represented.’ scholarships for the 2009 intake. This degree is also now accredited by the UK’s Chartered Institute of Marketing (CIM) accreditation of CFA accreditation for WBS under- Prior Learning, giving students who have chosen the Marketing and Communications elective module to gain credit towards the CIM graduate and masters level degrees Professional Diploma in Marketing. In September, WBS was awarded the US-based CFA (Chartered Financial Analyst) Institute Level 1 accreditation for our BSc our DLMBA spreads to a record number Accounting Finance degree. This achievement means that WBS is the first business school in the world to enjoy CFA accreditation for of countries both Masters-level and Bachelors-level degrees; the MSc Economics WBS now has candidates from the highest ever number of countries Finance (now MSc Finance Economics) and MSc Finance applying for the Warwick MBA by Distance Learning. Four new degrees were accredited at Levels 1, 2 and 3 in December 2006. countries are now represented – Balize, Maldives, Morocco and Nepal, bringing the impressive international list to 57 in just one Investors recognise the CFA designation as the definitive standard intake. Across the DLMBA as a whole, over 100 countries are now for measuring competence and integrity in the fields of portfolio represented. management and investment analysis.
  • 8. 8 nexus: spring 08 alumni in academia what drives service success? Dr Rhian Silvestro (EMBA 987–9, PhD 99–96) Associate Professor of Operations Management, charts her return to the theme of service performance measurement. When the editor invited me to write this of store size: in this industry large stores consultants at face value. Challenging article for Nexus, I wondered whether she tend to be more profitable than small the received wisdom is healthy and there knew that this is the 20th anniversary of stores; they are more pleasant places to is always a need to test the precepts of my career at WBS or whether I just look as shop, but far more stressful as places of management in one’s own organisation. though I’ve been around for that long! work. So the finding, which went against The results are often unexpected, surprising, the received wisdom, could readily be even uncomfortable, but once the outcomes Well, I must say, it doesn’t feel that long ago explained by the management. Yet at the are established, I find managers are often able since I intrepidly stepped into the Business outset of the research they had fully bought to explain them. And, importantly, this forces School for my interview. At the time I was into the idea, and indeed it was part of the the organisation to change its management working at Mitaka Translations as production management rhetoric of the organisation, rhetoric to better match the business realities. manager. It was a really stimulating business that employee satisfaction drove customer environment and a typical operations satisfaction which in turn drove store [1] My collaborators on the projects referred to management ‘hot seat’. I joined WBS as a profitability. in this article include WBS MBA alumni, Stuart research fellow collaborating on a project on Cross, Michael Pritchard and Tse How (Don) service performance measurement, and also • In a chain of DIY stores, there was no Low. Publications based on this work can be took the opportunity of pursuing the MBA. evidence of a link between customer loyalty accessed at: w tinyurl.com/38zzp5 I was keeping my options open in terms of and financial performance: seemingly a returning to industry: but I’m still here! basic tenet of retail management. Again management were forthcoming with the author in minute After completing the research fellowship, an explanation. The profitability of this the MBA by evening study and delivering my organisation was significantly influenced first-born (I’ll always remember the delights by product mix, purchasing and store Rhian Silvestro teaches of dashing out of my Strategic Management layout: all decisions which were made operations exam three times with morning sickness…), centrally rather than by store managers. and service I became an ESRC teaching fellow in the Furthermore huge supplier rebates based management OM group and embarked on a PhD. Getting on purchasing volumes had a major impact on a range of the PhD was also rather a close-run thing on profitability. So again the management undergraduate, between delivering the dissertation and accepted that customer loyalty and postgraduate delivering the second baby (my viva being financial performance did not appear to and executive courses. She four weeks before my due date). be linked at store level, despite the fact was formerly that when the project was being set up production In more recent years I have returned to they had espoused the view that customer manager at the theme of performance measurement, satisfaction and loyalty were key drivers of Mitaka, a Far focusing on understanding the drivers of financial performance. East translation service performance. The management and printing literature is laden with assumptions about • In a telecommunications company years company. what drives service success. Received wisdom of measuring customer satisfaction had Subsequently she became a has it that ‘you can’t make happy customers failed to prove a link between customer Research Fellow in the Operations Management without happy employees’ (founder of satisfaction and financial performance. Group at WBS. Marriott Hotels), and that satisfied and loyal The management could not understand customers drive profit and growth. Intuitively why this might be. However, analysis of Rhian has conducted service management it makes sense; but is it true? the satisfaction data in a slightly different research in a number of large, leading edge way was revealing: instead of taking organisations including retail companies, banks, This question has fascinated me and I have mean satisfaction scores we analysed the transport companies and call centres. She has acted as a consultant to ward managers in NHS been lucky enough to collaborate on some percentage of dissatisfied customers. This hospital trusts, as well as NHS Direct, in the area research studies to investigate these supposed manifested an inverse correlation: revenues of nurse scheduling and the computerisation performance linkages [1]. Fortunately many fell as dissatisfaction increased; this time of rostering systems. She reviews and referees of the research outcomes have been counter- an endorsement of the received wisdom. papers for over ten international journals intuitive and tricky to interpret: so it’s kept Whilst highlighting the importance of ‘top and is a member of the European Operations me busy for a number of years now. Let me box’ measures of customer satisfaction, Management Association. outline some of the research findings which this also signals the need for multiple Her research interests include: service process whetted my appetite to explore the issues measures of performance in order to design; process improvement; quality further: better understand performance linkages in management; performance measurement in different contexts. service organisations; workforce scheduling; • In a superstore chain, we found that the health service management. most productive and profitable stores I believe that the key message here for generated the lowest levels of employee managers is that they should not take the satisfaction. This was explained in terms management teaching of academics and
  • 9. nexus: spring 08 alumni in academia 9 letter from America Professor Robert W McGee (PhD 982–86) is Professor of Accounting at the Andreas School of Business in Florida. Here he focuses on his business ethics research. I started teaching here in 2002 after that they seldom give any arguments that highly of the WBS. The continually high returning from Bosnia, where I was part of will hold up under careful examination. rankings in the various surveys help give the a USAID accounting reform project. One of Utilitarian analysis refutes most of their school a good image, which benefits us all. the things I like about Barry University is the arguments and the solutions they suggest small classes. I know the students by name often require violating someone’s property and they don’t get lost in the crowd. We or contract rights, which makes their the author in minute have a fair number of international students, solution unethical automatically. which adds to the richness and diversity Robert W of the educational experience. Some have Another issue I am looking at is the ethics McGee teaches worked in other countries and can bring of tax evasion. Many people think that tax in the Andreas their experiences into the lectures. evasion is always unethical. But the last School of 500 years of philosophical and theological Business at Barry University I have studied a number of business ethics literature make some exceptions. A few years in Miami, issues over the years. One common thread ago I ran across a doctoral thesis on the USA. He has I have found is that many ethics scholars topic that summarised the philosophical published present arguments that are either emotional and theological literature. I constructed more than 50 or illogical. I try to improve on their analyses a questionnaire based on that thesis and scholarly books by applying accepted ethical systems to have been distributing it to various groups and more than various issues. Since most economists ever since. I ask respondents to grade 400 articles, book chapters and many lawyers are utilitarians, I feel the arguments on a scale of 1 to 7. Then and papers in compelled to apply utilitarian ethics so we I rank them from strongest to weakest. the fields of will be on the same wavelength. But there What I found is that many people believe accounting, are several structural flaws with utilitarian tax evasion can be ethical under certain taxation, economics, law, philosophy and ethics. ethics. There is no way to accurately measure circumstances. The Journal of Business Ethics ranked him No. in gains and losses, so one must estimate the world for business ethics scholarship. He is also ranked in the top one-tenth of one percent by whether the gains exceed the losses. One of the strongest arguments to justify tax the Social Science Research Network out of more According to utilitarian ethics, something is evasion is for Jews living in Nazi Germany. than 80,000 scholars worldwide. ethical if the result is a positive-sum game Other strong arguments are in cases where and unethical if it is not, so it is necessary to the government is corrupt, where the tax One of his specialties is accounting and financial estimate whether the gains exceed the losses. system is unfair or where tax rates are too reporting in transition and developing economies. high. Results differ based on country, gender, He assisted the Armenian finance ministry age and ethnicity. to adopt International Financial Reporting Barry University was founded in 1940 and Standards (IFRS), drafted the accounting law for is located in the suburbs of Miami, Florida, Armenia and Bosnia and reviewed the proposed I plan to continue to write academic stuff accounting law for Mozambique. He also helped USA. The Andreas School of Business and will also start publishing novels. I have upgrade the accounting curriculum in all major got its name from Mrs D Inez Andreas, started writing a few already and expect to universities in Armenia and all eight Bosnian a benefactor. It has 21 full-time faculty finish one or two manuscripts by the end universities. and an ethnically diverse student body. of the year. I would also like to visit one or Latin American and Caribbean countries Another area of interest is business ethics. His two new countries each year. I like travel are especially well represented. It offers general approach is to apply utilitarian ethics and – it expands my horizons and will give me bachelors and masters degrees and is rights theory to a variety of ethical issues. One material for the novels. of his current projects involves survey research accredited by the AACSB. on the ethics of tax evasion, gathering opinion I enjoyed my time at Warwick. Roger data from various countries, ethnic and religious But an even more important flaw in utilitarian Fawthrop was my thesis supervisor. He spent groups. ethics is the total disregard of rights. So I most of his career as a practising accountant He has lectured or consulted throughout North, supplement utilitarian ethics with rights and rose to a high position at a major British South and Central America, the Caribbean, Asia, theory. Most business ethics scholars don’t corporation before switching to academia. Africa, Europe and Australia and is on the summer use this approach, which is what separates my Coming from a practitioner background faculties of the Copenhagen Business School in work from that of most others. myself, having Roger as my supervisor was Denmark and Thammasat University in Bangkok. a good fit. He helped me focus on what was He recently completed a term as visiting research For example, most economists agree that free important and guided me through every step scholar at the Curtin Business School in Australia. trade results in a positive-sum game because of the thesis process. In his spare time he likes to walk on the beach, the gains exceed the losses. That makes it an play guitar and write novels. ethical act for utilitarians. Yet many academic I am glad to be a part of the WBS world papers take the position that free trade is community. It seems that wherever I go I w www.barry.edu/businessundergraduate/ unethical for some reason. The problem is meet Warwick graduates or people who think faculty/mcgee-robert.asp
  • 10. 0 nexus: spring 08 alumni in academia talent wars Dr Susan Bridgewater (DLMBA 986–90, PhD 99–95), Associate Professor of Marketing Strategy, examines the challenges faced by football managers as talent managers and whether there are parallels for other business sectors. Organisational success increasingly depends on getting the most out of talented, flexible the author in minute knowledge workers. WBS developed and runs a Certificate in Applied Management, funded Susan Bridgewater was the first DLMBA graduate by the Professional Footballers Association, for to achieve her doctorate from WBS. Her research current and aspiring football managers. interests are branding; international marketing; marketing and strategy in professional sports; Why is football management a good metaphor football clubs as brands and strategic management for business? of football. • Football management is a turbulent career choice. More than half (47) of the 92 English Susan was previously international brand manager football league managers were dismissed in with Nairn-Forbo and new products manager, Unilever. She was Academic Director of The the 2006 – 2007 season. Football managers Warwick MBA by distance learning 999–02. may be held accountable for failing to Susan is now Director of the Certificate course for deliver results on the pitch which result from football managers and teaches blue-chip clients resource, governance and other failings of the including Chrysalis, HSBC, Prudential, KPMG, RHM broader organisation. and the Football Association, League Managers’ Association and the Professional Footballers’ • Football is the ultimate results business; Association. clear performance measures, scrutinised by media, fans and other involved stakeholders. Success or failure may ride on a single match. £60 million rests on the 90 minute play-off Conversely, high profile players such as Identifying and attracting the best talent final for the third promotion place from the Bobby Charlton struggled to make the grade Once talent has blossomed, there is a second to first League. as managers. So how does specialism and competitive market to attract it. In many talent at the operational level relate to future sectors, the best talent is difficult to attract, • Success depends on getting others to perform. leadership success? motivate and retain. Football recognises that Once the players cross the line onto the pitch, the best method of winning the talent wars is the manager has limited ability to control Some commentators point to the different to identify talent early. This it does through their performance. requirements of playing excellence, which extensive scouting networks and academy requires individual skill, and management training. Whilst this has its challenges, it is • Football managers manage talented excellence which involves bringing the best relatively costly to set up this type of system individuals with different team roles out of teams of others. Others note that highly and the fail rate is considerable, the discovery – goalkeeper, defender, midfield or attack. talented individuals may do things intuitively, of raw gems is felt to merit a grassroots Success depends on all functions delivering whilst the less talented have to develop approach. At what stage should other sectors and working together. techniques and think through how to deliver. begin their identification and preparation of The latter may be an advantage in bringing potential talent? Are we leaving it too late and • Talented individuals can be unpredictable performances out of others and so more likely losing out to competitors? under match pressure, as seen in red cards to bring management success. and penalty misses in the heat of the Motivating talented individuals moment. Do players of some positions make better One football manager described to me an managers than others? ideal Premiership playing squad as having • Resources are limited. If a first choice player A well-known football Chairman recently two good players for every position and a is injured or suspended, the football manager claimed that ‘goalkeepers never make good good youngster coming through, thus three may have to deploy resources out of position. managers.’ Others maintain that management players for every position. Assuming though This need for flexibility is not covered well by style relates to the position played, such that that talented individuals have equivalent sized other business metaphors, such as Drucker’s defenders may be more cautious managers egos, how do you handle the competitive orchestra, although it is a challenge faced by and strikers bolder and more entrepreneurial. dynamics between these three contenders. If many businesses. Whilst the data does not show any not handled correctly, the incumbent feels relationship between playing position and under pressure, the reserve disenchanted and Football questions which may apply to business football management success, this raises the the rising star tempted to move on to further broader question of whether business is also first team opportunities. Should we opt for Do you have to have been an excellent player to subject to this type of lore. Do we tend, for the squad rotation. All then get their chance be an excellent manager? example, to promote those with customer- to shine, but Claudio Ranieri at Chelsea was Some of the best known football managers were facing experience over those with technical, nicknamed ‘the Tinkerman’ for his many first- not high profile players. José Mourinho, Arsène or vice versa? Is this similarly preconception team permutations and squad rotation was Wenger and Sven Goran Eriksson played only at rather than based on a proven relationship viewed as managerial inability to recognise the lower league level but are excellent managers. with management success? best line up.
  • 11. nexus: spring 08 alumni in academia message from Marseilles Professor Walter Baets (PhD 989–94) is Associate Dean for Research and MBA Director at Euromed Marseille Ecole de Management. He maintains that complexity theory and quantum mechanics give a completely new insight into management. Four years ago I had the opportunity to join a school in serious turmoil with the ambition the author in minute of becoming a top European school, different from the others, which would After 5 years in business (strategic planning contribute something new to the business and decision support), Walter Baets decided to community. I joined Euromed Marseille change and join the academic world. A graduate as Director Graduate Programs, with the in econometrics and operations research from academic responsibility for all the Masters Antwerp University (Belgium), he was awarded and Bachelors programmes. I had the unique a PhD from WBS in 994, and defended his Habilitation thesis at the University Paul Cezanne, opportunity to take an important and active Aix-Marseille III. part in the re-creation of the school’s vision and its pedagogical approach, based on a He has held academic positions in Belgium, the more holistic view on management. Netherlands, Spain and is now Associate Dean for Research and MBA Director at Euromed Marseille Euromed Marseille undertakes research and Ecole de Management. He has published 0 delivers programmes that aim to enrich the books and more than 50 academic papers on the more functional approach to management, subjects of complexity, knowledge and learning. let us say to complement the more Anglo His latest book is titled: Complexity, Learning and Organizations: A quantum interpretation of Saxon approach to management. A holistic, business (Routledge, 2006). systemic view on management allows the development of a managerial theory and its application. This makes issues like same lines quantum mechanics, give us a WBS). Stephanie Stray (Distance Learning responsibility, sustainability, ethics and completely new insight into management. MBA director in those days), Robert Dyson diversity co-creating forces in the added value Instead of searching causalities on a high and Bob Galliers represent for me what I that a company can offer the marketplace. level of integration, today science suggests would relate most to the Warwick scientific It is not a coincidence that Euromed joined that it might all be based on a highly spirit: down to earth, humble people who all the Global Compact programme and today interacting world of intention, energy contribute to what they feel is their mission. we are taking part in a pilot study with the and interconnectedness. The Newtonian This mission I believe, as they do, is to Global Compact programme to give a seal of view of the world is clearly not working in support people to evolve academically and management and now we know why; how in business life. They are rigorous academics long do we need before starting to develop a who respect intellectual freedom and Euromed Marseille Ecole de Management new managerial theory? scientific experimentation. By putting this Created in 1872 by the Chamber of into practice WBS does make a difference; at Commerce. Re-named 2003 (formerly My research, in cooperation with companies, least it did for me. Groupe ESC Marseille Provence). EQUIS is oriented towards the understanding of and AMBA accredited. Adhered to the UN the implications of complexity theory and I dream of tailor-made learning, given to Global Compact in 2005. 3150 Students the impact of consciousness on managerial whoever wants it, wherever in the world, (of which 35% foreign students of 50 practice (in particular in learning, knowledge whenever he or she wants to, and all this nationalities). 68 full time faculty members management, innovation and personal at an accessible price. If we do not manage (of which 40% foreign faculty) development). I run a blog* where there to give learning to those who want it but Campuses in Marseille, Algiers and is much of my work and links to other cannot afford it immediately, we fail our Shanghai. Exchange agreements with 109 people’s work in this field under the readings academic mission. I am not here to make universities through the world. Budget of section. Most of my teaching is oriented to the smart smarter, and the rich richer. We approximately €40 million ‘complexity, creativity and learning’ and ‘the have designed and developed a learning w www.euromed-marseille.com quantum interpretation of business’, mainly platform that enables this kind of learning to in executive education and coaching. be given throughout the world, combining high quality and low price and adapted to approval to students (and not schools) that Many years ago I met Robert Dyson on one of any specific need. It is now just a question choose a curriculum based on the Global the first Euro Summer Schools about decision of finding some companies or individuals to Compact values. We deliberately do not making under uncertainty. He made such an fund this operation. produce clones, but allow each student to impression that when I decided to go for a have an individualised curriculum with a PhD (in my early 30s), I wanted to join WBS. And if one day the opportunity arose for me great deal of project based learning. I started on the Distance Learning MBA but to have a research group on consciousness after the first year decided to continue for a in business, I would accept this as a gift from Personally, I am extremely interested in PhD. It just so happens I am more of a creator heaven! how complexity theory, and along the than a follower. I had the opportunity to have Bob Galliers as my tutor (who had just joined w http://euromed.blogs.com
  • 12. 2 nexus: spring 08 alumni in academia at the hub Warwick alumnus Roger Mumby-Croft (MA Social History 992–94), Professor of Enterprise, sets out the new WBS strategy for supporting the start and growth of new businesses. WBS has recently appointed me to the role of Professor of Enterprise and my remit is to the new enterprise hub create an Enterprise Hub that will promote, develop and deliver across a wider area of enterprise activities. The Enterprise Hub will take an integrated approach to delivering a range of enterprise One of the main areas I will be concentrating related projects in a number of different on will be enterprise programmes for alumni. areas. It is becoming increasingly important for Universities to have a dynamic, interactive It will, for instance, coordinate and support and ongoing relationship with alumni over the start-up of student enterprises, as well much longer periods of time. as working closely with partners such as the University of Warwick Science Park, to This must, of course, start whilst people are support staff and alumni who wish to start a at University and we will be putting a lot of company that may be the result of their work support into the coordinating of student at the University. enterprise societies, for those students who want to understand more about enterprise and/or want to start their own business whilst at University and I hope that many alumni might be interested in helping with this the University and outside. This can only initiative and actually start their own business initiative. help to raise the profile of both WBS and the the Enterprise Hub will continue to support University within its regional hinterland. them during their first year in business. We will, of course, want to engage alumni more closely on a whole range of Another key alliance, as stated, will be the If you are interested in registering to receive programmes. In 2008, we plan to run a one with the alumni community. This more details of this forthcoming event Business Start-up weekend that will help partnership has to become a two-way life-long those who are thinking of becoming relationship starting when students are still E sian.lawrence@wbs.ac.uk owners/managers to have a greater degree of at University whilst, at the same time, having success. We will also run Business Growth proactive links with those who have left for programmes for those alumni who already 20 years or more. WBS needs input from the the author in minute run their own company but may want help alumni as mentors, speakers and investors, with their growth strategy. This relationship as well as asking them to be involved with Roger Mumby-Croft recently joined WBS as has, of course, to be two-way to be effective course development so that we are always Professorial Fellow, working with Professors Howard Thomas and David Storey (Director of the and therefore we will welcome alumni ensuring what we deliver is market relevant. Centre for Small Medium-Sized Enterprises). involvement in a number of areas. With this relationship in mind we are Before joining WBS, Roger created and directed a For instance, we are, in conjunction with promoting the start-up programme to alumni. new Enterprise Centre at Oxford Brookes University Warwick Science Park, setting up an Alumni It will take the form of a Business Start-up Business School. Prior to this he held a variety Angels Network (see P21), the aim of which weekend. For the modest cost of £500 this will of academic positions at Oxford Brookes and Westminster College, Oxford. is to bring together alumni with money to provide two days of high quality information, invest with University spin-out or alumni support and guidance on how to give oneself During the 980’s Roger founded and directed start-up companies. We also want to increase the best opportunity to succeed if starting SeaKing Fish Products Ltd in Grimsby. Before the number of alumni who might act as a business is something that is a major beginning this business venture, he was the mentors to students or alumni enterprise as attraction to you as a life-option. More and marketing director for GMC (Holdings) Ltd. well as to actively participate in our teaching more people are viewing their own business either as guest speakers or indeed undertaking as their way forward and we want to ensure Roger’s principal achievements include a DTI Business Fellow award; he was a European Union some teaching. that those of our alumni who are in this Senior Expert in Entrepreneurship and Small category get the best possible advice. Business Management. He was responsible for Forming partnerships will be an important the Developing Management Excellence (DMT) part of progressing the Enterprise Hub. These The weekend will cover creativity, idea programme for the hi-tech and bioscience sectors partnerships will need to be with a number of generation and personal profiles as well as and Business Boffins – a three year support key players. For example with other parts of marketing, finance and business planning. programme for SMEs. the University such as Warwick Ventures and There will be a number of external presenters He is a board member and chair of several small the Bio-medical area, such alliances added who are all excellent practitioners as well business forums and networks and is a NED of to the one with the Science Park will enable as WBS faculty whose area of interest this Brand Blue Ltd. a far better level of integration both within is. Furthermore, for those who do take the
  • 13. nexus: spring 08 alumni in academia 3 notes from Australia Ian Glendon (FMBA 987–88) writes from the Gold Coast School of Psychology, charting his involvement in its development and giving an insight into his research in the organisational and traffic transportation psychology fields. Griffith University’s six campuses stretch My Warwick MBA knowledge contributed to 80 kilometres from Brisbane to the Gold my leadership roles, particularly the school Coast between SE Queensland’s beautiful headship. Some accounting knowledge coast and spectacular hinterland. The Gold helped in communications with finance and Coast School of Psychology, where I have administration, while effective marketing been based since emigrating in 1996, began ensured high brand visibility to potential in 1994 with a small core of staff. The new students and other stakeholders. My previous campus had few buildings and no library. management experience included nine years I was attracted by the vision of those I spoke as director of a start-up Aston Science Park with and the friendly atmosphere. company, which I jointly founded in 1984 – one motivation for taking the Warwick My first task was developing a new MBA. postgraduate degree programme in organisational psychology, of which I I enjoyed the Warwick MBA challenge and remained director until last year. Like its my academic experience probably helped me sister school that began a few years earlier to that sought-after distinction. Tony Steele in Brisbane, our student and staff numbers described accounting topics, all of which grew rapidly. For ten years, Griffith boasted were new to me, in a language that I could two schools of psychology. The 2004 understand, while Peter Doyle – also now merger formed one of the largest schools of sadly deceased, uniquely marketed himself psychology in Australia, with 45 academic along with his message. Andrew Pettigrew’s staff supporting a flourishing suite of intellect was impressive and doubtless still is! undergraduate and postgraduate programmes. With colleagues from the School of Marketing I was head of the Gold Coast School 2001–03 and the School of Tourism at Griffith, I am My future goals include adding to my to oversee continuing school expansion and researching consumers’ reactions to company publishing tally, continuing my consulting developing our talented staff to ensure that crises, and how organisations should best work, maintaining a healthy work-life we merged as an equal partner. deal with crises – for example, using strategies balance, and hopefully inspiring generations involving denial, justification, ‘no comment’, of students. Our School is one of the most productive or confession. within the University in publications, research grants and PhD completions. In collaboration with accounting and the author in minute Within one of fastest growing regions of the finance specialists in three other Australian developed world, the Gold Coast campus universities, I am investigating cognitive Ian Glendon is Associate Professor at Griffith is experiencing phenomenal growth, and biases in professional, retail and naïve University’s School of Psychology (Gold Coast, is now Griffith’s largest campus, with well Australian and New Zealand share investors. Australia). He has held visiting positions at over 10,000 students and extensive future Biases that we are particularly interested in universities in Australia and China. expansion plans. With education being are negative weighting, over-confidence, Australia’s fourth biggest export, like most anchoring, representativeness, self-serving, His research interests include OHS/risk universities down under, Griffith attracts and severity. Our research findings should management, safety culture/climate, and driver many international students. help investors to make more informed behaviour/stress. He has supervised 22 research higher degree students to completion and his decisions about psychological aspects of over 00 publications include four co-authored My research is mainly in the organisational investing, even if the effects of cognitive books. He has consulted for over 60 clients on and traffic transportation fields, focusing biases cannot be completely overcome. safety culture/climate analysis, occupational on individual and organisational risk safety. health and safety auditing, human error/ My current research involves local, national I undertake cross-cultural research in risk reliability analysis, and injury/incident analysis. and international collaboration. management and risk culture in high risk He was an Expert Panel member for the 2003–04 sector organisations (eg petro-chemical, NSW Special Commission of Inquiry into the With colleagues from Griffith University’s electricity distribution and supply). We have Waterfall Rail Accident. School of Employment Relations I am data from organisations in Australia and Hong He is a registered Psychologist in Queensland, involved in a State government funded Kong, and I also collaborate with researchers a Chartered Fellow of the Institution of project into high performance work systems in Beijing. Inter alia, this involves translating Occupational Safety and Health, a Chartered as part of the Queensland Government’s survey materials into Chinese. Occupational Psychologist (UK), and President ‘Smart State’ initiative. I have a special (2006–0) of the International Association of interest in safety climate in high risk sector I am also currently undertaking a substantial Applied Psychology Traffic and Transportation organisations, for example aviation, rail consultancy project on safety culture for a Psychology Division. transport, and healthcare. large rail sector organisation. w www.griffith.edu.au/school/psy/
  • 14. 4 nexus: spring 08 WBS events calendar 2008 WBS fora january Throughout the autumn and spring terms 8 Corporate Fundraising Dinner WBS hosts a series of six lectures aimed at 23 Winter Graduation and Celebration Lunch gathering students and alumni to hear world 23 MBA Projects evening class speakers on campus. The spring series 26 Alumni Board Away Day begins with a panel on Risk Management on 29 WBSS Forum February. Full details are available online. academic update february Saturday st March Following on from the sell-out success of the 07 World Grad tour – Washington DC 2007 Academic Updates, the first Academic 09 Business Angels alumni event Update in 2008 will see WBS faculty discussing 09 World Grad tour – New York Strategy development, leadership and operations WBS Forum – Risk Management management. The event is open to all alumni 2 South West Regional Group and guests and is aimed at those who would 20 Telecoms SIG – Martin Cave – Liberalising like to update their knowledge with reference wireless telecoms in the developing world to the latest research at an incredible price of 25 WBS Forum £65 for each one-day seminar. 26 Singapore Academic Update 26 Alumni Board meeting 28 WBS Forum march 0 Academic Update – Strategy development, leadership and operations management 07 First Friday London group 0 WBS Forum 8 WBS Board meeting 29 Executive MBA Dinner april 24 Annual Dinner – House of Commons 24 Volunteers’ Day tbc Midlands regional group tbc Thames Valley regional group W www.wbs.ac.uk/alumni/ may forthcoming.cfm 4 WBS – Detica City Series tbc Oxford regional group
  • 15. nexus: spring 08 WBS events calendar 2008 5 WBS annual open day (including Global Academic Update with star june faculty and alumni Summer Ball) Telecoms SIG – Martin Cave – Saturday 9 – Sunday 20 July 2008 Separation of telecoms networks 2 Building on the success of the Academic Alumni Board meeting 26 Update Series and Annual Summer Ball, North West regional group tbc we are merging both events into one this year, over a weekend on campus which provides you with the opportunity to hear from lead faculty and our most senior alumni july about global challenges in business and management and an opportunity for you to First Friday London group 04 reconnect with classmates or alumni in similar Graduation week 4–8 professions over a relaxed summer ball. Also Undergraduate/Specialist Masters Graduation 5 an opportunity to explore campus, use the WBS Board meeting 5 facilities and reconnect. Put the date in your MBA graduation 8 diary now and start signing up classmates, Summer Ball 9 fellow alumni and friends. All welcome! Academic Update 9 Entrepreneurship SIG event 9 annual dinner Midlands regional group tbc september Thursday 24 April The sixth WBS Annual Dinner will take place at the House of Commons in London. Members of our most senior alumni, four external MBA farewell lunch tbc advisory boards and volunteer groups will Programme Inductions tbc be invited by way of thanks for the hard work South West regional group tbc they put in for the alumni community and to promote WBS to the wider world. The event will be hosted by Jeremy Wright, MP for Rugby and Kenilworth and the Dean of WBS, october Professor Howard Thomas, will share his vision for the future of the School. First Friday London group 03 Executive MBA Dinner WBS Board meeting 4 Academic Update tbc november Alumni Board meeting 04 Oxford regional group tbc december First Friday London group 05 Midlands regional group tbc North West regional group tbc South West regional group tbc
  • 16. 6 nexus: spring 08 alumni in academia update from Argentina Andrés Hatum (PhD 998–02) recounts how his research into organisational flexibility in emerging economies originally came about and how it has gained him recognition in this field. I remember when I started my PhD some fellow students saying that I had to choose a IAE Business School relevant topic; by relevant meaning a topic in a developed country. They said that this • IAE Business School is located in was important to be able to publish papers Argentina and opened in 978 later. Coming from a developing country, I thought that, in my case, it would be more • It holds the 22nd position in the appropriate if I was able to develop theory 2007 Executive Education rankings in a theme more suitable for emerging according to the Financial Times economies. This is why I undertook the and st position with regards to difficult task of understanding the whys and International Clients wherefores of organisational flexibility in emerging economies. • 50 faculty members, mainly with PhDs from the USA, UK or Spain The focus of my research was trying to • 3 international accreditations: Equis, understand the determinants of such AACSB, AMBA flexibility that were in some ways different w www.iae.edu.ar from achieving organisational flexibility in a developed country. I found that the heterogeneity of the dominant coalition, at IESE Business School, I am also co- are brilliant and very important scholars too. environmental scanning, low macroculture writing a book on the link between strategy, Furthermore, they are always there to help, embeddedness, lower levels of formalisation organisation, HR and the role of the founders becoming an important link to the school. and centralisation of decision-making and in bridging all these. a strong organisational identity were all Since finishing my PhD my career has important to be able to adapt fast under When I started my PhD I never thought it rocketed. I am now Associate Professor at IAE conditions of environmental turmoil. would make such an impact on my career. business school and visiting scholar in other Throughout the time I was at WBS, the establishments in Latin America and Europe. School started to achieve more international I have written four books, one in English, When I started my PhD I recognition. The international background and many papers and conference papers. never thought it would make of its students is really impressive. This is also I see my future in academia, deepening my such an impact on my career... helpful when you are starting an academic understanding of the different issues of You know that wherever you go, or corporate career. You know that wherever the region and becoming a bridge between you go, you will find alumni of WBS. Besides, companies and academics from abroad you will find alumni of WBS. your degree from WBS is really important in who would like to understand the reality of Besides, your degree from WBS the market today, whatever career path you emerging economies in my field of expertise, is really important in the market are going to follow. which is Management and Organisation. today, whatever career path you I had a great time at WBS. However, I do I hope to come back to Warwick sometimes are going to follow. believe it is really difficult to do a PhD. to catch up with old friends and see the Moreover, you are in a different country with growth of the business school that makes us a different culture and language. For me, all proud. This research not only helped me identify having a supervisor like Professor Andrew the importance of flexibility in adapting Pettigrew was crucial. He made a long-lasting in economies shaped by jolts and havoc, impression and moulded me as an academic. the author in minute but also allowed me to be known in a field He made me think in more depth and helped in which there was a dearth of studies. me to become more analytical. A good In addition, and to my surprise, not supervisor is a personal and professional Andrés Hatum is an Associate Professor in Human Resource Management at IAE Business School in only academics were interested but also mentor, working with you and supporting Buenos Aires, Argentina. He is a visiting scholar at companies that were wondering how to you through the hurdles of the PhD. This schools in Europe and Latin America. rearrange their organisation towards the was Andrew in my case and I am very grateful challenges of the future and the challenges to him. His research centres on flexibility in organisations, imposed by the context. talent management, and career development. Once you are in the business school with He has published in international journals and has also published books in Spanish and English. I was also doing research on the cultural your head down in papers or books, you His latest book is Adaptation or Expiration in differences among Latin American managers might not realise the importance of the Family Firms: Organizational Flexibility in Emerging and starting a new project on the career path people surrounding you. With the clarity of Economies (Edward Elgar, 2007). of Latin American leaders. With a colleague distance, I must say that the faculty of WBS