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May 15, 2017May 15, 2017
May 15, 2017
Game Executive 2017 – Agenda (Tentative)
Day 1: Growth Strategies and Entrepreneurship
Faculty: Shailendra Vyakarnam, Cranfield University
Company visit: Playraven
Speakers:
Lasse Seppänen (Playraven), Why Strategy Matters?
James Cramer (Armada), Strategy, Marketing and
Community Management
Day 2: Business Development
Faculty: Fabian Sepulveda, Aalto EE
Company visit: EA Helsinki
Speakers:
Wilhelm Taht (Rovio), Games Business Development
Petri Ikonen (EA), Game Design and Business Models
Jakob Longer (Wargaming), Psychology of F2P
Day 3: Venturing, Fundraising & Pitching
Faculty: William Cardwell, Aalto University
Company visit: Fondia
Speakers:
Antti Iso-Markku, Legal Issues in Games (roadmap)
Walid O. El Cheikh,Fundamentals of Pitching
+ a distinguished panel of Judges inc. Sisu Ventures,
Lifeline Ventures, Pollen VC, FIBA, etc.
Day 4: Finance & Profitability
Faculty: Teemu Malmi, Aalto EE
Company visit: Housemarque
Speakers:
Teemu Rautiainen (Rovio) – Profitability in Games
Ivan Trancik – Using Analytics to Boost Profitability
Juha Matikainen – Financial Modelling in Games
Teemu Haila (Playraven) – Soft Launch
Day 5: Leadership and Product Management
Faculty: Riitta Lumme-Tuomala, Aalto EE
Speakers:
Tomi Huttula – Product Management in Games
Jay Rankki – Project Management
Company: Barona / Games Jobs Finland
HR Panel: Lead by Arja Martikainen
Anu Tukeva (Housemarque)
Marjo Kuosmanen (Rovio)
Liisa Lähteenaho (Umbra)
Day 6: Media Management and Localization
Faculty: Peter Zackariasson, Gothenburg University
Company visit: Lightneer
Speakers
Lauri Järvilehto – Localization Strategies (Asia)
Peter Vesterbacka – Marketing and Branding
Marja Konttinen – Media Management in Games

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Game Executive 2017 - Agenda (Tentative)

  • 1. May 15, 2017May 15, 2017 May 15, 2017 Game Executive 2017 – Agenda (Tentative) Day 1: Growth Strategies and Entrepreneurship Faculty: Shailendra Vyakarnam, Cranfield University Company visit: Playraven Speakers: Lasse Seppänen (Playraven), Why Strategy Matters? James Cramer (Armada), Strategy, Marketing and Community Management Day 2: Business Development Faculty: Fabian Sepulveda, Aalto EE Company visit: EA Helsinki Speakers: Wilhelm Taht (Rovio), Games Business Development Petri Ikonen (EA), Game Design and Business Models Jakob Longer (Wargaming), Psychology of F2P Day 3: Venturing, Fundraising & Pitching Faculty: William Cardwell, Aalto University Company visit: Fondia Speakers: Antti Iso-Markku, Legal Issues in Games (roadmap) Walid O. El Cheikh,Fundamentals of Pitching + a distinguished panel of Judges inc. Sisu Ventures, Lifeline Ventures, Pollen VC, FIBA, etc. Day 4: Finance & Profitability Faculty: Teemu Malmi, Aalto EE Company visit: Housemarque Speakers: Teemu Rautiainen (Rovio) – Profitability in Games Ivan Trancik – Using Analytics to Boost Profitability Juha Matikainen – Financial Modelling in Games Teemu Haila (Playraven) – Soft Launch Day 5: Leadership and Product Management Faculty: Riitta Lumme-Tuomala, Aalto EE Speakers: Tomi Huttula – Product Management in Games Jay Rankki – Project Management Company: Barona / Games Jobs Finland HR Panel: Lead by Arja Martikainen Anu Tukeva (Housemarque) Marjo Kuosmanen (Rovio) Liisa Lähteenaho (Umbra) Day 6: Media Management and Localization Faculty: Peter Zackariasson, Gothenburg University Company visit: Lightneer Speakers Lauri Järvilehto – Localization Strategies (Asia) Peter Vesterbacka – Marketing and Branding Marja Konttinen – Media Management in Games