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BUS330: PRINCIPLES OF MARKETING
o Find campaign executions for at least three different media
chann
executions on TV, print, website, banner ads, social media
netwo
etc.). Include the images in your post.
• Create a new post containing the following elements:
o Title and subtitle (if needed).
o Headings for the three media you’ve found.
o For each medium, a brief description of how it is being used,
focu
that other media cannot.
o A paragraph summarizing what unifies the campaign and
whethe
effective and why.
o Use the Table 6.2 POE’s model of message channels from the
co
each quadrant, identify at least one channel that would benefit

2. yo
adopted or used more effectively. Explain your reason.
• Your initial post must be at least 350 words.
• Be sure to properly cite your textbook in APA Style as
outlined in the Wr
Citing Within Your Paper guide.
Guided Response:
• Respond to at least three of your fellow marketers by Day 7
(Monday).
o Provide feedback on your peers’ assessments.
o Do you agree with their assessments of the campaign’s
effective
o What previously unmentioned factors contribute to your
assessm
• You are encouraged to post your required replies earlier in the
week to p
meaningful discussion and collaboration between you and your
fellow ma
• Continue to monitor the discussion forum through Day 7
(Monday), and r
replies to your initial post.
http://writingcenter.ashford.edu/citing-within-your-paper
FTES 355 Group Fitness Observation Report
Your Name: __________________________________

3. Date: ____________________________
Location: ____________________________________
Instructor Name: ______________________________ _____
Instructor Signature:
_____________________________________
_____________________________________________________
_________
Please respond to the following questions while participating in
your hours of observation. You will submit this completed and
signed document online in LearningHub.
*Please remember to make arrangements in advance to avoid
complications for completing this assignment.
Highlight ten things you experienced or learned. Be specific.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Instructor
1. Please describe or discuss the positive traits you saw in this
instructor. Look for specifics discussed in our class time. What
things were they doing to draw the class in or cause people to
want more?
2. How does the instructor cue or help the class flow?
Course
3. How does the class integrate music? Does it match the mood
or rhythm of the class?
4. Discuss some corrective issues that could be examined or that
might be causing a negative feeling about the class.
You
5. Give an overall reaction that you had, positive etc. Describe

4. some things you might take away from the instructor and the
class instruction.
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40
y y y y p p
2. IMC Campaign Stories Peer Feedback [WLOs: 2, 3] [CLO:
3]. 1st Post Due b
beginning work on this discussion forum,
Read
• Chapter 6 of the course text, Principles of Marketing
Watch
• What Is Integrated Marketing?
One Message, Many Media: Integrated Marketing Campaigns
To examine integrated marketing in action, you’re going to tell
the story of a par
campaign from your internship brand, you selected in Week 1,
across multiple m

5. activity. We want to know what unifies the campaign and how
the unique nature
being utilized (or underutilized if you feel so). And we want to
hear if you think th
or not and why.
Instructions
• Refer to your text and define what integrated marking
communications (I
o Describe why companies use IMC campaigns.
• Identify a significant marketing campaign from your
internship brand.
o Find one that was supported across multiple media (e.g., TV,
prin
social media networks ads, billboard ads, etc.).
o If you don’t know how to identify and research major
marketing ca
▪ search the web or major advertising publications (Adweek
Channel) for articles about your brand’s advertising camp
▪ check your brand’s Twitter feed for recurring ad message
https://www.youtube.com/watch?v=k6WF0O1Mnvk
https://www.adweek.com/
https://www.youtube.com/channel/UCKhCJRTHHLuW2iW7XQt
cfyQ