A basic analysis of the Marketing Strategy of P&G.

1. MARKETING PORTFOLIO

3. A COMPANY WITH A NET
WORTH OF $200 MILLION

4. ORIGIN: 1837
CANDLES
SOAPS

5. CURRENT STATUS

7. OVER 300
BRANDS
140
COUNTRIES
OVER 5
BILLION
CONSUMERS
EMPLOYS
OVER
138,000

8. MAIN BUSINESS SEGMENTS
BEAUTY CARE
23% Net Earnings

9. MAIN BUSINESS SEGMENTS
HOUSEHOLD CARE
28% Net Earnings

10. MAIN BUSINESS SEGMENTS
FAMILY CARE
17% Net Earnings

11. OTHER BUSINESS SEGMENTS
HEALTH CARE GROOMING SNACKS & PET CARE
16% Net Earnings 13% Net Earnings 3% Net Earnings

12. WHAT MADE
SUCCESSFUL?

15. LARGEST
MARKETING
SPENDER
IN THE WORLD

16. CUSTOMER-CENTRIC MARKETING

17. STRONG FOCUS ON PRODUCT-DESIGN

18. PRODUCT FUNCTIONALITY

19. PRICE

21. SMALLER BRANDS MAINLY RELY
ON DIGITAL MARKETING

23. BRAND POSITIONING IN SAME MARKET
WHITENER STAIN REMOVER

24. P&G’s Old Spice
television commercial
and YouTube sensation,
“The Man Your Man Could Smell Like,”
was the tipping point.

27. Emotional marketing: “Thank-you Mom” campaign

28. THE ACQUISITION
BIGGEST MERGER IN
THE HISTORY OF
CONSUMER GOODS.
ACQUIRED
FOR $57 BILLION TO
BECOME THE WORLD’S
LARGEST CONSUMER
GOODS COMPANY

29. WHY
?

30. STRENGTH
WOMEN PERSONAL
CARE PRODUCTS
MEN GROOMING
PRODUCTS
COMPLEMENTARY IN STRENGTH CULTURES & A
VISION TO CREATE POTENTIAL FOR SUPERIOR
SUSTAINABLE GROWTH

32. R&D CONNECTED
WITH SALES &
MARKETING
PARTNERSHIPS
& CONNECTIONS
WITH NON-P&G
RESEARCHERS
CONNECT &
DEVELOP
Identify proven technologies, packages, and products that
P&G could improve, scale up, and market on its own or
through partnerships

33. THE DIGITAL REVOLUTION

34. TO MAKE IT THE MOST TECHNOLOGICALLY
ENABLED BUSINESS IN THE WORLD

35. WHY
DIGITAL
REVOLUTION?

36. 1. BETTER INNOVATION 2. HIGHER PRODUCTIVITY
3. LOWER COSTS 4. PROMISE OF FASTER GROWTH

37. HOW WOULD IT DRIVE
GROWTH IN THE FUTURE?

38. 1. PRESENT PRODUCTS
IT COULD GENERATE NEW
SALES WITH INCREASED
EMPHASIS ON HEALTH CARE
AND BEAUTY CARE
PRODUCTS.
EXISTING BRANDS HAVE THE
POTENTIAL TO GROW 4-6% A
YEAR IN SALES.

39. 2. NEW PRODUCTS
IT NEEDS NEW PRODUCTS TO ADD
TO THEIR REVENUE.
THE EQUIVALENT OF 2 SWIFFER
INTRODUCTIONS A YEAR WOULD
MAKE THEIR GOAL.

40. 3. ACQUISITIONS
IT COULD PROBABLY USE
SMALL TARGETED
ACQUISITIONS LIKE THE ONE
THAT PRODUCED $200
MILLION-A-YEAR
THE CREST SPIN-BRUSH

41. CONCLUSION

42. This presentation is created by Viraj Tamhankar, IIT Roorkee during a
Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.