A marketing plan of an idea of a new app called "Find My Coach".

3. CHESS IS NOT AS POPULAR AS CRICKET IN INDIA AS OF NOW, BUT IT IS
PREDICTED THAT IT WILL BE ONE OF THE MOST PLAYED SPORTS SOON.
CURRENTLY THERE IS NO APP WHICH LETS YOU FIND A SUITABLE CHESS
COACH WHO CAN TEACH YOU IN REAL TIME ONLINE.

4. WE NEED TO CONVINCE OUR
AUDIENCE THAT OUR APP
CAN HELP THEM PLAY
BETTER CHESS.

6. THE MAIN ADVANTAGE LIES IN THE FACT THAT THERE
IS NO COMPETITION AS OF NOW.
A DATABASE OF AVAILABLE AND RELIABLE COACHES
SHOULD BE PRESENT.

7. THE APP WILL MOSTLY OPERATE IN THE CHESS CIRCLES.
IT WILL HAVE THE POTENTIAL TO DELIVER VALUE TO PLAYERS OF ALL
STRENGTHS - FROM BEGINNERS TO PASSIONATE PROFESSIONALS.
IT WILL ESPECIALLY COLLABORATE WITH SCHOOLS TO TARGET YOUNG
CHILDREN.

8. ALL CHESS PLAYERS ARE OUR TARGET - INCLUDING PEOPLE OF ALL
AGES AND BOTH SEXES.
HOWEVER, OUR SPECIALLY TARGETED AUDIENCE WILL BE SCHOOL
GOING CHILDREN AS THEY ARE POTENTIALLY OUR MOST LOYAL
CONSUMERS.

10. WE WILL USE THE FREQUENT CHESS TOURNAMENTS AND
COMPETITIONS TO OUR ADVANTAGE.
THAT IS A GOOD PLACE FOR PLAYERS TO REALISE THAT THEY NEED TO
IMPROVE.
ONLINE CHESS PLAYING SITES LIKE PLAYCHESS.COM OR CHESS.COM
ARE ALSO GOOD OPPORTUNITIES.

11. ANOTHER IMPORTANT PLACE TO GO IS SCHOOLS - WE CAN CONVINCE
PARENTS THE IMPORTANCE OF PLAYING CHESS AND CONVERT THOSE
OPPORTUNITIES INTO LOYAL CONSUMERS.
THIS IS A WIN-WIN SITUATION FOR EVERYONE - THE SCHOOL, THE
PARENTS AND OF COURSE, THE CHILD.

12. WE WILL DELIVER VALUE BY PROVIDING THE PLAYERS GOOD, RELIABLE
COACHES.
THE STRENGTH OF THE COACH WILL DEPEND ON THE STRENGTH OF THE
PLAYER AND WILL RISE WITH THE PLAYER.
THE PLAYER WILL GET THE FIRST 2 HOURS OF COACHING FREE TO SEE
IF HE IS COMFORTABLE WITH THE COACH AND THEN HE CAN DECIDE.

14. THE APP WILL ENABLE PLAYERS TO FIND COACHES AND BE TAUGHT
FROM THEM ONLINE USING THE APP.
THE PLAYER WILL GET THE FIRST 2 HOURS OF COACHING FREE TO SEE
IF HE IS COMFORTABLE WITH THE COACH AND THEN HE CAN DECIDE.
THEN, THE CONSUMER AS WELL AS THE COACH - BOTH CAN BE
CHARGED A SMALL CHARGE PER SESSION, SAY $1 PER HALF AN HOUR.

15. REGULAR FEEDBACK FROM BOTH PARTIES
WILL ENABLE US TO EVALUATE THEM.
REGULAR TESTS CAN BE CONDUCTED TO
TRACK THE PROGRESS OF THE PLAYER.

17. THE TEAM WILL CONSIST OF CODERS WHO WILL TAKE CARE OF THE
CODE OF THE APP.
IT WILL HAVE A UNIT TO PREPARE THE DATABASE OF RELIABLE
COACHES AND ADD TO THEM CONTINUOUSLY.
IT WILL HAVE A SEPARATE UNIT TO MANAGE STUDENTS, TRACK THEIR
PROGRESS AND SEE TO IT THAT THEY ARE BEING TAUGHT WELL.

18. THE APP NEEDS MAINLY THE SOFTWARE NEEDED TO IMPLEMENT ONLINE
COACHING THROUGH VIDEO CHATTING.
THE SCREEN SHOULD CONTAIN THE COACH LIVE STREAMING AS WELL
AS A CHESS BOARD WHICH CAN BE EASILY MANIPULATED BY THE
COACH.
LASTLY, IT SHOULD HAVE A PROVISION FOR ONLINE PAYMENT OF FEES.

20. THE APP CAN BE ANALYSED BY THE USER RATINGS ONLINE.
THE RATE AT WHICH NEW USERS JOIN AND START THEIR COACHING AND
THE NUMBER OF USERS WHO REGULARLY CONTINUE THEIR COACHING
ARE OBVIOUS INDICATORS OF PERFORMANCE.

22. THIS PRESENTATION WAS CREATED BY VIRAJ TAMHANKAR UNDER THE
GUIDANCE OF PROF. SAMEER MATHUR FOR A MARKETING MANAGEMENT
INTERNSHIP.