This document summarizes Victoria's Secret's marketing strategies that helped build its brand image from 1982 onwards. It discusses how the company shifted its target audience to women and introduced new products. It then outlines the various marketing channels Victoria's Secret leveraged like catalogs, magazine inserts, television advertising, fashion shows, and online platforms. The summary concludes that Victoria's Secret single-handedly changed America's perception of luxury personal products and served as an example of effective personal communication and consumer relationship management.