Procter & Gamble: Marketing Capabilities

2. Global leader in Branded Consumer goods.
Had 2 dozen $1 billion brands known worldwide.
First company to advertise directly to consumers.
 Seasoned marketer with strong consumer research, a powerful
innovation network, an evolving marketing strategy, strong marketing
talent, and the world’s largest financial commitment to advertising.

3. In 2010, total sales : $788.94
billion
Net income : $12.74 billion
Market Capitalization : $186.63
billion
48%
34%
18%
Sales Percentage
Household Care
Beauty & Grooming
Health & Well Being
42%
21%
15%
13%
9%
Regional Sales
North America
Western Europe
Asia
Central & Eastern Europe & Middle East & Africa
Latin America

4. To provide branded products and services of superior
quality and value that improve the lives of the world’s
consumers.
To be the best consumer products and services
company in the world.

6. INTERNATIONAL
EXPANSION

8. Builds Customer Relationship
Management (CRM)
Better Designing & Innovation
Return on Marketing Investment
Customer Centric Marketing
Multibranding and Leveraging

15. DIGITAL MARKETING
P&G Website Campaigns
Mobile ad Campaigns
Old Spice YouTube video campaign
SOCIAL MEADIA MARKETING
Separate Facebook page for each products
Manofthehouse.com for household advice to men
Capessa for women on Yahoo

18. P&G was a company with strong R&D and consumer research, high quality product
performance, powerful innovation, evolving marketing strategy, strong marketing
talent and strong commitment on media spending budget.
Never give your consumer a product based reason to switch away from your brand.
P&G must focus more on digital marketing trends and developing interactive brand
communities because word of mouth through social media becomes a powerful
promotional tool to the consumers today.

19. DISCLAIMER
CREATED BY AKSHITA BANSAL, JIIT NOIDA,
DURING A MARKETING INTERNSHIP UNDER
THE GUIDANCE OF
PROF. SAMEER MATHUR, IIM LUCKNOW.