In this presentation, Sarthak introduces SMAC and associated trends. Sarthak is interested in data analytics where he is interested in finding patterns based on user searches and also the device used.

1. Name: SARTHAK GARG
E-mail: garg_sarthak@yahoo.com
Twitter Id: @gargsarthak301
University: GAUTAM BUDDHA UNIVERSITY
Year/Semester: 2nd Year/4th semester
Branch: Computer Science Engineering
SMAC

2. INTRODUCTION
In simple language, SMAC is a tool for individual innovators and
organisations to connect with their customers easily and grow their business.
Social Media
provides businesses
with new ways to
reach and interact
with customers
Mobile
technologies have
changed the way
people
communicate ,
shop and work.
Analytics allows
businesses to
analyse how, when
and where people
consumed goods
and services
Cloud allows storing
the data collected
from different
sources and makes
it available anytime
anywhere.
SOCIAL MOBILE ANALYTICS CLOUD

3. TRENDS
To expand their business and maintain a position in the market companies are digitalising .
58% companies are using social media tools to interact with their customers,
And are likely to have an advantage over those who don’t .
Companies are focusing on revenue generation through social media rather than
focusing on likes and retweets or any other vanity metrics.
The world has seen an
unprecedented growth in
the number of mobile
subscriptions in last
few years , and India has
been at the epicentre of
this growth .

4. HOW SMAC WILL HAVE A BIG IMPACT IN FUTURE ?
Technologies such as Social networking, mobile, analytics
and cloud computing have been shaking the IT industry
for past several years and will continue in the same
manner for the next few years .
This new technology stack has started transforming
tomorrow's enterprise and has impact on each of the
areas of an enterprise, hence subsequently on all the
software applications used within and by the
organizations.
It is predicted that by 2017, SMAC stack will drive more
than 26% of the total enterprise software market revenue,
an increase from 12% in 2012 - representing over $104
billion new revenue from this stack.

5. INTEREST AREAS
I am interested in the following areas :
1. Data Analytics
2. Mobile Computing
Data needs to be analysed in a proper way to find out what people are really
searching for ,and what medium are they using to do so ,what they like or what
they dislike.
Mobile computing is a vast field . Software interface can be
improved so that the communication between the user and software becomes
more smoother. The software needs to be designed by keeping the audience in
mind.
If given a chance ,I would like to work in any of the above mentioned fields.

6. THANK YOU