P&G yash mathur_skit_jaipur
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These slides were created for an assignment given by Prof. Mathur under his internship.
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P&G yash mathur_skit_jaipur
- 2. P&G is an American multinational consumer goods company headquartered in Cincinnati, Ohio, USA. CEO: David S. Taylor Founded: October 31, 1837 Founders: James Gamble and William Procter Current stock price: USD 88.15
- 3. MISSION PROVIDE QUALITY PRODUCTS TO THE CONSUMERS. VISION TO BE THE BEST FMCG COMPANY IN THE WORLD. VALUES TRUST CARE FOR CONSUMERS PASSION FOR INNOVATION GIVING BACK TO THE SOCIETY
- 5. UNILIVER JOHNSON AND JOHNSON PEPSICO COLGATE-PALMOLIVE NESTLE
- 7. P&G HAS ABOUT 300 BRANDS IN ITS PORTFOLIO. P&G HAS TWO DOZEN BILLION DOLLAR BRANDS UNDER ITS UMBRELLA. P&G HAS ABOUT TWO DOZEN HALF BILLION DOLLAR BRANDS UNDER ITS UMBRELLA. P&G IS GLOBAL LEADER IN BRANDED CONSUMER GOODS. LARGEST ADVERTISER IN THE WORLD WITH ADVERTISING BUDGET IN EXCESS OF $1 BILLION. EXPLOITED ALL FORMS OF ADVERTISING (ONLINE AND OFFLINE)
- 8. MARKET CAPITALIZATION: $186 BILLION TOTAL SALES (AS OF 2010): $79 BILLION NET INCOME: $12 BILLION STOCK PRICE (AS OF 2017): $88.15
- 10. CONNECT AND DEVELOP WAS A VERY INNOVATIVE EFFORT TO CATER CUSTOMERS IN A BETTER WAY. HALF OF THE R&D WORK WAS DONE BY P&G’S INTERNAL TEAM AND OTHER HALF WAS DONE BY NON P&G SCIENTISTS AND ENGINEERS. INSTEAD OF TRIAL AND ERROR METHODS, P&G TOOK SCIENTIFIC APPROACH FOR INNOVATION IN PRODUCTS AND CONNECTED R&D WITH SALES AND MARKETING.
- 11. POSITIVE EFFECTS- 1.PRODUCTIVITY GREW BY 60% 2.P&G’S INNOVATION SUCCESS DOUBLED. NEGATIVE EFFECTS- P&G COULD NOT CONTROL COSTS AND THE STOCK PRICES FELL FROM $118 TO $52.
- 13. 1. SOCIAL CAUSE MARKETING 2. SPONSORSHIPS 3. CELEBRITY ENDORSEMENTS 4. EMOTIONAL MARKETING 5. SOCIAL MEDIA
- 14. AFTER THE HURRICANE KATRINA AS WELL AS TEXAS FLOODS, P&G’S TIDE SET UP #LOADSOFHOPE RELIEF SERVICES BY SETTING UP WASHING LAUNDRIES.
- 15. P&G OFTEN SPONSORS SOME OF THE MAJOR EVENTS HELD ALL OVER THE WORLD WHICH GIVES LARGE PUBLICITY TO THE BRAND.
- 16. P&G HAS SIGNED UP SOME OF THE MOST INFLUENTIAL CELEBRITIES FOR THE BRAND’S PROMOTION.
- 17. P&G USES EMOTIONAL CAMPAIGNS TO CONNECT WITH ITS CONSUMERS ON AN EMOTIONAL LEVEL.
- 18. P&G HAS LAUNCED SEVERAL SOCIAL MEDIA CAMPAIGNS AS WELL AS SELF HELP WEBSITES FOR ITS CONSUMERS. MANOFTHEHOUSE.COM FOR HOUSEHOLD ADVICE FOR MEN. CAPESSA FOR WOMEN’S HEALTH INFORMATION.
- 19. TRADITIONAL 1. USES TVC, BILLBOARDS, ETC. 2. REVIEWS FROM CUSTOMERS FOR DATA ACCUMULATION. DIGITAL 1. USES FACEBOOK ADS, YOUTUBE VIDEOS, ETC. 2. EYE TRACKING, NEUROMARKETING, EEG FOR DATA ACCUMULATION.
- 20. MORE EMPHASIS ON SOCIAL MEDIA CAMPAIGNS AND DIGITAL EFFORTS IN EXPANDING BRAND AWARENESS. USE OF DIGITAL AND SCIENTIFIC METHODS TO CATER CUSTOMERS IN A BETTER WAY. MORE EMPHASIS ON RESEARCH AND DEVELOPMENT.
- 21. HISTORY OF PROCTER AND GAMBLE. PRODUCT PORTFOLIO AND COMPETITION. P&G BRAND FACTS. CONNECT AND DEVELOP. DIFFERENT TYPES OF MARKETING STRATEGIES. SHIFT FROM TRADITIONAL TO DIGITAL. WHAT’S NEXT.
- 22. THESE SLIDES WERE CREATED BY YASH MATHUR OF SKIT, JAIPUR, DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW