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Battle Of Minds 2007, Khulna University

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Battle of Minds, 2007
Khulna University
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Battle Of Minds 2007, Khulna University

  1. 1. Reviving Shrimp Industry In Khulna
  2. 2. TOP STORIES K Consulting group proposed a grand plan for reviving shrimp industry in Khulna Shrimp TV Shrimp TV Shrimp TV
  3. 3. Shrimp in Khulna can not sustain a long - Prothom Alo TOP STORIES Shrimp TV Shrimp TV Shrimp TV
  4. 4. Khulna still promises sustainable shrimp cultivation TOP STORIES Shrimp TV Shrimp TV Shrimp TV
  5. 5. Some countries succeed in shrimp culture tremendously TOP STORIES Shrimp TV Shrimp TV Shrimp TV
  6. 6. A rocking Shrimp industry cluster has been proposed by K consulting group TOP STORIES Shrimp TV Shrimp TV Shrimp TV
  7. 7. Shrimp can work wonder TOP STORIES Shrimp TV Shrimp TV Shrimp TV
  8. 8. K consulting group proposed a plan to revive Shrimp Industry
  9. 9. Sustainability Matters?? Biodiversity Loss Salinity Mangrove Long - term Production
  10. 10. Sustainability considerations- ENVIRONMENT ECONOMIC SOCIAL
  11. 11. Sustainability considerations- ENVIRONMENT ECONOMIC SOCIAL
  12. 12. Sustainability considerations- ENVIRONMENT
  13. 13. Sustainability considerations- ECONOMIC GDP Contribution- 0 .8% (2006) Employment Generation- 765960 (2005) GDP Contribution- 2.5% (2015) Employment Generation- More than 100000 (2015) Economic growth of the country Increase in per capita income, employment generation, improved life style
  14. 14. Sustainability considerations- SOCIAL Total employment- 765960 (2005) 80% in processing units 75% mother shrimp fishing workers are female Gender equality, less crime, population control
  15. 15. Shrimp Industry Cluster in Khulna INDUSTRY CLUSTER Shrimp Research Institute Modern Hatcheries Training Institute University Improved Intensive Gher Hi-Tech Processing Plant Transportation Facilities
  16. 16. Shrimp Industry Cluster in Khulna INDUSTRY CLUSTER Training Institute Hatchery Research Institute University Processing Plant Sundarbans ...
  17. 17. Shrimp Industry Cluster in Khulna INDUSTRY CLUSTER Investment Required- Sources of Fund- Implementation Period- 2008-2011 Government, FDI, Local Interested Groups $ 20 Million
  18. 18. Success Story SUCCESS STORY Thailand
  19. 19. Reviving Shrimp Industry In Khulna Shrimp TV
  20. 20. Industry Analysis INDUSTRY ANALYSIS " A growth of 10% production of shrimp in Asia creates a 10.5% growth of market in USA "
  21. 21. Industry Analysis MAJOR EXPORTERS Source: Global Trade Atlas, with FAS estimates.
  22. 22. Industry Analysis MAJOR IMPORTERS Source: Global Trade Atlas, with FAS estimates. Source: Global Trade Atlas, with FAS estimates. 0 0.5 1 1.5 2 2.5 3 3.5 4 $Billion US Japan Spain France UK Belgium Denmark Italy Canada Netherlands Germany South Korea
  23. 23. THE SHRIMP MUSTs Be safe Have a Good Taste Not too Expensive Be Large Sized Be Healthy Be Produced without damaging the Environment Be Produced by respecting Ethical principles (Child work, fair prices etc.) Industry Analysis
  24. 24. Reviving Strategies REVIVING STRATEGIES Industry Cluster Model Develop new Markets Invest in value added products Focus on FDI Lobbing through trade fairs, promotion etc. Phase 1: Mother shrimp To Processing Phase 2: Processing To Marketing 2008-2011 2011-2015
  25. 25. Reviving Shrimp Industry In Khulna THANK YOU
  26. 26. A Q & Further Queries: [email_address]
  27. 27. Appendix Problem_Statement Problems_Details Problem_Chain Vision Rationale_for_Selecting_the_Vision_2015 Industry_ Analysis Business_Development_Strategies Leading Exporters of Shrimp in 2004 Leading Importers of Shrimp in 2004 Growth of Shrimp Sector as an Export Industry in last 20 Years Total Employment Generation Export Data Import Data (International) SSOQ Shrimp Price comparison Japan vs USA Typology of Shrimp production in Bangladesh Steps to Final price of Shrimp Range of Shrimp Product Exported Sustainability Industry Cluster Industry Analysis Reviving Strategies
  28. 28. Reviving Shrimp Industry In Khulna
  29. 29. Agenda Problem_Statement Problem_Details Problem_Chain Vision Value_Addition_Through_Vision_2015 Industry_ Analysis Business_Development_Strategies Background Information Take Away
  30. 30. Extreme Disparity between Demand Side & Supply Side in value chain Problem_Statement
  31. 31. I nappropriate collection of mother shrimp & PL I nadequate knowledge V iral infection P oor bargaining power L ack of quality fish feed I nadequate supply of raw material L ack of international Lobbing N egative image and lack of marketing efforts N ot enough R&D endeavors I ndifference of Government I nsufficient infrastructure Shrimp Culture Level Processing Unit Marketing/ Exporting Problems_Details
  32. 32. Processing Unit Parent Stock Fishing Marketing Inappropriate collection of Mother Shrimp & PL Inadequate knowledge Viral infection Poor bargaining power Lack of quality fish feed High Mortality Rate Increasing Volume of Problems Problem_Chain
  33. 33. Processing Unit Parent Stock Fishing Marketing Decreasing Volume of Supply of Shrimps Inappropriate collection of Mother Shrimp & PL Inadequate knowledge Viral infection Poor bargaining power Lack of quality fish feed High Mortality Rate Supply Decreases Problem_Chain 100% 100% 100% 100% 30% 30%
  34. 34. Processing Unit Parent Stock Fishing Marketing 100% Capacity Utilization ? Problem_Chain 4 Years Lobbing
  35. 35. $2.5 Billion Export 90% from Khulna Region While 2006-’07 export is $515 million By 2015, total shrimp industry export will reach $2.5 billion; contributing 90% from Khulna region. Vision
  36. 36. Value_Addition_Through_Vision_2015 Strengthening the nation’s economy Reducing vulnerability being dependent on one single major export sector Socio-economic development of highly ignored southern region 100% retention of export led profit
  37. 37. Industry_ Analysis Porter’s Analysis Vietnam, China, Thailand, India, Ecuador, Argentina Threat of New Entrants Threat of Substitute Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Of Competitors Competitive Forces HIGH Vannamei in China MEDIUM European Union HIGH LOW LOW Major Role Players
  38. 38. Source: Global Trade Atlas, with FAS estimates. Leading Exporters of Shrimp in 2004
  39. 39. Industry_ Analysis Porter’s Analysis Vietnam, China, Thailand, India, Ecuador, Argentina Threat of New Entrants Threat of Substitute Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Of Competitors Competitive Forces HIGH vannamei in China MEDIUM European Union HIGH LOW LOW Major Role Players
  40. 40. Source: Global Trade Atlas, with FAS estimates. Leading Importers of Shrimp in 2004
  41. 41. Industry_ Analysis Porter’s Analysis Vietnam, China, Thailand, India, Ecuador, Argentina Threat of New Entrants Threat of Substitute Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Of Competitors Competitive Forces HIGH vannamei in China MEDIUM European Union HIGH LOW LOW Major Role Players
  42. 42. Parent Stock Fishing Hatchery Process Cultured Fry Deep Water Fry Fishing Wild Fry Distributors Farmers Depots Processors Export Market Distributors & Retailers Local Market Distributors & Retailers Customers Business_Development_Strategies Input Processing Output
  43. 43. Standardizing the process of collecting Mother Shrimp & PL Launching Basic Education and Field Related Practical Training Promoting Sufficient preventive measures to check viral effects Collaboration with the universities and launching shrimp research institute Business_Development_Strategies Input
  44. 44. Business_Development_Strategies Empowering the cultivators. Establishing quality feed plants within the nation. Processing
  45. 45. Business_Development_Strategies Value addition to the core product Arranging international shrimp export fair in Bangladesh Output
  46. 46. Business_Development_Strategies Improving electricity supply, road transport and reviving Mongla sea port Formulating Bangladesh Shrimp Regulatory Commission and a time-bound and integrated shrimp export policy Encouraging financial institutes to finance this sectors Vertical Integration & Improved Traceability.
  47. 47. Take_Away Extreme Disparity between Demand Side & Supply Side in value chain. By 2015, Achieving Export 5 Times Greater Than Now. Developing an Industry cluster in Khulna region
  48. 48. Queries? Further Queries: [email_address]
  49. 49. ATDP DANIDA SSOQ USAID EU BCAS EPB … ..& several websites. Secondary_Information_Sources-
  50. 50. Thank You
  51. 51. Source: Global Trade Atlas, with FAS estimates. Leading Exporters of Shrimp in 2004
  52. 52. Source: Global Trade Atlas, with FAS estimates. Leading Importers of Shrimp in 2004
  53. 53. Growth of Shrimp Sector as an Export Industry in last 20 Years
  54. 54. Recent Trends

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