8. 6. Cover the border sacks with silpaulin sheet and use net for covering the pond
9. Fish Farming Business Plan-MARKET ANALYSIS
Market Trends
o There has been a steady growth in the fish production in the last 15 years,
with more than 37000 mt fish produced in 2013/14. Fish yield increased by
more than 2000 kilograms per hectare during the same time period.
Our Target Market
o Households, Individuals, Hotels, Restaurants, Fast food house, Agriculture
merchants, Vendors
Our Competitive Advantage
o Effective and reliable fish that can help us sell our produce at competitive
prices, good network and excellent relationship management.
o We are bringing to the industry is the fact that we have healthy relationships
with loads of major players (agriculture merchants) in the industry.
o Lastly, all our employees will be well taken care of, and their welfare
package will be among the best within our category.
10. Fish Farming Business Plan – SALES AND
MARKETING STRATEGY
Firstly by networking with agriculture merchants and businesses that rely
on daily supply of fish that are likely to become our customers.
o Introduce our business by sending introductory letters alongside our brochure
to stake holders in the agriculture industry, households, hotels and
restaurants and agriculture produce merchant.
o Advertise our business in agriculture and food related magazines and websites
o List our business on yellow pages ads
o Attend related agriculture and food expos, seminars, and business affairs
o Leverage on the internet to promote our business
o Engage in direct marketing
o Encourage the use of word of mouth marketing (referrals)
11. Business Model Canvas
Value Proposition
o Input financing
o Market linkage with organized market
o Expand Market through value-adding process
o Technical support according to need.
o Technological support to optimize feeding and boost productivity
o Localization of Feed Production
o Supplies of verified quality fish seedling
Cost Structure
1. Variable Cost
o Cost of stock, Cost of seeds, Labour, Veterinary cost, Pond Construction
2. Fixed Cost
o Lease Rent, Salaries of staffs
12. Revenue Streams
o Raising and harvesting ornamental fish for Aquarium
o Sales
o Acts as a Vendor or a supplier of local markets, hotels and restaurants
Key Partners
o Retailers, Customers, Workers, Fisherman, Government, Internet, Banks, Media
Key Activities
o Fish farming production through fish breeding farm
o Wholesale sales all over Nepal
o Retail sales through our shops in different places
o Fry Production through our Subsidiary
Key Resources
o River and Ponds, Technology, Seasonal Cultured Water, Fish for breeding
o Indigenous fish with potential for mass production under commercial conditions
14. Customer Relationships
o Advertisement and Promotion by media,food related magazines and websites
o Encourage the use of word of mouth marketing (referrals)
o Attend related agriculture and food expos, seminars, and business affairs
o Engage in direct marketing
Customers Segment
o Fish distributors
o Retail outlets
o Hotels and Restaurants
o The formal market
o Supermarket
o Health non-veg food outlets
