1. +
MELANIE VOGEL
Social media expert. Content curator. Disney fanatic.

2. + DISNEYLAND RESORT
Experience

GUEST RELATIONS
Seven Months

MAIN STREET WEST STORES LEAD
Two Years

MAIN STREET STORES HOSTESS
Five Months

DISNEY COLLEGE PROGRAM PARTICIPANT
Five Months

3. +
Relevant Experience
DAY-OF SOCIAL MEDIA MANAGER – One Day Project
CHOC Walk

Managed day-of social outreach on Facebook, Twitter and Instagram for the annual CHOC Walk,
including engagement with Walkers and dynamic coverage of event.
ASSOCIATE EDITOR AND WRITER – 18 Months
Babes in Disneyland Blog

Help manage one of largest Disney family fan blogs in the country by acting as a liaison between
the blog owner and contributing writers.

Create and update monthly editorial calendars, maintain communication correspondence via
email, including blog updates and owner messages, write and implement guides to using social
media and personal branding and delegate post topics among contributors.

Edit and review all contributors' blog posts. Help increase the blog reach by developing innovative
forms of promotions on Twitter, Facebook, Instagram, and Pinterest.

Link all social media outlets to create network circles

4. +
Relevant Experience
SOCIAL MEDIA COORDINATOR – One Year
Anaheim/Orange County Visitor & Convention Bureau

Support and manage all community outreach and destination promotion via social media across multiple
platforms and accounts, including Facebook, Twitter, Pinterest, YouTube and the OC Up Close blog.

Increased presence and interaction with followers by creating unique and dynamic copy, photos, custom
graphics, videos and blog posts.

Manage social media editorial calendar, research and review new and upcoming social media platforms and
regularly assess social media analytics reports using tools like Raventools.

Monitor the AOCVCB brand across multiple platforms for quality control and positive brand representation.
Promote AOCVCB partners via live tweeting, brand engagement and general mentions across platforms.

Assisted in launching the innovative “Twisitor Center,” a Twitter-based visitors’ center. Engage and interact
with users via #askOC and lead AOCVCB employee task force aimed at maximizing engagement with
#askOCusers.

Maintain department calendar, design PowerPoint presentations, copywriting and editing of AOCVCB print
collateral and maintain departmental lists and documents.

Coordinate PR and social media initiatives with department consultants and partner agencies.

5. + SOCIAL MEDIA
COORDINATOR

Accomplishments
INCREASED SOCIAL PRESENCE



Facebook YOY Growth: 57% (44,453)
Twitter YOY Growth: 43% (2,948)
SPECIAL PROJECTS:

Twisitor Center & Task Force

Launched Pinterest Account

Instagram Launch

Social Media Specialist

Disney Canada Blogger Press Tour

6. +

7. +

8. +
THANK YOU
melanie.r.vogel@gmail.com
661.965.1864
@melanievogel