1. Victor Hugo Martinez
1720914th Ave W, Lynnwood, WA 98037 * 214.422.2138 UnderStandCooP@aol.com
http://www.linkedin.com/in/victorhugomartinez
Experienced Sales / Market Development
Strategic | Innovative | Results
Strategic, analytical, focused and results driven professional with extensive knowledge in project
management, sales, and marketing. Excellent account management skills and utilization of resources,
enabling the entire sales process or project to showcase the positive revenue and effects. Establish
integrity, quality and professionalism as a leader in providing any organization with a broad array of
technical savvy and business development that improve efficiency of business operations. Ability to
prioritize tasks to accomplish maximum results, timely completion of projects, and ability to address
organizational problems with innovative solutions. Conversational Spanish, bilingual, bi cultural.
Education
University of Texas Dallas | 1993
Bachelor’s Degree | Interdisciplinary Studies – Business
Notable Recognition: Attended school at night while working full-time – education I paid for 100%
Areas of Expertise
Customer Service
Strategic Planning
Relationship Management
Inventory Management
Negotiation Techniques
Client Negotiations
Brand Development
Business Development
Research/Analysis
Problem Resolution
Category Management
Cost Control
Sales Analysis
Account Development
Market Development
Core Competencies
Develop sales strategies through presentations to clients, streamlining sales and orders received.
• Consistently earn monthly bonuses for exceeding sales quotas, applying extensive knowledge in
marketing, project management, and sales.
• Facilitate and maintain order flow with suppliers and distributors, effectively managing vendor
relationships and building rapport.
• Successfully utilize marketing strategies to increase product sales.
• Prospect, CRM, generate leads, manage accounts, and establish rapport with returning
customers and new clients for selling opportunities.
• Excellent cold-calling and account management in business to business prospecting.
• Quantitative and qualitative analysis of market trends and using these trends to execute a sales
strategy.
• Work closely with vendors and suppliers to ensure timely product delivery.
• Responsible for contacting leads, proactively seeking them and turning them into new business
relationships.
Professional Experience

2. UnderStanding CooPeration Inc. | Private Contract Sales & Market Development | San
Antonio/ Maryland / WA & OR / Dallas/ Indiana | 2008 – Present
Accomplishments:
• Extensive growth management, strategic implementation of market development, and
inventory management.
• Facilitating & analyzing a sales & marketing strategy with clients sales force.
• Directs, ensures objectives, recommends enhancements, evaluates & assists team.
• Assisting with marketing budgeting, ensuring the metrics are falling into place.
• Contract new market development & creative management in any industry.
• Packaging Containers & closures, corrugated and shipping supplies.
Lowes Home Center | Outside Commercial Sales Specialist | Indianapolis/Jackson, MS | 2007
– 2008
Accomplishments:
• Completed management training course
• Outside sales of building materials to a variety of businesses – territory extended in and around
the greater metro Jackson, MS area and Indianapolis area
• Completed Management Training Course and moved store department to #3 in the region and
consistently ranked #1 in store sales
• Flooring, Windows & Doors, Commercial Sales Department & Inventory Control
Lifetime Industries | Sales Manager | Key Account Manager | McAllen, Texas 2003 – 2007
Accomplishments:
• Sold flooring, cabinets, and counter top materials to dealers, builders, sub-contractors and
architects for homes and commercial projects
• Facilitated quotes and bids for residential and commercial projects
• Managed 50 installation crews and desk
• Met 200% of quota in 2007 of over $ 2 million and 135% of quota in 2006 with over $ 1 million
in sales
Lincare, Inc | Branch Manager | McAllen, Texas | 2001 – 2003
Accomplishments:
• Managed Sales and staffing process for oxygen and home respiratory, DME
• Sales through making sales calls and potential referrals
• Sales through successfully communicating with Physicians, Administrators, Director of
Respiratory departments and others
• Increased patient accounts base by 100%
• Established McAllen from Last in sales to #3
Weyerhaeuser Paper Company | International Account Manager | South Texas/Mexico | 1999
– (9/11/2001)
Accomplishments:
• Responsible for sales and accounts in the Maquiladora’s in Mexico territory
• Monitored inventory levels, monitored competitors and analyst research
• Top Sales in 1999 in excess of 128mm square ft & top sales in 2000 with sales in excess of 115
mm square ft
• Successfully completed DPS Training, Corrugated 101 & Getting to Yes.

3. 1996-1999
Martinez Packaging & Design
All American Containers
Previous Employment overview while attending college (UTD) at night;
Ryco Packaging – Central Business Development Manager - Dallas/Austin/San Antonio
Accomplishments:
• Won 1994 Distributor of the year award from vitro packaging
• Increased customer base by 40% and sales in excess of $ 2 million annually
• Responsible for opening 2 new warehouse market territories simultaneously to support new
business
Vitro Packaging/Anchor Glass Container– National Account Manager Distributors - Dallas
Accomplishments:
• Increased sales 66% in one year in excess of $8 million in one year
• Restructured and reorganized the distributor department
• Created, implemented and maintained a Distributor floor stock program
• Won company-wide best in increase in sales, new products, profits
• Inside Customer Service Sales for West Coast Wineries & Micro-breweries.