About SmartOwner: SmartOwner.com is India's first and largest marketplace for real estate investors. We enable NRIs and Indian residents to invest in property in India at deeply discounted prices through our innovative crowd-funding model. Top developers in India's fastest-growing cities such as Bangalore, Pune and Chennai list their premium plots, apartments and villas for sale on smartowner.com at a significant discount compared to the current market price. Clients looking for a turnkey solution can engage the services of SmartOwner's marketing division to resell the property that they purchased through smartowner.com for a hassle-free way to profit from India's rapidly growing economy.

1. Client Brochure

2. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
Asset Allocation of Investors in India
Real estate constitutes the majority of people’s
assets – nearly 70% of total Indian household
investment is in Real estate
Real estate continues to dominate the wallet share
of investors, cornering 62% of all incremental
investments.
Total Asset Base of Individual Investors
New Investments Made in 2011-12
www.smartowner.com

3. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
Not all cities offer similar returns on real estate investments
SmartOwner recommends investing in a city with:
01 | Fast population growth
02 | High white-collar salaries
03 | Low property prices
20,000,000
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
BangaloreAhmedabadHyderabad PuneChennai Delhi MumbaiKolkata
Average Apartment Price
Census of India, 2001 to 2011
Bangalore Ahmedabad Hyderabad Pune Chennai Delhi Mumbai Kolkata
10 year Population growth
50%
40%
30%
20%
10%
0%
Source: ClickJobs.com
Average White-collar salary
Bangalore AhmedabadHyderabadPune ChennaiDelhiMumbai Kolkata
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0

4. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
The right investment destination lowers risk and increases returns
01 | Fastest growing big city in India
02 | Richest big city in India
03 | Most-affordable property prices
Bangalore AhmedabadHyderabad PuneChennai Delhi MumbaiKolkata
BANGALORE
PUNE
CHENNAI
KOLKATA
CURRENT AFFORDABILITY
FAST GROWING CITIES HIGH SALARIES
MUMBAI
DELHI
AHMEDABAD
Bangalore is
currently the best
city to invest in
Years of income to pay for a home
Home Cost / Family Income - For an average family of 1.5 wage earners
30.00
25.00
20.00
15.00
10.00
5.00
0.00

5. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
SmartOwner’s model offers a number of unique advantages
Flexibility
Invest by paying between 25%
and 100% of property value
Value
Deep discounts on premium
properties by top developers
Curation
Only Properties with highest
appreciation potential selected
Safety
All your transactions are
through a Bank escrow
account
Variety
Invest in different types of
properties (apartments,
offices, plots, etc.)
Savings
Accumulate property a little bit
at a time to create a large
property holding.

6. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
Our 4-step process ensures a safe & hassle-free investment experience
SmartOwner’s exhaustive due diligence ensures only highly curated properties are offered to you
• SmartOwner conducts detailed research to identify locations with high growth potential.
• Multiple data points are analyzed to assess the fundamentals of every location.
• In-depth work is done to determine the past, current and future growth of social infrastructure for
each location.
01 | Market Research & Analysis
• SmartOwner has stringent parameters in partnering with builders with good track record.
• Only well-priced pojects that have all govenment appovals are considered.
• SmartOwner negotiates pricing based on the poject location, amenities, floorplans, finishes and
other relevant factors.
02 | Project Evaluation & Negotiation

7. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
• SmartOwner closely monitors the project’s progress, and engages with the builder on any area
of concern.
• Keeps close vigil on trends related to real estate and the economy, to ensure best returns at exit.
• SmartOwner has invested in a strong in-house sales and marketing unit that enables finding
buyers for the properties without competing with builder’s inventory or depending on builder’s
sales channels.
03 | Monitoring & Exit
• SmartOwner has partnered with Banks to offer a safe and efficient method for handling client
funds.
• All funds flow through an escrow account and sale proceeds are directly remitted to the client.
04 | Safe & Efficient Transactions
Our 4-step process ensures a safe & hassle-free investment experience
SmartOwner also helps you resell your property in a hassle-free way to ensure the best returns

8. Clients across 19 countries & 159 cities have made average annual returns
of 25.16% through SmartOwner
"Investing in real estate has been a frustrating experience with the best deals going to a select few.
SmartOwner allows me to buy real estate at a discount through a process that is simple, transparent and
efficient.”
Sanjay Shah
CEO and Founder of Skelta Software
“I have been a regular investor with SmartOwner, what I am impressed with is the importance they give to
the due diligence be it legal or financial or the capabilities of the developer and I am also impressed with
the quality of projects they are funding.”
BR Nagaraj
Head- Real Estate and Work Place Services, Google India Pvt Limited
“Liquidity is a huge advantage in the SmartOwner model. 18-30 months is the typical exit period, much
shorter than any other real estate instrument available in the market today. What’s more, during the
duration of the project, curation and vetting is completely the onus of the SmartOwner team.”
Dhiraj Deore
Private Banker, HDFC Bank
"I did a lot of research before deciding to invest in real estate, but realized that even with the best of
builders, there are a lot of things that can go wrong. When I met the representative from SmartOwner, I
realized that their team negotiates with the builders to protect a client’s investment from every eventuality.
I feel much safer now when I invest through SmartOwner."
Priyansha Barnwal
Business Consultant, Tech Mahindra
Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com

9. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
Why have over 80% of SmartOwner’s clients reinvested with SmartOwner?
SmartOwner’s outstanding track record and consistent returns is the reason behind the phenomenal trust clients
place in SmartOwner
Project Code Project Date Project Type Projected IRR Exit Status Achieved IRR
19.99%
21.30%
26.49%
25.03%
31.21%
26.93%
24.65%
BLR-WHT-ESP
BLR-WHT-TVB
BLR-NNO-JLP
BLR-NSC-KRS
BLR-NSC-RPN
BLR-NNO-JLP2
CRG-MER-SKY
BLR-NSC-RPN2
BLR-NNO-RPB
BLR-NEA-SRA
BLR-SRJ-MVC
BLR-NEA-WHS
2012 - NOV
2012 - DEC
2013 - FEB
2013 - APR
2013 - JUL
2013 - AUG
2013 - OCT
2013 - NOV
2014 - JAN
2014 - FEB
2014 - JUL
2015 - FEB
Partly constructed apartments
Pre launch apartments
Partly constructed apartments
Land stage apartment opportunity
Pre launch apartments
Partly constructed apartments
Launch opportunity - resort villas
Pre launch apartments
Launch opportunity - apartments
Pre launch plotted development
Pre launch plotted development
Ultra premium plotted development
19%
19%
21%
24%
24%
21%
29%
24%
21%
26%
22%
23%
100% exited
100% exited
100% exited
100% exited
2% exited
100% exited
Not Yet Exited
Not Yet Exited
Not Yet Exited
100% exited
Not Yet Exited
Not Yet Exited

10. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
Board of Directors
Vikram Chari
Founder, Chairman and CEO
Vikram is a graduate of Loyola College in Madras and the University of California where he studied law (Juris Doctor).
Vikram is a serial entrepreneur and used to run CCH USA LLC, a large real estate investment company in Arizona.
Bala Parthasarthy
Co-founder and Director
Bala is a graduate of IIT Madras and distinguished alumni from University of California where he did his masters. He has
co-founded 3 companies, the latest of which, Snapfish, he sold to HP for $300 million. He was the Managing Director for
HP in Europe & Asia where he helped grow the Snapfish business to $500M in revenue in 20 countries. After leaving HP,
he worked for Nandan Nilekani at the UID project for over a year before founding AngelPrime.
Shripati Acharya
Co-founder and Director
Shripati graduated from IIT Madras and then he did his MS in Computer Science from Stanford University, followed by an
MBA from Harvard. Shripati has worked in Mergers and Acquisitions, and at large companies in the U. S. including Cisco.
He was a co-founder of Snapfish with Bala.
N. S. Narendra
Director
Naren, a highly successful entrepreneur, is an Electronics Engineering graduate from Mysore University and is the founder
and CEO of FirePro Systems, one of India’s largest fire protection and building automation companies that was recently
acquired by Panasonic in Japan.

11. Pramod Varma
Pramod is one of the most renowned technologists in India and is currently the Chief Architect of the UID project led by
Nandan Nilekani.
Murali Ananthasivan
Murali is one of Bangalore’s leading corporate lawyers and is a partner at J. Sagar Associates, one of India’s leading law
firms.
Sanjay Shah
Sanjay is a graduate of IIT Bombay and a highly successful serial entrepreneur who has founded several technology
companies. His most recent company, Skelta Systems, was acquired by Invensys, a Fortune 500 company.
Sanjay Swamy
Sanjay, one of India’s leading entrepreneurs in the mobile payments space, has a masters degree in Aerospace
Engineering from the leading institute in France. He then worked at the world-renowned Xerox PARC in California. Sanjay
was the CEO of mCheck and founder of Zipdial. He is an internationally sought after speaker on mobile payment
technologies.
Professional Advisors
Legal - J. Sagar Associates, Anup S Shah Law Offices, Tatva Legal
Tax - Ernst & Young, BMR Advisors
Auditor - S.R. Batliboi & Co
Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
Board of Advisors

12. Profit from Indian Real Estate. Safely.
India's only marketplace tailored for real estate investors.
www.smartowner.com
Contact Us
SmartOwner Services India Pvt Ltd.
United States 1-800-313-9390 | Australia 1-800-458-767 | Singapore 800-101-3307
Canada 1-844-323-7256 | United Kingdom 1-808-1782-585 | Bahrain (97) 316-199-203
France (33) 176-547-682 | New Zealand (64) 9973-0184
+91 8046679500 enquiries@smartowner.com www.smartowner.com
Bangalore
Alpha Block, Ground Floor,
Sigma Tech Park, Whitefield - Varthur
Road, Bangalore 560 066
London
16 Blythwood Road, Pinner,
Middlesex HAS 3QG
Chennai
Alpha Block, Ground Floor,
Raheja Towers, 177 Mount Road,
Chennai 600 002
Cochin
5th Floor, Chicago Plaza,
Rajaji Road, Cochin 682 035