1. Media studies.
Design
Pitch and style sheet
Indie and pop

2. Why I’ve chosen my genre
I love a wide range of music from artists such a Taylor Swift to
Bon Jovi, but one genre of music that I really love is indie and
indie rock. I love bands such as The Killers and Imagine Dragons.
However, the results from my survey show that the majority of
people like pop music. I’ve taken this into consideration and
decided to an indie pop magazine as many of the bands/artists I
listen to also have a bit of a pop feel.

3. Pitch document
Name – IndiePop! Clearly tells the audience the genre of the
magazine and what it’s about
Indication of style/attitude etc. – dark-ish colours, photos from
concerts and photo-shoots
Cost, editions - £1.60 I’ve chosen this price because my research
shows people are willing to pay between £1.50-£2, editions will be
released weekly thus this keeping the cost down appealing to my
audience.
Target audience – teenage 14-18
Sample article ideas – in the style of magazines such as NME, Q and
Spin. The best design suited to my audience is the one from NME
magazine because it has a good picture to text ratio which will
appeal to my audience.
Spin
Q
NME

4. Style sheet
• Colour scheme
And white
and black
• Font selection
Masthead: quirky/adventurous so that it stands out and
catches the audience’s eye.
Main writing: quite basic but not too boring For fonts I’ll
use dafont.com
• Photos:
Photos from concerts and photo-shoots

5. Fonts (from dafont.com)
I’ll be using the sans serif which is bold lettering to make it stand
out and appeal to both genders. I’m going to give examples of
five styles and choose one I like the most to sample my
masthead.

6. Fonts (from dafont.com)
I’ll be using the sans serif which is bold lettering to make it stand
out and appeal to both genders. I’m going to give examples of
five styles and choose one I like the most to sample my main
text.

7. Fonts (from dafont.com)
I’ll be using the sans serif which is bold lettering to make it stand out
and appeal to both genders. I’m going to give examples of five styles
and choose one I like the most to sample my cover lines.
Use of the artist’s/band’s font could also be used for headlines e.g.

8. Photos photos
Photos from concerts, photo-shoots and casual
(twitter/Facebook/instagram) e.g.
Photo
shoot
Photo shoot
Live Live
casual photos
casual photos

9. Featured artists
The magazine will feature my favourite indie and pop artists as
well as artists I’ve received from my survey.
My favourites:
Indie:
Pop:
Imagine Dragons Katy Perry
Coldplay Conor Maynard
The Killers Olly Murs
Florence + the machine Taylor Swift
FUN. (country/pop)