2. WHAT IS DIGITAL MARKETING
Digital marketing is the marketing of the products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium.
Digital marketing is the marketing of goods and services via digital
technologies The Internet is a type of digital technology.
3. MAIN PURPOSE OF DIGITAL MARKETING
Like any other marketing, the purpose of digital marketing is to promote
and sell the product or service.
The main purpose of digital marketing is to connect a business or
organization with its target audience via digital channels
4. HOW DOES DIGITAL MARKETING WORKS
Digital marketing is a way to promote brands and products online and
through other digital channels.
addition to their website, a company might also use PPC and display
ads, email marketing, mobile technology like smart phones, social media,
and other mediums to attract their target consumers.
5. Digital marketing is a way to promote brands and products online and
through other digital channels.
In addition to their website, a company might also use PPC and display
ads, email marketing, mobile technology like smart phones, social media,
and other mediums to attract their target consumers.
6. 1. CONTENT MARKETING
2. SEARCH ENGINEOPTIMIZATION SEO
3. SEARCH ENGINE MARKETING SEM
4. SOCIAL MEDIA MARKETING SMM
5. PAY PER CLICK PPC
6. AFFIALIATE MARKETNG
7. EMAIL MARKETING
8. INSTANT MESSAGE MARKETING
7. TYPES OF DIGITAL MARKETING
Seven different types of digital marketing or online marketing.
The two main groups of digital marketing are online and offline Offline
marketing involves things like radio, television and phone advertising, Online
marketing has seven major categories they are
SEO,
SEM,
SMM,
PPC,
AFFIALIATE MARKETING,
EMAIL MARKETING,
INSTANT MESSAGEMARKETING
8. COMMON TYPES OF DIGITAL MEDIA
1.Audio. Audio such as music file or streaming music service
2.Video. Video that is recorded, stored and transmitted in digital format3
9. TYPES OF SEO
SEO stands for Search engine optimization. It is the process of getting traffic
from the free organic, editorial, or natural search results on search engines
There three types of SEO On page SEO, Technical SEO, and off page SEO
10. Types of SEO
; on page optimization refers to all the measures that can be taken
directly with in the website In order to improve its position in the search
rankings.
refers to techniques you can use to improve the position of a web
site in the search engine results page .Off page refers to the page ranking factors
that occur off your website, like backlinks from another site
11.
12.
13.
14. 1. Set Up Your Website Structure To RANK landing Pages
2. Optimize Your Title Tags, Meta Description, Headers and Content
3. Display Your NAP I n Schema Format On Your Website
4. Embed a Google Map
5. Include Clear Calls to Action
6. Include Reviews and Testimonials