Looking for the best digital marketing courses in Laxmi Nagar? Here’s a list of Top 8 digital marketing courses in Laxmi Nagar with course details, placements, and more.

1. WHAT IS DIGITAL
MARKETING ?

2. • Digital marketing is the component of
marketing that uses the Internet and
online based digital technologies such
as desktop computers, mobile phones
and other digital media and platforms
to promote products and services.

3. TYPESOFDIGITALMARKETING
TYPES OF
DIGITAL
MARKETING
SOCIAL
MARKETING
CONTENT
MARKETING
WEBSITE
AFFLIALITA
MARKETIG
INBOUND
MARKETING
PPC & SEM
MARKETING
EMAIL
MARKETING
MARKETING
AUTOMATION

4. SOCIAL MARKETING
•Socialmarketingisamarketingapproachwhichfocuseson
influencingbehaviorwiththeprimarygoalofachieving
"commongood."Itutilizestheelementsofcommercial
marketingandappliesthemtosocialconcepts.

5. SOCIAL MARKETING
IS COMMONLY USED
FOR CAUSES LIKE
• Health and safety, including:
• Anti-smoking
• Anti-drug
• Promoting exercise and healthy eating
• Safe driving
• Railroad station safety
• Anti-deforestation
• Anti-littering
• Endangered species awareness
Environmental
causes,
including: in social
marketing

6. PPC STANDS FOR 'PAY-PER-CLICK', AND REFERS TO A TYPE OF ONLINE
ADVERTISING. SEM STANDS FOR 'SEARCH ENGINE MARKETING', AND IS THE
BLANKET TERM USED FOR ANY KIND OF ACTIVITY INTENDED TO IMPROVE HOW
EASY IT IS TO FIND A PARTICULAR WEBSITE VIA .
PPC & SEM
MARKETING

7. WHAT DOES PAY –PER CLICK
MEAN?
PPC advertising gets its name for a quite simple reason. With PPC, you don’t pay for the
ad on the search results page directly, as you would with a banner or display ad.
Instead, you pay each time someone clicks on that ad to get to your website.
Pay-per-click ads work on the basis of keywords. PPC services like Adwords will give
different search terms and phrases a value, based on how common they are and how
many people want to use them in adverts. Your PPC ad will mimic the look of a real, or
‘organic’ search result. But the key to it is that it contains the keyword or phrase that
you bid for. Whatever price was fixed when you bid, that is the price you pay each time
the ad is clicked.

8. SEARCH ENGINE MARKETING
• SEM is a confusing term for a couple of reasons. One, it is used much less commonly than search engine
optimisation (SEO), and there is a tendency to assume the two mean the same thing. Secondly, SEM can be
confusing because people don’t understand the differences between PPC, SEO and other search engine
marketing strategies.
•
• Like PPC, SEO is a particular type of search engine marketing. Unlike PPC, the aim is to avoid having to pay
to increase your brand’s visibility in search results. Instead, SEO tries to get a particular website or page to
rank high in the ‘organic’ search results, below where the PPC ads appear. There are various means of trying
to do this, including careful use of keywords, creation of high quality, useful content, and curation of
internal navigation and external links.
•
• SEO might be accompanied by other strategies, such as search engine reputation management. This
approach concentrates on establishing a website as a recognised authority with the search bots - the idea
is, once a site has acquired a positive reputation with a search engine, SEO on individual pages is likely to
have a greater effect. Likewise, PPC campaigns can be accompanied by a variety of other paid-for strategies,
including paid search ads.

9. EMAIL-MARKETING
• Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest
sense, every email sent to a potential or current customer
could be considered email marketing. It involves using email to
send advertisements, request business, or solicit sales or
donations.

10. •Thank you
• Akshdeep kaur