It's a brief road map on digital marketing for a local restaurant Rand De Basanti Dhaba(RDBD). Please go through it.Download it if you find it useful.And please give me your feedback.

1. RDBD, Digital
Marketing Road
Map.
June 2016 By Jishnu Brahma

2. It’s RDBD !! Yes, you are doing it right!!
We can talk hours about what to do, how to go with
Social media, about online reputation management. But
here you are doing it right. You guys are following a
Content calendar, You are publishing your posts before
lunch, your website is there (under construction
though!!) Now you can do only better. All I’m saying you
can look beyond zomato, burrp, foodpanda’s review. Yes,
those sites give enough trust signals to your customers,
BUT IS THIS ENOUGH?? (I have been told that RDBD is on
the verge of expanding,here in west bengal/kolkata,so I’m
making the road map,keeping kolkata in mind! )

3. Digital Marketing Road Map
Here opportunities are limitless, You Can go for better SEO(when the
website is live obviously), SEM, FACEBOOK adS, ORM, even email
marketing.
➔ SEM (Search Engine Marketing)
Yes, No. of searches are low for keywords like ‘’best restaurants in
kolkata’’late night restaurants in kolkata,’’ There’s a big opportunity to
emerge as 1st big player in some important keywords.
➔ ORM (Online Reputation Management)
Customers are king, customers are always right. Alright !! And they
do give lots of good reviews for RDBD. Obviously for it’s food and
service. But there are occasionally bad reviews also. And bad reviews
hurts a lot. Not only those looks bad on the web, they also hurt your
business. You can’t obviously hide those with magic wand but with
proper ORM you can push them down in the SERP.

4. Keywords Avg Monthly Searchers Competition
Best restaurants in kolkata 160 LOW
restaurants in kolkata 50 LOW
Restaurants in sector5 kolkata 40 LOW
North Indian food in kolkata 10 LOW
Dhabas in kolkata 50 LOW
kabab 4400 LOW
Chicken kabab 4400 LOW
Paneer tikka 40500 LOW
Paneer Butter masala 49500 LOW
Places to eta in kolkata 210 LOW
Order food online kolkata 170 MEDIUM

5. Digital Marketing Road Map
Here opportunities are limitless, You Can go for better SEO(when the
website is live obviously), SEM, FACEBOOK adS, ORM, even email
marketing.
➔ SMM (Social Media Marketing)
· Posting on facebook,twitter fine. Here I’m talking about custom
targeting. Target your customer database and target their friends. It
wouldn’t cost much but it SHALL give you great business.
Exmp : One of the RDBD’s outlets are in sector five.
So the target group is mostly engineering firms, BPOs, KPOs. So you
may talk to them once in a while in their own language.
Here i’m guessing the brand persona is young and trendy!!

7. Digital Marketing Road Map
Here opportunities are limitless, You Can go for better SEO(when the
website is live obviously), SEM, FACEBOOK adS, ORM, even email marketing.
➔ Email Marketing
Email marketing is the cheapest and widest way to connect to
your target group. ‘Email marketing’ sounds very easy(is ti? ) if
it’s done correctly and in regular frequency it can bring the
brand a greater business.
With a greater open rate and engagement email marketing is the
magic tool. Everybody’s looking for.
Industry standard : 21 % open rate and 3% click rate .

8. -something is found in the
food at RDBD !!
-10% off. ;)
In digital marketing
it’s actually hard to
keep track. To get
the exact figure
you should try
something out of
the box to measure
the effort.

9. Customer Care.
Always answer the reviews,never let the customer to wait
more than 2 hours.Doesn’t matter if it’s bad review or a
good one.These really can harm your business.

11. Setting up multiple Blogs will
help the business a lot.
Foodies will be attracted! You
might consider to invite food
bloggers at your restaurant
and get reviews.

12. 1 effective marketing technique
start visiting colleges and business schools to conduct competitions
and ask students to come up with marketing strategies. This would
help in two ways:
➔ Makes the students (also the TG) aware about the brand.
➔ Gives you a few good strategies

13. Listen to Social Media:
-Hootsuite
-Socialmention
-Google Alerts

14. Data Markup
Everybody is doing SEO,keyword
research. But most of them are missing
a simple thing data markup. Following
schema.org and having a proper data
mark up would help a lot in this
competitive market.

15. 1.Show off your staffs
2. Strong presence in
pinterest and instagram .
3.Let them see the
Ingredients
4.User generated content

16. Not only location targeting,
in case of PPC we have to
be device specific also.

17. Discover The True
Power of SEO
If basic Onpage SEO is done properly,
(eg : Title tags,meta description
tags,image alt tags,url structure,H1
tags,keyword density,robot txt
file,image,html,xml site map) then most
of the work is done here,because the
website will generate backlinks
automatically. And little bit of internal
effort regularly for backlinks, sky is the
limit.

18. Thank You!!
There’s lot more to discuss :)
Jishnu Brahma
Digital Marketing
9903214356