Boeklancering - KBC Xplore

1. The story of
KBC-Xplore
By Joris Bijdekerke | Concept Manager Access | joris.bijdekerke@kbc.be
And our experiences with Beacon technology

2. In order to provide a unique customer experience across multiple channels …
… one will need to close the ever-increasing gap
Bridging the gap between human and digital experiences

3. 3
Z
50 to 70m: far >70m: unknown0.5m: immediate 10m: near
Interact with your smart devices when you come near
I see you, hello!
Here I am
Micro GPS (from centimeters up to 70m) via Bluetooth Low Energy
Provide personalised and location based info
Works with Android, iOS & Windows
Bea.. WHAT?

4. SMART KBC BRANCHES
Beacons in the KBC branches & beyond

5. Innovative image with a nice layout anno ‘14-’15
1 out of 5 messages can be commercial, but
don’t overdo it and don’t start with it
Relevant info at the right place & at the right time
Inform clients they will receive push notifications. It
is all about how you tell them.
CUSTOMER FEEDBACK
Two profiles, no negative comments:
1) When can I download the app?
2) I like it a lot, but perception might occur that
KBC knows I am around, even when I don’t
want it
Great for campaigns and competitions!
SUCCESS

6. Awareness
Stickiness
Conversion
From Smart
Marketing to
Smart Branch

7. From static iBeacons
To dynamic iBeacons
To ensure the app:
- has added value at all times
- is downloaded plenty
- stays on the phone of the client

9. • Focus on specific type of branches with digiwise clients
• Not all clients leave their Bluetooth on
• Supported well by high-end range smartphones
• Forget about mid- and low range devices
• It might drain your phone’s battery life
Bluetooth
Low
Energy

10. • Tradeoff between hardware and price
• Price depends on quality, battery lifetime, size, …
• Static beacons work great in the branches
• Dynamic beacons however…
• Shout out didn’t work all the time (due to speed, water,
cold, …)
• Item finder works fine if you have a bit of time
Beacons

11. • App development and testing for Android
• Many different types of operating systems and hardware
devices
• Laborious and extremely difficult
• Internet (3G data) at mass events like HSP only works in urban
areas (e.g. Diegem), not in rural zones (e.g. Zonhoven)
Testing

13. Joris Bijdekerke | Concept Manager Access | joris.bijdekerke@kbc.be