Beacons use Bluetooth signals to transmit location data to nearby smartphones. This allows apps to push notifications with location-specific offers, product information, or other content to improve the customer experience. Cloud software stores beacon data and user profiles to determine the appropriate notification based on a customer's location and shopping history within a store. Beacon solutions can enable indoor navigation, proximity marketing, analytics on customer foot traffic, and notifications through the Physical Web to interact with customers.

1. CONTEXT-AWARE
MARKETING &INTELLIGENCE

2. How Beacons Work
Each Bluetooth Low Energy beacon
transmits a small packet of data at
a defined frequency. Data packet
may contain
some IDs or URLs.
ID
BLE enabled smartphones scan for these signals.
When a smartphone finds a beacon around, it can
push a notification on the user’s phone and/or open a
Screen/product info in the associated app
For example, when you walk up to the handbags aisle,
it can show up the details of the bag on offer based on your
shopping history and your current location in the store
Cloud software stores the
beacon repository and
based on the customer’s
location and preferences
decides on the
notification or content to
be delivered on their
smartphones

3. Beacon Solutions
Indoor Navigation
& Tracking
Proximity Marketing &
Push Notifications
Heat Maps
& Analytics
Nearby Notifications
& Physical Web

4. Proximity marketing & Push notifications
• Greet Customers on entry and exit points
• Deliver proximity based offers and coupons
• Deliver notifications for upsells and cross sells
• Deliver product information or loyalty programs to enhance customer
engagement
• Improve in-store experience by delivering content based on customer’s
shopping history and preferences
• Gather data on visitor footfall, slow and busy days, general and customized
shopping patterns
• Easily customize offers based on real time analysis of customer movement
customer responses and behaviour

5. Indoor Navigation
1. Provide customer with Turn-by-Turn navigation
to their desired section
2. Guide users with up to 1mtr accuracy
3. Optimise visitor footfall based on the shopping
list to avoid congestion
4. Offer a comprehensive guide to your multi
brand shopping complex
5. Provide users with “Find Me” option where
users can share their indoor location with
friends to fix a meeting spot.

6. Heat Maps & Analytics
1. Gather statistics on visitors traffic, dwell time, repeat visits,
flow-maps, “heat maps”
2. Ensure people safety and optimize marketing campaigns
based on heat maps
3. Optimize in-store customer experience by revising product
placement and store layout
4. Optimize marketing campaigns based on real time statistics

7. Nearby Notifications & Physical Web
1. Build simple interactions between your
product/category/brand and people with Google's Nearby
notifications
2. Access the Nearby interface on your mobile, go to Settings >
Google > Nearby.
3. It is part of Google Play services and should be available on
KitKat devices (Android 4.4) and higher
4. Notifications can be URL links or app intents
5. Google’s Beacon platform also offers the Beacon Dashboard
to manage your beacons, define the notifications for each
beacon, mark your beacons on the map corresponding to
their geographical location