In this presentation find out why email marketing works and how to use email marketing to grow your business. It is full of great customer examples and additional resources to learn even more!

1. How to Grow Your Business
with Email Marketing

2. What is Email Marketing?
 An easy way to communicate
with your customers and
potential customers
 ESPs (Email Service Providers)
offer a bonus to using regular
email (Outlook, Gmail) with
templates, list segmentation,
delivery and in-depth reporting
 For every $1 you spend on
email marketing in 2010 you will
make an average of $48 – Direct
Marketing Association

3. Why Email Works
 Easy to Use
• Requires no technical expertise
 Fast
• Create a simple email in minutes
• VerticalResponse offers 500+ email
templates
• Real time reporting on opens, clicks,
and more
 VerticalResponse makes it
affordable
• Free trial
• Flexible pricing - Pay as you go or
monthly fee pricing options
Templates for
• High return on investment industries,
seasonal and
holidays!

4. Common Types of Email Messages
 Newsletters
 Promotions
 Sales
 Thank Yous
 Invitations
 Announcements
 Reminders
 Surveys

5. Anatomy of Your Email
 The Most Important
• Subject Line
• From Label
 Very Important
• Copy
• Images
• Call to Action

6. Creating a Effective Email
 Create an inviting subject line
• It is why recipients open your email
• Ideal length 40-50 characters
• Avoid all caps and excessive
punctuation
 Build trust with your From Label
• Use your company name or a name
your customers recognize and have
a relationship with
• Avoid changing it
 Assist in Scanning
• Break your email up into short
blocks of copy
Great use of bullets, prominent links and call to
• Use bullets and/or bolding action.
• Include several links

7. Creating a Effective Email
 Make it easy on the eyes
• Arial, Times New Roman & Verdana fonts
• Avoid text over distracting backgrounds
• Emphasize with bold
• Italics are hard to read online
• Underline text is often mistaken for a link
• Less is More, Keep it Simple
 Create a strong call to action
• Make sure your readers know what you want them to
do

8. Creating a Effective Email
 Make it personal
• Use first names but don’t overuse
• “Dear Sarah,” “Hello Robert,”
• Test birthdays or last purchases
• Don’t limit to just copy, add personalization into your
subject lines or subheads as well
• “John your discount on tires has arrived!”
 Include a Forward to a Friend Link
 Link to your Social Media Profiles

9. Creating a Effective Email
 Make sure your best
content is above the
fold or in the preview
pane
• 50% of all email users
spend 2-3 seconds
scanning the top 3
inches of your email
 For newsletters use a
Table of Contents to
get people to click and
read more

10. Creating a Effective Email
 Avoid using images as
your sole copy
• ~ 33% of all email
readers don’t display
images
 Use a balance of text and
images (80/20 rule)
 Use Alt Text that tells the
reader what the image is
• Text displays in the event
images are not displayed

11. Building Your Mailing List
 Quality lists are not built in a day
• Use your existing network
 Build & grow
• Add sign up forms to your website and
blog
• Add a sign up form to your
Facebook page
• Add Forward to Friend Links to
your email
• Continually think about growing
your list
 VerticalResponse does a monthly
blog post with 5 new ideas:
• https://blog.verticalresponse.com

12. Resources
 VerticalResponse Blog: http://blog.verticalresponse.com
 VerticalResponse Educational Resources:
http://www.verticalresponse.com/education-support/
 VerticalResponse Help: http://help.verticalresponse.com
 VerticalResponse Support:
http://www.verticalresponse.com/support/

13. Contact
 Sign up for a VerticalResponse account:
http://verticalresponse.com
 Contact Customer Support:
• 866-6Vertical (866-683-7842)
• support@verticalresponse.com
 Find us on social media:
• @VR4SmallBiz
• Facebook: http://bit.ly/bBR3sU